News
Tesla granted extension to use “Model 3” in commercial setting by U.S. Patent & Trademark Office

With Ford’s “Model E” still firmly rooted in its trademark rights, it seems Tesla Motors has had to make some important intellectual property decisions as it prepares itself for Model 3 branding ahead of what will be sold to the public. Namely, it looks like they’ve given up the E-based “3” design in favor of the standard character mark “Model 3”.
Teslarati’s legal rep. uncovered records at the U.S. Patent & Trademark Office (USPTO) showing that Tesla originally filed for the E-styled design mark on March 31, 2016, which was then granted allowance on October 4, 2016. In order to fully register the mark, allowing the ® symbol to be used, Tesla must submit a statement and proof of the use of the mark in commerce within six months of allowance – April 4, 2017.
There are many ways to prove that Tesla is using the mark commercially, but the Model 3 page on Tesla’s website has recently stopped using the design on the upcoming vehicle in favor of the standard characters “Model 3”. This likely means that Tesla will abandon the use of the E-based design on the vehicle in favor of the number 3.
Tesla also holds the rights for the “Model 3” mark. It received its USPTO allowance on July 14, 2015 and has since filed three extensions to submit a statement and proof of commercial use. The current extension was made on January 13, 2017 and will expire in July of this year. The timing of the extension filing and the website change could be a signal that the final event for “Model 3” will take place around the 1-year anniversary for last year’s March 31 debut.
One can also stretch and speculate that Tesla may showcase a ride-sharing concept using the Model 3 in a “commercial” setting in its anticipated upcoming event.
Using the “Model 3” mark on anything being commercially produced under the category filed (i.e., “Automobiles and structural parts therefor”) will satisfy the USPTO requirements and give Tesla full rights to the mark. Does this explain the sudden branding change? Tesla may only extend the deadline one more year before it will be considered abandoned. The E-stylized mark, however, still has another two years’ worth of extensions to use.
Tesla’s initial branding goal for the vehicle was to use “Model E” to complete a tongue-in-cheek S-E-X, when combining the names of its “Model S” and “Model X” vehicle. Unfortunately, Ford Motor Company was already using a “Model E” mark, and filed its mark in December of 2013 to secure its full trademark rights. Tesla had actually filed its mark first (August 2013), but the law becomes complicated if someone else is using the mark even without a formal registration.
According to CEO Elon Musk during a 2014 shareholders meeting, Ford threatened to sue Tesla if they pursued their mark, and they abandoned it in April 2014. The E-styled mark was a way around this hiccup in order to maintain the “SEX” combination.
We’ve included a copy of USPTO acceptance of Tesla’s filed extension for use of “Model 3″.
[pdf-embedder url=”http://www.teslarati.com/wp-content/uploads/2017/01/86301895.pdf”]
News
Tesla Robotaxi rollout proves that Elon Musk still delivers, even if it’s late
Tesla is also still the company that makes the impossible feel late.

It took a long time, but Tesla has finally successfully rolled out its dedicated Robotaxi service in Austin this weekend. The initial rollout only involved a small fleet of cars operating in a small geofenced area in Texas, but it is still significant.
It does, if any, prove that Elon Musk is still capable of delivering on his promises, even if they are late. Tesla is also still the company that makes the impossible feel late.
Finally, a Rollout
Elon Musk has been predicting a Robotaxi rollout for years, so much so that even avid Tesla supporters have grown quite wary of his constant predictions. After a while, Elon Musk himself admitted that he has become the boy who cried FSD, though he still maintained that self-driving was really just around the corner.
This past weekend, Musk’s predictions finally came true. Actual paying customers used Tesla’s dedicated Robotaxi service for a small flat fee of $4.20 per ride. Elon Musk seemed quite happy with the Robotaxi’s initial launch, as evidenced by his congratulatory message to the Tesla AI team on X.
No More Tesla Vision Debates
One thing that is evident in Tesla’s initial Robotaxi rollout in Austin was the fact that the debate surrounding Tesla’s vision-only approach is completely gone now. With actual Robotaxis operating around Austin, there are no more questions about whether cars can navigate city streets on their own using only AI and cameras. They can, and safely too, at least based on Tesla’s initial fleet of Robotaxis.
The Beauty of Normalcy
The Robotaxi rides from Tesla owners who were fortunate enough to experience the first driverless rides from the EV maker’s fleet were quite uneventful. Comments on social media platforms such as X observed that the Robotaxis operated safely and cautiously, and their driving was actually smoother than some human drivers.
That may not sound very exciting at all, but that’s the beauty of it. Tesla’s Robotaxi service is designed to look and feel natural to people. And so far, it appears that Tesla is accomplishing this with its Robotaxi rollout.
Elon Musk
Tesla officially launches Robotaxi service with no driver
Tesla launches its driverless Robotaxi in Austin, marking the first time the company has offered its ride-hailing service anywhere in the world.

Tesla has officially launched its Robotaxi service platform with no driver in Austin, Texas. This is the first time Tesla has allowed driverless Robotaxis to pick up members of the public and take them around via the ride-sharing service the company has been developing for several years.
Teslarati had a first-hand look at the launch of the Robotaxi service in Austin, as we are part of the Early Access group, which is a limited group of people that will be able to hail a driverless Model Y in the geofenced area in Texas.
The Robotaxi platform is currently geofenced in a small portion of South Austin. It is roughly thirty minutes from end to end, and Tesla’s strategy is prioritizing safety through a number of safeguards that are implemented in this early program.
There is a fixed price of just $4.20 for any ride, regardless of duration, at this time. This will not always be the case, however. When a wider customer base is allowed to hail Robotaxis, ride fares will vary on things like travel distance, length of trip, and potentially time of day.
Here’s one of the first videos of Tesla Robotaxi ride
🎥: @BLKMDL3 https://t.co/LbVLoLtFGQ pic.twitter.com/PUQIqCRLQo
— TESLARATI (@Teslarati) June 22, 2025
The first rides kicked off at around 2 p.m. local time in Austin. They are confined to the back row of the Model Y, while a Tesla safety monitor sits in the passenger seat. Passengers will have their personal media and streaming settings available to them as the car will sync with their driver profiles.
Rides are requested through a Robotaxi addition on the regular Tesla iOS app:
🚨 Here’s our FIRST LOOK at the Tesla Robotaxi app! pic.twitter.com/kuEqP4n1SS
— TESLARATI (@Teslarati) June 22, 2025
The safety monitor is only there to ensure things go smoothly with each ride. They do not have pedals or a steering wheel on their side. The car is doing everything during these Robotaxi rides.
The big takeaway from Robotaxi’s launch is that Tesla will begin generating additional revenue through this new stream. As concerns over demand and annual growth rate continue to take focus from doubters, Tesla’s continuous rollout of the Robotaxi fleet will expand potential revenue opportunities, potentially creating billions upon trillions of dollars in value.
This is something Tesla permabulls like Cathie Wood of ARK Invest and Dan Ives of Wedbush have talked about for years: the launch of a driverless Robotaxi fleet that generates new income streams for Tesla.
Elon Musk
First Look at Tesla’s Robotaxi App: features, design, and more
Tesla is using a Robotaxi section of its normal smartphone application to enable access to driverless vehicles roaming around Austin.

Tesla has officially launched the Robotaxi platform to a limited number of people, giving them the ability to ask for a ride from a driverless Model Y in Austin, Texas. But how do you hail a ride?
Through the Tesla Robotaxi app, which officially launched on June 22 as the company initiated the first rides for non-employees, people can request rides from driverless cars that are traveling around Austin. Teslarati gained access to the app as we are members of the Early Access Rider program.
There are only a very limited number of vehicles operating within the fleet currently, as Tesla has said the number is between 10 and 20 vehicles.
Tesla is using a Robotaxi section of its iOS smartphone app for the launch, confirming what the company said prior to the program’s maiden voyage: there would not be a separate app for the Robotaxi.
First Look at the Robotaxi App
The Tesla Robotaxi app, similar to the official Tesla App, features a simple interface that should be familiar to anyone who has used a ride-sharing app in the past. Downloading the app brings users to a sign-in page, which features a Tesla Model Y Robotaxi as a header image. Users can then log in or create an account to access the service.

A Clean, Simple UI
Upon logging in, users are presented with a clean user interface that allows them to select a destination and pickup point. Upon booking, users are provided with a real-time update on when their Robotaxi will arrive. Users could also select some settings for their upcoming ride, such as their preferred temperature in the cabin.
Smart Suggestions
If there is one evident thing about Tesla’s Robotaxi App, it is the fact that it is smart and designed to make driverless ride sharing services feel as normal as possible. While waiting for their ride, customers are presented with a number of tips that should help them understand their robotaxi better.
These include tips on how to use the Model Y’s door handles, as well as information about the vehicle’s light signals. The app also includes smart suggestions on destinations that riders can visit using their Robotaxi. These include cafes, restaurants, parks, shopping centers, and other pertinent locations.
Cybercab Theme
Another thing that is evident with the Robotaxi App is its Cybercab-inspired color theme. This is evident from the login page, which already features the golden hues of the dedicated two-seater autonomous car. The golden Cybercab color theme is used to great effect inside the app itself as well.
No Tips, at Least for Now
As observed by Tesla owner-enthusiast @BLKMDL3, Tesla is not accepting anything more than the service’s flat $4.20 rate per ride for now. If customers wish to leave a tip for the service, they would be presented with a page featuring Tesla’s hedgehog mascot saying “Just Kidding.”
Tips will likely be an option in the future, but for this stage of the Robotaxi rollout, it appears that the service really will follow a flat rate system.
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