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Starlink made $1.4B in revenue in 2022, SpaceX thinks it can do better

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SpaceX’s Starlink high-speed internet service made $1.4 billion in revenue in 2022. The aerospace company predicts that Starlink rein in more than $1.4 billion in one year. 

Documents viewed by the Wall Street Journal reveal Starlink made $1.4 billion in revenue last year, up from $222 million in 2021. However, the records also showed SpaceX reported Starlink an overall loss in 2022 with a slim profit in the first quarter of the year.

A 2015 presentation to SpaceX investors reveals how far Starlink is from the aerospace company’s initial goal. SpaceX projected Starlink’s satellite internet services would generate nearly $12 billion in revenue and $7 billion in operating profit by 2022. SpaceX expected Starlink to have over a million active subscribers by last year. It reached 1.5 million Starlink customers earlier this year. 

WSJ reported that consumers aren’t signing up for the internet subscription service as quickly as SpaceX predicted. 

“Starlink is bumping up against a reality articulated by many skeptics of satellite internet. The majority of the world’s population that the business could serve and that can afford high-speed broadband lives in cities. In those regions, internet service is readily available, usually offers cheaper monthly costs than Starlink, and doesn’t require specialized equipment,” noted the New York-based daily newspaper.

According to McKinsey & Company, the uptake of satellite internet has been limited for various reasons. Chief among those reasons are high costs and poor performance. Starlink has addressed performance issues by using a low Earth orbit satellite constellation. SpaceX also managed hardware costs by slashing the prices of Starlink terminals. 

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Recently, SpaceX’s Vice President of Starlink Jonathan Hofeller announced that the company was no longer losing money producing Starlink terminals. Hofeller noted that mass-producing Starlink terminals was one of the internet provider’s keys to success. 

“We were subsidizing terminals, but we’ve been iterating on our terminal production so much that we’re no longer subsidizing terminals, which is a good place to be,” Hofeller said during the World Satellite Business Week conference. 

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

A Tesla just delivered itself to a customer autonomously, Elon Musk confirms

Tesla CEO Elon Musk says the first self-delivery occurred today, one day ahead of schedule.

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Credit: Joe Tegtmeyer/X

Tesla CEO Elon Musk has confirmed that a vehicle has, for the first time ever, delivered itself to a customer autonomously, one day ahead of the company’s original schedule.

To date, this is the first car to ever roll off a production line at a factory and transport itself to a customer for delivery.

Late last month, Musk announced that the first-ever fully autonomous delivery of a Tesla would take place on June 28. The plan was to have the car roll off the production lines at Gigafactory Texas and drive to a local customer without the assistance of anyone on board or remotely controlling the car through teleoperation.

Teslas will self-deliver to customers, Elon Musk says: here’s when

Musk said on Friday that it has officially happened:

The vehicle traveled as fast as 72 miles per hour, according to Ashok Elluswamy, Tesla’s Head of AI and Autopilot.

Musk continued on X:

“There were no people in the car at all and no remote operators in control at any point. FULLY autonomous! To the best of our knowledge, this is the first fully autonomous drive with no people in the car or remotely operating the car on a public highway.”

He said a video of the delivery would be uploaded soon.

We have seen cars autonomously transport themselves from production line to logistics lot at Gigafactory Texas, but this is a whole new level.

Tesla’s Giga Texas vehicles now drive themselves to outbound lot

Tesla just recently launched its Robotaxi for the first time in Austin on Sunday. Opened to a limited number of people, the company rolled out an Early Access Riders Program, but has been expanding it to more people in recent days. These cars featured a Safety Monitor in the passenger’s seat to ensure safety.

This seems to be something Tesla would like to perform more frequently in the coming months, especially locally. Eventually, it seems that Tesla will plan to have every vehicle it manufactures self-deliver, as a hauler would transport it to local delivery centers, then the car would drive itself to the customer’s house.

This is likely a few years off, but Tesla has already completed one self-delivery, which is an incredible accomplishment.

Yesterday, I wrote about Tesla’s two big milestones that are still planned for launch before the end of Q2. This was one of them. One to go: unveiling of the affordable models.

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Tesla dispels reports that it hired ex-Cruise Autonomy head Henry Kuang

Tesla has denied reports that it hired former head of GM’s Cruise Henry Kuang.

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(Credit: Tesla)

Tesla has dispelled reports that it has hired ex-Cruise Head of Autonomy Henry Kuang.

This morning, several media outlets reported that Tesla had filled the position of Director of AI and Deep Learning for Autonomous Driving with Kuang, who was the Head of Autonomy at General Motors’ failed autonomous vehicle company, Cruise.

The rumor then circulated to X, but Tesla has now denied that those reports are true.

Tesla’s Head of Autopilot and AI, Ashok Elluswamy, revealed that the reports are false:

It would be easy to see how the hire might have been construed as real. Someone appears to have created a fake LinkedIn profile for Kuang, listing the new role at Tesla as their latest career move. The account appeared legitimate and bore all the hallmarks of a genuine page for Kuang, but it has since been removed from the site.

Additionally, there has been some rather high-level turnover at Tesla in recent days. The company recently let go of Omead Afshar, who was widely recognized as CEO Elon Musk’s right-hand man. Afshar assumed the role of North American sales head and European operations head late last year. He has been relieved of his duties, according to a Bloomberg report.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Alongside the loss of Afshar, Tesla’s Human Resources Head in Austin, Jenna Ferrua, also left the company this week.

This past week, Tesla launched its Robotaxi platform to a handful of people, marking the first time the company has given driverless rides to members of the public.

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JB Straubel’s Redwood launches energy business focused on second-life EV batteries

Redwood stated that many EV battery packs retain more than 50% of their capacity after being retired from vehicles.

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Credit: Redwood Materials

Redwood Materials, the battery recycling firm founded by Tesla co-founder JB Straubel, has launched a new venture called Redwood Energy. The business aims to repurpose used electric vehicle batteries into large-scale, low-cost energy storage systems.

In a post on X, Redwood revealed that it has already deployed a 12 MW, 63 MWh microgrid powered entirely by second-life EV batteries. The system is currently powering a modular data center for Crusoe AI, and it already operates at a lower cost than conventional solutions.

Repurposed batteries for scalable storage

Redwood Energy is designed to bridge the gap between battery recovery and recycling by extracting value from discarded EV packs that still hold usable charge. In a blog post, Redwood stated that many EV battery packs retain more than 50% of their capacity after being retired from vehicles. That remaining energy is well suited for stationary storage applications even without recycling.

The process begins with Redwood’s collection and diagnostics system, which identifies battery packs that are still suitable for reuse. Those packs are then integrated into modular energy systems that can store energy from solar, wind, or the grid. Once the batteries reach true end-of-life, they are recycled through Redwood’s closed-loop system to recover critical minerals.

Meeting the demands of an AI-driven grid

Redwood estimates that more than 100,000 EVs will be retired this year in the United States, with millions more currently on the road. These vehicles represent hundreds of gigawatt-hours of storage potential. These resources are coming in at the right time, as electricity demand is rising rapidly amid the rise of artificial intelligence, which tends to be power-hungry.

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Redwood Energy already has more than 1 GWh of second-life batteries in its deployment pipeline. That figure is expected to grow to 5 GWh in the coming year. Larger 100 MW projects are also in development.

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