Noted carmaker Aston Martin has found itself in a climate lobbying controversy, following the spread of an anti-EV study which peddled the idea that electric cars will have to travel as far as 50,000 miles before matching the carbon footprint of a comparable fossil fuel-powered vehicle. Needless to say, the controversy, which is now being dubbed in EV circles as #Astongate, is crumbling down, and it seems to be dragging Aston Martin’s name with it.
The report, titled “Decarbonising Road Transport: There Is No Silver Bullet,” made the rounds in several key media outlets last week, with agencies such as The Times and the The Daily Telegraph reporting on its alleged findings. The findings of the study promptly drew raised eyebrows from EV authorities online, most especially Auke Hoekstra, Senior Advisor on Electric Mobility at the Eindhoven Technical University, who is known for debunking anti-electric car narratives. It didn’t take long before the study was thoroughly debunked.
But the story only got stranger from there.
Electric vehicle experts and researchers opted to trace the source of the study, and what they found was quite interesting. As it turned out, the study was commissioned by companies including Aston Martin, Bosch, Honda, and McLaren. The study was presented as the work of a firm called Clarendon Communications, and it was commissioned shortly after UK Prime Minister Boris Johnson called for a ban on the sale of new fossil fuel-powered vehicles from 2030.
Interestingly enough, the communications firm behind the report, Clarendon Communications, was registered under the name of Rebecca Stephen, a part-time NHS nurse and the spouse of Aston Martin’s government affairs director, James Stephen. The PR firm was set up only this February, and it is registered to the address of a property jointly owned by the couple.
In an email to The Guardian, Rebecca Stephen stated that the report from Clarendon was “compiled” by the same companies that commissioned the study itself. According to Stephen, Clarendon was contacted by Bosch “to provide public affairs and stakeholder support” so its logo and contact details appear on the back of the report “for this purpose.” Bosch, for its part, noted via a spokeswoman that it fully supports the report. The company also called for “greater transparency” on the carbon footprint of vehicles.
As the “Astongate” controversy emerges, Labour MP Matt Western, who wrote the foreword to the Clarendon Communications report, expressed his disdain that the study was used as part of an anti-EV narrative. According to Western, he agreed to be part of the project to “push this agenda forward, rather than the opposite.” “I am disappointed that the report has since been used to push an anti-electrification line in the media. I was not aware of any link between the PR firm involved and Aston Martin,” he said.
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As for Francis Ingham, the director-general of the Public Relations and Communications Association, he noted that PR agencies such as Clarendon must fight misinformation, not spread it. “We have a duty to fight misinformation, not purvey it. PR agencies should be fully transparent about who they represent. Failure to disclose client relationships damages trust in our industry and lends credence to misleading perceptions of PR as a sinister practice,” Ingham said.
Amidst the shift of the auto industry towards electric vehicles, Aston Martin is among those that are being left behind. The company has canceled its RapidE electric vehicle and is currently not promising anything electric until 2026. The company has handed a fifth of its equity to Mercedes-Benz in exchange for access to the German luxury automaker’s hybrid and EV tech.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
