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Tesla gains over 8 percent of luxury market share, beating Mercedes and BMW

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Tesla gained 8.6 percent of the total market share of luxury automotive sales in the United States in the first half of 2022 compared to the first half of 2021. Last year, Tesla held 13 percent of the luxury automotive market in Q1, enough to beat Mercedes-Benz and BMW for the top spot. That number has now swelled to 21.6 percent, according to data from Automotive News.

Tesla’s first half of 2022 proved to be one of huge proportions in the United States, where it avoided the troublesome sagas of COVID-related shutdowns that struck the company’s other facilities in China. Tesla has always been the unequivocal leader in EVs in the United States, both in tech and in overall production and delivery volume. This year, the company will produce 1 million units globally for the first time in company history, and roughly half of those units will come from factories in the U.S.: one in Fremont, California, and another in Austin, Texas.

Perhaps the most impressive feat of Tesla’s continuing growth in the luxury sector is the fact that the company continues to fend off competitors from far and wide. Despite the biggest names in automotive production, like Ford, General Motors, and Volkswagen bringing highly attractive EV models to their lineups, they haven’t been able to catch up to Tesla on a global scale.

Even more impressive, however, is Tesla’s ability to dial in on a section of the overall automotive market that usually has buyers showing their preference for a certain brand or company. BMW and Mercedes-Benz have battled neck-and-neck on the Automotive News rankings for many years. They’re both staples in the market and especially in the luxury sector. However, Tesla’s surge from small EV startup to a mainstay on the top of the podium in the luxury sector in the United States has shown that more luxury car buyers are also starting to prefer another important feature: sustainability.

Across Tesla’s four vehicles, each has its own bit of individualism. The Model S stacks a luxury interior and high-tech HUD with world-class performance, while the Model X combines all three, just with significantly more cargo room (and who could forget the Falcon Wing doors). Meanwhile, the Model 3 and Y have minimalistic interiors, which offer the same advantages as the S and X but with less pizazz. They’re Tesla’s mass-market vehicles, and they accounted for 238,533 of Tesla’s 254,695 deliveries in Q2.

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Tesla Q2 2022 results: Record production month in face of supply chain and Shanghai shutdown

Tesla will continue to grow over the coming years, and it will hopefully figure out when it can offer some of the highly-anticipated models that it plans to bring to the market. The Cybertruck and Roadster may be two vehicles that are highly anticipated, but they’re also crucial to Tesla’s relevance in two more sectors that are showing worthy competition: pickups, where it will battle with Rivian, Ford, GM, and others, and the Hypercar sector, where Rimac has established itself as a worthy number one. Let’s not forget about Lamborghini and Ferrari, either.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk’s X will start using a Tesla-like software update strategy

The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.

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Ministério Das Comunicações, CC BY 2.0 , via Wikimedia Commons

Elon Musk’s social media platform X will adopt a Tesla-esque approach to software updates for its algorithm.

The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.

X’s updates to its updates

As per Musk in a post on X, the social media company will be making a new algorithm to determine what organic and advertising posts are recommended to users. These updates would then be repeated every four weeks. 

“We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days. This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed,” Musk wrote in his post.

The initiative somewhat mirrors Tesla’s over-the-air update model, where vehicle software is regularly refined and pushed to users with detailed release notes. This should allow users to better understand the details of X’s every update and foster a healthy feedback loop for the social media platform.

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xAI and X

X, formerly Twitter, has been acquired by Elon Musk’s artificial intelligence startup, xAI last year. Since then, xAI has seen a rapid rise in valuation. Following the company’s the company’s upsized $20 billion Series E funding round, estimates now suggest that xAI is worth tens about $230 to $235 billion. That’s several times larger than Tesla when Elon Musk received his controversial 2018 CEO Performance Award. 

As per xAI, the Series E funding round attracted a diverse group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group, among others. Strategic partners NVIDIA and Cisco Investments also continued support for building the world’s largest GPU clusters.

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Tesla FSD Supervised wins MotorTrend’s Best Driver Assistance Award

The decision marks a notable reversal for the publication from prior years, with judges citing major real-world improvements that pushed Tesla’s latest FSD software ahead of every competing ADAS system.

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Credit: Grok Imagine

Tesla’s Full Self-Driving (Supervised) system has been named the best driver-assistance technology on the market, earning top honors at the 2026 MotorTrend Best Tech Awards

The decision marks a notable reversal for the publication from prior years, with judges citing major real-world improvements that pushed Tesla’s latest FSD software ahead of every competing ADAS system. And it wasn’t even close. 

MotorTrend reverses course

MotorTrend awarded Tesla FSD (Supervised) its 2026 Best Tech Driver Assistance title after extensive testing of the latest v14 software. The publication acknowledged that it had previously criticized earlier versions of FSD for erratic behavior and near-miss incidents, ultimately favoring rivals such as GM’s Super Cruise in earlier evaluations.

According to MotorTrend, the newest iteration of FSD resolved many of those shortcomings. Testers said v14 showed far smoother behavior in complex urban scenarios, including unprotected left turns, traffic circles, emergency vehicles, and dense city streets. While the system still requires constant driver supervision, judges concluded that no other advanced driver-assistance system currently matches its breadth of capability.

Unlike rival systems that rely on combinations of cameras, radar, lidar, and mapped highways, Tesla’s FSD operates using a camera-only approach and is capable of driving on city streets, rural roads, and freeways. MotorTrend stated that pure utility, the ability to handle nearly all road types, ultimately separated FSD from competitors like Ford BlueCruise, GM Super Cruise, and BMW’s Highway Assistant.

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High cost and high capability

MotorTrend also addressed FSD’s pricing, which remains significantly higher than rival systems. Tesla currently charges $8,000 for a one-time purchase or $99 per month for a subscription, compared with far lower upfront and subscription costs from other automakers. The publication noted that the premium is justified given FSD’s unmatched scope and continuous software evolution.

Safety remained a central focus of the evaluation. While testers reported collision-free operation over thousands of miles, they noted ongoing concerns around FSD’s configurable driving modes, including options that allow aggressive driving and speeds beyond posted limits. MotorTrend emphasized that, like all Level 2 systems, FSD still depends on a fully attentive human driver at all times.

Despite those caveats, the publication concluded that Tesla’s rapid software progress fundamentally reshaped the competitive landscape. For drivers seeking the most capable hands-on driver-assistance system available today, MotorTrend concluded Tesla FSD (Supervised) now stands alone at the top.

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Elon Musk’s Grokipedia surges to 5.6M articles, almost 79% of English Wikipedia

The explosive growth marks a major milestone for the AI-powered online encyclopedia, which was launched by Elon Musk’s xAI just months ago.

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UK Government, CC BY 2.0 , via Wikimedia Commons

Elon Musk’s Grokipedia has grown to an impressive 5,615,201 articles as of today, closing in on 79% of the English Wikipedia’s current total of 7,119,376 articles. 

The explosive growth marks a major milestone for the AI-powered online encyclopedia, which was launched by Elon Musk’s xAI just months ago. Needless to say, it would only be a matter of time before Grokipedia exceeds English Wikipedia in sheer volume.

Grokipedia’s rapid growth

xAI’s vision for Grokipedia emphasizes neutrality, while Grok’s reasoning capabilities allow for fast drafting and fact-checking. When Elon Musk announced the initiative in late September 2025, he noted that Grokipedia would be an improvement to Wikipedia because it would be designed to avoid bias. 

At the time, Musk noted that Grokipedia “is a necessary step towards the xAI goal of understanding the Universe.”

Grokipedia was launched in late October, and while xAI was careful to list it only as Version 0.1 at the time, the online encyclopedia immediately earned praise. Wikipedia co-founder Larry Sanger highlighted the project’s innovative approach, noting how it leverages AI to fill knowledge gaps and enable rapid updates. Netizens also observed how Grokipedia tends to present articles in a more objective manner compared to Wikipedia, which is edited by humans.

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Elon Musk’s ambitious plans

With 5,615,201 total articles, Grokipedia has now grown to almost 79% of English Wikipedia’s article base. This is incredibly quick, though Grokipedia remains text-only for now. xAI, for its part, has now updated the online encyclopedia’s iteration to v0.2. 

Elon Musk has shared bold ideas for Grokipedia, including sending a record of the entire knowledge base to space as part of xAI’s mission to preserve and expand human understanding. At some point, Musk stated that Grokipedia will be renamed to Encyclopedia Galactica, and it will be sent to the cosmos

“When Grokipedia is good enough (long way to go), we will change the name to Encyclopedia Galactica. It will be an open source distillation of all knowledge, including audio, images and video. Join xAI to help build the sci-fi version of the Library of Alexandria!” Musk wrote, adding in a later post that “Copies will be etched in stone and sent to the Moon, Mars and beyond. This time, it will not be lost.”

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