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Follow the Leader: Tesla’s Influence on Other Manufacturers

Blue Tesla Model S with Plaid Powertrain returns to the Nurburgring. (Credit: Teslarati)

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As enthusiasts of Tesla’s automobiles and what comes with them in terms of technology, we all know that their cars offer things that no other manufacturer can offer. This is not only because of Tesla’s sizeable lead in battery technology and entertainment features but simply because the cars provide a design and aesthetic that is just different than others. We all know Tesla seems to handle themselves in a more “fun” way than any other large company that builds vehicles; one would only have to see Fart Mode to know that this company is a lot different than others.

However, we see carmakers adapt more and more to Tesla’s style, technology, look, and demeanor. Every day, it seems like another company is doing something that is geared toward taking a chunk out of Tesla’s market. This idea does not only have to do with the company’s increasing performance and technology standards, but even entertainment features offered by Tesla are influencing other carmakers to do the same thing.

Earlier this week, it was announced that BMW would be offering a Tri-Motor performance electric car that would be released in 2023 or 2024. The M5 EV from the German automaker is poised to outperform Tesla’s highest-performing vehicles, like the Model S P100D or the yet-to-be-released Model S outfitted with Plaid Mode.

Speaking of Plaid Mode, when comparing the M5 to Tesla’s revised Model S Powertrain, it is a pretty similar idea. Both cars offer Tri-Motor setups with massive amounts of Horsepower: the BMW having 1,000+ and the Plaid Mode Model S, while unconfirmed, will likely have around 800 ponies. Both cars are obviously geared toward fast, high-performance driving with crazy acceleration points for 0-60 MPH.

BMW had to realize that when the Plaid Model S does release, it will likely be the only car that real speed enthusiasts will buy if they want an EV. While some may choose to spend an extra 100 grand on the Tesla Roadster, some will want a more versatile vehicle that they can use for everyday driving. Nobody has really even challenged Tesla in this portion of the industry except for Porsche, whose Taycan offers excellent performance capabilities but has fallen short of what people expect in terms of range.


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In terms of battery performance, GM has been the automaker that comes to mind when thinking of those who want to challenge Tesla. A few weeks ago, I wrote an interesting op-ed on GM’s 180 degree perspective of Tesla. Nine years ago, GM executives claimed Tesla would be “in the graveyard” due to money management and lacking vehicle technology. But just a few weeks ago, GM came out and said, “We’re close to a million-mile battery, too!” Directly acknowledging Tesla’s lead in battery tech, GM realized even to begin to compete with Tesla down the road, things better change, and developments better start happening…and they better start happening fast.

Now, I am sure many, if not all, of the newsletter readers, have heard of Xpeng in some capacity. Whether it is Tesla’s current lawsuit with the Chinese automaker or the striking similarities in the company’s website, the brand has become a pretty popular name within the EV industry. I am going to focus on the latter portion, with the website comparison, along with another example of Tesla’s influence on Xpeng.

The website: Woah. Talk about similarities. Not only does Xpeng’s general website look just like Tesla’s, but their ordering page for the P7 holds striking similarities compared to the ordering page for the Model S, Model 3, Model X, and Model Y. It is basically a carbon copy, see for yourself.

Not only did Xpeng use Tesla’s website design, but their cars can also dance as an Easter Egg. Boy, that sure does sound familiar too…*cough cough* Model X.

In terms of disrupting Tesla’s sector, two examples come to mind: GM’s Electric Van and Nikola’s series of Electric Semis.

Now, Tesla obviously does not have a van, but they may make a twelve-seater for Boring Company tunnels. But interestingly enough, GM’s most significant concern for making a van was to beat Tesla to the punch. That’s what a UPS Fleet Director said because he realizes that a battery-powered van could disrupt the commercial industry as a whole. He actually compared it to the Model 3’s disruption of consumer sedans.

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Nikola is sort of a different story compared to what I’ve talked about thus far. This is a company that is planning to offer a pickup and several Semi-trucks that will use sustainable energy (depending on what your ideas about hydrogen are). But we know the Tesla Semi is going to do some real damage in the Semi market because of its impressive performance standards. A lot of pre-orders from a lot of big companies, and it will surely disrupt a sizeable industry, especially when companies with environmental concerns have it available to them and see what the Semi is capable of.

More interesting to me, though, is the company name. Really original. We should call them Edison at this point.

So what does all of this mean? What’s the big idea?

Tesla is not the company in the EV sector. Tesla is THE company in the automotive industry altogether.

Forget about batteries or entertainment or vehicle design. Tesla is the company right now in the entire industry. There is no comparison. We have EV companies gunning for them, gas-powered legacy automakers after them; there are no limits. Everyone wants a slice of the Tesla pie. And who can blame them?

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla’s AI lead doubles down on FSD’s speed strategy, and owners are confused

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Credit: Tesla

Tesla’s AI lead Ashok Elluswamy doubled down on the company’s strategy regarding Full Self-Driving’s speed settings, and owners are definitely confused.

Earlier versions of Full Self-Driving allowed owners to set a max speed that the vehicle could travel while operating under the semi-autonomous driver assistance platform. This allowed more customization for the driver, giving them the ability to experience FSD’s robust performance with their own personal preferences.

Speed is massively important for obvious reasons — it’s not only a question of keeping the vehicle occupants comfortable by traveling at a safe speed, but it’s also something that could contribute to a ticket or infraction from law enforcement.

With the release of FSD v14 last year, Tesla removed the ability to set a max speed and instead opted for five Speed Profiles, ranging from “Sloth,” the most conservative, to “Mad Max,” the most aggressive and spirited. These profiles not only control speed, but also how frequently the vehicle will execute passes, perform lane changes, and other contributing factors.

The removal of the Max Speed setting was a major complaint amongst the Tesla community because it left owners scrambling for a way to experience suitable behaviors while traveling at an appropriate speed. Most felt the driving profiles would be a good indicator of the behaviors, while speed would still be left up to the discretion of the driver.

Instead, Tesla’s Speed Profiles determine both, and the constant tinkering of how they behave has been a major bottleneck and point of confusion for both owners and the company. From update to update, the Speed Profiles will change, sometimes more drastically than others. Some owners have complained that the “Standard” profile is too fast, while others have experienced “Mad Max” traveling below the speed limit:

These things change with each update, but the big complaint is that owners are on the hook for any tickets that come from FSD’s infractions; that’s the caveat of the suite being named FSD (Supervised). It ultimately means the driver is responsible, and the automaker has no liability when it comes to speeding tickets or general traffic infractions.

It is the driver’s responsibility to take over or adjust based on this.

Elluswamy essentially confirmed that there are no plans to bring back Max Speed control, because it is what he referred to as “an anti pattern.” He then echoed something that CEO Elon Musk has started to really push with FSD, and that’s the idea that Tesla is really honing in on the preferences of the driver.

Owners were confused by Tesla’s decision, stating that there must be a better way, especially considering disengagements for incorrect speeds are common:

From personal experience and using FSD for over 72 percent of my driving miles since v14 was released late last year, I make Speed Profile adjustments constantly. If FSD is traveling a tad too quickly, I will scale it back, and if it’s too conservative, I’ll make it more aggressive.

I don’t complain about making the Speed Profile changes too frequently, but it would certainly be nice to have it happen less frequently. There are far too many times I am concerned about getting a ticket, even in Standard mode.

The biggest issue for me, personally, which seems to be echoed throughout the community, is the fact that Tesla’s goal is to minimize disengagements. Many drivers are stating that speed is a major reason for disengagements.

However, Tesla is not willing to bring back this one level of input because it would technically be a regression.

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Whether it’s right or wrong in your opinion, it is what Tesla is going with, and it seems like it has pivoted quite a bit from its other strategies for minimizing interventions by pushing its AI to behave in a way that would fit the occupant’s personal preferences.

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Tesla qualifies for awesome new first-time EV buyer incentive in California

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White Tesla Model X rear bumper showing California license plate

Tesla is one of several automakers whose vehicles qualify for an awesome new first-time EV buyer incentive program in California.

The Golden State launched the MyFirstEV incentive program, which helps those buying an electric vehicle for the first time with a $3,500 incentive on new-inventory purchases of a Model 3 or Model Y.

The incentive requires an order on or after August 3, and delivery must be taken while the program is still being funded. California has set aside $135.5 million to help strengthen its SEV market and support automotive innovation.

Incentives are offered at the point of sale, and used EVs are also available for a partial incentive of $1,750. Half of the $3,500 and $1,750 incentive amounts are covered by California, with the other half being covered by participating OEMs.

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Additionally, rules apply for MSRP and how the vehicle will qualify for the incentive. Any vehicle from a non-California headquartered OEM must have an MSRP of $50,000 or less. Used vehicles must be priced at $25,000 or less and must be at least two model years older than the year of purchase.

The cars must also be purchased from manufacturers as certified pre-owned vehicles. Private dealerships are not eligible.

In total, California expects to incentivize over 73,000 ZEVs.

Participating Manufacturers

Fourteen total automakers are participating in California’s MyFirstEV program:

  • Chevrolet – Launching August 2026
  • Ford – Launching August 2026
  • Honda – Launching September 2026
  • Hyundai – Launching August 2026
  • Kia – Launching August 2026
  • Lexus – Launching September 2026
  • Lucid – Launching August 2026
  • Mitsubishi – Launching November 2026
  • Nissan – Coming Soon
  • Rivian – Coming Soon
  • Subaru – Launching September 2026
  • Tesla – Launching August 2026
  • Toyota – Launching September 2026
  • Volvo – Coming Soon

 

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Investor's Corner

SpaceX to report first-ever earnings today: here’s what to expect

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Credit: SpaceX

Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.

SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.

However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:

Wall Street Expectations

Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.

Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.

EBITDA is expected to come in between $2 billion and $2.1 billion.

What Investors Want to Know

Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.

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However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.

Here are the top five:

  • Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
  • Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
  • SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
  • When can we expect to see more footage of the Human Landing System?
  • Will Asteroid (your mascot) go to Mars?

SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.

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