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Tesla’s Cybertruck will set the trend for future pickup designs, like it or not
Just over 24 hours following Tesla CEO Elon Musk’s grand unveiling of Tesla’s all-electric, rough-and-tough Cybertruck, a shift in perception has begun and automakers in America’s largest market should lookout. What was widely regarded as a “love it or hate it” type of vehicle with a polarizing design that’s characterized by an unpainted steel Exoskeleton is now seeing its narrative shift towards “I must have this thing”, from “oh no, never.”
It is true that the moment the Tesla Cybertruck entered the stage was a big “WTF” moment for practically everyone in attendance at the unveiling and those watching the event online. But this moment may actually end up playing in Tesla’s favor, as the electric car maker has taken a bold step towards a future where pickup trucks are expected to not look like every other truck in the market. This puts pressure on veteran carmakers such as Ford and even upstarts such as Rivian to eventually come up with vehicles that abandon the traditional pickup truck template.
- (Credit: @rrosenbl/Twitter)
- Tesla Cybertruck self-presenting door handles (Photo: Teslarati)
- Tesla Cybertruck on stage at unveiling event in Los Angeles. Nov. 21, 2019 (Photo: Teslarati)
- Tesla Cybertruck futuristic aero wheel makes debut in Los Angeles unveiling event on Nov. 21, 2019 (Photo: Teslarati)
Tesla’s Cybertruck is not for everyone; Musk has made that clear. But considering its aggressive pricing and trademark Tesla performance, the Cybertruck will likely be attractive for enough people that it will end up finding a pretty healthy consumer base, even among those who are traditionally averse to pickup trucks. And this, of course, results in demand for the Cybertruck. After all, it’s pretty silly to assume that a fleet operator or business or police department will shun a tough vehicle that can tow more than the average diesel truck, accelerate like a sports car, and cost very little to “fuel up” just because it looks unconventional.
For these potential customers, the appearance of a vehicle may very well be secondary. What matters is if the truck works, if it will last long, and if its operating costs make business sense. The Cybertruck meets these requirements perfectly, and it does so in a way that is unashamedly electric. As such, detractors of the Cybertruck’s controversial design are best advised to be prepared, since more and more vehicles like it will likely show up on the road in the next few years, or at least within the coming decade.
New designs and concepts, after all, have a tendency to be mocked when they are first introduced. Many may not remember, but the first-generation iPhone was mocked for lacking a physical keyboard. Apple’s Airpods also looked ridiculous when they were first introduced. Even the notches on bezel-less smartphones were criticized mercilessly. Yet today, all these things are the norm. That’s just what happens when something controversial is adopted by enough consumers. Eventually, what was once unsightly or ridiculous becomes accepted.
🖤🖤🖤 Syd Mead 🖤🖤🖤 https://t.co/8nbD5LrAQJ— Elon Musk (@elonmusk) November 23, 2019
Futurists, if any, appear to be embracing the Tesla Cybertuck, at least for its unapologetically sci-fi design. Legendary Blade Runner Art Director Syd Mead, for one, has praised the vehicle, stating that the Cybertruck “has completely changed the vocabulary of the personal truck market design.” The award-winning art director also called the vehicle “stylistically breathtaking,” further stating that it has exceeded his overall expectations. CEO Elon Musk has definitely appreciated these remarks, considering that Tesla did model the Cybertruck after the vehicles in the Blade Runner franchise.
One of Syd Mead’s most famous quotes is that science fiction is “reality ahead of schedule.” With regards to his vehicle design and creations, this definitely appears to be the case, with the Cybertruck becoming a real vehicle that’s available for consumers today. Mead’s comments are, if any, validation that Tesla and Elon Musk are really onto something with the Cybertruck’s design. Half the world may just not be seeing it for now. But if consumers react positively to the vehicle, or if it does get adopted by businesses or police departments or even the army for that matter, then there is little doubt that a few more futuristic pickups would likely be released by other automakers as well — definitely sooner rather than later.
After all, why get a traditional, “boring” pickup truck when you can get a sci-fi monster machine that’s cheaper to run for the same price? That just won’t make much sense now, would it?
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Tesla Semi gets strange-but-understandable comparison from Jay Leno
In a recent interview with MotorTrend, legendary comedian and automotive enthusiast Jay Leno shared his impressions after driving Tesla’s long-range Semi truck, offering one of the most vivid descriptions to date:
The Tesla Semi recently received a strange-but-understandable comparison from automotive enthusiast and former long-time late-night television show host Jay Leno.
In a recent interview with MotorTrend, legendary comedian and automotive enthusiast Jay Leno shared his impressions after driving Tesla’s long-range Semi truck, offering one of the most vivid descriptions to date:
“It’s like driving an office building.”
The comparison may seem quirky—office buildings evoke images of immobility rather than motion—but it aptly conveys the experience of commanding a massive 23,000-pound Class 8 electric truck that delivers sports-car acceleration.
Lenotested the production-spec Long Range model, which is rated for up to 500 miles of range. He was visibly impressed by its performance, noting how the enormous vehicle moves with surprising urgency.
“It’s as fast as a Tesla, but it’s like driving an office building,” he remarked. “It’s this huge thing that moves like right now. You go 500 miles. You get 60% charge in 30 minutes. You’re saving on fuel costs. It seems quite good.”
Jay Leno in new interview on what it’s like to drive the @Tesla Semi:
“I was quite impressed with that. It’s a fast as a Tesla, but it’s like driving an office building. It’s this huge thing that moves like right now. You go 500 miles. You get 60% charge in 30 mins. You’re… pic.twitter.com/YU7tk6a6pV
— Sawyer Merritt (@SawyerMerritt) May 8, 2026
The reaction highlights the cognitive dissonance at the core of the Tesla Semi. Traditional diesel semi-trucks are slow, noisy, and expensive to run. The Semi rewrites the rules with instant torque from its tri-motor electric powertrain, producing up to 800 kW.
Despite its size, the truck feels agile thanks to full electric steering assist, upgraded actuators borrowed from the Cybertruck, and a 48-volt electrical architecture that improves responsiveness and efficiency.
Tesla reports real-world energy consumption below 1.7 kWh per mile for the Long Range version. Megacharger stations can deliver a 60% charge in roughly 30 minutes, making the truck suitable for long-haul operations.
Additional features include an electric Power Take-Off (ePTO) capable of 25 kW for trailer refrigeration or other equipment, and a driver-focused cab with a central seating position for optimal visibility and a quiet, high-tech interior.
Fleet operators stand to benefit significantly from the economics. Diesel trucks often cost nearly one dollar per mile when including fuel, maintenance, and downtime.
Tesla projects the Semi can reduce operating costs to as low as 15 cents per mile through cheaper electricity, regenerative braking that minimizes brake wear, and reduced service requirements. While early deployments, like Pepsi’s, focused on shorter routes, the 500-mile variant targets cross-country applications.
Obstacles remain. A fully loaded tractor-trailer can reach 80,000 pounds, which reduces real-world range compared to the unloaded test conditions. Building out a nationwide Megacharger network will be essential for broader adoption. The Semi also carries a higher upfront price than conventional diesels, though total cost of ownership and available incentives frequently tip the scales in its favor over time.
Tesla Semi hauls fresh Cybercab batch as Robotaxi era takes hold
Leno’s “office building” description resonates because it captures the unexpected thrill of piloting something so large yet so capable. As the trucking industry faces pressure to cut emissions and control rising fuel expenses, the Semi offers a compelling alternative that excels in performance, comfort, and efficiency.
Coming from a man who has driven everything from vintage classics to modern hypercars, Leno’s genuine enthusiasm adds weight to the verdict.
The Tesla Semi is emerging as more than an experimental EV—it represents a practical vision for the future of heavy-duty transport where massive rigs accelerate instantly, and the numbers finally make sense. If fleet results continue to validate the claims, the era of diesel dominance could be drawing to a close.
News
Tesla expands its mass-market color palette in the U.S.
Delivering a fresh splash of color to its lineup, Tesla is giving U.S. buyers two stunning new blue options that are already turning heads.
Tesla has expanded the color palette it offers on its mass market vehicles in the United States, giving buyers of the Model 3 and Model Y a few additional options than before.
Delivering a fresh splash of color to its lineup, Tesla is giving U.S. buyers two stunning new blue options that are already turning heads. Starting on May 8, the automaker updated its North American configurator to introduce Marine Blue on Model Y Premium trims and Frost Blue exclusively on the Model 3 Performance.
Tesla Model Y and Model 3 Premium get Marine Blue for $1000 in the U.S.!
What do you think? pic.twitter.com/3FqMXcnmru
— TESLARATI (@Teslarati) May 8, 2026
The move replaces the long-running Deep Blue Metallic, a staple for over eight years, and brings previously exclusive shades stateside.
Marine Blue, a deep, rich oceanic hue formerly limited to Europe and Asia-Pacific markets, is now available on Model 3 and Model Y RWD and Long Range AWD Premium variants. Priced at a $1,000 upgrade—standard for Tesla’s premium paints—it delivers a sophisticated, metallic finish that shifts beautifully under light.
Tesla Model Y and Model 3 Premium get Marine Blue for $1000 in the U.S.!
What do you think? pic.twitter.com/3FqMXcnmru
— TESLARATI (@Teslarati) May 8, 2026
Tesla North America highlighted the change directly in an official post, confirming Marine Blue as the new flagship blue for non-Performance models.
Frost Blue, on the other hand, is the real crowd-pleaser for enthusiasts. Previously reserved for the flagship Model S and Model X, this lighter, icy metallic shade is now offered at no extra cost on Model 3 Performance and Model Y Performance trims.
Frost Blue now available on Tesla Model 3 Performance 😤 pic.twitter.com/rLOEh4pTkp
— TESLARATI (@Teslarati) May 8, 2026
Performance buyers effectively get a premium color included in the base price, a smart perk that Tesla has extended to higher-end variants across the board. Early in-person sightings and configurator renders show Frost Blue’s cool, modern vibe popping against the cars’ sleek lines, especially with black wheels and red brake calipers.
The timing couldn’t be better. With Tesla pushing refreshed Model 3 and Model Y refreshes amid growing competition, these updates add visual excitement without major redesigns.
Deep Blue Metallic orders are being transitioned to the new shades, according to customer reports and Tesla communications. In the U.S., Puerto Rico, and Mexico, the options are live now; Canada sees limited Frost Blue availability on the Model 3 Performance.
Tesla’s color strategy continues to evolve, borrowing from higher-end models to refresh mass-market EVs. Now that we bid farewell to the Model S and Model X, some of their colors might be available on the more widely available Model 3 and Model Y.
Elon Musk
Tesla Semi’s official battery capacity leaked by California regulators
A California regulatory filing just confirmed the exact battery size inside each Tesla Semi variant.
A regulatory filing published by the California Air Resources Board in April 2026 has put official numbers on what Tesla Semi owners and fleet buyers have long wanted confirmed: the exact battery capacities of both the Long Range and Standard Range Semi truck variants. CARB is California’s independent air quality regulator, and it certifies zero-emission powertrains before they can be sold or operated in the state. When a manufacturer submits a vehicle for certification, the resulting executive order becomes a public document, making it one of the most reliable sources for confirmed production specs on any EV.
The document lists two certified powertrain configurations. The Long Range Semi carries a usable battery capacity of 822 kWh, while the Standard Range version comes in at 548 kWh. Both use lithium-ion NCMA chemistry and share the same peak and steady-state motor output ratings of 800 kW and 525 kW respectively. Cross-referencing Tesla’s published efficiency figure of approximately 1.7 kWh per mile under full load, the 822 kWh pack supports roughly 480 miles of real-world range, which aligns closely with Tesla’s advertised 500-mile figure for the Long Range trim. The 548 kWh Standard Range pack works out to approximately 320 miles, again consistent with Tesla’s stated 325-mile target.
Here is a direct comparison of the two versions based on the CARB filing and published specs:
| Tesla Semi Spec | Long Range | Standard Range |
| Battery Capacity | 822 kWh | 548 kWh |
| Battery Chemistry | NCMA Li-Ion | NCMA Li-Ion |
| Peak Motor Power | 800 kW | 525 kW |
| Estimated Range | ~500 miles | ~325 miles |
| Efficiency | ~1.7 kWh/mile | ~1.7 kWh/mile |
| Est. Price | ~$290,000 | ~$260,000 |
| GVW Rating | 82,000 lbs | 82,000 lbs |
The timing of this certification is not incidental. On April 29, 2026, Semi Programme Director Dan Priestley confirmed on X that high-volume production is now ramping at Tesla’s dedicated 1.7-million-square-foot facility in Sparks, Nevada. A key advantage of the Nevada location is vertical integration: the 4680 battery cells powering the Semi are manufactured in the same complex, eliminating the supply chain bottleneck that had delayed the program for years.
Tesla’s long-term goal is to reach a production capacity of 50,000 trucks annually at the Nevada factory, which would represent roughly 20 percent of the entire North American Class 8 market. With CARB certification now in hand and the production line running, the regulatory and manufacturing groundwork for that target is in place.



