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Why Tesla competitors will need more than affordability to take EV pioneer’s crown
Over the past several years, automotive manufacturers from all corners of the world have jumped head-first into electric vehicle production. In an attempt to catch Tesla, who has been recognized as the industry leader, car companies have tried all strategies, including undercutting pricing, but they’ll need much more than that to catch up.
Tesla’s most affordable vehicle is the Rear-Wheel Drive Model 3, which starts at $42,990 before incentives. It is far from the most affordable EV on the market, as several vehicles, both in production and planned for the future, have been marketed as the “Tesla Killers,” a term that was widely put to rest a few years ago.
There is no Tesla Killer, unfortunately, because those vehicles wouldn’t even exist if Tesla wasn’t around. They’re purely thoughts and eventual products of any automotive company because of Tesla’s mass influence on the automotive market.
Unfortunately, the angle that these car companies have come up with is, “If it’s cheaper than a Tesla, then people will buy it.”
But there’s a reason the 2023 Nissan Versa, which is priced at $15,730, isn’t the most popular car in the world: consumers want more than a nice, low price tag.
Customers take a lot of things into consideration: looks, features, technology, range, performance, and quality are just a few metrics that car buyers take into account when buying a new car.
When I read some of these headlines about cars that are expected to be the next big thing in the EV sector, it always seems to have something to do with price. But it goes much further than that.
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In the EV sector today, Tesla still maintains a sizeable lead in terms of sales by model. The Model Y sold 251,974 times last year in the U.S., according to Kelley Blue Book data. The Model 3 was sold 211,618 times. The Model S recorded 32,675 sales, and the Model X had 26,121.
Even the Model X managed to outsell things like the Kia Niro, the Hyundai Ioniq, and the Volkswagen ID.4, despite being Tesla’s most expensive car and least popular model.
Why? There are many factors to EV ownership. The charging network might be the biggest influence, and Tesla dominates in that realm. It also holds a considerable advantage in technology, range, and performance.
Of course, looks are subjective, so it is not worth commenting on. But even if the best-looking car out there drove and operated like a piece of crap, nobody would want it.
Tesla’s advantages lie in places that are far past affordability. As previously mentioned, it goes past price and goes much deeper into what the company offers in terms of a variety of other metrics that make a car truly enjoyable to own.
Companies have long struggled with adequate charging, software, and other things that are hard to solve. It’s not an overnight fix, and Tesla may have much more experience in terms of having a car operate more like a phone than a vehicle. It will take time, and it will come around to these car companies on how to solve these issues.
But make no mistake, Tesla won’t be dethroned by cheaper options alone. Only if these cheaper options also offer superior software and adequate charging infrastructure, along with many other things, will Tesla be beaten.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
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Tesla preps to build its most massive Supercharger yet: 400+ V4 stalls
The project will be an expansion of the current Eddie World Supercharger in Yermo, California, and will take place in several stages.
Tesla is preparing to build its most massive Supercharger yet, as it recently submitted plans for an over 400-stall Supercharging station in California, which would dwarf its massive 168-stall location in Lost Hills, California.
The project will be an expansion of the current Eddie World Supercharger in Yermo, California, and will take place in several stages.
The expansion, adjacent to the existing Eddie World Supercharger, which is currently comprised of 22 older V2 and V3 stalls limited to 150 kW, unfolds across six phases.
Construction on Phase 1 begins later this year with 72 V4 stalls. Subsequent stages will progressively add hundreds more, culminating in over 400 next-generation chargers. Site plans label expansive parking arrays across Phases 1–5 along Calico Boulevard, with Phase 6 design still to be determined.
Tesla is planning an absolutely massive Supercharger expansion in Yermo, California!!
Over the course of 6 phases, Tesla is set to add over 400 V4 stalls in a commercial development known as Eddie World 2.
The first phase, which should begin construction sometime this year,… pic.twitter.com/ks5Y5dE8lR
— MarcoRP (@MarcoRPi1) March 6, 2026
The project was first flagged by MarcoRP, a notable Tesla Supercharger watcher.
Strategically located midway on I-15 between Los Angeles and Las Vegas, the station targets heavy EV traffic on this high-demand corridor.
The surrounding 20-mile stretch already hosts over 200 high-power stalls (including 40 at 250 kW, 120 at 325 kW, and more), plus 96 in nearby Baker—yet bottlenecks persist during peak travel.
In scale, it eclipses all existing Tesla Superchargers. The current record holder, the solar- and Megapack-powered “Project Oasis” in Lost Hills, California, offers 164 stalls. Barstow’s former leader had 120. Eddie World 2 will be more than double that size, cementing Tesla’s dominance in ultra-high-capacity charging.
Tesla finishes its biggest Supercharger ever with 168 stalls
Development blends charging with convenience. Architectural drawings show integrated retail: a 10,100 square foot Cracker Barrel, a 4,300 square foot McDonald’s, a 3,800 square foot convenience store, additional restaurants, drive-thrus, outdoor dining, and lease space.
EV-centric features include pull-through bays for Cybertrucks and trailers, ensuring accessibility for larger vehicles and future Semi trucks.
News
Tesla makes latest move to remove Model S and Model X from its lineup
Tesla’s latest decisive step toward phasing out its flagship sedan and SUV was quietly removing the Model S and Model X from its U.S. referral program earlier this week.
Tesla has made its latest move that indicates the Model S and Model X are being removed from the company’s lineup, an action that was confirmed by the company earlier this quarter, that the two flagship vehicles would no longer be produced.
Tesla has ultimately started phasing out the Model S and Model X in several ways, as it recently indicated it had sold out of a paint color for the two vehicles.
Now, the company is making even more moves that show its plans for the two vehicles are being eliminated slowly but surely.
Tesla’s latest decisive step toward phasing out its flagship sedan and SUV was quietly removing the Model S and Model X from its U.S. referral program earlier this week.
The change eliminates the $1,000 referral discount previously available to new buyers of these vehicles. Existing Tesla owners purchasing a new Model S or Model X will now only receive a halved loyalty discount of $500, down from $1,000.
The updates extend beyond the two flagship vehicles. New Cybertruck buyers using a referral code on Premium AWD or Cyberbeast configurations will no longer get $1,000 off. Instead, both referrer and buyer receive three months of Full Self-Driving (Supervised).
The loyalty discount for Cybertruck purchases, excluding the new Dual Motor AWD trim level, has also been cut to $500.
NEWS: Tesla has removed the Model S and Model X from the referral program.
New owners also no longer get a $1,000 referral discount on a new Cybertruck Premium AWD or Cyberbeast. Instead, you now get 3 months of FSD (Supervised).
Additionally, Tesla has reduced the loyalty… pic.twitter.com/IgIY8Hi2WJ
— Sawyer Merritt (@SawyerMerritt) March 6, 2026
These adjustments apply only in the United States, and reflect Tesla’s broader strategy to optimize margins while boosting adoption of its autonomous driving software.
The timing is no coincidence. Tesla confirmed earlier this year that Model S and Model X production will end in the second quarter of 2026, roughly June, as the company reallocates factory capacity toward its Optimus humanoid robot and next-generation vehicles.
With annual sales of the low-volume flagships already declining (just 53,900 units in 2025), incentives are no longer needed to drive demand. Production is winding down, and Tesla expects strong remaining interest without subsidies.
Industry observers see this as the clearest sign yet of an “end-of-life” phase for the vehicles that once defined Tesla’s luxury segment. Community reactions on X range from nostalgia, “Rest in power S and X”, to frustration among long-time owners who feel perks are eroding just as the models approach discontinuation.
Some buyers are rushing orders to lock in final discounts before they vanish entirely.
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For Tesla, the move prioritizes efficiency: fewer discounts on outgoing models, a stronger push for FSD subscriptions, and a focus on high-margin Cybertruck trims amid surging orders.
Loyalists still have a narrow window to purchase a refreshed Plaid or Long Range model with remaining incentives, but the message is clear: Tesla’s lineup is evolving, and the era of the original flagships is drawing to a close.
News
Tesla Australia confirms six-seat Model Y L launch in 2026
Compared with the standard five-seat Model Y, the Model Y L features a longer body and extended wheelbase to accommodate an additional row of seating.
Tesla has confirmed that the larger six-seat Model Y L will launch in Australia and New Zealand in 2026.
The confirmation was shared by techAU through a media release from Tesla Australia and New Zealand.
The Model Y L expands the Model Y lineup by offering additional seating capacity for customers seeking a larger electric SUV. Compared with the standard five-seat Model Y, the Model Y L features a longer body and extended wheelbase to accommodate an additional row of seating.
The Model Y L is already being produced at Tesla’s Gigafactory Shanghai for the Chinese market, though the vehicle will be manufactured in right-hand-drive configuration for markets such as Australia and New Zealand.
Tesla Australia and New Zealand confirmed the vehicle will feature seating for six passengers.
“As shown in pictures from its launch in China, Model Y L will have a new seating configuration providing room for 6 occupants,” Tesla Australia and New Zealand said in comments shared with techAU.
Instead of a traditional seven-seat arrangement, the Model Y L uses a 2-2-2 layout. The middle row features two individual seats, allowing easier access to the third row while providing additional space for passengers.
Tesla Australia and New Zealand also confirmed that the Model Y L will be covered by the company’s updated warranty structure beginning in 2026.
“As with all new Tesla Vehicles from the start of 2026, the Model Y L will come with a 5-year unlimited km vehicle warranty and 8 years for the battery,” the company said.
The updated policy increases Tesla’s vehicle warranty from the previous four-year or 80,000-kilometer coverage.
Battery and drive unit warranties remain unchanged depending on the variant. Rear-wheel-drive models carry an eight-year or 160,000-kilometer warranty, while Long Range and Performance variants are covered for eight years or 192,000 kilometers.
Tesla has not yet announced official pricing or range figures for the Model Y L in Australia.
Tesla preps to build its most massive Supercharger yet: 400+ V4 stalls
Tesla makes latest move to remove Model S and Model X from its lineup
