Tesla’s exterior and interior design elements are unlike other cars on the market. Save for the pre-facelift Model S and the original Roadster, all of Tesla’s vehicles have no grille, giving the current-gen Model S, Model X, and Model 3 a look that notably different compared to traditional automobiles. The interiors of Tesla’s electric cars are even more unique. Unapologetically minimalistic, Tesla’s interiors are centered on bleeding-edge tech and sustainability.
These unique elements make Teslas stand out from the crowd of competitors from traditional automakers like Lexus and BMW. At the same time, it also makes the designs of the company’s vehicles incredibly polarizing. Among the auto community, it is just as easy to find reviewers who rave about Tesla’s exterior and interior design as it is to find those that find them downright offensive.
Top Gear host Chris Harris, for example, loved the Model 3 Performance’s instant acceleration and track capability, but he was notably critical of the vehicle’s exterior styling, fondly remarking that the all-electric sedan was an “AK-47 disguised as a butter knife” in his review. It is also pretty common to see noted reviewers of premium electric cars such as the Jaguar I-PACE compare the British crossover’s plush interior favorably to the Model 3’s spaceship-like cabin.
Yet, if the results of the Q2 2019 Kelley Blue Book Brand Watch are an indication, it appears that a notable number of luxury car buyers are actually starting to prefer the clean lines and minimalist themes of Tesla’s electric cars over more conventional accents found in traditional luxury automobiles. KBB’s survey ranked automakers according to 12 categories that ranged from safety to prestige. Tesla dominated the list, ranking first in seven out of the list’s 12 categories.
Some of the categories that Tesla topped were pretty unsurprising, such as Technology and Driving Performance, as these are aspects that the electric car company is known for. What is surprising was the fact that Tesla was also the first-ranked brand for Exterior Styling, beating Audi and Porsche in the process. Tesla’s Interior Layout also ranked first in KBB’s rankings, placing the company above Acura and Genesis.
These results bode well for Tesla and its approach to vehicle design. They do, for one, hint that consumers might be starting to relate clean exterior lines and minimalist interior themes to luxury. This is especially notable considering that the respondents of KBB’s survey are shopping in the luxury car segment, which suggests that they are familiar with the expected flourishes of conventional premium vehicles from veteran brands such as Mercedes-Benz and BMW.
When Tesla Chief of Design Franz von Holzhausen designed the Model S, he opted to create a vehicle that is unapologetically electric that still looks recognizable as a car. This theme has been followed in every vehicle that Tesla has released to date, from the Model X to the Tesla Semi. Tesla’s designs will likely remain polarizing for years to come, especially among conventional auto enthusiasts. But considering the results of KBB’s study, a shift among luxury vehicle consumers appears to be happening, and winds could very well be blowing in Tesla’s favor.
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Tesla Robotaxi rival Waymo confirms massive fleet expansion in Bay Area
New data from the California Public Utilities Commission (CPUC) said Waymo had 1,429 vehicles operating in California, and 875 of them were “associated with a terminal in San Francisco,” according to The SF Examiner.
Tesla Robotaxi rival Waymo has confirmed that it has expanded its fleet of driverless ride-sharing vehicles in the Bay Area of California massively since its last public disclosure.
It is perhaps one of the most important metrics in the race for autonomous supremacy, along with overall service area. Tesla has seemed to focus on the latter, while expanding its fleet slowly to maintain safety.
Waymo, on the other hand, is bringing its fleet size across the country to significant levels. In March, it told The SF Examiner that there were over 300 Waymos in service in the San Francisco area, which was not a significant increase from the 250 vehicles on the road it reported in August 2023.
In May, the company said in a press release that it had more than 1,500 self-driving Waymos operating nationwide. More than 600 were in the San Francisco area.
Tesla analyst compares Robotaxi to Waymo: ‘The contrast was clear’
However, new data from the California Public Utilities Commission (CPUC) said Waymo had 1,429 vehicles operating in California, and 875 of them were “associated with a terminal in San Francisco,” according to The SF Examiner.
CPUC data from March 2025 indicated that there were a total of 1,087 Waymo vehicles in California, with 762 located in San Francisco. Some were test vehicles, others were deployed to operate as ride-sharing vehicles.
The company’s August update also said that it deploys more than 2,000 commercial vehicles in the United States. That number was 1,500 in May. There are also roughly 400 in Phoenix and 500 in Los Angeles.
While Waymo has done a good job of expanding its fleet, it has also been able to expand its footprint in the various cities it is operating in.
Most recently, it grew its geofence in Austin, Texas, to 90 square miles. This outpaced Tesla for a short period before the company expanded its Robotaxi service area earlier this week to roughly 170 square miles.
Tesla one-ups Waymo once again with latest Robotaxi expansion in Austin
The two companies have drastically different approaches to self-driving, as Waymo utilizes LiDAR, while Tesla relies solely on cameras for its suite. Tesla CEO Elon Musk has made no mistake about which he believes to be the superior solution to autonomy.
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Tesla launches Full Self-Driving in a new region
Today, Tesla launched Full Self-Driving in Australia for purchase by car buyers for $10,100, according to Aussie automotive blog Man of Many, which tried out the suite earlier this week.
Tesla has launched its Full Self-Driving suite in a new region, marking a significant step in the company’s progress to expand its driver assistance suite on a global scale.
It is also the first time Tesla has launched FSD in a right-hand-drive market.
Today, Tesla launched Full Self-Driving in Australia for purchase by car buyers for $10,100, according to Aussie automotive blog Man of Many, which tried out the suite earlier this week.
Previously, Basic and Enhanced Autopilot suites were available, but the FSD capability now adds Traffic Light and Stop Sign Control, along with all the features of the previous two Autopilot suites.
🚨 Tesla has officially launched Full Self-Driving in Australia for the price of $10,100 outright.
The move marks a significant step in Tesla’s progress to expand the suite on a global scale pic.twitter.com/zzHa8Ngqls
— TESLARATI (@Teslarati) August 28, 2025
It is the first time Tesla has launched the suite by name in a region outside of North America. In China, Tesla has “City Autopilot,” as it was not permitted to use the Full Self-Driving label for regulatory reasons.
However, Tesla still lists Full Self-Driving (Supervised) as available in the U.S., Canada, China, Mexico, and Puerto Rico.
The company teased the launch of the suite in Australia earlier this week, and it appeared to have been released to select media members in the region earlier this week:
Tesla FSD upcoming Australia release seemingly teased bv media
The rollout of Full Self-Driving in the Australian market will occur in stages, as Model 3 and Model Y vehicles with Hardware 4 will receive the first batch of FSD rollouts in the region.
TechAU also reported that “the initial deployment of FSDs in Australia will roll out to a select number of people outside the company, these people are being invited into Tesla’s Early Access Program.”
Additionally, the company reportedly said it is “very close” to unlocking FSD in customer cars:
BREAKING: Tesla has officially announced that FSD (Supervised) is launching in Australia, marking a huge milestone for the company.
The rollout will happen in stages. HW4 Model 3s and Model Ys will get it first. Tesla says it is “very close” to being unlocked in customer cars.… pic.twitter.com/r1dYnFRa6o
— Sawyer Merritt (@SawyerMerritt) August 28, 2025
Each new Tesla sold will also come with a 30-day free trial of the suite.
Australia is the sixth country to officially have Full Self-Driving available to them, following the United States, Canada, China, Mexico, and Puerto Rico.
Here’s the first look at the suite operating in Australia:
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Tesla AI6 chips will start sample production at surprising Samsung site
AI6 is expected to be used in Tesla’s expanding lineup of high-volume products, such as the Cybercab and Optimus.
It appears that the initial sample production of Tesla’s next-generation AI6 chip would not start in Samsung’s United States-based facilities.
AI6 is expected to be used in Tesla’s expanding lineup of high-volume products, such as the Cybercab and Optimus.
Early AI6 production
As noted in a ZDNet Korea report, the production of initial samples of Tesla’s AI6 chip is expected to start at Samsung Electronics’ domestic foundry and packing facilities in South Korea. Mass production for AI6 chips will follow at the tech giant’s Texas-based foundry in Taylor, which is expected to start operations in 2025. Investment in mass production facilities for the Taylor plant are expected to start this year, the publication noted.
Samsung has reportedly finalized the process design kit for its second-generation 2nm technology. This node offers a 12% performance improvement, 25% lower power consumption, and an 8% reduction in chip area compared to its previous-generation counterparts.
Tesla’s AI6 deal
As per previous reports, Tesla has signed a $16.5 billion contract with Samsung for the production of its AI6 chips. In a post on social media platform X, Musk clarified that $16.5 billion is actually just the bare minimum. Considering that the demand for AI6 chips will be substantial due to the ramp of products such as Optimus and the Cybercab, it would not be farfetched if the deal becomes notably larger in the future.
Musk has shared his excitement for Samsung’s production of AI6 chips, with the CEO stating on X that he would “walk the line personally” in the facility to “accelerate the pace of progress.” In a follow-up comment, the Tesla CEO stated that Samsung is fully aware of what a real partnership with Tesla will be like. “I had a video call with the chairman and senior leadership of Samsung to go over what a real partnership would be like. Use the strengths of both companies to achieve a great outcome,” Musk wrote in his post.
Tesla Robotaxi rival Waymo confirms massive fleet expansion in Bay Area
Tesla launches Full Self-Driving in a new region
Tesla AI6 chips will start sample production at surprising Samsung site
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