Connect with us

News

Tesla exec explains Elon Musk’s “Plaid” philosophy during rare media event

Credit: Tesla China

Published

on

Tesla China recently held in-depth discussions with members of the media from Shanghai, Guangzhou, Chengdu, and other cities to discuss several pertinent topics related to the company, its operations, and its vehicles. David Lau, Vice President of Global Software Engineering at Tesla, spoke during the media event. 

The topics discussed included “How Tesla Cultivates Top Engineers” and “The Intelligent Capability of the New Model S/X.” But more importantly, the event focused on how Tesla’s “Plaid Mode” translates not only to the Model S and Model X’s 0-60 mph launch — it also applies to the company’s software development. As such, other topics discussed during the media event were “Enabling Plaid Mode in Software Development” and “How Tesla’s Software Development Maintains Plaid Speed.”

Credit: Tesla China

“Tesla has always been challenging tradition, challenging industry conventional thinking, and challenging its own comfort zone… This is indeed difficult, but as long as we keep pushing ourselves to continuously break through boundaries, there is nothing that cannot be achieved,” Lau said at the event, whose local media notes were shared by an attendee to Teslarati

The Tesla executive also highlighted that Elon Musk’s references to “Plaid” being beyond “Ludicrous” lies beyond pop culture. It also represents an engineer culture with a persistent — if not stubborn — pursuit of disruptive innovation and breakthroughs. This way of thinking appears to have worked, as surveys of engineering students from North America by consulting firm Universum showed that Tesla had become one of the most attractive automotive companies in the industry. In 2020, Tesla was ranked first in the list of companies that engineering students want to work for the most. 

Credit: Tesla China

“At Tesla, teams have a persistent pursuit of disruptive innovation and breakthroughs. For example, daily discussions revolve around topics such as ‘how to reduce wiring and weight to simplify design,’ ‘how to improve display performance while reducing costs,’ and ‘how to strengthen the technical security network.’ Continuously creating an engineer-friendly atmosphere and attracting a large number of industry experts to Tesla is aimed at achieving a common goal – accelerating the world’s transition to sustainable energy,” Tesla China’s media release noted.

During the event, attendees from the media showed particular interest in the new Tesla Model S and Model X, which feature the best that the electric vehicle maker could offer today. The executive highlighted that the new Model S and Model X are benchmarks since they play the parts of a “family car” and a “super performance car” at the same time. And thanks to the company’s work in in-vehicle tech, the new Model S and Model X have also become capable “in-car gaming systems” whose performance allows users and passengers to play premium titles. 

Advertisement
Credit: Tesla China

While Lau’s discussions on how Tesla’s “Plaid” philosophy and the new Model S and Model X were compelling, his comments while discussing the company’s identity as a software-defined automaker were also very interesting. As noted by the executive, Tesla’s software work has been setting benchmarks for a very long time. Lau joined the company way back in 2012, and at the time, Tesla already had the capability to improve its vehicle controllers through over-the-air (OTA) software updates. Rival carmakers were only able to update their entertainment systems at most back then. 

“Many people think that the vehicle itself is a completely independent system, but in the Tesla software team’s view, the vehicle software system is only a part of the large software system. The implementation of a large number of vehicle software functions requires consideration of the network and service system. We hope to provide timely feedback on corresponding functions according to customers’ real-time driving experience and continuously optimize the user experience,” Lau said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

Tesla China exports 50,644 vehicles in January, up sharply YoY

The figure also places Tesla China second among new energy vehicle exporters for the month, behind BYD.

Published

on

Credit: Tesla China

Tesla China exported 50,644 vehicles in January, as per data released by the China Passenger Car Association (CPCA).

This marks a notable increase both year-on-year and month-on-month for the American EV maker’s Giga Shanghai-built Model 3 and Model Y. The figure also places Tesla China second among new energy vehicle exporters for the month, behind BYD.

The CPCA’s national passenger car market analysis report indicated that total New Energy Vehicle exports reached 286,000 units in January, up 103.6% from a year earlier. Battery electric vehicles accounted for 65% of those exports.

Within that total, Tesla China shipped 50,644 vehicles overseas. By comparison, exports of Giga Shanghai-built Model 3 and Model Y units totaled 29,535 units in January last year and just 3,328 units in December. 

Advertisement

This suggests that Tesla China’s January 2026 exports were roughly 1.7 times higher than the same month a year ago and more than 15 times higher than December’s level, as noted in a TechWeb report.

BYD still led the January 2026 export rankings with 96,859 new energy passenger vehicles shipped overseas, though it should be noted that the automaker operates at least nine major production facilities in China, far outnumering Tesla. Overall, BYD’s factories in China have a domestic production capacity for up to 5.82 million units annually as of 2024.

Tesla China followed in second place, ahead of Geely, Chery, Leapmotor, SAIC Motor, and SAIC-GM-Wuling, each of which exported significant volumes during the month. Overall, new energy vehicles accounted for nearly half of China’s total passenger vehicle exports in January, hinting at strong overseas demand for electric cars produced in the country.

China remains one of Tesla China’s most important markets. Despite mostly competing with just two vehicles, both of which are premium priced, Tesla China is still proving quite competitive in the domestic electric vehicle market.

Advertisement
Continue Reading

News

Tesla adds a new feature to Navigation in preparation for a new vehicle

After CEO Elon Musk announced earlier this week that the Semi’s mass production processes were scheduled for later this year, the company has been making various preparations as it nears manufacturing.

Published

on

Credit: Uber

Tesla has added a new feature to its Navigation and Supercharger Map in preparation for a new vehicle to hit the road: the Semi.

After CEO Elon Musk announced earlier this week that the Semi’s mass production processes were scheduled for later this year, the company has been making various preparations as it nears manufacturing.

Elon Musk confirms Tesla Semi will enter high-volume production this year

One of those changes has been the newly-released information regarding trim levels, as well as reports that Tesla has started to reach out to customers regarding pricing information for those trims.

Now, Tesla has made an additional bit of information available to the public in the form of locations of Megachargers, the infrastructure that will be responsible for charging the Semi and other all-electric Class 8 vehicles that hit the road.

Tesla made the announcement on the social media platform X:

Although it is a minor development, it is a major indication that Tesla is preparing for the Semi to head toward mass production, something the company has been hinting at for several years.

Nevertheless, this, along with the other information that was released this week, points toward a significant stride in Tesla’s progress in the Semi project.

Now that the company has also worked toward completion of the dedicated manufacturing plant in Sparks, Nevada, there are more signs than ever that the vehicle is finally ready to be built and delivered to customers outside of the pilot program that has been in operation for several years.

For now, the Megachargers are going to be situated on the West Coast, with a heavy emphasis on routes like I-5 and I-10. This strategy prioritizes major highways and logistics hubs where freight traffic is heaviest, ensuring coverage for both cross-country and regional hauls.

California and Texas are slated to have the most initially, with 17 and 19 sites, respectively. As the program continues to grow, Florida, Georgia, Illinois, Washington, New York, and Nevada will have Megacharger locations as well.

For now, the Megachargers are available in Lathrop, California, and Sparks, Nevada, both of which have ties to Tesla. The former is the location of the Megafactory, and Sparks is where both the Tesla Gigafactory and Semifactory are located.

Continue Reading

Elon Musk

Tesla stock gets latest synopsis from Jim Cramer: ‘It’s actually a robotics company’

“Turns out it’s actually a robotics and Cybercab company, and I want to buy, buy, buy. Yes, Tesla’s the paper that turned into scissors in one session,” Cramer said.

Published

on

Credit: Tesla Optimus/X

Tesla stock (NASDAQ: TSLA) got its latest synopsis from Wall Street analyst Jim Cramer, who finally realized something that many fans of the company have known all along: it’s not a car company. Instead, it’s a robotics company.

In a recent note that was released after Tesla reported Earnings in late January, Cramer seemed to recognize that the underwhelming financials and overall performance of the automotive division were not representative of the current state of affairs.

Instead, we’re seeing a company transition itself away from its early identity, essentially evolving like a caterpillar into a butterfly.

The narrative of the Earnings Call was simple: We’re not a car company, at least not from a birds-eye view. We’re an AI and Robotics company, and we are transitioning to this quicker than most people realize.

Tesla stock gets another analysis from Jim Cramer, and investors will like it

Tesla’s Q4 Earnings Call featured plenty of analysis from CEO Elon Musk and others, and some of the more minor details of the call were even indicative of a company that is moving toward AI instead of its cars. For example, the Model S and Model X will be no more after Q2, as Musk said that they serve relatively no purpose for the future.

Instead, Tesla is shifting its focus to the vehicles catered for autonomy and its Robotaxi and self-driving efforts.

Cramer recognizes this:

“…we got results from Tesla, which actually beat numbers, but nobody cares about the numbers here, as electric vehicles are the past. And according to CEO Elon Musk, the future of this company comes down to Cybercabs and humanoid robots. Stock fell more than 3% the next day. That may be because their capital expenditures budget was higher than expected, or maybe people wanted more details from the new businesses. At this point, I think Musk acolytes might be more excited about SpaceX, which is planning to come public later this year.”

He continued, highlighting the company’s true transition away from vehicles to its Cybercab, Optimus, and AI ambitions:

“I know it’s hard to believe how quickly this market can change its attitude. Last night, I heard a disastrous car company speak. Turns out it’s actually a robotics and Cybercab company, and I want to buy, buy, buy. Yes, Tesla’s the paper that turned into scissors in one session. I didn’t like it as a car company. Boy, I love it as a Cybercab and humanoid robot juggernaut. Call me a buyer and give me five robots while I’m at it.”

Cramer’s narrative seems to fit that of the most bullish Tesla investors. Anyone who is labeled a “permabull” has been echoing a similar sentiment over the past several years: Tesla is not a car company any longer.

Instead, the true focus is on the future and the potential that AI and Robotics bring to the company. It is truly difficult to put Tesla shares in the same group as companies like Ford, General Motors, and others.

Tesla shares are down less than half a percent at the time of publishing, trading at $423.69.

Continue Reading