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Tesla’s Giga Texas completely solves the Cybertruck’s ‘Cowboy Problem’
Yesterday, Elon Musk posted a cryptic tweet asking the Twitterverse about the possibility of Tesla establishing a Giga Texas facility. The response was overwhelmingly positive, despite some Tesla supporters questioning the rationale behind the notion of investing in a state that has been practically hostile to the company. Yet Tesla’s upcoming lineup of vehicles, particularly its Cybertruck, the addition of Giga Texas to the company’s growing list of factories may very well be a godsend. It could, for one, address the Cybertruck’s “Cowboy Problem” in Texas.
Texas is a large market for pickup trucks. Pickups are so popular in the Lone Star state that the automotive auctioneering firm Mecum did not even bother including sedans and other cars in its auction in Houston last year. Texas accounts for about one of every six pickups sold in the United States. Considering that trucks are among the most popular vehicles in the country, this number is very substantial. This is a goldmine that disruptive all-electric companies like Tesla can tap into, provided their vehicles are embraced by consumers.
In a recent article, author David Freedman noted that real truck buyers primarily worship a vehicle’s specs and utility when considering their next purchase. This is the reason why workhorses such as the Ford F-150 have become such a juggernaut in the United States auto market, and in Texas in particular. Former GM executive Tony Posawatz, who was behind the Chevy Volt, highlighted this in a statement. “Truck buyers are more sophisticated than car buyers in what they’re looking for. They look at their truck as a tool,” he said.
Tesla and its Cybertruck team appear to be fully aware of this, as evidenced by the vehicle’s features and specs, many of which seemed to have been included following CEO Elon Musk’s brainstorming session with his followers on Twitter. From hauling capacity to sheer unadulterated power, the Cybertruck has it all. The vehicle even offers a range of over 500 miles per charge in its sub-$70,000 configuration, something that is yet to be matched by other upcoming EV truck makers like Rivian. The Cybertruck is designed to take an immense amount of punishment without flinching as well, thanks to its stainless steel exoskeleton.
Its controversial looks aside, the Cybertruck objectively has the features and specs that can make it a massive disruptor in the EV segment. Yet there are psychological barriers that work against the vehicle’s favor, and one of them may very well be Tesla’s reputation as a California-bred, Silicon Valley-based company that makes sleek, futuristic cars. Simply put, Tesla does not have the reputation of a car maker that can produce tough vehicles for work. Ford, GM, and other veteran automakers do, and they could be counting on this for their own upcoming electric trucks.
Gabriel Smart of Planet Ford in Houston, which primarily sells trucks, describes the automaker’s pitch for its F-150. “When someone comes in for a Ford truck, it’s because that’s what their buddy drives, it’s what their dad drives, it’s what their granddad drives. So that’s what they want to drive, too,” he said. Tesla, then, has a challenge ahead of it. The company would not only have to buck the stereotypes of electric vehicles with the Cybertruck; it would also have to prove to dedicated truck buyers that its all-electric pickup is a serious alternative to tried and tested vehicles such as the F-150.
One of the ways that the company can do this is to simply make the Cybertruck as the de facto electric vehicle of Texas by producing the truck right in the state itself. If Giga Texas does pan out, and if the facility ends up producing vehicles like the Cybertruck, it would be very difficult for Texas’ regulators and truck buyers to not support the vehicle. The Cybertruck is already compelling enough with its specs, features, and price alone. Add the fact that it is built using American labor at the heart of pickup country, and the vehicle may very well become the symbol of the US’ next-generation of trucking. This, ultimately, solves any possible “Cowboy Problem” Tesla may have with its all-electric pickup, and it may open up the state to more of the company’s vehicles as well.
Elon Musk noted during the fourth-quarter earnings call that the demand for the Cybertruck has been impressive so far, with the company getting enough orders to correspond to several years’ worth of production. “I have never seen actually such a level of demand as this — we’ve never seen anything like it basically. I think we will make as many as we can sell for many years. So — as many — we’ll sell as many as we can make, it’s going to be pretty nuts,” Musk said. And this is all before the Cybertruck can even tap into the heart of the US’ pickup market.
The Cybertruck is expected to enter the market next year. Tesla plans to start with the tri-motor AWD and dual motor AWD. The $39,990 single motor RWD Cybertruck, which undercuts competitors such as the Rivian R1T, is expected to start production in late 2022.
Elon Musk
California city weighs banning Elon Musk companies like Tesla and SpaceX
A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”
A California City Council is planning to weigh whether it would adopt a resolution that would place a ban on its engagement with Elon Musk companies, like Tesla and SpaceX.
The City of Davis, California, will have its City Council weigh a new proposal that would adopt a resolution “to divest from companies owned and/or controlled by Elon Musk.”
This would include a divestment proposal to encourage CalPERS, the California Public Employees Retirement System, to divest from stock in any Musk company.
A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”
It claims that Musk “has used his influence and corporate platforms to promote political ideologies and activities that threaten democratic norms and institutions, including campaign finance activities that raise ethical and legal concerns.”
If adopted, Davis would bar the city from entering into any new contracts or purchasing agreements with any company owned or controlled by Elon Musk. It also says it will not consider utilizing Tesla Robotaxis.
Hotel owner tears down Tesla chargers in frustration over Musk’s politics
A staff report on the proposal claims there is “no immediate budgetary impact.” However, a move like this would only impact its residents, especially with Tesla, as the Supercharger Network is open to all electric vehicle manufacturers. It is also extremely reliable and widespread.
Regarding the divestment request to CalPERS, it would not be surprising to see the firm make the move. Although it voted against Musk’s compensation package last year, the firm has no issue continuing to make money off of Tesla’s performance on Wall Street.
The decision to avoid Musk companies will be considered this evening at the City Council meeting.
The report comes from Davis Vanguard.
It is no secret that Musk’s political involvement, especially during the most recent Presidential Election, ruffled some feathers. Other cities considered similar options, like the City of Baltimore, which “decided to go in another direction” after awarding Tesla a $5 million contract for a fleet of EVs for city employees.
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Tesla launches new Model 3 financing deal with awesome savings
Tesla is now offering a 0.99% APR financing option for all new Model 3 orders in the United States, and it applies to all loan terms of up to 72 months.
Tesla has launched a new Model 3 financing deal in the United States that brings awesome savings. The deal looks to move more of the company’s mass-market sedan as it is the second-most popular vehicle Tesla offers, behind its sibling, the Model Y.
Tesla is now offering a 0.99% APR financing option for all new Model 3 orders in the United States, and it applies to all loan terms of up to 72 months.
It includes three Model 3 configurations, including the Model 3 Performance. The rate applies to:
- Model 3 Premium Rear-Wheel-Drive
- Model 3 Premium All-Wheel-Drive
- Model 3 Performance
The previous APR offer was 2.99%.
NEWS: Tesla has introduced 0.99% APR financing for all new Model 3 orders in the U.S. (applies to loan terms of up to 72 months).
This includes:
• Model 3 RWD
• Model 3 Premium RWD
• Model 3 Premium AWD
• Model 3 PerformanceTesla was previously offering 2.99% APR. pic.twitter.com/A1ZS25C9gM
— Sawyer Merritt (@SawyerMerritt) February 15, 2026
Tesla routinely utilizes low-interest offers to help move vehicles, especially as the rates can help get people to payments that are more comfortable with their monthly budgets. Along with other savings, like those on maintenance and gas, this is another way Tesla pushes savings to customers.
The company had offered a similar program in China on the Model 3 and Model Y vehicles, but it had ended on January 31.
The Model 3 was the second-best-selling electric vehicle in the United States in 2025, trailing only the Model Y. According to automotive data provided by Cox, Tesla sold 192,440 units last year of the all-electric sedan. The Model Y sold 357,528 units.
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Tesla hasn’t adopted Apple CarPlay yet for this shocking reason
Many Apple and iPhone users have wanted the addition, especially to utilize third-party Navigation apps like Waze, which is a popular alternative. Getting apps outside of Tesla’s Navigation to work with its Full Self-Driving suite seems to be a potential issue the company will have to work through as well.
Perhaps one of the most requested features for Tesla vehicles by owners is the addition of Apple CarPlay. It sounds like the company wants to bring the popular UI to its cars, but there are a few bottlenecks preventing it from doing so.
The biggest reason why CarPlay has not made its way to Teslas yet might shock you.
According to Bloomberg‘s Mark Gurman, Tesla is still working on bringing CarPlay to its vehicles. There are two primary reasons why Tesla has not done it quite yet: App compatibility issues and, most importantly, there are incredibly low adoption rates of iOS 26.
Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
iOS 26 is Apple’s most recent software version, which was released back in September 2025. It introduced a major redesign to the overall operating system, especially its aesthetic, with the rollout of “Liquid Glass.”
However, despite the many changes and updates, Apple users have not been too keen on the iOS 26 update, and the low adoption rates have been a major sticking point for Tesla as it looks to develop a potential alternative for its in-house UI.
It was first rumored that Tesla was planning to bring CarPlay out in its cars late last year. Many Apple and iPhone users have wanted the addition, especially to utilize third-party Navigation apps like Waze, which is a popular alternative. Getting apps outside of Tesla’s Navigation to work with its Full Self-Driving suite seems to be a potential issue the company will have to work through as well.
According to the report, Tesla asked Apple to make some changes to improve compatibility between its software and Apple Maps:
“Tesla asked Apple to make engineering changes to Maps to improve compatibility. The iPhone maker agreed and implemented the adjustments in a bug fix update to iOS 26 and the latest version of CarPlay.”
Gurman also said that there were some issues with turn-by-turn guidance from Tesla’s maps app, and it did not properly sync up with Apple Maps during FSD operation. This is something that needs to be resolved before it is rolled out.
There is no listed launch date, nor has there been any coding revealed that would indicate Apple CarPlay is close to being launched within Tesla vehicles.
California city weighs banning Elon Musk companies like Tesla and SpaceX
Tesla launches new Model 3 financing deal with awesome savings
