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Tesla shares timelapse video of busy Fremont factory lot during Model 3’s final Q2 push
Tesla shared a rare glimpse inside the Fremont factory’s outbound logistics lot during the final week of Q2 2018 — the week when the electric carmaker finally achieved its target of producing 5,000 Model 3 per week. As could be seen in the short timelapse video, Tesla worked around the clock to achieve its goal, with the outbound lot seeing a flurry of activity during the week of June 24.
Particularly notable in the short video was the quick turnover rate of the vehicles that were filling up the outbound logistics lot day in and day out. The timelapse also depicted the consistent stream of delivery trucks hauling vehicles away as soon as the vehicles were rolled out into the lot.
Fremont outbound logistics lot, week of June 24th pic.twitter.com/fUPASRrTBd
— Tesla (@Tesla) July 3, 2018
Tesla’s 5,000/week milestone for Model 3 production was teased Saturday night by some employees at the Fremont factory, and later confirmed by Elon Musk himself in a leaked email. According to Musk, Tesla was not only able to manufacture 5,000 Model 3 during the final week of June; it was also able to sustain the 2,000/week production rate for the Model S &X and produce a total of 7,000 vehicles in 7 days.
The Model 3’s production milestone did not come easy for the electric car manufacturer, however. When Tesla started deliveries for the Model 3 last July, Musk estimated that the company would be able to attain a production rate of 5,000 vehicles per week by the end of December 2017. Due to several production bottlenecks, however, Tesla failed to achieve its goal. The company eventually moved the 5,000/week Model 3 production target to the end of Q2 2018, while placing a target of 2,500 vehicles per week for the end of Q1 2018.
Both Tesla and Musk himself had to dig deep in order to achieve its Q2 2018 production targets for the Model 3. During the quarter, Tesla enacted a 10-day production shutdown for the vehicle in order to make way for additional equipment to be installed on the Model 3 line. Back in May, Tesla also opted to air-freight six airplanes’ worth of robots and equipment from Europe to the United States. A company-wide restructuring was enacted as well, resulting in Telsa trimming off 9% of its workforce. Just like the Model X days, the serial tech entrepreneur and CEO began sleeping on the factory floor, in order to address any issues in the Model 3 line in real-time.
Most importantly, however, Tesla also built the Model 3’s newest assembly line inside a sprung structure set up on the grounds of the Fremont factory. This additional line enabled Tesla to augment its manufacturing capabilities, with the company stating in its Q2 delivery and production that around 20% of Model 3 produced during the June 24 week were assembled inside GA4.
Apart from achieving its self-imposed Model 3 targets, Tesla’s recent moves are also aimed at achieving profitability by Q3 or Q4 2018. According to Musk, it is high time for Tesla to become profitable, especially since most of the pieces are already in place for the company to successfully scale the production of the Model 3. With Tesla now targeting a pace equivalent to 6,000 Model 3 per week, the company is now edging closer to its goal of being profitable.
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Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla claims loyalty crown
According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.
In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.
Ethnic market strength and conquest
Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.
S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.
“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.
Elon Musk
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
OpenAI Inc. and Microsoft will face a jury trial this spring after a federal judge rejected their efforts to dismiss Elon Musk’s lawsuit, which accuses the artificial intelligence startup of abandoning its original nonprofit mission. The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
As noted in a report from Bloomberg News, a federal judge in Oakland, California, ruled that OpenAI Inc. and Microsoft failed to show that Musk’s claims should be dismissed. U.S. District Judge Yvonne Gonzalez Rogers stated that while the evidence remains unclear, Musk has maintained that OpenAI “had a specific charitable purpose and that he attached two fundamental terms to it: that OpenAI be open source and that it would remain a nonprofit — purposes consistent with OpenAI’s charter and mission.”
Judge Gonzalez Rogers also rejected an argument by OpenAI suggesting that Musk’s use of an intermediary to donate $38 million in seed money to the company stripped him of legal standing. “Holding otherwise would significantly reduce the enforcement of a large swath of charitable trusts, contrary to the modern trend,” Judge Gonzalez Rogers wrote.
The judge also declined to dismiss Musk’s fraud allegations, citing internal OpenAI communications from 2017 involving co-founder Greg Brockman. In an email cited by the judge, fellow OpenAI board member Shivon Zilis informed Musk that Brockman would “like to continue with the non-profit structure.”
Just two months later, however, Brockman wrote in a private note that he “cannot say that we are committed to the non-profit. don’t want to say that we’re committed. if three months later we’re doing b-corp then it was a lie.”
Marc Toberoff, a member of Musk’s legal team, said Judge Gonzalez Rogers’s ruling confirms that “there is substantial evidence that OpenAI’s leadership made knowingly false assurances to Mr. Musk about its charitable mission that they never honored in favor of their personal self-enrichment.”
OpenAI, for its part, maintained that Musk’s legal efforts are baseless. In a statement, the AI startup said it is looking forward to the upcoming trial. “Mr. Musk’s lawsuit continues to be baseless and a part of his ongoing pattern of harassment, and we look forward to demonstrating this at trial. We remain focused on empowering the OpenAI Foundation, which is already one of the best-resourced nonprofits ever,” OpenAI stated.
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Tesla arsonist who burned Cybertruck sees end of FAFO journey
The man has now reached the “Find Out” stage.
A Mesa, Arizona man has been sentenced to five years in federal prison for setting fire to a Tesla location and vehicle in a politically motivated arson attack, federal prosecutors have stated.
The April 2025 incident destroyed a Tesla Cybertruck, endangered first responders, and triggered mandatory sentencing under federal arson laws.
A five-year sentence
U.S. District Judge Diane J. Humetewa sentenced Ian William Moses, 35, of Mesa, Arizona, to 5 years in prison followed by 3 years of supervised release for maliciously damaging property and vehicles by means of fire. Moses pleaded guilty in October to all five counts brought by a federal grand jury. Restitution will be determined at a hearing scheduled for April 13, 2026.
As per court records, surveillance footage showed Moses arriving at a Tesla store in Mesa shortly before 2 a.m. on April 28, 2025, carrying a gasoline can and backpack. Investigators stated that he placed fire starter logs near the building, poured gasoline on the structure and three vehicles, and ignited the fire. The blaze destroyed a Tesla Cybertruck. Moses fled the scene on a bicycle and was arrested by Mesa police about a quarter mile away, roughly an hour later.
Authorities said Moses was still wearing the same clothing seen on camera at the time of his arrest and was carrying a hand-drawn map marking the dealership’s location. Moses also painted the word “Theif” on the walls of the Tesla location, prompting jokes from social media users and Tesla community members.
The “Finding Out” stage
U.S. Attorney Timothy Courchaine noted that Moses’ sentence reflects the gravity of his crime. He also highlighted that arson is never acceptable.
“Arson can never be an acceptable part of American politics. Mr. Moses’ actions endangered the public and first responders and could have easily turned deadly. This five-year sentence reflects the gravity of these crimes and makes clear that politically fueled attacks on Arizona’s communities and businesses will be met with full accountability.”
Maricopa County Attorney Rachel Mitchell echoed the same sentiments, stating that regardless of Moses’ sentiments towards Elon Musk, his actions are not defensible.
“This sentence sends a clear message: violence and intimidation have no place in our community. Setting fire to a business in retaliation for political or personal grievances is not protest, it is a crime. Our community deserves to feel safe, and this sentence underscores that Maricopa County will not tolerate political violence in any form.”
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
