Tesla’s AI Day is tomorrow, and the company has been largely silent about details of the upcoming event. Considering how artificial intelligence plays into Tesla’s energy and electric vehicle business, it is no surprise that there is some excitement for AI Day. With this in mind, here are some things that Tesla watchers could expect for the highly-anticipated event.
Updates from Autonomy Day
Tesla bull and Loup Ventures Managing Partner Gene Munster previously noted that AI Day would likely be a “second edition” of sorts for the company’s Autonomy Day event back in 2019. The invitations that have been sent for AI Day suggest that the company is looking to expand its AI use to more than just vehicles. This is something that Elon Musk has mentioned in the past.
During the Q1 2021 earnings call, Musk stated that in the long run, people would start perceiving Tesla as an “AI robotics company” instead of a carmaker or battery storage producer. “I think long term, people will think of Tesla as much as an AI robotics company as we are a car company or an energy company. I think we are developing one of the strongest hardware and software AI teams in the world,” Musk said.
If AI Day does become a follow-up to Autonomy Day, however, Tesla would likely have to discuss some of the updates it has rolled out to its vehicles and self-driving efforts since 2019. These include the removal of radar for the Model 3 and Model Y, which Musk expects would ultimately accelerate the company’s progress towards autonomous driving.
Project Dojo Details
Tesla’s Dojo Supercomputer has long been teased, but its specs and capabilities have never really been revealed by the company. AI Day would be a great venue to formally introduce the world to its supercomputer and its capabilities. Dojo is crucial to Tesla’s self-driving efforts as the computer is tasked with training neural networks that would, in turn, enable the company’s vehicles to behave even more like cautious and confident human drivers on the road.
Gene Munster noted that based on Elon Musk’s previous comments, it appears that Tesla has plans to make Dojo available to other automakers in the future. This should help not just Tesla but the entire auto industry transition into the self-driving era. Musk definitely seems optimistic about Dojo’s contribution to Tesla’s self-driving efforts, which have been both highly praised and criticized to date.
“Dojo is really a — it is a supercomputer optimized for neural net training. We think Dojo will be, probably in order of magnitude, more efficient on, say — not sure what the exact right metric is, but say, per frame of video, we think it will be an order of magnitude more cost efficient in hardware and in energy usage for a frame of video compared to a GPU-based solution or compared to the next best solution that we’re aware of. So then possibly that could be used by others,” Musk stated.
Beyond Automotive and Energy
Tesla already uses AI on its electric vehicles, and the company’s products like Autobidder show that artificial intelligence could also be invaluable for the energy sector. Interestingly enough, Tesla seems to be intent on expanding beyond these markets, with the company teasing more AI-based efforts in its formal invitation.
“This invite-only event will feature a keynote by Elon, hardware and software demos from Tesla engineers, test rides in Model S Plaid, and more. Attendees will be among the first to see our latest developments in supercomputing and neural network training. They’ll also get an inside look at what’s next for AI at Tesla beyond our vehicle fleet,” Tesla wrote.
Elon Musk has hinted at other “smart” products in the past. During his first appearance at the Joe Rogan Experience podcast in 2018, Musk has stated that it would be great to develop a “Tesla Smart Home” that includes an efficient HVAC system. Musk mentioned this once more in March 2020, when he noted that creating smart and energy-efficient home products would be great since Tesla is already developing a lot of the needed tech for its vehicles.
TSLA Volatility
Tesla watchers and investors would likely have to get ready for some volatility after AI Day tomorrow. While Tesla’s dedicated events such as Autonomy Day and Battery Day were filled to the brim with information, and while both events were mainly for recruitment, TSLA stock ended up dipping the day after. The day after Battery Day in September 2020, for example, TSLA shares dropped 10% as critics pounced on the 4680 cells’ timetable and the fact that the company did not show a physical cell during its event. It will not be surprising if the same thing happens on Friday after AI Day.
Tesla’s AI day is set to be held at Palo Alto, CA, on August 19, 2021, at 5 p.m. PDT. The event would likely be livestreamed as well.
Don’t hesitate to contact us with news tips. Just send a message to tips@teslarati.com to give us a heads up.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
Tesla counters Norway’s VAT hike with dedicated consumer bonus
