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Ford doubles F-150 Lightning production target to over 80k annually for 2024

2022 Ford F-150 Lightning Pro. Pre-production model with available features shown. Available starting spring 2022. (Credit: Ford Motor Company)

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Ford has doubled the production target for the F-150 Lightning to over 80,000 vehicles annually in 2024. This is in no small part due to the demand for the all-electric pickup truck, which has received about 120,000 customer reservations since its unveiling earlier this year. 

To accomplish this target, Ford is looking to spend an additional $850 million to meet its updated production target, according to individuals and suppliers familiar with the automaker’s plans. Prior to its revised target, Ford was looking to produce over 40,000 F-150 Lightnings in 2024. “They were pleasantly surprised by the demand for the Lightning,” one of the sources noted in a statement to Reuters

The apparent demand for the Ford F-150 Lightning bodes well for the electric vehicle revolution as a whole. Industry observers, after all, have questioned if pickup truck buyers would be willing to give up their internal combustion-powered trucks in favor of electric vehicles. This has resulted in reservation numbers for vehicles like the Tesla Cybertruck — which is estimated to have breached the 1 million mark — to be generally dismissed. 

Yet Ford noted that the demand for the Lightning, particularly its commercial variant, has been quite encouraging. This is quite unsurprising since the Lightning’s commercial variant is priced aggressively, and its low operating costs would likely result in notable savings for businesses that opt to buy them. This would likely be especially true for the Lightning’s maintenance, which would be lower than conventional F-150s. 

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“We are excited with customer demand for the F-150 Lightning and already have 120,000 customer reservations, and we will continue to look for ways to break constraints and meet customer demand,” Ford said in a statement. 

With its updated production plans, Ford now intends to build 15,000 F-150 Lightnings in 2022. This number is expected to increase to 55,000 annually in 2023, before ramping to over 80,000 in 2024. While these numbers are still quite conservative compared to the production goals of some EV makers like Tesla, some of Ford’s suppliers have begun to express their reservations nonetheless. 

Suppliers, after all, would need some extra investment to keep up with Ford’s updated plans, but some remain unsure if the demand for electric pickup trucks will meet the automaker’s expectations. “It really puts suppliers in a dicey situation if the volume doesn’t come true,” an executive from one of Ford’s suppliers said. 

Ford reportedly intends to launch a second-generation F-150 Lightning in late 2025. But this time, the vehicle would be built on the company’s TE1 truck architecture. In comparison, the first-generation Lightning is built on a platform that is heavily based on the conventional F-150.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla avoids California sales suspension after DMV review

The agency confirmed Tuesday that Tesla has taken “corrective action.”

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(Credit: Tesla)

Tesla will not face a 30-day sales suspension in California after the state’s Department of Motor Vehicles (DMV) stated that the company has come into compliance regarding the marketing of its automated-driving features. 

The agency confirmed Tuesday that Tesla has taken “corrective action” following a prior ruling over how it promoted Autopilot and Full Self-Driving (FSD), as noted in a Bloomberg News report.

The California DMV had previously given Tesla 90 days to address concerns that were raised by an administrative judge. Regulators had alleged that Tesla overstated the capabilities of its driver-assist systems, which were branded as Autopilot and Full Self-Driving.

A potential 30-day suspension of vehicle sales in California was on the table if Tesla had failed to comply. On Tuesday, however, the DMV stated that Tesla had met the requirements to avoid that penalty, though it did not provide detailed specifics about the changes that were made.

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That being said, Tesla did discontinue its standalone Autopilot product in January and has ramped the marketing of its most advanced driver-assistance package available to consumers today, Full Self Driving (Supervised). From its naming, FSD (Supervised) clearly emphasizes that the system, despite its advanced features, still requires driver attention.

Following reports of a potential sales ban in California, Tesla clarified the matter on X, stating that the issue “was a ‘consumer protection’ order about the use of the term ‘Autopilot’ in a case where not one single customer came forward to say there’s a problem.” Tesla also noted that “Sales in California will continue uninterrupted.”

Tesla has not issued a comment about the matter as of writing.

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Elon Musk confirms Tesla Cybercab pricing and consumer release date

Elon Musk has confirmed that Tesla does intend to sell a version of the Cybercab for less than $30,000 by 2027.

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Credit: @AdanGuajardo/X

Elon Musk has confirmed that Tesla does intend to sell a version of the Cybercab for less than $30,000 by 2027. He shared the update in a post on social media platform X. 

Amidst Tesla’s announcement that the first Cybercab has been produced at Giga Texas’ production line, some members of the Tesla community immediately started joking about how the milestone will affect a wager shared by popular YouTube tech reviewer Marques Brownlee (MKBHD.) 

Following Tesla’s We, Robot event in October 2024, MKBHD noted that while the Cybercab was impressive in a lot of ways, he is very skeptical about Elon Musk’s estimate that the autonomous two-seater could be sold to consumers for below $30,000 around 2027. 

“I think the obvious red flag, the biggest red flag to me is the timeline stuff. This is notorious Elon stuff. He gets on stage, he says we’re going to have this vehicle out for $30,000 before 2027,”  he said, adding “No, they’re not. There’s just no way that they’re actually going to be able to do that. I mean, if they do, let’s say they do, I will shave my head on camera because I’m that confident.”

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It was then no surprise that meme images of MKBHD with his head shaved immediately spread on X following Tesla’s announcement that the first Cybercab has been built at Giga Texas. One of these, which was posted by longtime FSD tester Whole Mars Catalog, received a response from Elon Musk. The CEO responded with the words “Gonna happen,” together with a laughing emoji. 

Apart from riding jokes about MKBHD’s wager, Musk also confirmed that Tesla will be selling a Cybercab to regular consumers before 2027, and the vehicle will be priced for $30,000 or less. In response to an X user who asked if the exact scenario will be happening, Musk responded with a simple “Yes.” 

While the first Cybercab has been produced at Giga Texas, it would not be surprising if the following months will only see low volumes of the autonomous two seater being produced. As per Elon Musk in previous comments, the Cybercab’s early production will likely be slow, but it will eventually be extremely fast. “For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” he said. 

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First Tesla Cybercab rolls off Giga Texas production line

Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas.

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Credit: Tesla/X

Tesla has produced the first Tesla Cybercab at Texas Gigafactory, marking a key milestone ahead of the planned autonomous two-seater’s production in April. The two-seat Robotaxi, which was unveiled in 2024, is designed without pedals or a steering wheel and represents Tesla’s most aggressive step yet toward fully autonomous mobility.

Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas. Elon Musk echoed the milestone, writing, “Congratulations to the Tesla team on making the first production Cybercab!”

Previous comments from Musk on X reiterated the idea that production of the Cybercab “starts in April.” The vehicle will launch without traditional driver controls, and it will rely entirely on Tesla’s vision-based Full Self-Driving (FSD) system.

The Cybercab is positioned to compete with autonomous services such as Waymo. While Tesla has deployed Model Y vehicles in limited Robotaxi operations in Austin and the Bay Area, a serious ramp of the service to other cities across the United States is yet to be implemented. The production of the Cybercab could then be seen as a push towards the company’s autonomy plans.

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Musk has linked the Cybercab to Tesla’s proposed “Unboxed” manufacturing process, which would assemble large vehicle modules separately before integrating them, rather than following a traditional production line. The approach is intended to cut costs, reduce factory footprint, and speed up output.

That being said, Elon Musk has set expectations for the Cybercab’s production ramp. As per Musk, it would likely take some time before meaningful volumes of the Cybercab are produced because it is such a new and different vehicle. But when the vehicle hits its pace, volumes will be notable. 

“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk noted.

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