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SpaceX Starship fires up Raptor Vacuum engine twice in one hour
After weeks of exceptionally cautious buildup, SpaceX’s first orbital-class Starship prototype has repeatedly broken new ground tests in the first few hours of its first static fire test window.
SpaceX first installed Starship S20 on one of two suborbital launch and test stands more than two months ago. After almost six weeks of largely invisible work, longer than any other new Starship prototype has spent inactive at Starbase launch facilities, Ship 20 came to life for the first time during a ‘pneumatic proof’ test completed on September 27th. Two days later, put the Starship through a complex cryogenic proof test, loading supercool liquid nitrogen instead of ambient-temperature gas and simulating the thrust of six Raptor engines with hydraulic rams.
According to CEO Elon Musk, Ship 20 passed its first ‘cryoproof’ without issue, opening the door for static fire testing with real methane and oxygen (LCH4/LOx) propellant and Raptor engines. However, for unknown reasons, it would ultimately take SpaceX more than three weeks of additional work to prepare Starship S20 for its first engine-involved test.
On October 19th, near the end of a seven-hour test window, Starship S20 sort of fired up for the first time, completing what is known as a preburner test. Effectively the first half of static fire test without full ignition, it was nevertheless the first time a Raptor Vacuum engine was operated on a Starship prototype. Originally, based on road closures scheduled with Cameron County, Texas, that preburner test and associated static fire testing was initially scheduled to begin as early as Friday, September 31st.
SpaceX continued to file for and cancel closures throughout the next week, culminating in a few local residents receiving a routine safety notice about a possible test on October 13th. That attempt was canceled soon after and SpaceX ultimately distributed alerts for tests on October 14th and October 18th. Ship 20’s first preburner test was completed on the 19th, followed by another soon-to-be-rescinded notice on the 20th.
Finally, after perhaps the windiest road yet for a Starship from cryoproof to static fire, Starship S20 sailed through a static fire test flow on October 21st and ultimately fired up for the first time ever at 7:16 pm CDT (00:16 UTC). In perfect opposition to weeks of unprecedentedly slow testing, Starship S20 not only completed its first true static fire early in the test window, but it completed the first on-vehicle static fire of a Raptor Vacuum engine and then, just over an hour later, performed a second static fire – this time simultaneously igniting both a Raptor Vacuum and Raptor Center (sea-level-optimized) engine. Aside from also marking the first time that two Raptor variants have been simultaneously fired on the same vehicle, Starship S20’s two-test surprise was technically the fastest back-to-back static fire SpaceX has ever completed, beating Starship SN9 by about 15 minutes.
Back in January 2021, SN9 completed an unprecedented three back-to-back-to-back Raptor static fires in less than 100 minutes as part of what Musk described as “[a day] about practicing Starship engine starts.” SN9 ultimately completed two of those tests in 75 minutes, setting a niche but still impressive turnaround record. Starship S20, however, managed two static fires in 62 minutes on October 21st.
With any luck, Ship 20’s unexpected first-test milestones will mark the start of a more energetic period for the orbital-class prototype, potentially building up to the first Starship static fire with more than three Raptors and the first test with all six engines installed. Super Heavy Booster 4 is also well overdue for its own proof and static fire test campaign, virtually all of which will be new territory for SpaceX.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
