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Tesla explains how it can roll out its aggressive pricing strategy in Europe

Credit: @ryanrossuk/Twitter

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Tesla slashed prices for its electric vehicles in Europe, Israel, and Singapore on Friday, expanding an aggressive global pricing strategy that began in January. Tesla noted that the price cuts in numerous European markets, including Germany and France, are due to a scaling up and improvement in its production capacity.

“Our mission is to accelerate the transition to renewable energy. Our master plan has set a clear pathway to achieve that mission: the transformation of cost-intensive small-series products to cheaper mass-series vehicles,” Tesla stated.

In Germany, Tesla lowered the prices of the Model 3 and Model Y by 4.5% to 9.8%, marking the second price reduction this year following January’s price adjustments of up to 17%.

Customers in France who are purchasing a Model 3 for €44,990 (about $47,800), on the other hand, will now benefit from a further €5,000 price reduction through a government subsidy. It should be noted that an upper limit for the EV scheme is set at €47,000.

EV watchers in social media also observed price adjustments for the Model 3 and Model Y in countries such as Norway and the Netherlands.

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Apart from Europe, Singapore also saw price cuts for the Model 3 and Model Y between 4.3% and 5%, as per Tesla’s website. The base rear wheel drive Model 3 in Israel had its price slashed by 25% as well, Reuters noted.

While Tesla’s aggressive pricing strategy may be interpreted by the company’s bears as a sign of waning demand, executives such as CEO Elon Musk have maintained that Tesla’s vehicles still attract a lot of consumers. 

This could be seen in the company’s Q1 vehicle delivery data, which showed that Tesla achieved record quarterly deliveries of 422,875 vehicles from January to March. This is particularly impressive considering the short quarter and key markets such as China were affected by holidays such as the Chinese New Year.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Model Y L gains V2L capabilities with software update

The 2025.32.300 update, which is rolling out to Model Y L vehicles in China, introduces several notable additions.

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Tesla has quietly added Vehicle-to-Load (V2L) functionality to the Model Y L through its latest over-the-air update in China, giving owners the ability to power external devices directly from their EVs.

The addition of the feature was highlighted by Tesla in its release notes for China’s 2025.32.300 update.

Model Y L gains V2L and other convenience upgrades

The 2025.32.300 update, which is rolling out to Model Y L vehicles in China, introduces several notable additions. First among them is an “external discharge function,” which enables V2L capability through an official adapter that Tesla plans to release later.

The feature should enable the Model Y L to power appliances, tools, or possibly even other EVs, making it extra useful for camping trips or the occasional power outages. 

Other improvements include a lower temperature limit for Dog Mode, customizable low-battery settings to conserve energy while parked, and expanded personalization for the vehicle’s “Rave Cave” entertainment feature. Tesla noted that certain functions may vary depending on vehicle configuration, and rollout timing could differ by region.

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Model Y L is surging in China’s SUV rankings

Despite being new in the market, the Model Y L is already making some waves in  China’s top-selling mid-to-large SUVs lists. Data from Yiche showed that Tesla sold 8,221 units in September, securing fourth place in the segment behind the Leapmotor C16, Li Auto L6, and the Xiaomi YU7.

The Model Y L’s rapid ascent highlighted its strong market appeal despite a higher price point than most local competitors. Interestingly enough, the Xiaomi YU7, which is positioned closer to the standard Model Y with its five-seat configuration, topped the rankings with 22,244 units sold in September.

With Tesla’s continued free software upgrades, as well as its features like Full Self-Driving (Supervised), however, the Model Y L may have a chance at climbing China’s lists for the best-selling mid-to-large SUVs.

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Investor's Corner

Elon Musk’s 2025 pay package gets support from Tesla’s biggest bull

ARK Invest founder Cathie Wood has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass.

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Credit: Tesla Singapore/X

Cathie Wood, CEO of ARK Invest and one of Tesla’s most ardent bulls, reiterated her support for Elon Musk’s 2025 CEO Performance Award. 

Wood highlighted that Musk’s leadership attracts incredible talent, and it has allowed the companies he leads such as Tesla to become disruptors in their respective fields.

ARK Invest supports Musk’s leadership

Elon Musk’s 2025 CEO Performance Award has received a mixed reception. Proxy firms such as Glass Lewis and Institutional Shareholder Services (ISS) have stated that they would be voting against Musk’s pay package. Other entities, such as the State Board of Administration of Florida (SBA), have stated that they would be voting in favor of Tesla’s proposals. 

ARK Invest founder Cathie Wood, for her part, has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass. She also stated that a favorable result to the vote for Musk’s 2025 pay plan would be beneficial for Tesla.

“Elon Musk is the most productive human being on earth. And a human being who attracts incredible talent, people who want to solve the world’s hardest problems. This is a win-win for all of us if Elon succeeds this time,” Wood stated. Musk appreciated Wood’s comments, stating, “Thanks Cathie!” In a post on X.

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ARK Invest has been one of Tesla’s most loyal bulls

Tesla is ARK Invest’s single largest holding, with the firm holding an estimated $1 billion worth of TSLA, as noted in an Insider report. Wood previously said she expects the approval of Musk’s pay package to trigger “super-exponential growth” for the automaker, as new products like the Cybercab and Optimus expand Tesla’s offerings.

“Because think about it. It is a convergence among three of our major platforms. So, robots, energy storage, AI, and it’s not stopping with Robotaxis. There’s a story beyond that with humanoid robots, and our $2,600 number has nothing for humanoid robots. We just thought it’d be an investment, period,” Wood stated during an appearance at Steven Bartlett’s podcast The Diary Of A CEO.

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Investor's Corner

Tesla VP for AI software makes a case for upcoming Elon Musk shareholder vote

Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history.

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Credit: Tesla

Tesla’s Director of Autopilot Software and VP of AI Software Ashok Elluswamy has shared his thoughts about CEO Elon Musk’s 2025 performance award. While the executive typically discusses topics related to the company’s tech and AI initiaives, Elluswamy made it a point to make a case for Musk’s proposed pay package. 

Tesla’s VP for AI Software shares his insights 

In a post on X, Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history. This is because the company is changing from a leader in electric vehicles and a major player in the energy storage market to a powerhouse pioneer in robotics that are powered by real-world AI.  As per the executive, Elon Musk’s leadership of Tesla is more relevant now more than ever. He also reported an X article he previously wrote about Elon Musk and Tesla.

“This note regarding the importance of Elon leading Tesla is more relevant now than ever. Tesla is at a critical juncture, as it is metamorphosing into the world leader in robotics. Creating large-scale, useful robots requires expertise across engineering design, manufacturing, real-world AI software, chips for AI, and more. Elon is, quite likely, the only person on Earth with deep skills and the right instincts across all these domains,” Elluswamy stated.

A push to support Musk’s 2025 performance award

In recent weeks, Tesla executives such as Board Chair Robyn Denholm have been encouraging TSLA shareholders to vote in favor of Elon Musk’s 2025 performance award, as well as other proposals that the company’s directors have argued are critical to the future of the company. These proposals, Tesla executives noted, are necessary to ensure that the company can achieve the ambitious targets of Elon Musk’s Master Plan Part IV. 

Elon Musk’s pay package, as well as the company’s proposals, would be decided at the upcoming 2025 Annual Shareholders Meeting, which would be held at Giga Texas on November 6, 2025. Needless to say, Tesla’s future might very well be decided during the event. 

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