News
Tesla is primed for Formula E while its rivals are working in reverse
Tesla and Formula E: Will it ever happen? Probably not. At least, that’s what Elon Musk says, and he believes that production and scalability are more important. For the global EV scene, they certainly are, while professional motorsports are really just a trivial part of what Tesla does. While the company does build and create some of the fastest and highest-performing cars on Earth, it has no intentions of bringing them to a track or becoming a car company dedicated to winning shiny trophies. However, this didn’t stop other car companies from adopting different strategies.
Some companies, like BMW and Audi, for example, did their work in reverse. Years ago, when the Formula E Series became a real thing, these two companies were among the first to build a single-seat, all-electric powertrain that was extremely similar to the blazing fast F1 circuit. The only difference was that these new, sustainable racecars weren’t blaring loud motors for everyone to hear.
Instead of developing mass-market vehicles that would benefit the company in a multitude of ways, these automakers chose to work in reverse. Not focusing on building a reliable EV software infrastructure or production facilities to manufacture them in, German car companies went to their roots and focused o a few fast cars that would compete on the weekends at some of the toughest circuits in the world. But the problem is, they could have killed two birds with one stone by doing things in the correct order, which brings me to my next point: Tesla is already primed for Formula E, and it never had any intentions of competing.
A recent article from Bloomberg shows that BMW has decided to officially scrap its Formula E team at the end of this season, shifting its focus from racing and toward an intensifying EV market. The money it will save from not focusing on turning out fast laps at world-famous circuits will now be dedicated to developing EVs for consumers.
In the time that BMW has been racing in Formula E, it has only released one car: the i3, a boxy, widely unpopular car aesthetically. With plans to launch the iX, which it unveiled just last month, there are plenty of opportunities to establish a competitive lineup of all-electric cars in the future. But the focus has been all wrong from the start.
BMW didn’t have an overwhelmingly successful time in Formula E. Since it started racing in the series, which held its first race seasons ago, it has won only four races. But the company stated that it has “exhausted the opportunities to transfer Formula E’s pioneering racing technologies into passenger models.”
This is where the order of development may have been more advantageous for BMW. Now that their Formula E run is over, they have nothing to base passenger models off of, which pretty much puts them at square 1 if you take into account the i3 is not a widely popular or successful EV, to begin with.
This is where Tesla gains a real advantage in a hypothetical scenario where it would build cars for a racing series. Tesla has passenger vehicles now that could compete in several racing series, and other cars that actually have competed in racing forums like the Pikes Peak Hill Climb.
A big thanks to our long-time supporters and new subscribers! Thank you.
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
For example, the Roadster is 0-60 in 1.9 seconds, has a quarter-mile acceleration of 8.8 seconds, and seats four people. The powertrain is already powerful enough to compete in some racing circuits, but if Tesla were to refine it slightly and build a new, more reliable chassis that would benefit racing scenarios, there is no reason that the Next-Gen Roadster wouldn’t be extremely competitive in some racing series.
The Model S Plaid is another example. It has broken multiple records, including one at the Nürburgring in Germany (which is unconfirmed) and the Laguna Seca Raceway in California. It already has the handling, speed, and downforce to take on tough tracks that are windy and difficult to maneuver. It would just take some minor refinements to make it a “racecar.”
This is where Tesla gains a significant advantage in its structure. It is irrelevant whether the company will actually race some of its cars or not, but it would be ready today if it chose to. Meanwhile, other car companies decided to build racecars first, and after seven years of R&D, they have nothing that would contribute to a highly-effective passenger car. It is like baking a cake before putting any of the ingredients together.
It doesn’t bode well for these foreign automakers, either. Unfortunately for them, Tesla is pulling away. Every day, it seems like the company is improving in range or performance or battery tech that makes its lead in the EV sector a little bit bigger than before. Now, it has four passenger cars on the road: Two sedans, a crossover, and an SUV. It has a Supercar on the way, a truck coming in the next year, a Semi that will be launched shortly. The list goes on and on, it seems, and if Tesla wanted to race a car this weekend and be competitive, it could.
It almost sounds like the priorities of these highly-complex German car companies were simply out of line. They chose to do the fun stuff first instead of focusing on the real task at hand: Getting gas cars off the road and putting electric ones on it. Instead of worrying about the issues surrounding the manufacturing processes of EVs, which took Tesla several years to figure out (and it is still a work in progress), BMW will be forced to make a full-scale commitment if it wants to be competitive within the next ten years. The decision it made could be detrimental to the future development of the company’s EV fleet. It certainly has its work cut out for it.
And if you’re wondering, Musk said Tesla would not get into racing. The big picture deals with manufacturing and scalability, and racing is really the last of the CEO’s concerns.
On behalf of the entire Teslarati team, we’re working hard behind the scenes on bringing you more personalized members benefits, and can’t thank you enough for your continued support!
Featured
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Asia says Cybercab will be on display in Hong Kong, Tokyo, Beijing and Shanghai this month.
Tesla’s Cybercab is heading to Asia. The official Tesla Asia account posted on X Thursday, inviting Cybercab fans to “Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai.” The post went up within hours of Tesla’s own Cybercab milestone in Texas, where the company said Thursday it had begun offering rides in across Austin.
Exact dates and venues for the Asia tour haven’t been released yet, though Tesla Hong Kong replied to the announcement with “Cybercab will be on display in Hong Kong soon,” while Tesla Japan’s response pointed fans to a sign up page for updates. Neither post mentions test rides or a service area, and nothing so far suggests Tesla is launching Robotaxi operations in any of the four cities. Based on how Tesla has run past Cybercab tours, in Europe in late 2024 and at US shopping centers that same December, the Asia stops are almost certainly static displays at Tesla stores or public venues as a means to stimulate buzz for its future driverless ride-hailing service in the big cities.
Cybercab will be on display in Asia this month!
Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai. pic.twitter.com/wGmmEastfX— Tesla Asia (@Tesla_Asia) September 4, 2026
The timing lines up with Tesla’s only prior Cybercab appearance in the region, a booth at the China International Import Expo in Shanghai last November, which Teslarati covered at the time. At that event, Tesla’s regional general manager for Shanghai framed the car as evidence of the company’s broader mission, a message Tesla has since formalized in its Master Plan Part IV, which states that “autonomous vehicles have the capacity to dramatically improve the affordability, availability and safety of transportation while reducing pollution, particularly in our increasingly dense global cities.” The same document is where Tesla lays out its “sustainable abundance” framing for Cybercab and Optimus alike, describing the two as the hardware behind an AI driven push to cut the cost of transportation and labor at scale.
Whether Cybercab actually operates as a robotaxi anywhere in Asia remains an open question, considering China has already pushed an autonomous ride-hailing market that’s run on homegrown players like Baidu’s Apollo Go and Pony AI. For now, the four city tour reads as a marketing push timed to Austin’s momentum.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Tesla Cybertruck bed gear box accessory
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Tesla Cybercab rides are officially open to the public in Austin, Texas, as the company confirmed on Thursday following its launch event that the two-seater would be available in the company’s Robotaxi fleet.
Cybercab is Tesla’s first vehicle completely void of any manual controls. It has no steering wheel and no pedals, and it will utilize Tesla’s Full Self-Driving fleet to operate. The first rides have already happened, as those at the event were able to hail a Cybercab to any location within the company’s geofence in Austin.
Tesla’s $25K car is the Cybercab with no steering wheel or pedals
The addition of Cybercab to the public Robotaxi fleet is a major statement in Tesla’s trek to launch fully autonomous driving. For years, critics have complained about the need for drivers to continuously supervise the vehicle.
With Cybercab, there are no manual controls in the cockpit other than to control the seat, the center screen, and the climate. The vehicle is fully geared toward being a living room on wheels in a sense: equipped with Starlink V5 satellites, CEO Elon Musk said the vehicle would enable 4K live video, gaming, and other entertainment options during travel.
Cybercab is basically a super comfortable lounge on wheels with a great TV and epic sound https://t.co/X1aWKoJdJV
— Elon Musk (@elonmusk) September 3, 2026
Musk noted that Cybercab is “designed and built for maximally efficient autonomous operation.”
Tesla continues to push the envelope on autonomy, and over the next several months, the company could start selling Cybercab units to the public.
The company opened up a public interest form on its website to gauge demand, and many have already submitted requests to purchase a fleet of Cybercab units for their own personal ride-hailing side hustle.
The launch of Cybercab in this area marks a major accomplishment for Tesla, as it also announced that it has reached 1 million unsupervised autonomous miles since launching driverless rides on the Robotaxi fleet.
Things are moving along at a fine pace, and although we have waited for this for some time, the day has finally come when Tesla is offering self-driving rides of some kind to the public.
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
