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New survey compares demographic of Tesla Model X vs. Model S buyer

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A new survey that polled nearly 500 Tesla owners, reservation holders, and enthusiasts found several key differences between Model S and Model X owners. This is my largest Tesla-focused study to date and is a follow up to last year’s 22-question owner’s satisfaction survey. The latest study finds both new interesting data and reaffirms Tesla’s high customer satisfaction rating, while also taking a peek at Model 3 demand.

Model X vs. Model S Owners

Differences in satisfaction between Model X and Model S owners show, Model X owners are 20% more likely to have had “non-routine” maintenance done. Despite this occurrence, 95% of Model X owners report that their vehicle “held up extremely well”. Both Model S and X owners alike rate the service department at 89% satisfied.

Overall, Model X owners spent on average 29% more on their vehicles than Model S owners, with the average price of their Model X purchase ringing in at $125,000 compared to $97,000 for Model S buyers. Both Model S and X owners had an average age of 53 years old. Model X owners showed a significant bump in household annual income versus Model S owners, ticking in at an average of $503,000 and $267,000 respectively.

Despite the fact that income levels of both Model S and X owners place them near the top 1% of household incomes in the United States, 94% of current owners claim that this is the most expensive vehicle they have ever purchased.

When asked how much one would pay for a 30% battery upgrade in 3 years, both Model S and X owners said they would pay over $5,900 for a battery upgrade. Assuming an average battery size of 83 kWh, based on the average of a 75 kWh and 90 kWh pack, we can assume a 30% increase in capacity would be somewhere on the level of 25 kWh. This would put the retail price for the upgrade at ~$235 per kWh, which seems reasonable given Tesla CEO Elon Musk’s prediction that battery costs could dip as low as $100 per kWh by 2020.

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Model 3 Owners

Of Model 3 reservation holders, they expect to spend just over $48,000 on their Model 3. By comparison, preliminary data from crowdsourced database Model3Tracker.info shows that existing Tesla owners will spend 7% more than first time owners and pay an average price of $55,084, based on contributors intended Model 3 configurations. 

Model 3 reservation holders held an 82.5% satisfaction rate with the reservation process.

The average age of a Model 3 reservation holder polled was 43 years, with an annual household income of $160,000. On average, Model 3 reservation holders indicated that they have been following Tesla for over 5 years.

Overall Results

Overall, 97% of respondents believed that Tesla is on the right track and 92% of owners believed that they will purchase a Tesla in the future. Additionally, 56% of owners plan on purchasing a Tesla Energy or SolarCity product in the next 2-3 years. This helps bring insight to the combined merger between SolarCity and Tesla that was completed in 2016.

To receive the full results of the survey you can message us on Facebook or follow our Facebook page where we will be dropping some additional results. If you would like to be included in future Tesla owners/fans studies, you can enroll yourself here.

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Tesla MultiPass in Europe expands, allowing ease of access to non-Tesla chargers

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Credit: TeslaCharging | X

The Tesla MultiPass program in Europe is expanding to new countries. The program was launched earlier this year to assist Tesla owners in having an easier charging experience at non-Tesla EV chargers.

In September, Tesla launched the MultiPass program to owners in the Netherlands, which aimed to enable charging for Tesla owners at third-party stations using the app or keycard. It was developed to avoid having to use multiple apps for each charging manufacturer.

Tesla launches MultiPass to simplify charging at non-Tesla stations

Both access and payment would be performed through the Tesla app, streamlining the entire process.

Today, Tesla expanded the program to Sweden, Germany, the United Kingdom, France, and Belgium, building on its initial rollout and partnering with companies like Fastned to improve EV roaming coverage across the continent.

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The program is still in its early stages, and it appears to have some issues, which were highlighted by owners.

Some state that the different designs between chargers can create a bit of a hassle, especially as some do not properly display charging rates and inconsistent pricing displays.

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Additionally, Tesla’s Trip Planner and other route planner integrations are not as descriptive as they should be, so some owners suggested reliability and visibility improvements.

Tesla partnered with Electrify America, Rivian’s Adventure Network, and other networks to expand charging availability and make options more readily available.

Tesla’s Supercharger presence in Europe has expanded quite a bit over the past few years, but EVs are much more prevalent there than they are here in the U.S. The company has done a great job of growing the Supercharger presence this year, and there are currently over 11,000 stalls on the continent.

This year, Tesla added 200 total stations and roughly 1,250 total stalls, a 16 percent increase from last year. Europe also has a high concentration of V4 Superchargers, as nearly 42 percent of the stalls on the continent are V4, giving higher charging rates of up to 500 kW.

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Cybertruck

Tesla announces delivery timeline for Cybertruck in new market

“Coming soon! Estimated deliveries in Q1 for UAE.”

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Credit: Tesla

Tesla announced its delivery timeline for the Cybertruck as it heads to a new market.

Tesla Cybertruck deliveries started in the United States and Canada back in late 2023. However, the company has been looking to expand the all-electric pickup to new markets, including the Middle East, for which it opened up orders for earlier this year.

Initially, Tesla planned to launch deliveries late this year, but there has been a slight adjustment to the timeline, and the company now anticipates the pickup to make its way to the first adopters in the United Arab Emirates in Q1 2026.

This was confirmed by the Tesla Cybertruck program’s lead engineer, Wes Morrill:

Tesla first opened orders for the Cybertruck in the Middle East in mid-September of this year. It will be priced at AED 404,900 for the Dual Motor All-Wheel-Drive ($110,254) and AED 454,900 ($123,869) for the Cyberbeast trim.

The Cybertruck has been a highly anticipated vehicle in many parts of the world, but its ability to be sold in various regions is what is truly causing delays in the company’s efforts to bring the electric pickup worldwide.

Tesla confirms Cybertruck will make its way out of North America this year

In Europe, various agencies have challenged the design of the Cybertruck, arguing that it is unsafe for pedestrians due to its sharp edges and “boxy” design.

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Agencies in the EU have said the vehicle’s “blade-like” protrusions are a violation of rules that ban sharp exterior edges that could cause severe injuries.

In Asia, Tesla will likely have to develop a smaller, more compact version of the vehicle as it does not align with local standards for urban environments. However, Tesla filed for energy consumption approval for the Cybertruck in December 2024, but there has been no real update on the status of this particular inquiry.

Overall, these issues highlight a real bottleneck in futuristic vehicle designs and the out-of-date regulations that inhibit the vehicle from becoming more widely available. Of course, Tesla has teased some other designs, including a more traditional pickup or even a compact Cybertruck build, but the company is not one to shy away from its commitments.

Nevertheless, the Cybertruck will appear in the Middle East for the first time in 2026.

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Elon Musk

Tesla teases new AI5 chip that will revolutionize self-driving

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Credit: Tesla

Elon Musk revealed new information on Tesla’s AI5, previously known as Hardware 5, chip, for self-driving, which will be manufactured by both Samsung and TSMC.

The AI5 chip is Tesla’s next-generation hardware chip for its self-driving program, Optimus humanoid robots, and other AI-driven features in both vehicles and other applications. It will be the successor to the current AI4, previously known as Hardware 4, which is currently utilized in Tesla’s newest vehicles.

Elon Musk reveals Tesla’s HW5 release date, and that it won’t be called HW5

AI5 is specially optimized for Tesla use, as it will work alongside the company’s Neural Networks to focus on real-time inference to make safe and logical decisions during operation. It was first teased by Tesla in mid-2024 as Musk called it “an amazing design” and “an immense jump” from the current AI4 chip.

It will be roughly 4o times faster, have 8 times the raw compute, 9 times the memory capacity, 5 times the memory bandwidth, and 3 times the efficiency per watt.

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It will be manufactured by both TSMC and Samsung at their Arizona and Texas fab locations, respectively.

Here’s what Musk revealed about the chip yesterday:

Different Versions

Samsung and TSMC will make slightly different versions of the AI5 chip, “simply because they translate designs to physical form differently.” However, Musk said the goal is that its AI software would work identically.

This was a real concern for some who are familiar with chip manufacturing, as Apple’s A9 “Chipgate” saga seemed to be echoing through Tesla.

Back in 2015, it was found that Apple’s A9 chips had different performances based on who manufactured them. TSMC and Samsung were both building the chips, but it was found that Samsung’s chips had shorter battery life than TSMC-fabricated versions.

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Apple concluded that the variance was about 2-3 percent. However, Tesla will look to avoid this altogether.

Release and Implementation into Vehicles

Musk said that some samples will be available next year, and “maybe a small number of units” would equip the chip as well. However, high-volume production is only possible in 2027.

This means, based on Tesla’s own timeline for Cybercab production in Q2 2026, early iterations of the vehicle would rely on AI4. Many believe AI4 can be utilized for solved self-driving, but the power of subsequent versions, including AI5 and beyond, will be more capable.

AI6 and Beyond

AI6 will utilize the same fabs as AI5, but there would be a theoretical boost in performance by two times with this version.

AI6 could enter volume production by mid-2028. However, AI7, which Musk only briefly mentioned, “will need different fabs, as it is more adventurous.”

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