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Tesla shares timelapse video of busy Fremont factory lot during Model 3’s final Q2 push

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Tesla shared a rare glimpse inside the Fremont factory’s outbound logistics lot during the final week of Q2 2018 — the week when the electric carmaker finally achieved its target of producing 5,000 Model 3 per week. As could be seen in the short timelapse video, Tesla worked around the clock to achieve its goal, with the outbound lot seeing a flurry of activity during the week of June 24.

Particularly notable in the short video was the quick turnover rate of the vehicles that were filling up the outbound logistics lot day in and day out. The timelapse also depicted the consistent stream of delivery trucks hauling vehicles away as soon as the vehicles were rolled out into the lot.

Tesla’s 5,000/week milestone for Model 3 production was teased Saturday night by some employees at the Fremont factory, and later confirmed by Elon Musk himself in a leaked email. According to Musk, Tesla was not only able to manufacture 5,000 Model 3 during the final week of June; it was also able to sustain the 2,000/week production rate for the Model S &X and produce a total of 7,000 vehicles in 7 days.

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The Model 3’s production milestone did not come easy for the electric car manufacturer, however. When Tesla started deliveries for the Model 3 last July, Musk estimated that the company would be able to attain a production rate of 5,000 vehicles per week by the end of December 2017. Due to several production bottlenecks, however, Tesla failed to achieve its goal. The company eventually moved the 5,000/week Model 3 production target to the end of Q2 2018, while placing a target of 2,500 vehicles per week for the end of Q1 2018.

Both Tesla and Musk himself had to dig deep in order to achieve its Q2 2018 production targets for the Model 3. During the quarter, Tesla enacted a 10-day production shutdown for the vehicle in order to make way for additional equipment to be installed on the Model 3 line. Back in May, Tesla also opted to air-freight six airplanes’ worth of robots and equipment from Europe to the United States. A company-wide restructuring was enacted as well, resulting in Telsa trimming off 9% of its workforce. Just like the Model X days, the serial tech entrepreneur and CEO began sleeping on the factory floor, in order to address any issues in the Model 3 line in real-time.  

Most importantly, however, Tesla also built the Model 3’s newest assembly line inside a sprung structure set up on the grounds of the Fremont factory. This additional line enabled Tesla to augment its manufacturing capabilities, with the company stating in its Q2 delivery and production that around 20% of Model 3 produced during the June 24 week were assembled inside GA4.  

Apart from achieving its self-imposed Model 3 targets, Tesla’s recent moves are also aimed at achieving profitability by Q3 or Q4 2018. According to Musk, it is high time for Tesla to become profitable, especially since most of the pieces are already in place for the company to successfully scale the production of the Model 3. With Tesla now targeting a pace equivalent to 6,000 Model 3 per week, the company is now edging closer to its goal of being profitable.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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