Tesla Cybertruck deliveries are set to begin in roughly one month on November 30 at Gigafactory Texas. Although Tesla confirmed this significant detail last week during its Quarterly Earnings Call, the automaker left out a few important details, including available trim levels and pricing.
While NHTSA documents confirmed trim levels just a few days after Earnings last week, pricing still remains up in the air, and there could be several reasons for this.
One could be the uncertainty of market conditions, as Tesla has routinely changed prices in 2023, and announcing a specific cost of each trim now could change by the time deliveries roll around. Another reason is that Tesla could simply be undecided or not ready to announce a price.
This vehicle is so anticipated that it could likely make early reservation holders pay a premium. With uncertainty looming in macroeconomic conditions, the company could try and make the most of the early deliveries.
While the Semi was produced and delivered to its first buyers without a price, we don’t expect Tesla to do the same with the Cybertruck. The Semi is an entirely different vehicle class and not something that will be driven on roads by the everyday person.
Even though pricing has remained relatively out of the public realm since Tesla delivered the first Semi units to PepsiCo. last year, there is no way the company would or could do this with the Cybertruck, a vehicle that has amassed over 1 million orders, CEO Elon Musk said on the Call last week.
Nevertheless, there is data out there that could point us in the right direction, giving us a rough estimate of what the Cybertruck could cost based on the price of full-size pickups in 2019 when the vehicle and pricing for the trims available at that time were announced.
Using data from Kelley Blue Book, the cost of the Cybertruck would have theoretically increased by 30.7 percent. In November 2019, a full-size pickup’s average price was $51,140, not including applied consumer incentives. Over the next four years, leading up to 2023, the cost of pickups has increased every year, except for this year, as the average cost of a new truck decreased by about $1,500 from 2022.
The most recent KBB data available is for September 2023, when Full-Size Pickups landed at an average transaction price of $66,841.
When Tesla announced the Cybertruck in 2019, there were three trims: Single, Dual, and Tri-Motor. They were priced at $39,990, $49,990, and $69,990, respectively. With only the Dual and Tri-Motor configurations still standing, we can calculate what the Cybertruck would cost today in a perfect world.
With the 30.7 percent increase in new, full-size pickup prices since 2019, the Cybertruck would, in a perfect world, cost:
- Dual Motor – from $49,990 in 2019 to – $65,336.93, an increase of $15,346.93.
- Tri Motor – from $69,990 in 2019 to – $91,476.93, an increase of $21,486.93.
Of course, this is in no way a confirmation of Tesla’s pricing, as it could have many other things factored into the cost, especially as the vehicle has changed in sizing and design over the past four years.
The price of the Cybertruck has been highly speculated since Tesla removed pricing from the Online Design Studio a few years ago, as it was still mulling over potential configurations.
It has not stopped people from posting things on social media stating they have been contacted by Tesla and given a price for their Cybertruck reservations, either.
Hmm… is the Tri-Motor Performance Cybertruck pricing set? $98,990 before FSD and the usual taxes & delivery fees… wow that’s a lot of coin. pic.twitter.com/uQyvH0NxR9
— 🌮TACOS +⚡️TESLAS (@TacosandTeslas) October 24, 2023
Tesla will likely start contacting reservation holders soon to set up their delivery, as the first units will be handed over at a delivery event at Gigafactory Texas.
How much do you think the Cybertruck will cost? Let me know your estimates! Email me at email@example.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at firstname.lastname@example.org.