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Tesla’s 16-year anniversary: A tale of trials, tribulations, and grit that continues to this day

(Photo: Tesla)

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Sixteen years ago, engineer-entrepreneurs Martin Eberhard and Marc Tarpenning incorporated a company that was, for the most part, a legitimate long shot. Named Tesla Motors, the company occupied an office that had three desks and two small rooms in a decrepit building situated at 845 Oak Grove Avenue in Menlo Park, CA. The duo had a crazy business idea: they wanted to make electric cars, and they wanted to turn it into a business. At the time, the idea was practically insane, as EVs were not even part of any legitimate conversations in the auto market. Tarpenning and Eberhard had a concept for a Lotus-based electric sports car, but finding an investor who could pony up the $7 million required to build a prototype was insanely challenging. 

Tesla’s Roots

During this time, Elon Musk was still busy looking into the idea of sending mice on a journey into space. Fortunately for Eberhard and Tarpenning, they soon got word that Musk, a multimillionaire who started a private rocket company, was looking to invest in the electric vehicle sphere. The duo flew down to Los Angeles and met with the SpaceX founder on a Friday, and over the course of the following weekend, Musk peppered Tarpenning with a barrage of questions about Tesla Motors’ business model. By the following Monday, Tarpenning and Eberhard were back in LA for another meeting with Musk. At the end of the meeting, Musk simply informed the men, “Okay, I’m in.”

Musk was precisely what Tesla Motors needed. He had the engineering background to understand what the company was trying to build, and his funds from his Silicon Valley fortune were vast. Musk invested $6.5 million into Tesla Motors, making him the largest shareholder and the Chairman of the company. Not long after this, Musk contacted JB Straubel, particularly as Eberhard and Tarpenning were meeting challenges in their vehicle’s batteries. Musk and Straubel had previously formed a kinship after finding common ground in EVs, particularly with the latter’s interest in using lithium-ion batteries to power a car (Musk had also agreed to fund Straubel’s lithium-ion battery ideas). During his meeting with Eberhard and Tarpenning, Straubel told them that he was building the battery they were looking for, also using funding from Musk. “We agreed to join forces and formed this ragtag group,” Straubel said, recalling Tesla Motors’ earliest days. 

A lot has happened over the next 16 years. Tesla Inc., as the company is now called, has a market cap of around $40 billion, despite being one of the most shorted companies in the auto industry. The company has also expanded its operations to energy storage systems, a field that Straubel is still incredibly involved with. Elon Musk remains the largest shareholder and stands as the company’s CEO, though he has relinquished his Chairman role to board member Robyn Denholm following a run-in with the Securities and Exchange Commission. Today, Tesla is involved in what could only be described as a battle for the future of transportation, being the undisputed trailblazer in the electric vehicle market. So vast is the potential of the company that legendary investor Ron Baron has predicted that Tesla could eventually be a trillion-dollar company. 

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A promotional image of the original Tesla Roadster. (Credit: Tesla)

From the Tesla Roadster to the Model 3

To say that it took a lot of effort for Tesla to get to this point is an understatement, particularly as every vehicle that the company has released was met with pushback and an immense amount of skepticism. The original Tesla Roadster, the car that Eberhard, Tarpenning, and Straubel were creating since the earliest days of the company, was released in 2008, right in the middle of the US financial crisis. Objectively speaking, a two-seater, all-electric sports car was not a practical purchase then. The original Tesla Roadster had its own fair share of production challenges as well, to the point where auto publication The Truth About Cars actually decided to do a Tesla Death Watch series. Though late, the Roadster became successful nonetheless, forcing the Tesla Death Watch to end and becoming prolific enough to usher in the WhiteStar project, which would eventually become the Model S.

Bringing the Model S to market was just as hard, if not more difficult than the Roadster’s already-painful production ramp. In 2007, Musk showed noted auto designer Henrik Fisker Tesla’s idea for the WhiteStar sedan, a vehicle that must haul a family and cost about half the Roadster’s price. Fisker had a reputation for creating stunning automobiles for Aston Martin, BMW, and Mercedes-Benz, but as noted by Ron Lloyd, the former vice president of Tesla’s WhiteStar project, the designs he submitted for Tesla’s family sedan were strangely substandard. When Musk pushed back, Fisker would blame the physical constraints that Tesla placed on the car. And in 2008, Musk and the Tesla team looked in shock as Fisker started his own car company, Fisker Automotive, and unveiled the Karma, a hybrid vehicle that had all the makings of a well-designed green vehicle. It wasn’t until an established designer from Mazda, Franz von Holzhausen decided to take a leap of faith that project WhiteStar started progressing. Working with Musk on every detail of the car, the results of von Holzhausen’s work was the Tesla Model S, a car that would redefine not just electric vehicles, but cars as a whole. 

Tesla’s next vehicles were no less challenging. The Model X was dismissed as an impossible vehicle to make due to its Falcon Wing Doors. While significantly delayed, the all-electric SUV nevertheless entered production, though it took extreme measures, such as Musk sleeping in the Fremont factory, to get the vehicle’s manufacturing underway. Fortunately for Tesla, it appears that the Model X became a lesson for the company, as evidenced by the more straightforward design of the Model 3, and later on, the Model Y. After coming to terms with its own hubris and creating what Elon Musk aptly described as the Fabergé egg of cars in the Model X, Tesla appears to have matured. This could be seen in the similarity of the company’s two mass-market vehicles. 

Credit: Tesla

Into the Future

Led by arguably one of the most relentless innovators alive today, Tesla remains engaged in battle every step of the way. Yet, despite the emergence of competitors that are generously dubbed “Tesla Killers,” and despite the persistently negative narrative surrounding the company, the electric car maker continues to grow. Tesla has even expanded its operations in China, where Gigafactory 3 is being built at a record pace. Once that is completed, Tesla could tap into China’s lucrative electric vehicle market without any unnecessary restraints. Other vehicles in the company’s lineup, from the new Tesla Roadster to the Tesla Semi to the Tesla Truck, are expected to be just as disruptive as every other electric car that the company has released. 

Tesla’s electric cars are by no means the first EVs on the market. But they are the vehicles that forced the auto industry to recognize that there is a legitimate demand for compelling, well-designed electric cars. The presence of EVs such as the Porsche Taycan, which the German automaker expects will likely be practically as important as the 911, is proof that Tesla has and is succeeding in its mission to accelerate the world’s transition to renewable energy. A lot has happened in 16 years, but if Tesla’s character is any indication, it would seem that the company’s story is still just beginning. 

Watch a Tesla enthusiast’s tribute video to Tesla’s 16 years in the video below. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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NASA’s first human outpost on the Moon starts now – SpaceX on deck

NASA named the rovers, landers, and vendors that will build America’s first Moon Base.

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NASA has laid out its most detailed Moon Base plan to date, describing a permanent outpost near the Moon’s south pole that the agency intends to build over the coming decade as a direct stepping stone to Mars. “The Moon Base will be America’s and humanity’s first outpost on another celestial world,” NASA Administrator Jared Isaacman said, adding that every mission crewed and uncrewed “will be a learning opportunity as we return to the lunar surface, build the infrastructure to stay, and master the skills required to live and operate in one of the most demanding and dangerous environments imaginable.”

The plan is structured in three phases involving both uncrewed and crewed missions to deliver equipment, vehicles, and infrastructure to the surface, with the first three moon base missions targeted to launch before the end of 2026.

Moon Base I, targeting fall 2026, will use Blue Origin’s Blue Moon Mark 1 lander to deliver scientific instruments to the Shackleton Connecting Ridge, the same region where Artemis astronauts will land. Moon Base II will send Astrobotic’s Griffin lander carrying more than 1,100 pounds of cargo including Astrolab’s FLIP rover to begin developing mobility systems on the surface. Moon Base III will carry the Lunar Vertex science mission on Intuitive Machines’ Nova-C Trinity lander to study lunar swirls near the south pole, with ESA and Korean science payloads aboard.

Elon Musk pivots SpaceX plans to Moon base before Mars

 

On the rover side, NASA awarded Astrolab $219 million and Lunar Outpost $220 million to build the first phase of Lunar Terrain Vehicles, with both rovers targeted for deployment to the lunar surface by 2028. Astrolab’s crewed rover weighs roughly 2,000 pounds and can reach over 6 mph. Lunar Outpost’s Pegasus rover can operate autonomously or via remote control at over 9 mph. Blue Origin separately received $188 million with an option worth $280.4 million to deliver cargo landers for rover transport.

NASA also confirmed that MoonFall, a mission deploying four survey drones to scout Artemis landing sites, has selected Firefly Aerospace to build the transport spacecraft, with a 2028 launch target.

SpaceX sits at the center of that commercial layer. SpaceX holds the NASA Human Landing System contract for the Starship-derived lander that will put astronauts on the surface under Artemis IV, currently targeting 2028. Before that can happen, SpaceX must demonstrate in-orbit propellant transfer at scale, a process requiring multiple Starship tanker launches to fuel a single mission. Water ice at the lunar south pole is central to the base’s long-term viability, as it can be converted into drinking water, breathable oxygen, and rocket fuel, directly reducing dependence on Earth resupply. That resource loop becomes far more practical if Starship can land and be refueled on or near the Moon itself.

Elon Musk has publicly stated that Starship V3, which recently completed its first flight, should be capable enough for initial Mars missions. The Moon Base plan announced Tuesday is the infrastructure layer that connects everything between those two ambitions, and SpaceX is the only American company currently contracted to build the rocket that gets humans to either destination.

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Tesla ditches India after years of broken promises

Tesla has ditched its plans to build a factory in India after years of failed negotiations.

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Tesla’s long-running effort to establish a manufacturing presence in India is officially over. India’s Minister of Heavy Industries H.D. Kumaraswamy confirmed on May 19, 2026 that Tesla has informed authorities it will not proceed with a manufacturing facility in the country.

Tesla first signaled serious interest in India around 2021, when it began hiring local staff and lobbying the Indian government for lower import tariffs. The ask was straightforward: reduce duties enough for Tesla to test the market with imported vehicles before committing capital to a local factory. India’s position was equally firm, with an ask of Tesla to commit to manufacturing first, then receive tariff relief. Neither side moved, and the talks quietly collapsed.

Tesla to open first India experience center in Mumbai on July 15

India had offered a policy that would reduce import duties from 110% down to 15% on EVs priced above $35,000, provided companies committed at least $500 million toward local manufacturing investment within three years. Tesla declined to participate. The tariff standoff was only part of the problem. Analysts pointed to significant gaps in India’s local supply chain, inadequate industrial infrastructure, and a mismatch between Tesla’s premium pricing and the purchasing power of India’s automotive market as additional factors that made the investment difficult to justify.

First signs of an unraveling relationship came in April 2024, when Musk abruptly cancelled a planned trip to India where he was set to meet Prime Minister Modi and announce Tesla’s market entry. By July 2024, Fortune reported that Tesla executives had stopped contacting Indian government officials entirely. The government at that point understood Tesla had capital constraints and no plans to invest.

The more fundamental issue is that Tesla’s existing factories are currently operating at approximately 60% capacity, making a commitment to building new manufacturing capacity in a new market difficult to defend to investors. Tesla will continue selling imported Model Y vehicles through its existing showrooms in Mumbai, Delhi, Gurugram, and Bengaluru, but local production is no longer part of the plan.

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Trump’s invite for Elon just reshuffled Tesla’s big Signature Delivery Event

Tesla rescheduled its final Model S farewell to May 20 after Musk joined Trump in China.

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Tesla has rescheduled its Model S and Model X Signature Edition delivery event to Wednesday, May 20, 2026, after abruptly calling off the original May 12 celebration. The event will take place at Tesla’s factory at 45500 Fremont Boulevard in Fremont, California, the same location where the Model S first rolled off the line in 2012. Invitees received a follow-up email asking them to reconfirm attendance and download a new QR code ticket, with Tesla noting that all travel and accommodation expenses remain the buyer’s responsibility.

The reason behind the original cancellation came into focus the same day it was announced. President Trump invited Elon Musk, Apple’s Tim Cook, BlackRock’s Larry Fink, Boeing’s Kelly Ortberg, and executives from Goldman Sachs, Blackstone, Citigroup, and Meta to join his trip to China this week for a summit with President Xi Jinping. The agenda covers trade, artificial intelligence, export controls, Taiwan, and the Iran war, following weeks of escalating friction between Washington and Beijing over AI technology, sanctions, and rare earth exports. Trump wrote on Truth Social, “I am very much looking forward to my trip to China, an amazing Country, with a Leader, President Xi, respected by all.”

Tesla launches 200mph Model S “Gold” Signature in invite-only purchase

The vehicles at the center of all this are the last Model S and Model X units Tesla will ever build. Priced at $159,420 each, the 250 Model S and 100 Model X Signature Edition units come finished in Garnet Red with a one-year no-resale agreement, giving Tesla right of first refusal if the owner decides to sell. As Teslarati reported, the Model S defined Tesla’s early identity as a serious luxury automaker, and the Fremont factory line that built it is now being converted to manufacture Optimus humanoid robots.

Musk’s inclusion in the China delegation drew attention given his very public relationship with Trump, and the invitation signals the two have moved past and past grievances. Trump originally brought Musk on to lead the Department of Government Efficiency following his inauguration, and despite a sharp public dispute in mid-2025, the two have appeared together repeatedly in recent months. A seat on the China trip, the most diplomatically consequential visit of Trump’s current term, puts Musk back at the table on U.S. economic policy at a moment when Tesla’s China revenue remains one of the company’s most important financial pillars.

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