The Elon Musk and Herbert Diess budding bromance seems to be going strong, with the Tesla CEO making a surprise appearance at the Volkswagen managers’ 2021 Leadership Summit in Alpbach, Austria.
Elon Musk’s attendance at the VW Group gathering reveals Diess and the Tesla CEO’s deep respect for each other. Musk’s appearance also shows that Diess is willing to change his mindset, something that he believes everyone at Volkswagen AG needs to go through to compete with new automakers.
“We need a new mindset at Volkswagen AG to take on the new competition!” posted Herbert Diess on LinkedIn. “After three days with 200 top managers from the world, I am confident: We have everything we need to tackle the challenges. Right strategy, right competencies, right management team. We can do it—but we have to deliver now.”
It seems like Diess invited Elon Musk to speak at the summit to learn from Tesla’s CEO and gain some perspective. According to Handelsblatt, Diess asked Musk why Tesla was so nimble compared to its rivals.
The Tesla CEO replied that it came down to his management style and how he thought of himself. Musk shared that he perceived himself as an engineer, first and foremost, one that has an eye for supply chains, logistics, and production.
Musk may have given Diess and VW managers some encouraging words at the meeting as well, assuring everyone that they were moving in the right direction.
“As a surprise guest [Elon Musk] joined us for a video talk in the evening. Happy to hear that even our strongest competitor thinks that we will succeed in the transition if we drive the transformation with full power,” Diess noted.
VW’s Electric Future
In a LinkedIn post, Diess mentioned VW Group’s headquarters in Wolfsburg and Project Trinity. The Wolfsburg plant has long been one of VW’s key facilities. Project Trinity is VW’s upcoming electric sedan project, and it will be built in the Wolfsburg plant. The company aims to start Project Trinity production at Wolfsburg by 2026.
According to VW CEO Ralf Ralf Brandstätter, Project Trinity is like the point of “crystallization” for the legacy OEM’s ACCELERATE strategy. VW Group plans to “accelerate” its transformation into a software-driven mobility provider, and Project Trinity seems to be an integral part of the company’s evolution.
VW and Tesla’s Healthy Competition
Diess noted that Project Trinity could revolutionize the company. He observed that Trinity could help Volkswagen compete with Tesla Giga Berlin in Grünheide, highlighting that Tesla Giga Berlin “will build cars with an impressive speed and productivity.”
At Giga Fest, a poster stated that Giga Berlin aims to produce one car body every 45 seconds, hinting at how many cars Giga Berlin could make in the future. The sign did not indicate whether the goal was short-term or long-term.
However, it has been reiterated repeatedly that one of Tesla’s early goals for Giga Berlin is to produce 500,000 vehicles a year. Since Giga Berlin’s goal has been made public, Volkswagen Group has a clear EV production goal to compete with Tesla in Grünheide.
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Lifestyle
Tesla makes the cut on California’s newest EV Rebate program
California just signed a $270 million EV rebate into law and it starts this summer.
California Governor Gavin Newsom signed SB 168 into law on Monday, July 13, 2026, creating a $270 million EV rebate program that delivers money directly at the dealership rather than as a tax credit applied months later. The program, called MyFirstEV, is funded equally by California’s state budget and participating automakers, with each contributing $135.5 million to make the math work.
The timing is directly tied to the loss of federal support when the $7,500 federal EV tax credit ended, removing the most significant consumer incentive that had driven EV adoption in the U.S. California, which accounts for roughly one-third of all EVs sold nationally, moved to fill that gap with a state-level replacement.
The rebate structure is straightforward. First-time EV buyers can receive $3,500 off any new battery-electric vehicle with an MSRP up to $50,000. Used EVs priced at $25,000 or below qualify for a $1,750 rebate. The credit is applied at the point of sale, which removes the friction of the old federal system where buyers had to wait for tax season to see the benefit. The program goes live later this summer, with the California Air Resources Board expected to release full participation details next month.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
For Tesla buyers, the implications are mixed. The Tesla Model 3 RWD at $42,490 and the Model 3 Long Range at $47,490 both fall under the $50,000 cap and would qualify for the full $3,500 rebate for first-time buyers. The Model Y, which starts at $44,990 after Tesla’s recent price adjustment, also qualifies. The Model X, Model S, and Cybertruck all exceed the cap and receive no benefit. As Teslarati has reported, the program also includes a carve-out exempting California-based automakers like Rivian and Lucid from the price cap entirely, a provision that puts Tesla at a disadvantage since it relocated its headquarters to Texas in 2021.
Other qualifying vehicles include the Chevrolet Equinox EV, Ford Mustang Mach-E, Hyundai Ioniq 5, Kia EV6, and Volkswagen ID.4.
The Tesla Semi is entering a new Pilot Program with Paper Transport, LLC (PTI), a Wisconsin-based transportation provider. The company will test the Semi’s Long Range configuration through “dedicated operations within the Chicago market.”
Chicago presents an interesting challenge for the Semi, as it will be a colder-weather climate that will test the Semi’s ability to operate in lower temperatures and in potentially large accumulations of snow. This is something Tesla has been testing with the Semi in Alaska and even in Northern California during the colder months, but Chicago will present a truly tough midwestern winter.
Tesla Semi spotted on journey home after winter performance testing
PTI says it is using the Semi to evaluate its strategy of reducing transportation emissions while maintaining performance, reliability, and cost efficiency. These are major arguments for the Semi being introduced into new fleets.
CEO of PTI Tyler Ellison said:
“PTI has been a leader in sustainable transportation solutions for over 15 years. We take a consultative approach to helping customers identify and implement the right transportation solution for their network. Our partnership with Tesla expands our portfolio alongside renewable natural gas and intermodal, giving customers more ways to reduce Scope 3 emissions without compromising service or economics.”
PTI is far from the first company to adopt the Semi within a fleet, as Tesla entered strategic agreements with PepsiCo. and its subsidiary Frito-Lay for a Pilot Program that extended throughout the California region.
Tesla has let companies like those utilize the Semi to determine whether it would be suitable for their operations. Additionally, Tesla gets valuable information regarding the Semi’s performance, knowing what to improve and what is ideal for companies that will utilize the all-electric truck for regional and nationwide logistics.
PTI plans to utilize the Long Range configuration, which is priced at $290,000 and features a range of approximately 500 miles, a three-motor powertrain, up to 800 kW of drive power, and consumption of just 1.7 kWh per mile.
Tesla Semi pricing revealed after company uncovers trim levels
VP of Maintenance at PTI, Bryan Ellen, added:
“We are excited to partner with Tesla, leveraging their ever-evolving technology. We are bullish in our estimation of the parallels available between our dedicated model and the efficiency of their fully electric Class 8 tractor. We anticipate a growing synergy between our businesses as we work to facilitate this sustainable solution for our customers.”
PTI has logged more than 87 million miles using sources like compressed and renewable gas, but now is looking to take it a step further with fully electric operations.
Tesla revealed on Monday that it is building a new autonomous vehicle at Gigafactory Texas, its plant just outside of the City of Austin. This particular vehicle will be geared toward those who are in need of a wheelchair-accessible car that would require no human driver for operation.
According to a new report from Wired, Tesla’s Senior Policy Advisor, India Herdman, told members of the Washington D.C. City Council on Monday:
“We are in development for a purpose-built, wheelchair-accessible autonomous vehicle. We know that paratransit can be very difficult, and people who are confined to wheelchairs permanently should still be able to move around freely, so that is an active product being built by Tesla in Texas.”
This builds upon what CEO Elon Musk said last year on X, which confirmed the company was working on accessible rides within its Robotaxi platform, which currently is confined to the Model Y.
Absolutely
— Elon Musk (@elonmusk) September 19, 2025
Tesla is also developing the Cybercab, which started employee rides last week. However, this vehicle is not necessarily geared toward wheelchair accessibility.
That leaves a major gap in the autonomous ride-sharing program that Tesla is attempting to build; the company has been pretty clear that it does not want to complicate its manufacturing lines by bringing in a wide array of body styles.
However, it seems necessary to have something larger that could help transport people to appointments when they cannot drive. For wheelchair accessibility, the Robovan, which was unveiled at the “We, Robot” event in October 2024, seems to be the most ideal solution:
Herdman did not indicate whether she was referring to the Robovan or if Tesla is building yet another body style that is geared toward full autonomy but also caters to the handicapped.
Tesla might need to develop something specifically for the handicapped in order to align with the Americans with Disabilities Act, which prevents discrimination against people with disabilities in transportation services. Uber was hit with a lawsuit late last year for “refusing to reasonably modify its policies, practices, or procedures where necessary to avoid discriminating against riders with disabilities.”
Tesla would obviously like to avoid this.
It will be interesting to see what Tesla will do with this project, and whether it will introduce something new to the market or just continue with the Robovan.
Tesla makes the cut on California’s newest EV Rebate program
Tesla Semi enters new Pilot Program with interesting challenge
