News
Follow the Leader: Tesla’s Influence on Other Manufacturers
As enthusiasts of Tesla’s automobiles and what comes with them in terms of technology, we all know that their cars offer things that no other manufacturer can offer. This is not only because of Tesla’s sizeable lead in battery technology and entertainment features but simply because the cars provide a design and aesthetic that is just different than others. We all know Tesla seems to handle themselves in a more “fun” way than any other large company that builds vehicles; one would only have to see Fart Mode to know that this company is a lot different than others.
However, we see carmakers adapt more and more to Tesla’s style, technology, look, and demeanor. Every day, it seems like another company is doing something that is geared toward taking a chunk out of Tesla’s market. This idea does not only have to do with the company’s increasing performance and technology standards, but even entertainment features offered by Tesla are influencing other carmakers to do the same thing.
Earlier this week, it was announced that BMW would be offering a Tri-Motor performance electric car that would be released in 2023 or 2024. The M5 EV from the German automaker is poised to outperform Tesla’s highest-performing vehicles, like the Model S P100D or the yet-to-be-released Model S outfitted with Plaid Mode.
Speaking of Plaid Mode, when comparing the M5 to Tesla’s revised Model S Powertrain, it is a pretty similar idea. Both cars offer Tri-Motor setups with massive amounts of Horsepower: the BMW having 1,000+ and the Plaid Mode Model S, while unconfirmed, will likely have around 800 ponies. Both cars are obviously geared toward fast, high-performance driving with crazy acceleration points for 0-60 MPH.
BMW had to realize that when the Plaid Model S does release, it will likely be the only car that real speed enthusiasts will buy if they want an EV. While some may choose to spend an extra 100 grand on the Tesla Roadster, some will want a more versatile vehicle that they can use for everyday driving. Nobody has really even challenged Tesla in this portion of the industry except for Porsche, whose Taycan offers excellent performance capabilities but has fallen short of what people expect in terms of range.
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In terms of battery performance, GM has been the automaker that comes to mind when thinking of those who want to challenge Tesla. A few weeks ago, I wrote an interesting op-ed on GM’s 180 degree perspective of Tesla. Nine years ago, GM executives claimed Tesla would be “in the graveyard” due to money management and lacking vehicle technology. But just a few weeks ago, GM came out and said, “We’re close to a million-mile battery, too!” Directly acknowledging Tesla’s lead in battery tech, GM realized even to begin to compete with Tesla down the road, things better change, and developments better start happening…and they better start happening fast.
Now, I am sure many, if not all, of the newsletter readers, have heard of Xpeng in some capacity. Whether it is Tesla’s current lawsuit with the Chinese automaker or the striking similarities in the company’s website, the brand has become a pretty popular name within the EV industry. I am going to focus on the latter portion, with the website comparison, along with another example of Tesla’s influence on Xpeng.
The website: Woah. Talk about similarities. Not only does Xpeng’s general website look just like Tesla’s, but their ordering page for the P7 holds striking similarities compared to the ordering page for the Model S, Model 3, Model X, and Model Y. It is basically a carbon copy, see for yourself.
Not only did Xpeng use Tesla’s website design, but their cars can also dance as an Easter Egg. Boy, that sure does sound familiar too…*cough cough* Model X.
In terms of disrupting Tesla’s sector, two examples come to mind: GM’s Electric Van and Nikola’s series of Electric Semis.
Now, Tesla obviously does not have a van, but they may make a twelve-seater for Boring Company tunnels. But interestingly enough, GM’s most significant concern for making a van was to beat Tesla to the punch. That’s what a UPS Fleet Director said because he realizes that a battery-powered van could disrupt the commercial industry as a whole. He actually compared it to the Model 3’s disruption of consumer sedans.
Nikola is sort of a different story compared to what I’ve talked about thus far. This is a company that is planning to offer a pickup and several Semi-trucks that will use sustainable energy (depending on what your ideas about hydrogen are). But we know the Tesla Semi is going to do some real damage in the Semi market because of its impressive performance standards. A lot of pre-orders from a lot of big companies, and it will surely disrupt a sizeable industry, especially when companies with environmental concerns have it available to them and see what the Semi is capable of.
More interesting to me, though, is the company name. Really original. We should call them Edison at this point.
So what does all of this mean? What’s the big idea?
Tesla is not the company in the EV sector. Tesla is THE company in the automotive industry altogether.
Forget about batteries or entertainment or vehicle design. Tesla is the company right now in the entire industry. There is no comparison. We have EV companies gunning for them, gas-powered legacy automakers after them; there are no limits. Everyone wants a slice of the Tesla pie. And who can blame them?
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Elon Musk
Elon Musk drops a surprise update on Boring Company’s next big dig
Musk says Boring Company could shrink the Austin to San Antonio drive to just minutes.
Elon Musk says The Boring Company is working on what he called “a simple, precursor Hyperloop” tunnel connecting Austin and San Antonio, targeting speeds above 200 mph and cutting a drive that can take up to two and a half hours down to a consistent under 30 minutes. Musk posted the idea on X Sunday, in a reply to a repost of an AI generated video imagining a science fiction future with human colonies on other worlds, which he shared with the line “This is the future we shall bring into being.”
This is the future we shall bring into being pic.twitter.com/8aD0w8MDVc
— Elon Musk (@elonmusk) September 20, 2026
The Boring Company’s own account picked up the idea in the same thread, adding a detail about how the trip would actually work: “Because Loop/Hyperloop is express (i.e. no intermediate stops), one could travel from an Austin parking lot to a favorite San Antonio restaurant in about 30 minutes. As long as they both have Loop stations.” That framing ties the proposed intercity link to the same station model the company already runs in Las Vegas, where riders enter the tunnel network through small, garage style stops rather than one central terminal.
This is not the company’s first run at the Austin to San Antonio corridor. Boring Company floated tunnels between the two cities as far back as 2021, and later competed for a separate San Antonio Loop project tied to the airport before that specific bid stalled. Pitches for tunnels in Chicago, Los Angeles, and a New York to Washington corridor have followed a similar pattern of big announcement without a shovel in the ground.
What is different this time is the balance sheet, especially since The Boring Company closed a 3 billion dollar funding round led by investors in the United Arab Emirates earlier this month at a valuation near 23 billion dollars, giving the tunneling company more capital to chase speculative projects than it had during its earlier Texas pitches. The company is also mid-build on two other intercity systems it has actually broken ground on, inc;luding a Nashville tunnel linking downtown to the airport, where a second boring machine finished commissioning in June, and its Las Vegas network, where the station count keeps climbing on paper faster than tunnels get dug.
That gap between announcement and execution is the reason to treat Sunday’s post as an opening bid rather than a project. A tunnel spanning roughly 80 miles between two metro areas, running at speeds Boring Company has not demonstrated over any real distance, would dwarf anything the company has built. For now, the Austin to San Antonio Hyperloop exists as a caption under an AI generated space video.
Elon Musk
Tesla eyes supply partners for Optimus mass production
Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.
Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.
Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.
Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.
Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.
Elon Musk
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.
Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”
Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”
The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.
Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.
The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.
Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

