Connect with us
Teslas Supercharging Teslas Supercharging

News

Tesla gains over 8 percent of luxury market share, beating Mercedes and BMW

Credit: Tesla

Published

on

Tesla gained 8.6 percent of the total market share of luxury automotive sales in the United States in the first half of 2022 compared to the first half of 2021. Last year, Tesla held 13 percent of the luxury automotive market in Q1, enough to beat Mercedes-Benz and BMW for the top spot. That number has now swelled to 21.6 percent, according to data from Automotive News.

Tesla’s first half of 2022 proved to be one of huge proportions in the United States, where it avoided the troublesome sagas of COVID-related shutdowns that struck the company’s other facilities in China. Tesla has always been the unequivocal leader in EVs in the United States, both in tech and in overall production and delivery volume. This year, the company will produce 1 million units globally for the first time in company history, and roughly half of those units will come from factories in the U.S.: one in Fremont, California, and another in Austin, Texas.

Perhaps the most impressive feat of Tesla’s continuing growth in the luxury sector is the fact that the company continues to fend off competitors from far and wide. Despite the biggest names in automotive production, like Ford, General Motors, and Volkswagen bringing highly attractive EV models to their lineups, they haven’t been able to catch up to Tesla on a global scale.

Even more impressive, however, is Tesla’s ability to dial in on a section of the overall automotive market that usually has buyers showing their preference for a certain brand or company. BMW and Mercedes-Benz have battled neck-and-neck on the Automotive News rankings for many years. They’re both staples in the market and especially in the luxury sector. However, Tesla’s surge from small EV startup to a mainstay on the top of the podium in the luxury sector in the United States has shown that more luxury car buyers are also starting to prefer another important feature: sustainability.

Advertisement

Across Tesla’s four vehicles, each has its own bit of individualism. The Model S stacks a luxury interior and high-tech HUD with world-class performance, while the Model X combines all three, just with significantly more cargo room (and who could forget the Falcon Wing doors). Meanwhile, the Model 3 and Y have minimalistic interiors, which offer the same advantages as the S and X but with less pizazz. They’re Tesla’s mass-market vehicles, and they accounted for 238,533 of Tesla’s 254,695 deliveries in Q2.

Tesla Q2 2022 results: Record production month in face of supply chain and Shanghai shutdown

Tesla will continue to grow over the coming years, and it will hopefully figure out when it can offer some of the highly-anticipated models that it plans to bring to the market. The Cybertruck and Roadster may be two vehicles that are highly anticipated, but they’re also crucial to Tesla’s relevance in two more sectors that are showing worthy competition: pickups, where it will battle with Rivian, Ford, GM, and others, and the Hypercar sector, where Rimac has established itself as a worthy number one. Let’s not forget about Lamborghini and Ferrari, either.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

Elon Musk

Tesla’s Robotaxi dreams just took a massive step toward reality

Published

on

Credit: Tesla

Tesla’s dreams of operating a fully autonomous ride-hailing platform just took a massive step toward reality, as two separate events have indicated the company is perhaps closer than ever to achieving self-driving as a product.

On Thursday, Tesla was granted authorization by the State of Texas to operate driverless vehicles in a commercial manner. On May 28, Senate Bill 2807, passed by the 89th Texas Legislature, took effect after being passed back on September 1, 2025.

The bill establishes a statewide regulatory framework requiring authorization from the Texas Department of Motor Vehicles for companies to operate automated vehicles commercially on Texas roads.

This covers driverless, or SAE Level 4+, operations for passenger transport, meaning Robotaxi, or freight.

Advertisement

Tesla and other companies can self-certify their vehicles and tech as long as they:

  • Operate in compliance with Texas traffic laws
  • Maintain proper registration, title, and insurance
  • Use compliant automated driving systems
  • Record onboard activity and handle system failures and glitches safely.

The new authorization, which was first reported by James Stephenson on X, allows companies to utilize their own processes to determine if their vehicles are ready to operate without drivers.

It is a rule that expedites the entire approval process, keeping agencies out of a usually long, lengthy, and frustrating task that is essential to technological advancements. It essentially means Tesla can launch commercial Robotaxi operations at this point.

Advertisement

On the very same day, Tesla continued the momentum as CEO Elon Musk shared a video of Cybercab units autonomously driving off the property at Gigafactory Texas. This is a major step in the story of the Cybercab.

Mass production of the Cybercab started at Giga Texas in April, and it is already heading out of the factory on its own.

Advertisement

These two major events mark a drastic step forward in Tesla’s progress toward Cybercab and the permissions it needs to operate a self-driving ride-hailing service. Tesla is now able to operate autonomously under Texas law by self-certifying, and with the potentially imminent rollout of Cybercab, Tesla’s autonomous dreams are starting to take serious shape.

Continue Reading

Elon Musk

The Tesla and SpaceX merger everyone is talking about is quietly building

Tesla and SpaceX may be closer to merging than Wall Street or either company is admitting.

Published

on

By

Elon Musk has reportedly discussed merging Tesla and SpaceX with people close to him, according to CNBC, which cited sources familiar with the conversation. Tesla employees have long expected such a transaction and the topic is openly discussed internally, according to internal sources. With SpaceX is days away from kicking off its Wall Street roadshow for what could be the largest IPO in market history, this would be the first time the company will have public market currency to execute a stock-for-stock deal with Tesla.

The financial logic for a merger would make sense. A combined SpaceX and Tesla would create a conglomerate spanning rockets, satellites, electric vehicles, AI infrastructure, and energy storage valued at roughly $3.35 trillion to $3.6 trillion based on SpaceX’s IPO target range and Tesla’s current market capitalization. The two companies are already more intertwined than most people realize. SpaceX bought $697 million worth of Tesla Megapack systems for xAI data centers and $131 million worth of Cybertrucks. Tesla invested $2 billion in xAI, which subsequently merged with SpaceX. Past transactions also include Tesla selling solar equipment and parts to SpaceX, and SpaceX helping with Cybertruck materials.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Musk himself signaled where this was heading in November 2025 when he posted on X, “My companies are, surprisingly in some ways, trending towards convergence.” Tesla and SpaceX announced a joint semiconductor fabrication facility in Austin called Terafab on the Gigafactory Texas campus, covering two advanced chip factories, with one serving Tesla’s AI needs for vehicles and Optimus robots, the other targeting space-based data centers under SpaceX’s infrastructure vision.

Advertisement

Wedbush analyst Dan Ives places the probability of a merger at 80% to 90% with a target completion in the first half of 2027. The mechanics of a deal became possible the moment SpaceX filed its S-1. Legal experts said a merger likely would not spark antitrust issues but would raise concerns among shareholders in each company, with questions around which company would be the parent, how a stock swap would take place, and who determines the appropriate price. Musk holds about 20% of Tesla’s equity but controls 85.1% of SpaceX’s voting power through a super-voting share class, meaning he would largely be negotiating the terms with himself.

Elon Musk explains why he cannot be fired from SpaceX

Not everyone is convinced the timing is imminent. Traders on Kalshi place only 33% odds that a merger will happen before May 2027. The more immediate concern for Tesla shareholders is whether the SpaceX IPO pulls capital and Musk’s attention away from Tesla before any merger consolidates the upside for both.

What is clear is that the structural groundwork is already being laid. The Terafab announcement, the xAI merger, the shared supply chain, the cross-company balance sheet transactions, and now the IPO all point in the same direction. Whether the merger follows in 2027 or later, the two companies are already operating more like divisions of a single entity than independent competitors.

Advertisement
Continue Reading

Elon Musk

SpaceX to become America’s Military data backbone for missiles, drones, and warfighters

The Space Force just handed SpaceX $2.29 billion to build the military’s space internet backbone.

Published

on

By

US Golden Dome space defense system (Concept render by Grok)

The U.S. Space Force awarded SpaceX a $2.29 billion contract on May 26, 2026 to build the backbone of its Space Data Network, a satellite-based communications system designed to keep American military forces connected anywhere on Earth in real time. The contract is firm-fixed-price and requires SpaceX to deliver a fully operational prototype by the end of 2027.

In plain terms, the SDN Backbone is the plumbing behind the military’s space-based internet. It functions as a low Earth orbit satellite constellation providing robust, high-capacity, and low-latency data transport for the Joint Force, connecting sensors and weapons systems continuously, globally, and securely. Think of it as a private, hardened version of Starlink built specifically for battlefield communications, one that soldiers, ships, and aircraft can rely on even in contested environments where ground-based networks have been disrupted.

SpaceX is quietly becoming the U.S. Military’s only reliable rocket

The Space Force was direct about why SpaceX was selected. “The SDN Backbone leverages the best of commercial innovation and delivers a strong foundation for the SDN mission set — a huge benefit and enabler for our warfighters,” said USSF Col. Ryan Frazier.

Advertisement

“We aren’t trading speed for scale; we are demanding both. By using rapid prototyping and Other Transaction Authorities, we are ensuring our advanced solutions are integrated and delivered to the warfighter as fast as possible,” added USSF Lt. Col. Fry, SDN Backbone system program manager.

The SDN Backbone will work alongside the Space Development Agency’s Transport Layer, with the two systems forming a unified open architecture to provide critical data transport for current and future Department of War missions.

As Teslarati has reported, this is not SpaceX’s first Space Force contract of 2026. In April, the Space Force awarded SpaceX $178.5 million to launch missile tracking satellites, and SpaceX is already embedded in the Golden Dome missile defense software group. The $2.29 billion SDN Backbone award puts SpaceX at the center of how the American military communicates in space, a position with direct implications for its reported $1.75 trillion IPO valuation as the company heads toward a public offering as early as June 2026.

Advertisement
Continue Reading