Tesla has published what some are calling that brand’s first advertisement, showing the potential the company’s marketing strategy already has.
When Tesla CEO Elon Musk announced at the Shareholder Meeting earlier this week that the automaker would finally be entering the world of advertising, many were shocked by the apparent 180-degree change in policy. Prior to the announcement, Tesla had made a name for itself in the automotive world, particularly for its lack of advertising. Now, the company’s Asia division has published what some are calling the brand’s first advertisement.
Perhaps unsurprisingly, Tesla’s first ad was published on Twitter by its Tesla Asia account, in which a Tesla customer outlines her buying experience and what drew her to the brand in the first place.
Drive to believe——why she chose Tesla? ❤️ pic.twitter.com/LXtGl15QUy
— Tesla Asia (@Tesla_Asia) May 19, 2023
The style of customer testimonial is certainly pedestrian compared to the company’s previous marketing stunts, most notably including its famed referral system, which at one point allowed customers to win drag race experiences and opportunities to drive the Boring Company tunneling machine. However, despite the change in style, the response to the video seems positive, especially as it highlighted Tesla’s industry-leading safety, which is often overlooked.
This video is very powerful.
This is what Tesla’s ad experiments should be: Just user testimonials. Just have the people who love these products explain why in their own words. pic.twitter.com/faen4rwuyW
— Whole Mars Catalog (@WholeMarsBlog) May 19, 2023
Thanks to the highly region-specific marketing styles found around the world, it is unlikely that marketing material designed for the Asian market will be similar to that which is deployed in Tesla’s other major markets, North America and Europe. Nonetheless, the automaker’s willingness to engage in marketing practices is a strong indicator of more material coming.
It remains unclear how future Tesla ads will look, where they will be published, or even when they will be made available. Still, with a healthy group of investors applauding the decision to engage in marketing, there is no doubt that more ad material is just around the corner.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla Model Y on FSD saves couple after encountering King of edge cases
Experts have noted that if confirmed, this could be the world’s first recorded meteorite collision involving a Tesla.
A South Australian Tesla driver is thanking his Model Y’s Full Self-Driving system after a mysterious object, possibly a meteorite, slammed into his car’s windshield while it had FSD engaged.
The impact sent hot glass fragments flying through the cabin as the vehicle continued driving without human input through the darkness. Experts have noted that if confirmed, this could be the world’s first recorded meteorite collision involving a Tesla.
The Tesla owner was enjoying a quiet drive home when they hit the king of edge cases
Veterinarian Dr. Andrew Melville-Smith and his wife were traveling north on Augusta Highway on the night of October 19 when a sudden blast struck their newly delivered Model Y. At the time, it was clear, pitch black night, and Dr. Melville-Smith and his wife were just listening to a podcast while FSD was operating the vehicle, as noted in a Yahoo News report.
Suddenly, something hit the Tesla’s windshield. “Then there was, (what) I can only describe as a very, very violent explosion. The whole inside of the car was literally blasted with glass fragments. It was full of white smoke, and it smelled like the car was on fire,” Dr. Melville-Smith stated.
The vet stated that he and his wife were stunned for a good 10 seconds, and for a bit, he and his wife thought they had crashed. Images of the crash’s aftermath showed a massive crack on the Tesla’s windshield, which Dr. Melville-Smith noted was hot to the touch. The object that hit the Tesla’s windshield was so hot that part of the vehicle’s windshield was partly melted.
FSD kept driving despite the possible meteorite strike
Thankfully, the Tesla was operating with its FSD (Supervised) system engaged at the time. Thus, despite the vehicle being hit by what might be a literal meteorite, and despite Dr. Melville-Smith and his wife being stunned because of the impact, their Tesla just kept driving steadily.
“I thought we’d had an accident, but then I looked at the screen and went ‘Oh, we’re still driving. We were moving around, so it obviously thought we were paying attention, and it was happy to keep driving to Port Augusta. After we pulled over, we saw the big crater in the windscreen,” the vet said.
The South Australian Museum is now examining the case, with geologist Dr. Kieran Meaney stating the scorched glass and heat damage do suggest a potential meteorite strike. “The little detail that’s really selling it for me at the moment is that whatever it was that hit the windscreen seems to have been very hot,” Meaney explained. However, the object has yet to be recovered.
Check out a video of the remarkable edge case below.
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“Foundation:” Elon Musk wants to send a record of Grokipedia to space
The idea sounds outlandish, though it is also something that is in character for the CEO.
Elon Musk has announced one of his latest initiatives, and it is every bit as sci-fi as it is surprisingly grounded. In a post on X, Musk stated that Grokipedia, xAI’s new open-source encyclopedia, will be etched into stable oxide and launched into space.
The idea sounds outlandish, though it is also something that is in character for the CEO.
Preserving human knowledge among the stars
Musk posted his plan following the launch of Grokipedia’s V0.1’s iteration. The CEO congratulated the xAI team for the online encyclopedia’s launch, though he also stated that the goal for Grokipedia is to create an open-source collection of knowledge. This would then be distributed to the cosmos.
“Nice work by the xAI team on Grokipedia! The goal here is to create an open source, comprehensive collection of all knowledge. Then place copies of that etched in a stable oxide in orbit, the Moon, and Mars to preserve it for the future. Foundation,” Musk wrote in his post.
While seemingly outlandish, this is not the first time that a record of human knowledge of sorts was sent out to space. In 1977, the Voyager Golden Record was launched aboard NASA’s Voyager 1 and 2 spacecraft. The record contains sounds and images that ere aggregated to portray the diversity of the Earth’s culture. Of course, Musk’s plan with Grokipedia, is infinitely more ambitious.
Grokipedia and AI neutrality
Musk launched Grokipedia as an AI-driven alternative to Wikipedia, designed to eliminate the human biases that could affect conventional online knowledge platforms. The system is powered by xAI’s Grok, which scrape and summarize information from across the internet, offering balanced and nuanced coverage of topics ranging from science and technology to culture and politics.
Unlike Wikipedia’s human-edited format, Grokipedia would be able to evolve through machine learning, reading vastly more material than any editorial team could. Early testers, including Wikipedia co-founder Larry Sanger, praised its initial version as “very OK” and potentially more neutral than Wikipedia. Musk agreed, stating that even in its V0.1 form, Grokipedia is “already better than Wikipedia.”
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Tesla Cybertrucks to save Las Vegas police thousands in fuel and maintenance
Sheriff Kevin McMahill unveiled the new vehicles on Monday, describing them as “the next evolution to keep our community safer than it’s ever been.”
The Las Vegas Metropolitan Police Department has officially unveiled its fleet of Tesla Cybertrucks as part of its push toward a more advanced, cost-efficient, and sustainable patrol system.
Sheriff Kevin McMahill unveiled the new vehicles on Monday, describing them as “the next evolution to keep our community safer than it’s ever been.” The trucks are expected to begin service across all area commands within two weeks.
High-tech patrol fleet
Each UP.FIT-modified Cybertruck has been customized with ladders, shields, and less-lethal equipment to support law enforcement operations. The vehicles will connect to a live drone response hub capable of facial recognition and gunshot detection, enabling drones to launch automatically when alerts trigger. The system streams real-time footage directly to responding officers, enhancing both speed and situational awareness during emergencies.
Officers have already completed training with the new fleet and offered feedback on its performance, according to Fox 5 Vegas. Sheriff McMahill noted that the trucks, along with robot dogs and SWAT vehicles, represent a coordinated effort to combine human expertise with emerging technologies. The Cybertruck rollout was made possible through a donation from the Horowitz family.
Cybertrucks’ major savings
The department’s ten UP.FIT patrol Cybertrucks are among the most American-made law enforcement vehicles available, featuring roughly twice the domestic parts content of comparable Ford and Chevrolet patrol trucks. Beyond their build quality, the electric fleet offers major cost benefits. Each Cybertruck is projected to save between $8,800 and $12,000 in annual fuel costs and roughly $3,540 in maintenance over a five-year service life.
With regenerative braking, factory ballistic-resistant doors, and no idling fuel burn, the Cybertruck platform provides higher uptime, lower total cost of ownership, and a quieter patrol experience, all while reducing the department’s carbon footprint. Sheriff McMahill confirmed each area command will receive one of the new patrol units.
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