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Tesla’s battery supply constraint is ending, price parity with gas cars is at hand
Tesla’s Semi is coming, and it will be here sooner than expected. But the production of the vehicle could be pointing to one thing: Tesla is no longer battery constrained.
Past the face value portion of the story, something much bigger is happening. While the Semi entering a “volume production” phase is big news, the development of the commercial vehicle comes at a time where battery production for Tesla seems to be the main focus of the electric automaker.
In Q3 2019, CEO Elon Musk indicated that a shortage of battery cells primarily drove the Semi’s delay. If Tesla wanted to start producing the Semi, the company would have to make cells available for it. That would mean one thing: cutting back on cells utilized for Tesla’s mass-market vehicles, which at the time was the Model 3.
Building the Semi before a sufficient battery production and supply chain was established would have been detrimental to the company’s long-term plans. Of course, the Model 3 has been Tesla’s most popular vehicle since it started deliveries in 2017. Its affordability has helped Tesla reach a new market, which was all apart of Elon’s original Master Plan.
With the Model Y now being produced in Fremont, Tesla now has two mass-market vehicles that are affordable by a vast segment of the population. Ultimately, this means that Tesla needed to levy a majority of its available lithium-ion cells for the Model 3 and Model Y. Unfortunately, the Semi just was not a priority over those two cars. Why would it be? The Model 3 (and Model Y now) are Tesla’s two top sellers. Therefore, the battery needs pointed toward the 3 and the Y, with Semi production being dependent on the availability of battery cells.
If we think about Musk’s statement from Q3, he indicated that the Semi production would be based on when Tesla could manufacture the appropriate amount of lithium-ion batteries to power the Class 8 vehicle. Although demand for the 3 and the Y continues to increase, so is Tesla’s production rate, and it could be indicative that the Silicon Valley-based electric car maker is pumping out enough batteries to produce all of its vehicles without any worries of possible cell shortages.
Ultimately, this idea could lead to another significant development in the EV world as a whole, and that is price parity.
For a long time, analysts have pinpointed the electric vehicle movement’s price parity at $100/kWh for battery cell production. This means that when cells are produced at a high enough rate, batteries will be lower in cost. Then, electric cars will be the same price as gas-powered machines, making the argument of “EVs are too expensive” obsolete.
The Tesla Model 3 Performance utilizes a 75 kWh battery pack. If battery production is at $120/kWh, this would mean that the Model 3 Performance’s battery pack costs $9,000 to produce. The car’s $54,990 price tag, hypothetically at $120 per kWh, is made up of a battery pack that costs about $9,000.
If Tesla could produce batteries at a high enough rate where the cost per kWh could come down to $100, the battery pack would only cost $7,500 to build, meaning an additional $1,500 comes off the price of the vehicle altogether. Tesla’s goal is to produce enough battery cells to justify this pricing point for its cars. Also, $100/kWh is just the price parity point, and not where the cost will ultimately end up. If demand continues to increase and battery cell production keeps growing, the cost could get even lower.
If Tesla has enough batteries to justify producing mass quantities of the Model 3 and Model Y, along with the sizable battery packs of the Semi, parity could be coming sooner than expected. Most analysts indicated 2023 as the year when battery production would be on a level where EV prices could compete with their petrol-powered counterparts.
However, if the Semi is ready for a production run now, Tesla may have enough cells to introduce a more affordable pricing model for its vehicles. This could, in turn, lead to even higher production numbers, increased demand, and a sharp increase in the company’s delivery numbers.
The announcement of the Tesla Semi meant much more than the company producing its commercial vehicle. It means batteries are no longer in restricted amounts, the technology is improving, and the prices of the company’s vehicles could be coming down soon. With this, it appears that Elon Musk’s endgame with his Master Plan may be getting closer to reality.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
