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Follow the Leader: Tesla’s Influence on Other Manufacturers

Blue Tesla Model S with Plaid Powertrain returns to the Nurburgring. (Credit: Teslarati)

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As enthusiasts of Tesla’s automobiles and what comes with them in terms of technology, we all know that their cars offer things that no other manufacturer can offer. This is not only because of Tesla’s sizeable lead in battery technology and entertainment features but simply because the cars provide a design and aesthetic that is just different than others. We all know Tesla seems to handle themselves in a more “fun” way than any other large company that builds vehicles; one would only have to see Fart Mode to know that this company is a lot different than others.

However, we see carmakers adapt more and more to Tesla’s style, technology, look, and demeanor. Every day, it seems like another company is doing something that is geared toward taking a chunk out of Tesla’s market. This idea does not only have to do with the company’s increasing performance and technology standards, but even entertainment features offered by Tesla are influencing other carmakers to do the same thing.

Earlier this week, it was announced that BMW would be offering a Tri-Motor performance electric car that would be released in 2023 or 2024. The M5 EV from the German automaker is poised to outperform Tesla’s highest-performing vehicles, like the Model S P100D or the yet-to-be-released Model S outfitted with Plaid Mode.

Speaking of Plaid Mode, when comparing the M5 to Tesla’s revised Model S Powertrain, it is a pretty similar idea. Both cars offer Tri-Motor setups with massive amounts of Horsepower: the BMW having 1,000+ and the Plaid Mode Model S, while unconfirmed, will likely have around 800 ponies. Both cars are obviously geared toward fast, high-performance driving with crazy acceleration points for 0-60 MPH.

BMW had to realize that when the Plaid Model S does release, it will likely be the only car that real speed enthusiasts will buy if they want an EV. While some may choose to spend an extra 100 grand on the Tesla Roadster, some will want a more versatile vehicle that they can use for everyday driving. Nobody has really even challenged Tesla in this portion of the industry except for Porsche, whose Taycan offers excellent performance capabilities but has fallen short of what people expect in terms of range.

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In terms of battery performance, GM has been the automaker that comes to mind when thinking of those who want to challenge Tesla. A few weeks ago, I wrote an interesting op-ed on GM’s 180 degree perspective of Tesla. Nine years ago, GM executives claimed Tesla would be “in the graveyard” due to money management and lacking vehicle technology. But just a few weeks ago, GM came out and said, “We’re close to a million-mile battery, too!” Directly acknowledging Tesla’s lead in battery tech, GM realized even to begin to compete with Tesla down the road, things better change, and developments better start happening…and they better start happening fast.

Now, I am sure many, if not all, of the newsletter readers, have heard of Xpeng in some capacity. Whether it is Tesla’s current lawsuit with the Chinese automaker or the striking similarities in the company’s website, the brand has become a pretty popular name within the EV industry. I am going to focus on the latter portion, with the website comparison, along with another example of Tesla’s influence on Xpeng.

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The website: Woah. Talk about similarities. Not only does Xpeng’s general website look just like Tesla’s, but their ordering page for the P7 holds striking similarities compared to the ordering page for the Model S, Model 3, Model X, and Model Y. It is basically a carbon copy, see for yourself.

Not only did Xpeng use Tesla’s website design, but their cars can also dance as an Easter Egg. Boy, that sure does sound familiar too…*cough cough* Model X.

In terms of disrupting Tesla’s sector, two examples come to mind: GM’s Electric Van and Nikola’s series of Electric Semis.

Now, Tesla obviously does not have a van, but they may make a twelve-seater for Boring Company tunnels. But interestingly enough, GM’s most significant concern for making a van was to beat Tesla to the punch. That’s what a UPS Fleet Director said because he realizes that a battery-powered van could disrupt the commercial industry as a whole. He actually compared it to the Model 3’s disruption of consumer sedans.

Nikola is sort of a different story compared to what I’ve talked about thus far. This is a company that is planning to offer a pickup and several Semi-trucks that will use sustainable energy (depending on what your ideas about hydrogen are). But we know the Tesla Semi is going to do some real damage in the Semi market because of its impressive performance standards. A lot of pre-orders from a lot of big companies, and it will surely disrupt a sizeable industry, especially when companies with environmental concerns have it available to them and see what the Semi is capable of.

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More interesting to me, though, is the company name. Really original. We should call them Edison at this point.

So what does all of this mean? What’s the big idea?

Tesla is not the company in the EV sector. Tesla is THE company in the automotive industry altogether.

Forget about batteries or entertainment or vehicle design. Tesla is the company right now in the entire industry. There is no comparison. We have EV companies gunning for them, gas-powered legacy automakers after them; there are no limits. Everyone wants a slice of the Tesla pie. And who can blame them?

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

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In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

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Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

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Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

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The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

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The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

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Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

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I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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