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SpaceX’s third Starlink launch in three weeks is just around the corner
SpaceX is just a few days away from Falcon 9’s third Starlink internet satellite launch in 22 days, also the second commercial Starlink rideshare mission in two weeks.
If successfully, Starlink v1.0 L9 mission will mark nearly six hundred internet satellites launched by SpaceX since the company began dedicated missions in May 2019, as well as ~530 operational v1.0 spacecraft launched since November 2019. According to SpaceX executives, the company can begin rolling out internet service to customers via “UFO on a stick” user terminals once 14 v1.0 launches have been completed, meaning that the constellation could be just five launches away from generating consistent revenue after the next batch of satellites are safely in orbit.
Meanwhile, SpaceX debuted a separate method of generating revenue from Starlink launches just ten days ago when it successfully launched three Planet imaging satellites on top of 58 new Starlink spacecraft. While the revenue from booking a few satellites to launch on Starlink missions is likely nowhere close to covering the actual material cost to SpaceX, it can certainly help offset the extraordinarily capital-intensive process of constellation build-out. Less than two weeks after SpaceX’s Starlink rideshare debut, the very next launch is scheduled to include two commercial imaging satellites – this time for BlackSky Global.
Built by Washington startup LeoStella, the two imaging satellites scheduled to launch on Starlink-9 arrived in Cape Canaveral, Florida on June 1st in time to be processed and installed on top of a stack of either 58 or 60 Starlink internet satellites.
Approximately half as large as the three ~110 kg (240 lb) SkySats SpaceX launched on June 13th, LeoStella’s first two BlackSky satellites are believed to weigh around 55 kg (~120 lb) each and are capable of imaging the Earth’s surface at a resolution of ~1m per pixel from a nominal 500 km (310 mi) orbit. BlackSky’s LeoStella contract includes another 18 such satellites, all of which could (but probably wont) launch on future Starlink missions.
Smallsat constellation operators typically aim for diversity when launching more than a handful of satellites, ensuring that a hypothetical launch vehicle failure wont delay or destroy an entire constellation. Still, according to competitor Planet, SpaceX’s rideshare pricing is so good that it has actively changed how the prolific satellite operator thinks about constellation expansion. Planet, for reference, managed to launch three SkySats – weighing ~330 kg (~730 lb) – for something like $3 million, at least 5-7 times cheaper than launching the same spacecraft on three dedicated Rocket Lab Electron rockets.
Supporting Planet’s high praise, SpaceX recently announced that it had already secured launch contracts for more than 100 small satellites less than ten months after the program debuted, potentially injecting an impressive $50 to $100 million in revenue. A large portion of those satellites are likely scheduled to launch on one of SpaceX’s dedicated semi-annual rideshare missions, the first of which is aiming to launch in December 2020, but at least one or several dozen are probably manifested on Starlink launches.
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According to CEO Elon Musk, the ultimate cost of a flight-proven Falcon 9 launch can be as low as $15 million – excluding overhead but including a new upper stage, booster recovery, propellant, and other miscellaneous costs. As such, a single 60-satellite Starlink launch likely costs SpaceX less than $30 million total, meaning that an average of five small satellites (base price: $1 million per slot) manifested on a Starlink launch would save SpaceX ~17% every time.
Regardless, Falcon 9 booster B1051 is scheduled to become the third SpaceX rocket to launch five times when it lifts off for Starlink-9 no earlier than (NET) 4:39 pm EDT (20:39 UTC) on June 25th, a delay of three days from the original June 22nd target.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
