Connect with us
tesla interest tesla interest

News

Tesla brand consideration drops by 3% in Q4, but it doesn’t mean much

Published

on

New data from Kelley Blue Book shows consideration for Tesla vehicles dropped from 12 to 9 percent in Q4 compared to Q3, but it doesn’t mean all that much, considering the company is selling cars well beyond its manufacturing capabilities.

Tesla has bounced around in KBB’s luxury brand consideration studies over the past several quarters. After scoring as high as 15 percent in Q2 of last year, other luxury brands snuck in, and Tesla slipped to fifth for that quarter. KBB said it was because luxury rivals had moved into the EV sector.

In Q4, Tesla was sitting at 12 percent in Q3, good enough to place it in sixth. However, consideration has continued to fall, as another three percent slide in Q4 has Tesla sitting in eighth, behind Buick with 11 percent and ahead of Volvo at 8 percent.

Brand loyalty studies performed by the publication have shown that CEO Elon Musk’s purchase of Twitter last year may have rubbed some consumers the wrong way.

However, KBB believes Tesla will trend upward on the Q1 2023 consideration study as the company slashed prices in the U.S. market by 13 percent in January and now has its entire Model Y lineup qualifying for government tax credits.

Advertisement

Tesla Model Y’s complete lineup now qualifies for EV tax credits through Inflation Reduction Act

Tesla has utilized its world-class margins, which allow it to fluctuate pricing to resurge demand and consideration for its vehicles. The company has used these massive price cuts to push consumers toward its vehicles, and some automakers have responded with discounts of their own.

However, Tesla still maintains a sizeable lead in charging infrastructure and EV software.

BMW was the most considered luxury brand, with 22 percent of shoppers looking at the German automaker’s products as their next purchase. Lexus, at 19 percent, and Cadillac, at 18 percent, round out the top 3.

Interestingly, the Buick Enclave was the most-considered vehicle model of Q4. BMW’s 3 Series and X5 were fifth and sixth on the list, and the Tesla Model 3 was tied with the Acura TLX for tenth place.

Advertisement

It will be interesting to see the data for Q1, as price cuts and government tax credits have likely helped Tesla return to prominence within the luxury consideration standings. In some regions, Tesla Model 3s can be purchased for under $30,000, as long as the buyer is lucky enough to qualify for each offered incentive.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

News

Tesla Model Y L spotted in Europe ahead of expected September China launch

Tesla’s long-wheelbase Model Y L has seemingly been spotted in Europe.

Published

on

Credit: Tesla

Tesla’s long-wheelbase Model Y L has seemingly been spotted in Europe, signaling its upcoming debut outside China. A lightly camouflaged prototype was seen at a charging station near Germany’s Nürburgring, hinting that the extended wheelbase crossover will make its way to European markets after its expected September launch in China.

The Model Y L

The Model Y L, which will be offered in a six-seat configuration, is expected to add roughly 178 mm (7 inches) to the overall length of the standard Model Y, with 152 mm (6 inches) dedicated to stretching the wheelbase, as noted in an autoevolution report. This design tweak should unlock more third-row space, and it should be enough to rival the rear seating comfort of the much more expensive Model X, which can no longer be ordered in Europe.

While initially mistaken for a Model Y Performance during testing, the prototype’s extended rear door cutout and 19-inch wheels, which were unusual for a Performance variant, suggested that the covered unit was actually the Model Y L. The prototype’s wheels, if any, match those listed in China’s Ministry of Industry and Information Technology (MIIT) filing for the upcoming Model Y L.

Model Y L production

Tesla is expected to build the Model Y L at Giga Shanghai for the Chinese market initially, though speculations are high that the vehicle will also be built at Giga Berlin in Germany, as well as the Fremont Factory and Giga Texas in the United States. Recent reports have suggested that the Model Y L’s production in China has already begun, and sales there are slated to start in September. 

Considering the Model Y L’s lower entry price compared to the flagship Model X, the upcoming extended wheelbase crossover could quickly become Tesla’s new premier SUV for families needing extra passenger capacity, at least without stepping into the premium pricing bracket of the Model X.

Advertisement
Continue Reading

News

Tesla fans are urging Elon Musk to file a lawsuit against fake “disabled” Cybertruck video

As per Tesla supporters, enough is enough,

Published

on

Credit: bighuey313/Instagram

Tesla supporters and retail investors are urging CEO Elon Musk and the electric vehicle maker to pursue legal action against a rapper who faked a video of a Cybertruck that was reportedly disabled remotely by the company.

As per Tesla supporters, enough is enough.

The fake video

American rapper Big Huey made headlines over the weekend when he claimed that his Cybertruck had been deactivated by Tesla. The rapper claimed that Tesla had remotely disabled his Cybertruck unless he complied with a cease-and-desist letter over a song he made about the all-electric pickup truck. In his video, the rapper even claimed that he was “stranded as f*ck” because he could not move his Cybertruck.

The video itself was immediately flagged by longtime Tesla watchers as fake. It did not take long before Tesla itself posted a clarification on its official X account stating that the rapper’s viral video was indeed fake. By this time, however, the rapper’s claims have already made their way across the internet. 

Enough is enough

A look at the comments on Tesla’s clarification post shows that a good number of EV enthusiasts and retail investors are urging the company to pursue legal action against the rapper. One of the rapper’s videos, after all, featured an alleged cease-and-desist letter that featured what appeared to be a forged signature from a Tesla Legal executive. Others also noted that it is high time for Tesla to fight back more assertively against fake videos and allegations.

Advertisement

While Tesla North America tends to be a punching bag of sorts for false claims, the company has been adopting a more assertive approach to defend its reputation in other countries. These include China, which has proven to be very assertive when it comes to defending its legal interests and reputation. This has worked well for Tesla China, so it is no wonder that investors are now clamoring for a similar legal approach in the United States.

Continue Reading

News

Tesla launches record-breaking 830 km CLTC range Model 3 in China

The long-range rear-wheel-drive Model 3 is expected to begin deliveries in September.

Published

on

(Credit: Tesla Asia/X)

Tesla has officially unveiled its longest-range vehicle to date in China: a new Model 3 variant capable of traveling up to 830 CLTC kilometers (515 miles) on a single charge. 

Priced from RMB 269,500 ($37,490), the single-motor, long-range rear-wheel-drive Model 3 is expected to begin deliveries in September. 

The new Model 3 RWD at a glance

Equipped with a 78.4 kWh battery pack from LG Energy Solution, the new Model 3 variant surpasses the current Model 3 long-range all-wheel-drive version’s 753 CLTC-kilometer (468-mile) range and sets a new benchmark for the company’s global lineup. It can accelerate from 0 to 100 km/h in 5.2 seconds and has a top speed of 200 km/h.

The launch expands Tesla’s Model 3 offerings in China to four versions. The lineup now includes the entry-level rear-wheel drive variant, which is powered by CATL lithium iron phosphate batteries and starts at RMB 235,500, as well as the dual-motor long-range all-wheel-drive and performance all-wheel-drive versions priced at RMB 285,500 and RMB 339,500, respectively. 

Improved range upgrades

Tesla confirmed on Weibo that all Model 3 versions in China have now received range upgrades this year, part of a broader strategy to refresh its lineup. The company is launching the new variant amid intensifying competition in China’s electric vehicle market. 

Advertisement

From January to July, Tesla delivered 304,027 vehicles in China, a 6.32 percent decline year-on-year. The drop was driven largely by the Model Y’s sales of 202,257 units, which fell 17.15%, as noted in a CNEV Post report. The Model 3’s sales rose 26.54% to 101,770 units during the same period. To boost sales, Tesla is offering incentives on most Model 3 trims, including five years of interest-free financing, an RMB 8,000 discount on paint, and an RMB 8,000 insurance subsidy, among others.

Continue Reading

Trending