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SpaceX’s Starship Moon lander passes NASA review alongside Blue Origin, Dynetics
A variant of SpaceX’s Starship spacecraft optimized to land NASA astronauts on the Moon has passed the space agency’s first review alongside competing teams lead by Blue Origin and Dynetics.
Aside from reiterating the fact that NASA is drawing heavily from its experience with the Commercial Crew Program (CCP), the completion of “certification baseline reviews” for Blue Origin, Dynetics, and SpaceX’s proposed lunar landers is a significant step forward for the Human Landing System (HLS) and Artemis programs. According to NASA’s official HLS “Broad Agency Announcement” or BAA, providers must submit a vast amount of paperwork and data to pass the certification baseline review (CBR).
NASA’s acceptance criteria for CBR documentation is about as general as the space agency gets, requiring providers to demonstrate at least a basic level of maturity and expertise. Like the name suggests, it sets a baseline from which NASA and SpaceX, Dynetics, and Blue Origin’s National Team will hone in on challenges and concerns specific to each system. SpaceX’s proposal is almost certainly unique, however, given that the company is the only one anywhere close to performing actual flight tests of a (relatively) similar system.
After much fanfare, NASA finally revealed its first real Human Landing System contracts on April 30th, 2020, awarding funds to Blue Origin, Dynetics, and SpaceX to develop three extremely dissimilar Moon landers. Designed to ferry NASA astronauts from a deserted lunar orbit (near-rectilinear halo orbit, NRHO). NASA initially refused to delineate the distribution of the $967 million contract.
Several news outlets later reported that Blue Origin’s “National Team” (including Draper, Lockheed Martin, and Northrop Grumman) received $567 million to develop a complex three-stage system, using Blue Origin’s existing Blue Moon lander work for the final descent stage and lander. Dynetics won $253 million to build a slightly more familiar single-stage lander and SpaceX received $135 million for a single-stage Starship-derived vehicle.
The main goal of NASA’s initial funding is to extensively characterize and understand the capabilities and characteristics of each proposal and the likelihood that each vehicle will actually be ready to land humans on the Moon by the end of 2024. The next major HLS milestone will be what the space agency calls a “continuation review,” in which NASA will likely downselect to one of the three landers above. Administrator Jim Bridenstine says that NASA may decide to proceed with more than one provider but the strong implication is that only one will exit the ~December 2020 continuation review with future funding.
For SpaceX, it appears that the company will almost certainly field an orbit-capable Starship and Super Heavy booster with or without external help. At this point in the program, it would take a major upset for SpaceX not to be ready to start orbital Starship launch attempts in 2021. To an extent, SpaceX has proven through Falcon 9, Falcon Heavy, and Crew Dragon that it’s capable of developing reliable, reusable, industry-leading rockets and spacecraft several times more cheaply than its closest competitors.
To build a Starship safe and reliable enough that SpaceX can convince NASA to land astronauts on the Moon with it, the company will effectively have to prove that it can cut the cost of rocket production by another factor of five or ten. Time will tell where NASA’s HLS cards fall just a few months from now.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
