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BMW mocks Tesla Cybertruck in social media ad for armored X5 SUV

(Credit: @rrosenbl/Twitter and BMW)

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6 years ago

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The market may be warming up to the Tesla Cybertruck has shown in the vehicle’s 200k reservations and its spreading support among social media influencers and athletes, but some rival carmakers do not seem to be as friendly to the polarizing vehicle. Among these are BMW and Fisker, both of which have seemingly thrown some shade on the Tesla Cybertruck, particularly with its durability and its angular design. 

Following the Cybertruck’s unveiling, which was marred by an otherwise unfortunate incident surrounding the vehicle’s Armor Glass demo, German automaker BMW took to Twitter to promote its BMW X5 Protection VR6, an armored version of its popular SUV that is as tough as it gets. Referencing Tesla’s demo, BMW noted that its X5 Protection VR6 offers splinter protection “in case it gets hit by a metal ball,” an apparent reference to the Cybertruck’s unveiling event. 

BMW’s comment is a bit interesting considering the price disparity between the X5 Protection VR6 and the Cybertruck. Starting at $39,990, the Cybertruck is priced far below BMW’s SUV, which has a base MSRP of $58,900 before options. And that’s just the regular X5 as well. Special variants such as the BMW X5 Protection VR6, which are designed to fully protect passengers, are far more expensive. 

Yet it wasn’t just BMW which was all-too-willing to throw shade at Telsa for its Cybertruck. The all-electric pickup is unforgivingly angular and brutalist, and it looks almost like the antithesis of Tesla’s previous cars like the sleek Model S or the futuristic Model X. The Cybertruck’s angular frame then became an easy target for Fisker Inc. Chairman and noted automotive designer Henrik Fisker, who took to Twitter to seemingly poke fun at Elon Musk’s pickup truck, particularly its exoskeleton, by posting an image of a moving box with four wheels. 

https://twitter.com/henrikfisker/status/1197955224331313152?s=20

Fisker’s rather boxy comments following the Cybertruck’s reveal are quite interesting, considering that Henrik Fisker was actually once connected to Tesla. Prior to the founding of Fisker Automotive, Musk had shown the noted auto designer Tesla’s idea for the WhiteStar sedan (a vehicle that would become the Model S), but the designs Fisker ended up submitting to the electric car maker were all substandard. When confronted by Tesla, Fisker would reportedly blame the physical constraints that Musk and the company had placed on the car. Fisker would later establish Fisker Automotive with the Karma, a well-designed sedan, at the forefront. 

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Fortunately for Tesla then, Musk was able to hire then-Mazda designer Franz von Holzhausen to take over the WhiteStar sedan’s design that Fisker could not accomplish. The result of this was the original Model S, which has largely remained unchanged in the seven years it has been on the market. The Model S was a resounding success, earning MotorTrend‘s Ultimate Car of the Year award earlier this year. Overall, it is quite ironic to see Henrik Fisker poke fun at Tesla for its Cybertruck design, seeing as he was unable to design a sedan for the company back when it was still starting out.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief

“And when I announced DGX-1, nobody in the world wanted it. I had no purchase orders, not one. Nobody wanted to buy it. Nobody wanted to be part of it, except for Elon.”

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1 hour ago

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December 3, 2025

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Credit: NVIDIA

NVIDIA CEO Jensen Huang appeared on the Joe Rogan Experience podcast on Wednesday and commended Tesla CEO Elon Musk for his early belief in what is now the most valuable company in the world.

Huang and Musk are widely regarded as two of the greatest tech entrepreneurs of the modern era, with the two working in conjunction as NVIDIA’s chips are present in Tesla vehicles, particularly utilized for self-driving technology and data collection.

Nvidia CEO Jensen Huang regrets not investing more in Elon Musk’s xAI

Both CEOs defied all odds and created companies from virtually nothing. Musk joined Tesla in the early 2000s before the company had even established any plans to build a vehicle. Jensen created NVIDIA in the booth of a Denny’s restaurant, which has been memorialized with a plaque.

On the JRE episode, Rogan asked about Jensen’s relationship with Elon, to which the NVIDIA CEO said that Musk was there when nobody else was:

“I was lucky because I had known Elon Musk, and I helped him build the first computer for Model 3, the Model S, and when he wanted to start working on an autonomous vehicle. I helped him build the computer that went into the Model S AV system, his full self-driving system. We were basically the FSD computer version 1, and so we were already working together.

And when I announced DGX-1, nobody in the world wanted it. I had no purchase orders, not one. Nobody wanted to buy it. Nobody wanted to be part of it, except for Elon.

He goes ‘You know what, I have a company that could really use this.’ I said, Wow, my first customer. And he goes, it’s an AI company, and it’s a nonprofit and and we could really use one of these supercomputers. I boxed one up, I drove it up to San Francisco, and I delivered it to the Elon in 2016.”

The first DGX-1 AI supercomputer was delivered personally to Musk when he was with OpenAI, which provided crucial early compute power for AI research, accelerating breakthroughs in machine learning that underpin modern tools like ChatGPT.

Tesla’s Nvidia purchases could reach $4 billion this year: Musk

The long-term alliance between NVIDIA and Tesla has driven over $2 trillion in the company’s market value since 2016.

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Elon Musk

GM CEO Mary Barra says she told Biden to give Tesla and Musk EV credit

“He was crediting me, and I said, ‘Actually, I think a lot of that credit goes to Elon and Tesla…You know me, Andrew. I don’t want to take credit for things.”

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12 hours ago

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December 3, 2025

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General Motors CEO Mary Barra said in a new interview on Wednesday that she told President Joe Biden to credit Tesla and its CEO, Elon Musk, for the widespread electric vehicle transition.

She said she told Biden this after the former President credited her and GM for leading EV efforts in the United States.

During an interview at the New York Times Dealbook Summit with Andrew Ross Sorkin, Barra said she told Biden that crediting her was essentially a mistake, and that Musk and Tesla should have been explicitly mentioned (via Business Insider):

“He was crediting me, and I said, ‘Actually, I think a lot of that credit goes to Elon and Tesla…You know me, Andrew. I don’t want to take credit for things.”

Back in 2021, President Biden visited GM’s “Factory Zero” plant in Detroit, which was the centerpiece of the company’s massive transition to EVs. The former President went on to discuss the EV industry, and claimed that GM and Barra were the true leaders who caused the change:

“In the auto industry, Detroit is leading the world in electric vehicles. You know how critical it is? Mary, I remember talking to you way back in January about the need for America to lead in electric vehicles. I can remember your dramatic announcement that by 2035, GM would be 100% electric. You changed the whole story, Mary. You did, Mary. You electrified the entire automotive industry. I’m serious. You led, and it matters.”

People were baffled by the President’s decision to highlight GM and Barra, and not Tesla and Musk, who truly started the transition to EVs. GM, Ford, and many other companies only followed in the footsteps of Tesla after it started to take market share from them.

Elon Musk and Tesla try to save legacy automakers from Déjà vu

Musk would eventually go on to talk about Biden’s words later on:

“They have so much power over the White House that they can exclude Tesla from an EV Summit. And, in case the first thing, in case that wasn’t enough, then you have President Biden with Mary Barra at a subsequent event, congratulating Mary for having led the EV revolution.”

In Q4 2021, which was shortly after Biden’s comments, Tesla delivered 300,000 EVs. GM delivered just 26.

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Tesla Full Self-Driving shows confident navigation in heavy snow

So far, from what we’ve seen, snow has not been a huge issue for the most recent Full Self-Driving release. It seems to be acting confidently and handling even snow-covered roads with relative ease.

Published

15 hours ago

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December 3, 2025

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Credit: Grok

Tesla Full Self-Driving is getting its first taste of Winter weather for late 2025, as snow is starting to fall all across the United States.

The suite has been vastly improved after Tesla released v14 to many owners with capable hardware, and driving performance, along with overall behavior, has really been something to admire. This is by far the best version of FSD Tesla has ever released, and although there are a handful of regressions with each subsequent release, they are usually cleared up within a week or two.

Tesla is releasing a modified version of FSD v14 for Hardware 3 owners: here’s when

However, adverse weather conditions are something that Tesla will have to confront, as heavy rain, snow, and other interesting situations are bound to occur. In order for the vehicles to be fully autonomous, they will have to go through these scenarios safely and accurately.

One big issue I’ve had, especially in heavy rain, is that the camera vision might be obstructed, which will display messages that certain features’ performance might be degraded.

So far, from what we’ve seen, snow has not been a huge issue for the most recent Full Self-Driving release. It seems to be acting confidently and handling even snow-covered roads with relative ease:

Moving into the winter months, it will be very interesting to see how FSD handles even more concerning conditions, especially with black ice, freezing rain and snow mix, and other things that happen during colder conditions.

We are excited to test it ourselves, but I am waiting for heavy snowfall to make it to Pennsylvania so I can truly push it to the limit.

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