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Tesla exec explains Elon Musk’s “Plaid” philosophy during rare media event

Credit: Tesla China

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Tesla China recently held in-depth discussions with members of the media from Shanghai, Guangzhou, Chengdu, and other cities to discuss several pertinent topics related to the company, its operations, and its vehicles. David Lau, Vice President of Global Software Engineering at Tesla, spoke during the media event. 

The topics discussed included “How Tesla Cultivates Top Engineers” and “The Intelligent Capability of the New Model S/X.” But more importantly, the event focused on how Tesla’s “Plaid Mode” translates not only to the Model S and Model X’s 0-60 mph launch — it also applies to the company’s software development. As such, other topics discussed during the media event were “Enabling Plaid Mode in Software Development” and “How Tesla’s Software Development Maintains Plaid Speed.”

Credit: Tesla China

“Tesla has always been challenging tradition, challenging industry conventional thinking, and challenging its own comfort zone… This is indeed difficult, but as long as we keep pushing ourselves to continuously break through boundaries, there is nothing that cannot be achieved,” Lau said at the event, whose local media notes were shared by an attendee to Teslarati. 

The Tesla executive also highlighted that Elon Musk’s references to “Plaid” being beyond “Ludicrous” lies beyond pop culture. It also represents an engineer culture with a persistent — if not stubborn — pursuit of disruptive innovation and breakthroughs. This way of thinking appears to have worked, as surveys of engineering students from North America by consulting firm Universum showed that Tesla had become one of the most attractive automotive companies in the industry. In 2020, Tesla was ranked first in the list of companies that engineering students want to work for the most. 

Credit: Tesla China

“At Tesla, teams have a persistent pursuit of disruptive innovation and breakthroughs. For example, daily discussions revolve around topics such as ‘how to reduce wiring and weight to simplify design,’ ‘how to improve display performance while reducing costs,’ and ‘how to strengthen the technical security network.’ Continuously creating an engineer-friendly atmosphere and attracting a large number of industry experts to Tesla is aimed at achieving a common goal – accelerating the world’s transition to sustainable energy,” Tesla China’s media release noted.

During the event, attendees from the media showed particular interest in the new Tesla Model S and Model X, which feature the best that the electric vehicle maker could offer today. The executive highlighted that the new Model S and Model X are benchmarks since they play the parts of a “family car” and a “super performance car” at the same time. And thanks to the company’s work in in-vehicle tech, the new Model S and Model X have also become capable “in-car gaming systems” whose performance allows users and passengers to play premium titles. 

Credit: Tesla China

While Lau’s discussions on how Tesla’s “Plaid” philosophy and the new Model S and Model X were compelling, his comments while discussing the company’s identity as a software-defined automaker were also very interesting. As noted by the executive, Tesla’s software work has been setting benchmarks for a very long time. Lau joined the company way back in 2012, and at the time, Tesla already had the capability to improve its vehicle controllers through over-the-air (OTA) software updates. Rival carmakers were only able to update their entertainment systems at most back then. 

“Many people think that the vehicle itself is a completely independent system, but in the Tesla software team’s view, the vehicle software system is only a part of the large software system. The implementation of a large number of vehicle software functions requires consideration of the network and service system. We hope to provide timely feedback on corresponding functions according to customers’ real-time driving experience and continuously optimize the user experience,” Lau said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla overtakes Waymo in Texas as Robotaxi fleet performs shock flip

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Credit: Tesla

In a sudden and closely watched milestone, Tesla Robotaxi has edged past Waymo on the Texas Department of Motor Vehicles automated vehicle registry. As of November 10, Tesla lists 1,302 registered vehicles under Tesla Robotaxi, LLC, compared with Waymo’s 1,297.

The flip is narrow, but real, according to the State’s books. Tesla’s Texas fleet, following an expansion on November 10, now consists of 729 Model Ys and 573 purpose-built Cybercab vehicles. Waymo’s roster is dominated by the Jaguar I-PACE and a growing number of Zeekr-based Ojai minivans.

Those figures come from the same public TxDMV automated vehicle listings that independent trackers have monitored since a Texas law required operators to disclose fleet sizes.

The scale of Tesla’s climb is pretty interesting and shows how much the company has grown its autonomous ride-hailing fleet over the past months. When the registry first became public in late May 2026, Tesla listed just 42 vehicles on it. Meanwhile, Waymo had several hundred vehicles registered to it.

Tesla CEO Elon Musk shades Waymo: ‘Never really had a chance’

Since then, Tesla has multiplied its authorized Texas fleet more than thirty times, driven by repeated Model Y additions and a steady build of Cybercabs. Waymo has also expanded, but at a slower pace than Tesla.

It is also important to note that registrations are not necessarily equal to operational fleet. The TxDMV list shows the number of vehicles each company is permitted to run, but it does not report how many are actively carrying riders, which cities they serve, or trip volume. Both companies stage vehicles and run mixed fleets that can include units in testing or temporarily offline.

A lead on the registry therefore signals capacity and regulatory positioning more than immediate ride volume.

Tesla has use the growing authorized fleet to expand its unsupervised service beyond the original Austin geofence area, as now it is flowing into cities like San Antonio and Dallas. The company has highlighted plans for a broader Cybercab deployment, eventually into new states and territories.

Waymo is operating across multiple Texas markets and in other areas of the United States.

Right now, the five-vehicle margin is thin and could reverse with the next large registration from either side. For the moment, however, the public Texas record shows Tesla holding the larger authorized Robotaxi fleet in the state.

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SpaceX just cleared a key FCC hurdle in its fight with Verizon and AT&T

The FCC accepted SpaceX’s bid for Grain’s 800 MHz spectrum, opening review for Starlink Mobile.

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A hand holds a smartphone displaying the Starlink Mobile app interface showing a strong “Connected – Direct to Cell” signal, with a Starlink satellite beaming connectivity signals down to Earth from orbit. The background features the planet’s night side glowing with city lights against the curve of the atmosphere, set above a scenic twilight landscape.

The Federal Communications Commission has formally opened its review of SpaceX’s plan to buy a nationwide block of 800 MHz spectrum from Grain Management, moving Starlink Mobile one step closer to operating as a full U.S. wireless carrier.

In a public notice issued Tuesday, the FCC’s Wireless Telecommunications Bureau said it accepted for filing the applications to transfer control of two Grain license companies, Prism License Co. 1 and Prism License Co. 2, to Starlink Spectrum Holdings, a wholly owned SpaceX subsidiary. The deal covers 546 paired licenses across 3,224 counties, reaching roughly 100% of the U.S. population in all 50 states, Washington, D.C., Puerto Rico and the U.S. Virgin Islands. The proceeding sits under WT Docket No. 26-313.

Acceptance is not approval. It means the applications cleared an initial review and the public comment window is now open. Comments and petitions to deny are due December 1, and oppositions are due December 8. The bureau also said the conditions attached to Grain’s July purchase of the licenses from T-Mobile, which require rapid buildout for terrestrial and direct to device service, would carry over to SpaceX if the transfer is approved.

SpaceX announced the agreement on October 8, saying the new airwaves would let Starlink Mobile’s signal reach phones inside buildings, something its 2 GHz spectrum from EchoStar cannot do as well. The portfolio includes up to 14 MHz of paired spectrum in the 817 to 824 MHz and 862 to 869 MHz bands, which most existing phones already support. Elon Musk called it “the last critical piece of the spectrum puzzle needed for SpaceX to provide complete phone coverage in America.”

According to the filing, SpaceX would hold up to 89 MHz of total spectrum in any given market after the deal closes, including up to 14 MHz below 1 GHz. That is far under the 385 MHz threshold the FCC uses to flag a transaction for closer competitive scrutiny, and well short of the roughly 300 MHz each of AT&T, Verizon and T-Mobile holds.

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Tuesday’s notice does not decide how SpaceX can use the spectrum from orbit. A separate application SpaceX filed on October 27 seeking authority to provide supplemental coverage from space on the same frequencies, along with related waiver requests, is still pending before the commission.

The ground network is already taking shape. Last week, SpaceX picked Qualcomm to supply radios, baseband units and software for a nationwide 5G build, with deployment across tens of thousands of U.S. cell sites starting in 2027. The FCC also voted on October 29 to advance a proposal opening another 482 MHz to direct to device service, though AT&T, Verizon and T-Mobile hacritive pushed to strip nearly 300 MHz from it. SpaceX President Gwynne Shotwell has said service on SpaceX’s own airwaves is targeted for early 2028.

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Tesla upfitter offers to keep Cybertruck alive

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Credit: Unplugged Performance

A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.

Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”

The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.

Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.

Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.

In an X post on Tuesday, Unplugged said:

“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”

The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.

Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.

The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.

Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.

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