Connect with us
tesla cybertruck tesla cybertruck

News

Tesla’s unique strategy regarding crucial Cybertruck details is the best ad there is

Credit: Nattanan Sirivadhanabhakdi/Facebook

Published

on

Tesla has had a unique strategy with the all-electric Cybertruck since it was first unveiled four years ago in Los Angeles. It might be the best advertisement there is.

For the past few years, Tesla has not tipped its hand with certain details regarding the pickup, and some might argue they are the most crucial parts of a vehicle’s buildup, especially for an EV: price, trim levels, and range.

It is an ongoing strategy that has been keeping the Cybertruck in the public discussion of the entire automotive sector for the last few years as the prices have gone from $39,990, $49,990, and $69,990, to whatever your best guess is.

A company that has been headstrong against the prospect of advertising, Tesla knows how to stimulate consumer discussion around itself. After all, its CEO Elon Musk also owns X, which less than a year ago was known as Twitter. Musk is no stranger to being in a headline, and he knows how to get people talking. Perhaps a genius in advertising, too, the CEO has everyone buzzing about what the Cybertruck will cost and how long it will go on a single charge.

But this might be exactly the buzz Tesla and Musk want, even if it is keeping the most loyal fans in the dark about the particulars of what is its most unique vehicle yet. Even those who are not EV enthusiasts and have no interest in the Cybertruck want to know what a stainless steel-covered pickup will cost and what its capabilities are.

Instead of spending hundreds of thousands of dollars on ads and millions more on an general advertising budget, there is the advantage of curiosity that Tesla has shamelessly adopted and used to its advantage, all leading up to this Thursday. It is no secret that pricing is likely going to be different than what it was in 2019. Too much has changed from a macroeconomic perspective.

Advertisement

But the jury is still deliberating on what this strategy entails. Has it worked on creating buzz? Obviously. Is it fair to the consumer? Not necessarily.

Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

There are no products that come to mind for me when I think of an imminent launch and lack of details in terms of pricing and capabilities. Imagine if Apple reworked the iPhone and decided to keep the price a secret, at least until hundreds of people lined up outside of their stores and showed up to buy it, only guessing what their credit card bill would be the following month.

With a car, it’s obviously different. It’s a long-term payment structure because the truck is going to cost tens of thousands, much more than an iPhone. Even still, this argument can be used to support the counterargument: if people are going to spend this much on a vehicle, isn’t there a reason for them to have an idea of how much they will pay?

This leads to several ideas about the delivery event this Thursday in Austin. As the Cybertruck’s Certificate of Conformity, Certificate Information, and Application have yet to be published by the EPA, it is interesting to think about who exactly will be taking delivery of the Cybertruck this week. It might be influencers who were sworn to secrecy by an NDA, it could be employees, and of course, it could be regular people who just happened to place a reservation very early, perhaps just moments after the configurator was launched.

Credit: Joe Tegtmeyer | X

Whoever does get their hands on an early Cybertruck build will be lucky, as rumors of between 10 and 30 units being delivered on Thursday have both circulated. There are at least a million orders for the Cybertruck, Musk said on the most recent Earnings Call.

No matter what happens, the Cybertruck has been an advertisement in itself, and it has concentrated the entire automotive industry’s attention this week. All eyes are on Tesla and the Cybertruck, as a vehicle four years in the making is finally here, and it is perhaps the best advertisement the automaker could have ever had for itself.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla might have built redundancies for Cybercab charging

When Tesla unveiled the Cybercab in 2024, the company noted that the autonomous two-seater would utilize wireless charging.

Published

on

Credit: @AdanGuajardo/X

A newly spotted panel on Tesla’s Cybercab prototype may point to a practical backup for the vehicle’s wireless charging system as it nears mass production. 

Tesla watchers have speculated that the panel could house a physical NACS port, which would ensure that the autonomous two-seater could operate reliably even before the company’s wireless charging infrastructure is deployed.

Cybercab possible physical charge port

The discussion was sparked by a post on X by Tesla watcher Owen Sparks, who highlighted a rather interesting panel on the Cybercab’s rear. The panel, which seemed to be present in the prototype units that have been spotted across the United States recently, seemed large enough to house a physical charge port.

When Tesla unveiled the Cybercab in 2024, the company noted that the autonomous two-seater would utilize wireless charging. Since then, however, Tesla has remained largely quiet about the system’s rollout timeline. With the Cybercab expected to enter production in a few months, equipping the vehicle with a physical NACS port would allow it to charge at Superchargers nationwide without relying exclusively on still-undeployed wireless chargers.

Such an approach would not rule out wireless charging long-term. Instead, it would give Tesla flexibility, allowing the Cybercab to operate immediately at scale while wireless charging solutions are rolled out later. For a vehicle designed to operate continuously and autonomously, redundancy in charging options would be a practical move.

Advertisement

Growing Cybercab sightings

Recent sightings of the Cybercab prototype in Chicago point to the same design philosophy. Images shared on social media showed the vehicle coated in road grime, while its rear camera area appeared noticeably cleaner, with visible traces of water on the trunk.

The observation suggests that the Cybercab is equipped with a rear camera washer. As noted by Model Y owner and industry watcher Sawyer Merritt, this is a feature Tesla owners have requested for years, particularly in snowy or wet climates where dirt and slush can obscure cameras and degrade the performance of systems like FSD.

While only the rear camera washer was clearly visible, the sighting raises the possibility that Tesla may equip additional exterior cameras with similar cleaning systems. For a vehicle that operates without a human driver,  after all, maintaining camera visibility in all conditions is essential. Ultimately, the charge-port speculation and camera-washer sightings suggest Tesla is approaching the Cybercab with practicality in mind.

Advertisement
Continue Reading

News

Tesla Model Y dominated China’s NEV sales in December 2025

As per sales data from China, the all-electric crossover finished first among the country’s best-selling EVs and plug-in hybrids.

Published

on

Credit: Grok Imagine

The Tesla Model Y ranked as China’s top-selling new energy vehicle in December, leading an intensely competitive market packed with strong domestic brands. 

As per sales data from China, the all-electric crossover finished first among the country’s best-selling EVs and plug-in hybrids. The Model 3 also placed within the country’s top ten vehicles.

Model Y leads China’s NEV rankings

The graphic, shared on X and sourced from Chinese auto industry data aggregator Yiche, listed the top 20 best-selling new energy vehicles in China for December. Tesla’s Model Y claimed the No. 1 position with roughly 65,874 units sold, finishing well ahead of a field dominated by domestic manufacturers such as BYD, SAIC-GM-Wuling, and Xiaomi.

The chart also showed strong performances from other high-volume models, including BYD’s Qin Plus, which sold 46,837 units during the month. Tesla’s Model 3 ranked eighth overall, with just under 28,000 units sold, placing it ahead of numerous locally produced competitors despite its rather premium price.

Tesla China’s strong December

Tesla China had a stellar December 2025. During the month, Tesla sold 97,171 vehicles wholesale in China, as per data from the China Passenger Car Association (CPCA). The result marked Tesla China’s second-highest monthly total on record, trailing only November 2022’s peak of 100,291 units.

Advertisement

December’s wholesale figure represented a 3.63% increase from the same month a year earlier and a 12.08% jump from November. Industry watchers have suggested that part of the surge was driven by Tesla pulling deliveries forward to allow customers to benefit from more favorable purchase tax policies before year-end. 

Despite this, December’s results suggest that Tesla’s Model Y and Model 3 remain highly competitive offerings in China, which is extremely impressive considering the competition from domestic players and their still premium price.

Continue Reading

Elon Musk

Elon Musk’s net worth is nearing $800 billion, and it’s no small part due to xAI

A newly confirmed $20 billion xAI funding round valued the business at $250 billion, adding an estimated $62 billion to Musk’s fortune.

Published

on

Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Elon Musk moved within reach of an unprecedented $800 billion net worth after private investors sharply increased the valuation of xAI Holdings, his artificial intelligence and social media company. 

A newly confirmed $20 billion funding round valued the business at $250 billion, adding an estimated $62 billion to Musk’s fortune and widening his lead as the world’s wealthiest individual.

xAI’s valuation jump

Forbes confirmed that xAI Holdings was valued at $250 billion following its $20 billion funding round. That’s more than double the $113 billion valuation Musk cited when he merged his AI startup xAI with social media platform X last year. Musk owned roughly 49% of the combined company, which Forbes estimated was worth about $122 billion after the deal closed.

xAI’s recent valuation increase pushed Musk’s total net worth to approximately $780 billion, as per Forbes’ Real-Time Billionaires List. The jump represented one of the single largest wealth gains ever recorded in a private funding round.

Interestingly enough, xAI’s funding round also boosted the AI startup’s other billionaire investors. Saudi investor Prince Alwaleed Bin Talal Alsaud held an estimated 1.6% stake in xAI worth about $4 billion, so the recent funding round boosted his net worth to $19.4 billion. Twitter co-founder Jack Dorsey and Oracle co-founder Larry Ellison each owned roughly 0.8% stakes that are now valued at about $2.1 billion, increasing their net worths to $6 billion and $241 billion, respectively.

Advertisement

The backbone of Musk’s net worth

Despite xAI’s rapid rise, Musk’s net worth is still primarily anchored by SpaceX and Tesla. SpaceX represents Musk’s single most valuable asset, with his 42% stake in the private space company estimated at roughly $336 billion. 

Tesla ranks second among Musk’s holdings, as he owns about 12% of the EV maker’s common stock, which is worth approximately $307 billion.

Over the past year, Musk crossed a series of historic milestones, becoming the first person ever worth $500 billion, $600 billion, and $700 billion. He also widened his lead over the world’s second-richest individual, Larry Page, by more than $500 billion.

Continue Reading