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BMW mocks Tesla Cybertruck in social media ad for armored X5 SUV
The market may be warming up to the Tesla Cybertruck has shown in the vehicle’s 200k reservations and its spreading support among social media influencers and athletes, but some rival carmakers do not seem to be as friendly to the polarizing vehicle. Among these are BMW and Fisker, both of which have seemingly thrown some shade on the Tesla Cybertruck, particularly with its durability and its angular design.
Following the Cybertruck’s unveiling, which was marred by an otherwise unfortunate incident surrounding the vehicle’s Armor Glass demo, German automaker BMW took to Twitter to promote its BMW X5 Protection VR6, an armored version of its popular SUV that is as tough as it gets. Referencing Tesla’s demo, BMW noted that its X5 Protection VR6 offers splinter protection “in case it gets hit by a metal ball,” an apparent reference to the Cybertruck’s unveiling event.
BMW’s comment is a bit interesting considering the price disparity between the X5 Protection VR6 and the Cybertruck. Starting at $39,990, the Cybertruck is priced far below BMW’s SUV, which has a base MSRP of $58,900 before options. And that’s just the regular X5 as well. Special variants such as the BMW X5 Protection VR6, which are designed to fully protect passengers, are far more expensive.
Yet it wasn’t just BMW which was all-too-willing to throw shade at Telsa for its Cybertruck. The all-electric pickup is unforgivingly angular and brutalist, and it looks almost like the antithesis of Tesla’s previous cars like the sleek Model S or the futuristic Model X. The Cybertruck’s angular frame then became an easy target for Fisker Inc. Chairman and noted automotive designer Henrik Fisker, who took to Twitter to seemingly poke fun at Elon Musk’s pickup truck, particularly its exoskeleton, by posting an image of a moving box with four wheels.
Fisker’s rather boxy comments following the Cybertruck’s reveal are quite interesting, considering that Henrik Fisker was actually once connected to Tesla. Prior to the founding of Fisker Automotive, Musk had shown the noted auto designer Tesla’s idea for the WhiteStar sedan (a vehicle that would become the Model S), but the designs Fisker ended up submitting to the electric car maker were all substandard. When confronted by Tesla, Fisker would reportedly blame the physical constraints that Musk and the company had placed on the car. Fisker would later establish Fisker Automotive with the Karma, a well-designed sedan, at the forefront.
Fortunately for Tesla then, Musk was able to hire then-Mazda designer Franz von Holzhausen to take over the WhiteStar sedan’s design that Fisker could not accomplish. The result of this was the original Model S, which has largely remained unchanged in the seven years it has been on the market. The Model S was a resounding success, earning MotorTrend‘s Ultimate Car of the Year award earlier this year. Overall, it is quite ironic to see Henrik Fisker poke fun at Tesla for its Cybertruck design, seeing as he was unable to design a sedan for the company back when it was still starting out.
Tesla has officially launched public Robotaxi rides in Austin, Texas, without a Safety Monitor in the vehicle, marking the first time the company has removed anyone from the vehicle other than the rider.
The Safety Monitor has been present in Tesla Robotaxis in Austin since its launch last June, maintaining safety for passengers and other vehicles, and was placed in the passenger’s seat.
Tesla planned to remove the Safety Monitor at the end of 2025, but it was not quite ready to do so. Now, in January, riders are officially reporting that they are able to hail a ride from a Model Y Robotaxi without anyone in the vehicle:
I am in a robotaxi without safety monitor pic.twitter.com/fzHu385oIb
— TSLA99T (@Tsla99T) January 22, 2026
Tesla started testing this internally late last year and had several employees show that they were riding in the vehicle without anyone else there to intervene in case of an emergency.
Tesla has now expanded that program to the public, but it is currently unclear if that is the case across its entire fleet of vehicles in Austin at this point.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
The Robotaxi program also operates in the California Bay Area, where the fleet is much larger, but Safety Monitors are placed in the driver’s seat and utilize Full Self-Driving, so it is essentially the same as an Uber driver using a Tesla with FSD.
In Austin, the removal of Safety Monitors marks a substantial achievement for Tesla moving forward. Now that it has enough confidence to remove Safety Monitors from Robotaxis altogether, there are nearly unlimited options for the company in terms of expansion.
While it is hoping to launch the ride-hailing service in more cities across the U.S. this year, this is a much larger development than expansion, at least for now, as it is the first time it is performing driverless rides in Robotaxi anywhere in the world for the public to enjoy.
Tesla has scheduled its Earnings Call for Q4 and Full Year 2025 for next Wednesday, January 28, at 5:30 p.m. EST, and investors are already preparing to get some answers from executives regarding a wide variety of topics.
The company accepts several questions from retail investors through the platform Say, which then allows shareholders to vote on the best questions.
Tesla does not answer anything regarding future product releases, but they are willing to shed light on current timelines, progress of certain projects, and other plans.
There are five questions that range over a variety of topics, including SpaceX, Full Self-Driving, Robotaxi, and Optimus, which are currently in the lead to be asked and potentially answered by Elon Musk and other Tesla executives:
- You once said: Loyalty deserves loyalty. Will long-term Tesla shareholders still be prioritized if SpaceX does an IPO?
- Our Take – With a lot of speculation regarding an incoming SpaceX IPO, Tesla investors, especially long-term ones, should be able to benefit from an early opportunity to purchase shares. This has been discussed endlessly over the past year, and we must be getting close to it.
- When is FSD going to be 100% unsupervised?
- Our Take – Musk said today that this is essentially a solved problem, and it could be available in the U.S. by the end of this year.
- What is the current bottleneck to increase Robotaxi deployment & personal use unsupervised FSD? The safety/performance of the most recent models or people to monitor robots, robotaxis, in-car, or remotely? Or something else?
- Our Take – The bottleneck seems to be based on data, which Musk said Tesla needs 10 billion miles of data to achieve unsupervised FSD. Once that happens, regulatory issues will be what hold things up from moving forward.
- Regarding Optimus, could you share the current number of units deployed in Tesla factories and actively performing production tasks? What specific roles or operations are they handling, and how has their integration impacted factory efficiency or output?
- Our Take – Optimus is going to have a larger role in factories moving forward, and later this year, they will have larger responsibilities.
- Can you please tie purchased FSD to our owner accounts vs. locked to the car? This will help us enjoy it in any Tesla we drive/buy and reward us for hanging in so long, some of us since 2017.
- Our Take – This is a good one and should get us some additional information on the FSD transfer plans and Subscription-only model that Tesla will adopt soon.
Tesla will have its Earnings Call on Wednesday, January 28.
Elon Musk shared an incredible detail about Tesla Cybercab’s potential efficiency, as the company has hinted in the past that it could be one of the most affordable vehicles to operate from a per-mile basis.
ARK Invest released a report recently that shed some light on the potential incremental cost per mile of various Robotaxis that will be available on the market in the coming years.
The Cybercab, which is detailed for the year 2030, has an exceptionally low cost of operation, which is something Tesla revealed when it unveiled the vehicle a year and a half ago at the “We, Robot” event in Los Angeles.
Musk said on numerous occasions that Tesla plans to hit the $0.20 cents per mile mark with the Cybercab, describing a “clear path” to achieving that figure and emphasizing it is the “full considered” cost, which would include energy, maintenance, cleaning, depreciation, and insurance.
Probably true
— Elon Musk (@elonmusk) January 22, 2026
ARK’s report showed that the Cybercab would be roughly half the cost of the Waymo 6th Gen Robotaxi in 2030, as that would come in at around $0.40 per mile all in. Cybercab, at scale, would be at $0.20.
Credit: ARK Invest
This would be a dramatic decrease in the cost of operation for Tesla, and the savings would then be passed on to customers who choose to utilize the ride-sharing service for their own transportation needs.
The U.S. average cost of new vehicle ownership is about $0.77 per mile, according to AAA. Meanwhile, Uber and Lyft rideshares often cost between $1 and $4 per mile, while Waymo can cost between $0.60 and $1 or more per mile, according to some estimates.
Tesla’s engineering has been the true driver of these cost efficiencies, and its focus on creating a vehicle that is as cost-effective to operate as possible is truly going to pay off as the vehicle begins to scale. Tesla wants to get the Cybercab to about 5.5-6 miles per kWh, which has been discussed with prototypes.
Additionally, fewer parts due to the umboxed manufacturing process, a lower initial cost, and eliminating the need to pay humans for their labor would also contribute to a cheaper operational cost overall. While aspirational, all of the ingredients for this to be a real goal are there.
It may take some time as Tesla needs to hammer the manufacturing processes, and Musk has said there will be growing pains early. This week, he said regarding the early production efforts:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor
Tesla Earnings Call: Top 5 questions investors are asking
