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Tesla’s battery supply constraint is ending, price parity with gas cars is at hand
Tesla’s Semi is coming, and it will be here sooner than expected. But the production of the vehicle could be pointing to one thing: Tesla is no longer battery constrained.
Past the face value portion of the story, something much bigger is happening. While the Semi entering a “volume production” phase is big news, the development of the commercial vehicle comes at a time where battery production for Tesla seems to be the main focus of the electric automaker.
In Q3 2019, CEO Elon Musk indicated that a shortage of battery cells primarily drove the Semi’s delay. If Tesla wanted to start producing the Semi, the company would have to make cells available for it. That would mean one thing: cutting back on cells utilized for Tesla’s mass-market vehicles, which at the time was the Model 3.
Building the Semi before a sufficient battery production and supply chain was established would have been detrimental to the company’s long-term plans. Of course, the Model 3 has been Tesla’s most popular vehicle since it started deliveries in 2017. Its affordability has helped Tesla reach a new market, which was all apart of Elon’s original Master Plan.
With the Model Y now being produced in Fremont, Tesla now has two mass-market vehicles that are affordable by a vast segment of the population. Ultimately, this means that Tesla needed to levy a majority of its available lithium-ion cells for the Model 3 and Model Y. Unfortunately, the Semi just was not a priority over those two cars. Why would it be? The Model 3 (and Model Y now) are Tesla’s two top sellers. Therefore, the battery needs pointed toward the 3 and the Y, with Semi production being dependent on the availability of battery cells.
If we think about Musk’s statement from Q3, he indicated that the Semi production would be based on when Tesla could manufacture the appropriate amount of lithium-ion batteries to power the Class 8 vehicle. Although demand for the 3 and the Y continues to increase, so is Tesla’s production rate, and it could be indicative that the Silicon Valley-based electric car maker is pumping out enough batteries to produce all of its vehicles without any worries of possible cell shortages.
Ultimately, this idea could lead to another significant development in the EV world as a whole, and that is price parity.
For a long time, analysts have pinpointed the electric vehicle movement’s price parity at $100/kWh for battery cell production. This means that when cells are produced at a high enough rate, batteries will be lower in cost. Then, electric cars will be the same price as gas-powered machines, making the argument of “EVs are too expensive” obsolete.
The Tesla Model 3 Performance utilizes a 75 kWh battery pack. If battery production is at $120/kWh, this would mean that the Model 3 Performance’s battery pack costs $9,000 to produce. The car’s $54,990 price tag, hypothetically at $120 per kWh, is made up of a battery pack that costs about $9,000.
If Tesla could produce batteries at a high enough rate where the cost per kWh could come down to $100, the battery pack would only cost $7,500 to build, meaning an additional $1,500 comes off the price of the vehicle altogether. Tesla’s goal is to produce enough battery cells to justify this pricing point for its cars. Also, $100/kWh is just the price parity point, and not where the cost will ultimately end up. If demand continues to increase and battery cell production keeps growing, the cost could get even lower.
If Tesla has enough batteries to justify producing mass quantities of the Model 3 and Model Y, along with the sizable battery packs of the Semi, parity could be coming sooner than expected. Most analysts indicated 2023 as the year when battery production would be on a level where EV prices could compete with their petrol-powered counterparts.
However, if the Semi is ready for a production run now, Tesla may have enough cells to introduce a more affordable pricing model for its vehicles. This could, in turn, lead to even higher production numbers, increased demand, and a sharp increase in the company’s delivery numbers.
The announcement of the Tesla Semi meant much more than the company producing its commercial vehicle. It means batteries are no longer in restricted amounts, the technology is improving, and the prices of the company’s vehicles could be coming down soon. With this, it appears that Elon Musk’s endgame with his Master Plan may be getting closer to reality.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
