Investor's Corner
Tesla starts setting the stage for the $35k base Model 3’s production ramp
Tesla’s production ramp for the Model 3 has not been easy for the company. Since starting the production of the electric sedan last year, the Model 3 ramp has been beset by multiple challenges, including bottlenecks in both the Fremont factory and Gigafactory 1. That said, Tesla appears to have hit its stride in manufacturing the electric sedan in Q3.
The company’s production and delivery numbers for the quarter are yet to be announced, but estimates, including those from Tesla’s staunchest critics from Wall Street, are high that the company has achieved its target of manufacturing and delivering more than 50,000 Model 3 in the third quarter. And this is despite the company only producing three variants of the electric sedan — the Long Range RWD, Dual Motor AWD, and Dual Motor Performance Model 3. The variant of the electric car that is designed to be a true disruptor in the auto industry — the $35,000 Standard trim Model 3 — is yet to enter production.
The absence of the $35,000 base trim Model 3 in Tesla’s lineup is one of the remaining bear thesis against the company. Some of Tesla’s more aggressive short-sellers even insist that the $35,000 Model 3 is a myth. Kelly Blue Book analyst Rebecca Lindland, who canceled her Model 3 reservation due to delays in the electric car’s production, previously noted to Forbes that she is not sure Tesla will ever make the vehicle.
“I’m not sure there will ever be any $35,000 cars. I think there’s a chance the company will eventually say they’re canceling that version because there wasn’t as much customer interest, that nobody wanted it,” she said.
Elon Musk begs to differ. Earlier this year, Musk noted that Tesla would need to hit its stride producing the higher-margin Model 3 variants before it can begin manufacturing the $35,000 Standard trim Model 3. Musk has since provided brief updates on the vehicle, such as its estimated start of production in Q1 2019, as well as an AWD Dual Motor option for the electric car. Tesla’s head of investor relations Martin Viecha provided an estimated timeline for the electric car’s production while facilitating a tour of Gigafactory 1 as well, stating that the $35,000 base Model 3’s would ramp “in the next eight months,” translating to an April or May rollout.
Considering recent updates from Tesla’s Model 3 ramp, it appears that the electric car maker is starting to make preparations for the vehicle’s production. Gigafactory 1, for example, is set to receive upgrades from Panasonic that would enable it to produce more battery cells. Yoshio Ito, head of Panasonic’s automotive business, noted that three new battery cell production lines would be completed sooner than the Japanese company’s initial “end-of-2018” estimate. Apart from this, Tesla is also receiving upgrades in the form of new Grohmann machines that are expected to be installed at the end of Q3 or the beginning of Q4. The new Grohmann machines are designed to make module production in Gigafactory 1 three times faster and three times cheaper.
In the final weekend of Q3, updates from Elon Musk and the Tesla community suggested that the production ramp for the Model 3 is going even further. In an email to employees, Musk noted that production of Model 3 drive units had reached a rate of 10,000 per week. Reservation holders in forums such as the r/TeslaMotors subreddit have also noted that the estimated timeline for the $35,000 base Model 3 has remained consistent over the past months. As of October 1, reservation holders are given a 3-6 month timeline for the production of the $35,000 electric sedan.
The Tesla Model 3 is a critical part of Elon Musk’s Master Plan, which involved creating a mass-market car that is a preferable alternative to comparably-priced fossil fuel-powered vehicles. At $35,000, the Standard trim Model 3 would be in the same price range as some of America’s most ubiquitous cars like the Toyota Camry, whose top-of-the-line XSE V6 trim is priced at $34,950. Thus, if Tesla plays its cards right, the vehicle could become not just a top-selling electric car — it could very well be a fossil fuel car killer.
In true Tesla fashion, even the $35,000 Standard trim Model 3 is packed with features that are characteristic of the company. The base Model 3 has an estimated range of 220 miles per charge, a 0-60 mph time of 5.6 seconds, and a top speed of 130 mph. Just like Tesla’s less affordable vehicles, the base Model 3 is fitted advanced safety features, including eight cameras, forward radar, and 12 ultrasonic sensors enabling active safety technologies including collision avoidance and automatic emergency braking. Six front row airbags and two side curtain airbags are also fitted on the entry-level vehicle.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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