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Tesla’s “Competition”: Why do you or don’t you support them?

(Credit: GMC, Tesla, Rivian)

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The Tesla community is one of the more polarizing groups that exists in the world of cars. It appears that it is almost 50/50 in terms of whether supporters of Tesla are willing to lend their support to other manufacturers. Some aren’t willing to hear other companies out.

While there isn’t an overwhelming push in one way or another, one thing is for certain: Tesla supporters love Tesla. But whether they’re willing to commend another automaker for developments that they may have made or cars they plan to build is a different story.

For years, Tesla was always considered a car company that didn’t have much potential. It didn’t have much money. It didn’t have many proven automotive industry veterans behind the engineering or supply chain of their cars, and it was trying to convince people that gas was inferior to electric. In 2008, this wasn’t a simple task. It was closer to impossible at the time.

Only a few people could afford Tesla’s Roadster, which was all apart of the plan so the company could pile up some funding for future projects. But on top of that, even if it was affordable, would people have bought it? Who knows.


This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future. 


But after Tesla started manufacturing the Model S, people began to really listen. People had invested their money into the company’s IPO just two years earlier, and the Model S was the sleek, fast, and pretty car that everyone wanted. But it was still an uphill climb. After the Model X came out, it wasn’t much of a difference; it was just the SUV version of an electric car. But the Model 3 came around and convinced many people around the world that Tesla was for real. It had built a car that people could afford. It had great range, it had performance. Most of all, Tesla proved that it could mass-produce a vehicle, even if it was hell.

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Slowly but surely, the doubters switched sides. They realized they had been all wrong about Tesla, but the early investors and the people who have believed in the company since the beginning weren’t having it. Who could blame them?

They had believed in Tesla from the start. They were the ones who knew that Elon Musk could lead the company to a new era, and they were right. Now that others are coming on board, there is a spot in that where many of us can feel a bit of sympathy for them. If you weren’t with us then, don’t be with us now. Hints of a bandwagon feel come to mind when explaining this situation. It’s almost reminiscent of how I see a lot of Chiefs hats and jackets at the store now. I don’t for a second believe there are this many Kansas City fans in York County, PA.

I don’t necessarily disagree with what the Tesla loyal fans are doing. They have believed in Tesla since day 1, and now that it’s the most valuable car company in the world and is successful, many people are on board, and that can be not very pleasant.

However, more fans means more sales, which means the stock price goes up. It means there are more EVs on the road instead of gas cars, and it means Tesla’s mission is coming true. While the fandom is something that can be chalked up to a “bandwagon feel,” maybe some people just wanted proof that Tesla was for real, and I can understand that too.

Tesla’s Day 1’s also have had to deal with other car companies casting stones in Tesla’s direction for years. GM, Ford, all of these companies didn’t care about making EVs. They would roll out one or two models, some of them never even making it to production lines. Then they would say Tesla’s business model was ridiculous or unsustainable. Now, they’re drawing inspiration from that “unsustainable” company. Interesting how that works, isn’t it?

Now that other car companies are all about the electric mission, they’re claiming their car is the “Tesla Killer” (a term I have come to hate in my time as an automotive journalist). They’re claiming their batteries will be better, and their cars will be cheaper. Blah blah blah, we’ve all heard it before. The problem is these companies continue to talk the talk but not walk the walk. They’re always saying how they will be the next big thing, but it rarely comes to fruition considering car companies constantly delay releases or do away with projects completely.

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On the other hand, Elon has always been an open supporter of more car companies making more EVs. It all contributes, and I don’t think he’s ever taken any criticism very personally; I would imagine he’s used it as motivation based on the way things have turned out. I personally commend him for always taking the high road and never being petty or ugly toward a car company that hasn’t supported him. I think it only added fuel to the fire for him and made him want to accomplish the Master Plan that much more.

But if we all love Elon and support him and are thankful for what he’s done for the EV community, should we take his guidance and support other car companies for what they’re trying to do? Is it just a lost cause? What do you make of other car companies trying to release effective modes of electric transport?

Personally, I support any EV. I will never say that any EV is better than Tesla’s because I truly believe they are the best EVs out there. I think there are always things to work on, but if you want something that will be dependable and deliver great range, Tesla is the best option currently.

I do like other car companies, too. Rivian and Lucid are both showing tremendous potential, and I think they have a great chance to be right there in a few years. Volkswagen will always have a little place in my heart since the first car I ever had was a 1998 Jetta K2, but I think they have a lot of work to do. It will get done, I’m sure, but if I am going to support an EV company that once produced ICE, it will be VW.

I would love to hear what your thoughts are on this. I want to know if you support other car companies that are producing EVs, or are you Tesla-loyal? Let’s keep it respectful as always. Please do not openly attack any company or attack anyone else’s beliefs. Try and be as respectful as you can and consider everyone’s opinions.

A big thanks to our long-time supporters and new subscribers! Thank you.

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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Tesla buyers are buying for Full Self-Driving and not for the car, data shows

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(Credit: Tesla)

Tesla Full Self-Driving (Supervised) showed a record attach rate at delivery for new vehicles in the third quarter of 2026.

75 percent of new vehicle deliveries in North America included a subscription to FSD software, up from 55 percent in the prior quarter, a 20-percentage-point sequential gain in the company’s most mature market.

Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS

Tesla shed light on the Q3 Shareholder Deck that 75 percent of new deliveries came with an FSD subscription:

“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets. “

The higher attach rate accompanied strong growth in the overall FSD consumer base, as active subscriptions rose to 1.75 million, a 67 percent year-over-year increase. For the first time, more than half of paid customers are on the monthly subscription, which is priced at $99 per month in the U.S.

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The transition to subscriptions has accelerated since Tesla discontinued the one-time purchase option in most markets earlier this year. The recurring model improves revenue visibility and margins compared with large upfront payments. With three-quarters of North American deliveries now including FSD, the software is now an evidently large contributor to Tesla’s economics and ancillary revenue.

Geographic expansion remains important for further gains. FSD is now available in nine countries in the EU, and more than 100,000 customers have driven over 160 million kilometers. Tesla is pursuing broader EU-wide approval, with a related vote expected in December. Similar progress in additional markets could support higher attach rates beyond North America.

These results came as Tesla had a strong quarterly delivery performance of 486,532 vehicles in the quarter, which came with its largest passenger-vehicle backlog in four years. Battery supply continued to limit volume, but the company has pointed to FSD as a clear difference-maker that is helping sustain demand. As supervised capabilities improve, the attach rate will likely continue to improve.

At face value, it is a key measure of how Tesla is converting sales into autonomy progress.

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Tesla Cybercab gets a for sale date at last

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Credit: Tesla

Update: 10/22 10:51a – Para 1 consumers changed to “customers” for accuracy.

Tesla Cybercab units finally got a definitive date for when they will be able to be purchased by customers, ending speculation regarding whether the fully autonomous vehicle would be available in the near term.

During Tesla’s third-quarter 2026 earnings call on October 21, Vice President of Engineering Lars Moravy said the company is aiming to begin delivering its purpose-built Cybercab robotaxi to customers before year-end.

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“We’re trying to get Cybercabs to customers by the end of this year, 2026,” Moravy said. He added that production is underway on the line at Gigafactory Texas, but “all of those are currently going to our own internal Robotaxi fleet.”

Moravy explained that as operations scale, Tesla will “mainly deliver fully designed autonomous vehicles to our customers,” with the Cybercab as the first such vehicle. Initial customer deliveries will start small while the company gains experience with delivery logistics, ownership models, fleet management, and operating autonomous vehicles outside its direct control.

CEO Elon Musk reinforced the limited nature of private sales, describing the Cybercab primarily as a “transport-as-a-service” offering rather than a personal ownership vehicle like the Model 3, Model Y, or upcoming Roadster. “The vast majority of the Cybercab stuff will be Tesla-owned and transport-as-a-service,” Musk said.

The Cybercab is a two-seater vehicle developed by Tesla without a steering wheel or pedals. It relies completely on Tesla’s Full Self-Driving suite and has been in production since February. Early units have been put in Tesla’s Robotaxi service as of early September, when the company launched rides to the public. Tesla previously indicated it would aim to sell Cybercabs for about $30,000.

Unsupervised Full Self-Driving is expected to ship to consumer cars during Q2 2027, Ashok Elluswamy, Tesla’s Head of AI, indicated during the call. Early buyers or fleet operators may receive vehicles whose autonomous operation remains geographically restricted due to lagging regulatory agencies. There are some hurdles that remain ahead of Cybercab deliveries.

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Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS

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Tesla (NASDAQ: TSLA) reported its earnings for the third quarter of 2026, marking a reasonable performance on the various financial metrics. Tesla still plans to hold a call that will field investor questions at 5:30 p.m. ET, 4:30 p.m. CT.

Here’s where Earnings came in:

  • Total Revenues: $28.046 reported vs. $28.34B expected
  • Non-GAAP EPS: $0.48 reported vs. $0.45 expected
  • Operating Margin: 2.6 % reported vs. 2.5% expected
  • Operating Income: $718M reported vs. $721M expected
  • Free Cash Flow: $1.531B reported vs. ~-$4.51B expected

Major Takeaways

Full Self-Driving (Supervised)

“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets.”

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Tesla Semi

“We began volume production of Tesla Semi, our Class 8 heavy-duty truck. The top variant can go 500 miles at full 82,000 lbs gross combination weight while achieving an efficiency of 1.7 kWh/mile. That efficiency allows the Tesla Semi to use a third of the energy used by a comparable diesel truck to haul the same payload. In a transportation market where energy is one of the largest components of total cost per mile, this will provide a meaningful advantage to Tesla Semi operators.”

SI Compute

“We plan to reach 400 MW of SI training compute by the end of the year, supporting the development of both vehicle and humanoid robot autonomy software. Additionally, we continued construction for the Austin Fab, where we plan to start commissioning equipment in 2027.”

Robotaxi

“We began deployment of Cybercab into our Robotaxi fleet in Austin. We reached nearly two million cumulative unsupervised miles for our Robotaxi service as of the end of the quarter. Operating hours in Austin are now 6am to midnight, and we expect to reduce wait times via increased fleet supply and improvement of Robotaxi orchestration algorithms. Grok is available in Cybercab with access to Grok Bot and Connectors, which allows users to manage their inbox, calendars, files, chats and tasks – all hands free via voice command – making Cybercab a mode of transport, a productivity space and, with our entertainment options, a second living room.”

Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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