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Tesla’s defunct Referral Program looks to make a comeback

Credit: Praveen Joseph/Twitter

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Tesla could relaunch its defunct Referral Program, which promised free Supercharging miles and free Roadsters to owners who encouraged others to buy company products. According to coding found in the mobile app update, Tesla could bring the program back, but for what reason?

Tesla formerly operated a Referral Program that gave product owners a code to share with friends, family and others. The more the code was used, the more rewards that owner would gain. It was especially good for those who had a strong presence on social media, as it basically eliminated the need to ever pay for Supercharging.

However, the Referral Program offered more astronomical prizes, like free 202? next-gen Roadsters, races in the Tesla Semi, and driving the Boring Company machine. This program was ultimately eliminated by Tesla in September 2021, for vehicles at least. Tesla still maintains a Referral Program for Solar Roof or Solar Panel purchases.

“Friends and family who order through your referral link can earn $300 for Solar Roof or Solar Panels upon permission to operate, while also reducing reliance on the grid and producing clean solar energy. You will earn $300 for each Solar Roof or Solar Panels referral,” the company’s website says. The reward was previously $500.

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TeslaScope recognized new coding in the Tesla mobile app, which indicated the Referral Program might be on its way back:

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The initial program was perhaps stopped due to excessive demand. The Referral Program absolutely helped Tesla accelerate its sales and transition more households to sustainable energy, but it got to the point that the automaker may have been sacrificing additional revenue streams due to the incredible success of the referrals. The tasty incentives that eliminated Supercharging payments, letting people drive for free, along with some owners grasping the more lofty prizes, may have been more than Tesla could handle at the time.

Now, there are questions surrounding Tesla’s demand after a miss on quarterly deliveries in Q3, and a decrease in overall deliveries in Q2 from Q1. The Q3 miss was Tesla’s second consecutive delivery miss. The company had not previously missed a delivery target since coming up short of 2020 Full Year expectations, where it came just shy of its 500,000 vehicle goal.

Additionally, the decrease in deliveries from Q2 to Q1 is slightly misleading. Although Tesla’s deliveries were lower in Q2 than in Q1, ending a two-year-long streak, the company was upgrading production lines in Shanghai to increase manufacturing capacity.

Speculation begins to rise that Tesla is considering the Referral Program once again to help supplement demand, which could, in reality, be slowing down due to more competition. This is almost laughable considering Tesla held over 60 percent of the United States EV market share in Q3. However, CEO Elon Musk solidified during the Q3 2022 Earnings Call on Thursday that Tesla’s is not experiencing any issues with demand.

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“Let’s see with respect to demand. We’ve got a lot of questions about demand in recent weeks,” Musk said. “I can’t emphasize enough, we have excellent demand for Q4, and we expect to sell every car that we make for as far in the future as we can see.”

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Quotes provided by The Motley Fool.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Cybercab production line is targeting hundreds of vehicles weekly: report

According to the report, Tesla has been adding staff and installing new equipment at its Austin factory as it prepares to begin Cybercab production. 

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Credit: Tesla/X

Tesla is reportedly designing its Cybercab production line to manufacture hundreds of the autonomous vehicles each week once mass production begins. The effort is underway at Gigafactory Texas in Austin as the company prepares to start building the Robotaxi at scale.

The details were reported by The Wall Street Journal, citing people reportedly familiar with the matter.

According to the report, Tesla has been adding staff and installing new equipment at its Austin factory as it prepares to begin Cybercab production. 

People reportedly familiar with Tesla’s plans stated that the company has been growing its staff and bringing in new equipment to start the mass production of the Cybercab this April.

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The Cybercab is Tesla’s upcoming fully autonomous two-seat vehicle designed without a steering wheel or pedals. The vehicle is intended to operate primarily as part of Tesla’s planned Robotaxi ride-hailing network. 

“There’s no fallback mechanism here. Like this car either drives itself or it does not drive,” Musk stated during Tesla’s previous earnings call.

Tesla has indicated that Cybercab production could begin as soon as April, though Elon Musk has noted that early production will likely be slow before ramping over time. Musk has stated that the Cybercab’s slow ramp is due in no small part to the fact that it is a completely new vehicle platform

Tesla’s Cybercab is designed to work with the company’s Full Self-Driving (FSD) system and support its planned autonomous ride-hailing service. The company has suggested that the vehicle could cost under $30,000, making it one of Tesla’s most affordable models if produced at scale. Musk has confirmed in a previous X post that the vehicle will indeed be offered to regular consumers at a price below $30,000. 

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Musk has previously stated that Tesla could eventually produce millions of Cybercabs annually if demand and production capacity scale as planned.

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Tesla VP explains latest updates in trade secret theft case

Tesla reportedly caught Matthews copying the tech into machines that were sold to competitors, claiming they lied about doing so for three years, and continued to ship it. That is when Tesla chose to sue Matthews in July 2024 in Federal court, demanding over $1 billion in damages due to trade secret theft.

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Credit: Tesla Inc.

Tesla Vice President Bonne Eggleston explained the latest updates in a trade secret theft case the company has against a former manufacturing equipment supplier, Matthews International.

Back in 2024, Tesla had filed a lawsuit against Matthews International, alleging that the firm stole trade secrets about battery manufacturing and shared those details with some of Tesla’s competitors.

Early last year, a U.S. District Court Judge denied Tesla’s request to block Matthews International from selling its dry battery electrode (DBE) technology across the world. The judge, Edward Davila, said that the patent for the tech was due to Matthews’ “extensive research and development.”

Tesla is suing a former supplier for trade secret theft

The two companies’ relationship began back in 2019, as Tesla hired Matthews to help build the equipment for its 4680 battery cell. Tesla shared confidential software, designs, and know-how under strict secrecy rules.

Fast forward a few years, and Tesla reportedly caught Matthews copying the tech into machines that were sold to competitors, claiming they lied about doing so for three years, and continued to ship it. That is when Tesla chose to sue Matthews in July 2024 in Federal court, demanding over $1 billion in damages due to trade secret theft.

Now, the latest twist, as this month, a Judge issued a permanent injunction—a court order banning Matthews from using certain stolen Tesla parts or designs in their machines. Matthews is also officially “liable” for damages. The exact amount would still to be calculated later.

Bonne Eggleston, a VP for Tesla, said on X today that Matthews is a supplier who “exploited customer IP through theft or deception,” and has no place in Tesla’s ecosystem:

Tesla calls this a big win and warns other companies: “Buyer beware—don’t buy from thieves.”

Matthews hit back with a press release claiming victory. They say an arbitrator ruled they can keep selling their own DBE equipment to anyone and rejected Tesla’s request for a total sales ban. They call Tesla’s claims “nonsense” and insist their 20-year-old tech is independent. Both sides are spinning the same narrow ruling: Matthews can sell their version, but they’re blocked from using Tesla’s specific secrets.

What are Tesla’s Current Legal Options

The case isn’t over—it’s moving to the damages phase. Tesla can:

  • Push forward in court or arbitration to calculate and collect huge financial penalties (potentially $1 billion+ if willful theft is proven).
  • Enforce the permanent injunction with contempt charges, fines, or even jail time if Matthews violates it.
  • Challenge Matthews’ new patents that allegedly copy Tesla’s work, asking courts to invalidate them or add Tesla as co-inventor.
  • Seek extra damages, lawyer fees, and possibly punitive awards under the federal Defend Trade Secrets Act and California law.

Tesla could also refer evidence to federal prosecutors for possible criminal trade-secret charges (rare but serious). Settlement is always possible, but Tesla’s fiery public response suggests they want full accountability.

This isn’t just corporate drama. It shows why trade secrets matter even when Tesla open-sources some patents, confidential know-how shared in trust must stay protected. For the EV industry, it’s a reminder: steal from your biggest customer, and you risk losing everything.

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Tesla Cybercab includes this small but significant feature

The Cybercab is Tesla’s big plan to introduce fully autonomous ride-sharing in a seamless fashion. In fact, the Full Self-Driving suite was geared toward alleviating the need to manually drive vehicles.

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Credit: Tesla

Tesla Cybercab manufacturing is strikingly close, as the company is still aiming for an April start date. But small and significant features are still being identified for the first time as production units appear all over the country for testing and for regulatory events, like one yesterday in Washington, D.C.

The Cybercab is Tesla’s big plan to introduce fully autonomous ride-sharing in a seamless fashion. In fact, the Full Self-Driving suite was geared toward alleviating the need to manually drive vehicles.

This was for everyone, including the disabled, who are widely reliant on ride-sharing platforms, family members, and medical shuttles for transportation of any kind. Cybercab aims to change that, and Tesla evidently put a focus on those riders while developing the vehicle, evident in a small but significant feature revealed during its appearance in the Nation’s Capital.

Tesla Cybercab display highlights interior wizardry in the small two-seater

Tesla has implemented Braille within the Cybercab to make it easier for blind passengers to utilize the vehicle. On both the ‘Stop/Hazard Lights’ button and the Door Releases, Tesla has placed Braille so that blind passengers can navigate their way through the vehicle:

This is a great addition to the Cybercab, especially as Full Self-Driving has been partially pointed at as a solution for those with disabilities that would keep them from driving themselves from place to place.

It truly is a great addition and just another way that Tesla is showing they are making this massive product inclusive for everyone out there, including those who have not been able to drive due to not having vision.

The Cybercab is set to enter mass production sometime in April, and it will be responsible for launching Tesla’s massive plans for an autonomous ride-sharing program.

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