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SpaceX wants to launch its next Starship ASAP
Contrary to recent comments from CEO Elon Musk, SpaceX appears to be forging ahead at full speed in a bid to launch its next Starship ASAP.
Known as Starship serial number 10 (SN10), the prototype is the latest in a series of four ships SpaceX has ultimately set aside from low(er)-altitude development testing. Starship SN8 – the first functional prototype to reach its full height – debuted on December 8th, 2020, blowing expectations out of the water with a failure mere seconds before the end of a more than six-minute flight test. According to Musk, had a fuel tank remained properly pressurized from start to finish, SN8 could have very well stuck the landing on the first try.
Two months later, after the better part of two weeks of licensing and static fire test delays, Starship SN9 attempted to carry the torch forward but suffered an unrelated failure slightly earlier than SN8’s. One of two Raptor engines failed to ignite for a high-risk flip and landing burn, causing the Starship to impact the ground even more violently than its predecessor. It’s unclear why the ill-fated Raptor failed to ignite or why the engine that did ignite appeared to experience a major failure shortly thereafter but rocket propulsion is extraordinarily difficult – and Raptor is near – or at – the end of that scale.
While SpaceX obviously hasn’t spun around and fixed a complex Starship propulsion issue in a matter of days, Musk eventually revealed his opinion that he, his engineers, or some combination of both “were too dumb” to exploit one obvious way to mitigate the risk of engine failure during flip and landing. That ‘obvious’ tweak: reignite all three of Starship’s available landing engines, not just two.
In theory, with a fast-enough response time, Starship could ignite all three Raptors, perform a supercharged flip from a belly- to tail-down orientation, and selectively shut off one of the engines based on the data from what is essentially a midair static fire. In the event that all three engines are performing nominally, Starship would shut down the least useful engine (i.e. the Raptor with the least leverage) for a gentle two-engine landing burn.
That said, the ship landing burn has a clear solution. My greatest concern is achieving good payload to orbit with rapid & full reusability, without which we shall forever be confined to Earth.— Elon Musk (@elonmusk) February 5, 2021
Impressively, Musk said that SpaceX would implement those changes immediately, attempting the first three-engine reignition as early as Starship SN10’s launch debut. Already at the launch pad when Starship SN9 lifted off, SpaceX revealed plans to launch SN10 as early as February 2021 at the end of SN9’s test flight webcast.
A few days prior to SN9’s ill-fated test flight, Musk had also stated that Starship SN10 would perform a “cryoproof” test and only then have its three Raptor engines installed. Instead, in an apparent change of plans, SpaceX installed Starship SN10’s Raptors – SN39, SN50, and an unknown third engine – from February 5th to 7th.
On Sunday, local longtime resident Mary (aka BocaChicaGal) received an official safety alert from SpaceX, signaling plans for an explosive Starship test of some kind as early as Monday, February 8th. Historically, those overpressure safety warnings have only been distributed when SpaceX is preparing for a Starship static fire attempt. In other words, it’s possible that Starship SN10’s very first test could be a live wet dress rehearsal (WDR) with flammable liquid oxygen and methane propellant. If that WDR goes well, SpaceX could move directly into a one, two, or three-engine static fire.
Of course, as SN9’s lengthy test period rubbed in, Starship is still in the prototype stage and is far from a mature system, meaning that it’s always safer to expect delays than an on-time performance. To be clear, it’s far more likely that SpaceX will perform a familiar “cryo proof” test with non-flammable liquid nitrogen – perhaps hoping to complete a cryoproof and static fire in the same test window.
Either way, stay tuned for updates and follow along with NASASpaceflight’s excellent live coverage in the event that SpaceX really is prepared to static fire Starship SN10 between 9am and 6pm CST (UTC-6) on Monday.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
