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Tesla’s $25K car will force EV rivals to make painful sacrifices: industry experts

(Credit: Vince Burlapp)

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Industry experts from South Korea have noted that Tesla’s upcoming $25,0000 vehicle, which is expected to debut in about three years, will likely force the hand of the company’s domestic rivals. With such a vehicle in the market, automakers like Hyundai and Kia would have to come up with comparably-priced electric cars that could compete with Tesla in terms of price and features. Such initiatives would require vast resources to pull off. 

In a statement to The Korea Bizwire, the industry experts noted that local EV manufacturers would likely need about four or five years to come up with a vehicle that’s on par with Tesla’s $25,000 car. Elon Musk has noted that the $25,000 Tesla will still feature great performance and tech like the company’s existing S3XY vehicle lineup. That’s a pretty high bar for rivals to meet, considering Tesla’s battery and tech advantage. 

Current average market prices of EVs in South Korea excluding subsidies range between 45.6-48.8 million won (about $38,900-$41,600) for medium-sized models and about 39.2 million to 41.7 million won for smaller cars. With this in mind, the idea of a premium EV priced below 30 million won would likely be possible only if South Korean battery makers like LG Chem decide to match their prices with Tesla. 

If domestic battery suppliers are unable to offer this, countries like South Korea would likely have to deal with an EV market that’s dominated by Tesla’s $25,000 car. In a statement to the publication, Lee Hang-gu, a senior researcher at the Korea Automotive Technology Institute, noted that companies like Hyundai, which already have an EV program, could see losses if they cut production costs to a level that matches Tesla. 

“Hyundai Motor will lose 12 trillion won if domestic car makers cut production costs by 30 to 40 percent to compete with Tesla,” Lee said. 

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The upcoming arrival of Tesla’s $25,000 car may end up fostering innovation among its domestic rivals as well. Kwon Soon-woo, a researcher at SK Securities Co, explained that local electric car makers could catch up to Tesla’s price and level, but the automakers would have to sacrifice their profits in exchange for rapid technical breakthroughs in the coming years. But even then, Tesla’s $25,000 vehicle would still likely beat its rivals to market. 

“If automakers sacrifice profits in exchange for a breakthrough in the market, EVs that cost less than 30 million won may be available in four to five years,” Kwon said. 

Tesla’s $25,000 car has captured the interest of the EV market simply because such a vehicle could effectively transform Tesla into one of the most dominant automakers in the industry. With its price, Tesla would be able to cater to a much wider demographic than before, allowing the company to render even affordable ICE cars irrelevant. Such a vehicle may very well be successful in locations like South Korea and other surrounding Asian countries where affordable, practical vehicles are preferred. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches Full Self-Driving in a new region

Today, Tesla launched Full Self-Driving in Australia for purchase by car buyers for $10,100, according to Aussie automotive blog Man of Many, which tried out the suite earlier this week.

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Credit: Tesla

Tesla has launched its Full Self-Driving suite in a new region, marking a significant step in the company’s progress to expand its driver assistance suite on a global scale.

It is also the first time Tesla has launched FSD in a right-hand-drive market.

Today, Tesla launched Full Self-Driving in Australia for purchase by car buyers for $10,100, according to Aussie automotive blog Man of Many, which tried out the suite earlier this week.

Previously, Basic and Enhanced Autopilot suites were available, but the FSD capability now adds Traffic Light and Stop Sign Control, along with all the features of the previous two Autopilot suites.

It is the first time Tesla has launched the suite by name in a region outside of North America. In China, Tesla has “City Autopilot,” as it was not permitted to use the Full Self-Driving label for regulatory reasons.

However, Tesla still lists Full Self-Driving (Supervised) as available in the U.S., Canada, China, Mexico, and Puerto Rico.

The company teased the launch of the suite in Australia earlier this week, and it appeared to have been released to select media members in the region earlier this week:

Tesla FSD upcoming Australia release seemingly teased bv media

The rollout of Full Self-Driving in the Australian market will occur in stages, as Model 3 and Model Y vehicles with Hardware 4 will receive the first batch of FSD rollouts in the region.

TechAU also reported that “the initial deployment of FSDs in Australia will roll out to a select number of people outside the company, these people are being invited into Tesla’s Early Access Program.”

Additionally, the company reportedly said it is “very close” to unlocking FSD in customer cars:

Each new Tesla sold will also come with a 30-day free trial of the suite.

Australia is the sixth country to officially have Full Self-Driving available to them, following the United States, Canada, China, Mexico, and Puerto Rico.

Here’s the first look at the suite operating in Australia:

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Tesla AI6 chips will start sample production at surprising Samsung site

AI6 is expected to be used in Tesla’s expanding lineup of high-volume products, such as the Cybercab and Optimus.

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Credit: Tesla/YouTube

It appears that the initial sample production of Tesla’s next-generation AI6 chip would not start in Samsung’s United States-based facilities. 

AI6 is expected to be used in Tesla’s expanding lineup of high-volume products, such as the Cybercab and Optimus.

Early AI6 production

As noted in a ZDNet Korea report, the production of initial samples of Tesla’s AI6 chip is expected to start at Samsung Electronics’ domestic foundry and packing facilities in South Korea. Mass production for AI6 chips will follow at the tech giant’s Texas-based foundry in Taylor, which is expected to start operations in 2025. Investment in mass production facilities for the Taylor plant are expected to start this year, the publication noted.

Samsung has reportedly finalized the process design kit for its second-generation 2nm technology. This node offers a 12% performance improvement, 25% lower power consumption, and an 8% reduction in chip area compared to its previous-generation counterparts. 

Tesla’s AI6 deal

As per previous reports, Tesla has signed a $16.5 billion contract with Samsung for the production of its AI6 chips. In a post on social media platform X, Musk clarified that $16.5 billion is actually just the bare minimum. Considering that the demand for AI6 chips will be substantial due to the ramp of products such as Optimus and the Cybercab, it would not be farfetched if the deal becomes notably larger in the future.

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Musk has shared his excitement for Samsung’s production of AI6 chips, with the CEO stating on X that he would “walk the line personally” in the facility to “accelerate the pace of progress.” In a follow-up comment, the Tesla CEO stated that Samsung is fully aware of what a real partnership with Tesla will be like. “I had a video call with the chairman and senior leadership of Samsung to go over what a real partnership would be like. Use the strengths of both companies to achieve a great outcome,” Musk wrote in his post. 

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Elon Musk’s Boring Company begins Tesla FSD testing in Las Vegas tunnels

The update was shared by Las Vegas Convention and Visitors Authority (LVCVA) CEO Steve Hill.

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Credit: The Boring Company/X

The Boring Company has started testing Tesla’s Full Self-Driving (Supervised) system in its Las Vegas tunnels. 

The update was shared by Las Vegas Convention and Visitors Authority (LVCVA) CEO Steve Hill in a comment to Fortune.

Controlled FSD testing

In his comments, Hill noted that Tesla’s FSD tests in the Boring Company’s underground tunnels in Las Vegas have been going on for months. However, the full-self driving Teslas have reportedly not been carrying passengers during the tests. Interestingly enough, Hill noted that the FSD-driven vehicles have not had any incidents in the Boring Company tunnels yet, though safety drivers have been required to intervene “periodically.”

Hill further noted that the self-driving Teslas have found some spots that seem quite difficult in the underground tunnels system. The LVCVA CEO added that the rock walls of the Boring Company tunnels and their colorful lighting have created some “interesting but odd lighting” for FSD. That being said, Hill noted that the FSD tests are ongoing, though the LVCVA will likely be a consultant before the self-driving vehicles’ safety drivers are removed. 

The executive, however, noted that it will only be a matter of time before the Teslas in Las Vegas’ Boring Company tunnels are operating without a driver. “Sooner or later, this is going to be autonomous,” Hill said.

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Vegas Loop updates

The Boring Company’s underground transit system has been operating beneath the Las Vegas Convention Center for about four years. While the network is slated for expansion across more of the city, it currently connects the convention grounds with a handful of nearby hotels. Updates from the Boring Company’s official social media account on X suggests that tunneling is underway across other stops in Las Vegas.

As per the Boring Company on its official website, the greater Vegas Loop, when completed, will have 104 stations across 68 miles of tunnels. This should allow the underground system to serve an estimated 90,000 passengers per hour. It will also be able to connect key locations across the city, such as Harry Reid International Airport, Allegiant Stadium, and downtown.

While the Vegas Loop is nowhere near complete, Hill noted that the system is already well appreciated by residents and visitors. As per the LVCVA CEO, the underground transport system is the “highest rated feature we have” at the Convention Center.  “People love it,” he said, adding that the only reason the tunnels are not coming faster is due to holdups with permits. “We’re holding them back. They’re not holding us back,” he stated.

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