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Tesla’s Referral Program will officially come to an end on February 1

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Tesla CEO Elon Musk has confirmed that the company’s customer referral program will be coming to an end on February 1st.

After a near 4-year run, Tesla’s widely popular referral program, which turned existing customers into hungry sales machines that were fueled by the lure of winning anything from a $250,000 next-generation Roadster (or two), to the promise of sending a laser-etched photo into deep space aboard a SpaceX rocket, will be shutting its doors for good. While this isn’t the first, second, or third time that the California electric carmaker and its CEO has leveraged the referral program to instill FOMO and convert would-be buyers into customers before a seemingly moving deadline, Musk’s statement that “the whole referral incentive system will end” does sound definitive.

https://twitter.com/gooseSD22/status/1085773248556462080

Existing Tesla customers that refer a friend to purchase a Model S, Model X, Model 3 vehicle, or a Tesla Solar Panel system, will have until the end of January 2019 to complete a referral sale. Buyers of a new Tesla will receive six months of Free Supercharging and an additional three months if taking delivery of the car without a test drive. Solar customers that make a purchase through a Tesla referral code will be given a 5-year extended warranty on their system.

What started as a test program in July of 2015 for a young car company that was looking to stimulate cost-effective word-of-mouth sales, in lieu of establishing expensive brick and mortar stores, has become arguably one of Tesla’s most successful sales tools to date.

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“Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car. As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don’t like the idea of trying to trick people into buying a product by false association.” said Musk in an email sent to Model S customers in 2015.

“Reaching potential customers are important, but, if we can amplify word of mouth, then we don’t need to open as many new stores in the future. So, we are going to try an experiment.”

Inasmuch as the closing of the customer incentive program leaves a void to the hundreds of thousands that have grown accustomed to seeing, sharing or using a Tesla referral code, it’s the penning of a new chapter. One that continues the story of how one company accelerated the world’s transition to sustainable energy.

For prosperity’s sake, here’s a look back at the email that started it all.

 

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From: Elon Musk

Subject: Trying something new (plus party at the Gigafactory and a Founder Series Model X)

Date: July 29, 2015 at 2:05:31 PM PDT

Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car. As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don’t like the idea of trying to trick people into buying a product by false association. If you see somebody famous driving a Model S, it is because they genuinely like the car.

If you see it in a movie or TV show, it is because the people associated with that production genuinely like the car. Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questions. However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regions and lower in others.

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Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don’t need to open as many new stores in the future. So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in ’99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers.

From now through October 31st, if someone buys a new Model S through your link, they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts.

Just for fun, there will also be some things that money can’t buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada – the world’s biggest factory by footprint – and attend the grand opening party. This will be awesome. At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all options free (value of about $25,000). The first person to reach ten will get the entire car for free.

Elon

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Tesla reveals its first Semi customer after launch

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Credit: Tesla

Tesla revealed its first customer for the all-electric Semi truck after it launches next year. Who it truly is should not be a surprise.

The Semi is going to finally start deliveries to new companies outside of Tesla’s pilot program starting in 2026. The company has been building a dedicated production facility in Reno, Nevada, that has finally taken shape, but Tesla was evidently not finished with the Semi’s development.

Tesla shares rare peek at Semi factory’s interior

Last week at the Annual Shareholder Meeting, Tesla said it had implemented some new designs into the Semi, helping with efficiency, updating its design, and making it a more suitable vehicle for hauling loads, as the changes also helped increase payload.

Tesla has obtained a lengthy list of companies that have committed to implementing the Semi in their own fleets, hoping to bring their logistics lineups up to date with electric powertrains and autonomous technologies.

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While it is already operating a pilot program with PepsiCo. and Frito-Lay, Tesla will expand to other businesses, primarily using it internally after its launch.

Head of the Semi program at Tesla, Dan Priestley, said the company would be the first user of the vehicle after its launch next year. It has been using it to a certain extent, but the company has not been able to completely abandon gas haulers.

Instead, it will implement the Semi into its fleet for more sustainable vehicle logistics starting next year:

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Tesla has already received orders for the Semi from a variety of large companies, including Walmart, Sysco, Anheuser-Busch, UPS, DHL, J.B. Hunt, among others.

Many analysts see the Tesla Semi as a major contributor to future growth and increasing value within the company, especially from a Wall Street perspective. Some firms say the Semi is one of several near and medium-term contributors to the company increasing its market cap.

Cantor Fitzgerald is just one of those firms, as last week it explicitly listed the Semi as a catalyst.

Analyst Andres Sheppard said, “Overall, we remain bullish on TSLA over the medium to long term. We continue to see meaningful future upside from Energy Storage & Deployment, FSD, Robotaxis/Cybercab, Semis, and Optimus Bots.”

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Tesla China rolls out Model Y L V2L adapter, and it’s free for early owners

Tesla China announced the rollout of the Model Y L’s AC external power adapter on social media platforms such as Weibo.

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Credit: Tesla China

Tesla China has released a useful new accessory for the Model Y L, and it is free for some owners. With the accessory, the Model Y L effectively becomes a giant power bank that owners can use to power appliances when they are camping, or if their homes are hit by a power outage. 

Tesla Model Y L V2L adapter

Tesla China announced the rollout of the Model Y L’s AC external power adapter on social media platforms such as Weibo. As per the product’s advertisement, the Model Y L could provide up to 2,200W of power with its adapter, allowing it to support numerous appliances on the go. Of course, but could also be used to charge devices during power outages. 

Tesla China notes that the adapter’s current is 220V, and it also features an IP44 protection grade. Tesla notes that the adapter could operate at temperatures between -30℃ ~ +50℃. The Model Y L’s V2L functionality would not work if the vehicle’s battery is less than 10%, however. 

Tesla China’s official shop is selling its AC external power adapter for a reasonable price. The product could be purchased for RMB599, which is equivalent to $85. That’s a great price for an accessory that could make car camping sessions several times more convenient.

Free for early Model Y L owners

While the Model Y L’s AC external power adapter is priced reasonably at the Tesla China shop, the accessory is available for free for early owners of the extended wheelbase six-seat all-electric crossover. This was highlighted in a message that Tesla China reportedly sent to owners of the vehicle.

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“Your Tesla account is eligible for a free Model Y L dedicated AC external power adapter. Please log in to the online store to add the adapter to your cart. Once the system verifies it correctly, the price will automatically change to 0 yuan before placing the order. We will send it to you via express delivery subsequently. 

“This free qualification is only for the first owner of the Model YL who did not receive an AC external power adapter at pickup, valid until February 28, 2026. Failure to place an order upon expiration will be considered as a waiver of eligibility. If there is a temporary shortage of goods, please be patient and we will reschedule the replenishment by the end of January 2026,” Tesla China wrote. 

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Tesla Cybertruck and Model 3 program manager steps down

The now-former executive played a central role in several of Tesla’s key milestones.

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Siddhant Awasthi, Tesla’s Program Manager for the Cybertruck and Model 3, has announced his departure after eight years with the company. Starting as an intern, Awasthi played a central role in several of Tesla’s key milestones, from the ramp-up of the Model 3 and Giga Shanghai to the launch of the long-awaited Cybertruck.

From intern to program leader

In a social media post, Awasthi described leaving Tesla as “one of the hardest decisions” of his life. He credited CEO Elon Musk, Tesla’s leadership team, and his colleagues for helping turn ambitious ideas into tangible vehicles. During his tenure, Awasthi contributed to Tesla’s global expansion and the evolution of its vehicle electronics and wireless systems, culminating in the Cybertruck’s long-anticipated rollout in late 2023.

He noted the intensity and innovation of his Tesla years, calling the experience “a thrilling journey” that shaped his career before the age of 30. “It’s been an absolute privilege,” he wrote, adding that working with “rockstar colleagues” made even the most demanding days worthwhile.

Tesla’s leadership transitions

Awasthi’s departure comes as Tesla continues to scale global operations and prepare for major product updates, including next-gen vehicle platforms and software-driven improvements. Despite stepping away, Awasthi voiced confidence in Tesla’s future. “I’m confident Tesla will nail its next big mission,” he said, highlighting his belief in the company’s capacity to deliver breakthrough products and improve safety for drivers worldwide.

“This decision wasn’t easy, especially with so much exciting growth on the horizon. Tesla vehicles are incredibly complex systems that often don’t get the credit they deserve, but I’ve witnessed firsthand how they’ve changed lives—for our customers, my friends, and my family—adding real value and, above all, improving safety. I’m confident Tesla will nail its next big mission (especially after last week), and I’m truly excited for the next chapter of my life,” the former Tesla executive wrote.

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