News
Tesla introduces ‘Annual Awards’ in latest Referral Program: VIP event access, P100D
Not one to waste any time, Tesla is back with a seventh Referral Program this time introducing an ‘Annual Award’ that will be given to Tesla owners who refer the most Model S and Model X sales by the end of the year.
Details for Tesla’s latest Referral Program were posted to the company’s site shortly after the previous incentive program reached its January 15 end of day expiration. Incidentally, January 15 is also the deadline to the Silicon Valley electric car company’s free lifetime Supercharger policy. Model S and Model X vehicles ordered after this date will be given 400 kWh of Supercharger credits, per year, after which usage will be billed under a new fee structure.
Tesla’s new referral program will be broken down into a ‘Current Phase’ – which will reward owners that refer the most sales between January 16 and March 15, 2017, prizes – and an annual award that will gift winning owners with exclusive VIP access to events, VIP concierge service, a complimentary weekend getaway at a Tesla destination charging resort, and more.
The top prize for winning the Annual Award will be given to the first person within each sales region — North America, Europe and Asia-Pacific — that refers 20 sales. The winner will be rewarded a Ludicrous Tesla Model S or Tesla Model X P100D.
Also, worth noting is Tesla’s mention of a ‘Model 3 delivery event’ under the Current Phase program. Existing owners that make 7 or more qualifying referral sales will receive an invitation to attend the Model 3 delivery event.
Full details of Tesla’s seventh referral program, good between January 16 to March 15, 2017, is outlined in its entirety below.
If you’ve enjoyed visiting our site and seeing our live behind the scenes coverage of events, please consider using our referral code for $1,000 off the purchase of your Model S and Model X. Your support helps us with content production. We’re particularly interested in bringing your the first photos of the Elon Musk-signed Red Powerwall 2.0.
Referral Program (Jan. 16 to Mar. 15, 2017)
Customers who order a new Model S or Model X using the referral link of a Tesla owner will get a $1,000 credit towards the purchase price. To show our appreciation, referring owners will be eligible for our Referral Program awards.
Current Phase
Owners can refer up to 8 friends during the current phase of the program, lasting from January 16 to March 15, 2017.
7+ Qualifying Referrals
Owners who make 7 qualifying referrals will receive an invitation for themselves and a guest to attend our Model 3 delivery event.
5+ Qualifying Referrals
Those who make 5 or more qualifying referrals will receive an exclusive red Founders Series Powerwall 2. This limited edition Powerwall is not available to the public.
3+ Qualifying Referrals
Those who make 3 qualifying referrals will receive a Founders Series Tesla Model S for Kids. This miniature driveable electric Model S includes working headlights, sound system, and charge port.
2+ Qualifying Referrals
Those who make 2 or more referrals will receive a rolling Tesla carry-on.
Ludicrous P100D Model S or Model X
Each qualified referral customers make gives them an additional entry into a drawing to win their choice of either a Ludicrous P100D Model S or Model X.
Annual Awards
Owners will now also receive exclusive benefits and awards throughout the year, based on their total number of referrals from January 16, 2017.
First to 20 Per Region – Ludicrous P100D Model S or Model X
The first person to refer 20 friends starting from January 16 in each sales region— North America, Europe, and Asia-Pacific — will receive a P100D Model S or Model X. They will be invited to configure their award once all 20 friends have taken delivery of their new Tesla vehicles.
20+ Qualifying Referrals
Those who make 20 qualifying referrals will receive a weekend getaway at a destination charging resort as well as the ability to swap their car with the latest Tesla of their choice for a week.
15+ Qualifying Referrals
Those who make 15 qualifying referrals will receive exclusive priority access and benefits lasting until December 31, 2018, including:
VIP Concierge – 24/7 access via phone for assistance with all ownership matters
VIP access to Tesla events
10 overnight test drive passes for friends and family
10 passes for 4 to tour Tesla’s Fremont Factory
We know that without our customers we would not be where we are today. This is our way of thanking you for your support in building the Tesla community and accelerating the world’s transition to sustainable energy.
Limits
Related order must be placed between January 16, 2017 and March 15, 2017 to qualify for current phase awards, and after January 16, 2017 to qualify for annual awards. Referrals must be delivered before awards are redeemed. Pre-owned vehicles are not eligible. Limit of 8 referrals per owner until March 15, 2017.
Must be at least 18 years old to be eligible for awards. No entry fee, payment or purchase required for the drawing. A random drawing will be held on or around March 31, 2017 to determine the winner. The winner will be contacted thereafter. Awards are non-transferable and not redeemable for cash. The winner is responsible for all taxes and local requirements and fees. Program and awards are conditional on and subject to local laws and regulations. Unfortunately, Ohio and Virginia residents are not eligible for awards.
The customer is not an employee, legal representative or partner of Tesla or any Affiliate of Tesla. Nothing in the Referral Program shall be deemed to create any kind of (commercial) relationship between Supplier and Tesla or any of Tesla’s Affiliates. The customer has no authority to represent or bind Tesla.
Good Faith
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
News
Tesla intertwines FSD with in-house Insurance for attractive incentive
Every mile logged under FSD now carries a documented financial value—lower risk, lower cost—based on Tesla’s internal driving data rather than external crash statistics alone.
Tesla intertwined its Full Self-Driving (Supervised) suite with its in-house Insurance initiative in an effort to offer an attractive incentive to drivers.
Tesla announced that its new Safety Score 3.0 will automatically have a perfect score of 100 with every mile driven with Full Self-Driving (Supervised) enabled.
The change is designed to boost customers’ average safety scores and deliver noticeably lower monthly premiums.
The move marks the clearest link yet between Tesla’s autonomous driving technology and its proprietary insurance product. Tesla Insurance already relies on real-time vehicle data—such as acceleration, braking, following distance, and speed—to calculate a Safety Score between 0 and 100. Higher scores have long translated into cheaper rates.
Under the previous system, however, even brief manual interventions could drag down the average, frustrating owners who rely heavily on FSD. Version 3.0 eliminates that penalty for supervised autonomous miles, effectively treating FSD-driven segments as the safest possible driving behavior.
The incentive is immediate and financial. Drivers who keep FSD engaged for the majority of their trips will see their overall score rise, potentially shaving hundreds of dollars off annual premiums.
Tesla framed the update as a direct response to customer feedback, many of whom had complained that the old scoring model punished the very behavior it was meant to encourage.
For now, the program applies only to new policies in six states: Indiana, Tennessee, Texas, Arizona, Virginia, and Illinois.
Existing policyholders are not yet included, a point that drew swift questions from the Tesla community. Many owners in other states, including California and Georgia, expressed hope that the benefit would expand nationwide soon.
The announcement arrives as Tesla continues to roll out FSD Supervised updates and push for regulatory approval of more advanced autonomy. By tying insurance savings directly to FSD usage, the company is putting its own actuarial weight behind the technology’s safety claims.
Every mile logged under FSD now carries a documented financial value—lower risk, lower cost—based on Tesla’s internal driving data rather than external crash statistics alone.
Tesla has not disclosed exact premium reductions or the full rollout timeline beyond the six launch states.
Still, the message is clear: the more drivers trust FSD Supervised, the more Tesla Insurance will reward them. In an era when legacy insurers remain cautious about autonomous tech, Tesla is betting that its own data will prove the safest miles are the ones driven hands-free.
Elon Musk
Tesla finalizes AI5 chip design, Elon Musk makes bold claim on capability
The Tesla CEO’s words mark a strategic shift. Tesla has long emphasized software-hardware co-design, squeezing maximum performance from every transistor. Musk previously described AI5 as optimized for edge inference in both Robotaxi and Optimus.
Tesla has finalized its chip design for AI5, as Elon Musk confirmed today that the new chip has reached the tape-out stage, the final step before mass production.
But in a brief reply on X, Musk clarified Tesla’s AI hardware roadmap, essentially confirming that the new chip will not be utilized for being “enough to achieve much better than human safety for FSD.”
He said that AI4 is enough to do that.
Instead, the AI5 chip will be focused on Tesla’s big-time projects for the future: Optimus and supercomputer clusters.
Musk thanked TSMC and Samsung for production support, noting that AI5 could become “one of the most produced AI chips ever.” Yet, the key pivot came in his direct answer: vehicles no longer need the bleeding-edge silicon.
And thank you to @TaiwanSemi_TSC and @Samsung for your support in bringing this chip to production! It will be one of most produced AI chips ever.
— Elon Musk (@elonmusk) April 15, 2026
Existing AI4 hardware, which is already deployed in hundreds of thousands of HW4-equipped Teslas, delivers safety metrics superior to human drivers for Full Self-Driving. AI5 will instead accelerate Optimus robot development and massive Dojo-style training clusters.
The Tesla CEO’s words mark a strategic shift. Tesla has long emphasized software-hardware co-design, squeezing maximum performance from every transistor. Musk previously described AI5 as optimized for edge inference in both Robotaxi and Optimus.
Now, with AI4 proving sufficient, the company avoids costly retrofits across its fleet while redirecting next-generation compute toward higher-value applications: dexterous robots and exponential training scale.
But is it reasonable to assume AI4 enables unsupervised self-driving? Yes, but with important caveats.
On the hardware side, the claim is credible. Tesla’s FSD stack runs end-to-end neural networks trained on billions of miles of real-world data. Internal safety data reportedly shows AI4-equipped vehicles already outperforming average human drivers by a significant margin in controlled metrics (collision avoidance, reaction time, edge-case handling).
Dual-redundant AI4 chips provide ample headroom for the driving task, leaving bandwidth for future model improvements without new silicon. Musk’s assertion aligns with Tesla’s pattern of over-provisioning compute early, then optimizing ruthlessly, exactly as HW3 once sufficed before HW4 scaled further.
Optimus and our supercomputer clusters.
AI4 is enough to achieve much better than human safety for FSD.
— Elon Musk (@elonmusk) April 15, 2026
Unsupervised autonomy, meaning Level 4 or higher, is not solely a compute problem. Regulatory approval remains the primary gate.
Even if AI4 achieves “much better than human” safety statistically, agencies like the NHTSA demand exhaustive validation, liability frameworks, and public trust.
Tesla’s supervised FSD has shown rapid gains in recent versions, yet real-world edge cases, like construction zones, emergency vehicles, and adverse weather, still require driver intervention in many jurisdictions. Competitors like Waymo operate limited unsupervised fleets, but only in geofenced areas with extensive mapping. Tesla’s vision-only, fleet-scale approach is more ambitious—and harder to certify globally.
In short, Musk’s post is both pragmatic and bullish. AI4 is likely capable of unsupervised FSD from a technical standpoint. Whether regulators and consumers agree, and how quickly, will determine if Tesla’s bet pays off.
The company’s capital-efficient path keeps existing cars relevant while pouring future compute into robots. If the safety data holds, unsupervised autonomy could arrive sooner than many expect.
Elon Musk
Elon Musk signals expansion of Tesla’s unique side business
Long envisioning the Tesla Diner as more than a charging stop, Musk has clearly adopted the idea that the Supercharger and Restaurant combo is a good thing for the company to have. It’s a blend of classic American drive-in culture with futuristic Tesla flair, complete with a 1950s-inspired design, movie screens, and on-site dining.
Elon Musk has signaled an expansion of Tesla’s unique side business, something that really has nothing to do with cars or spaceships, but fans of the company have truly adopted it as just another one of its awesome ventures.
Musk confirmed on Wednesday that Tesla would build a new Diner location in Palo Alto, Northern California. After hinting last October that it “probably makes sense to open one near our Giga Texas HQ in Austin and engineering HQ in Palo Alto,” it seems one of those locations is being set into motion.
Sure
— Elon Musk (@elonmusk) April 15, 2026
Long envisioning the Tesla Diner as more than a charging stop, Musk has clearly adopted the idea that the Supercharger and Restaurant combo is a good thing for the company to have. It’s a blend of classic American drive-in culture with futuristic Tesla flair, complete with a 1950s-inspired design, movie screens, and on-site dining.
He first floated broader expansion plans shortly after the LA opening in July 2025, noting that if the prototype succeeded, Tesla would roll out similar venues in major cities worldwide and along long-distance Supercharger routes.
Earlier hints included a confirmed second site at Starbase in Texas, tied to SpaceX operations, underscoring the Diner’s role in enhancing Tesla’s ecosystem behind vehicles.
The Los Angeles location on Santa Monica Boulevard in West Hollywood has served as a high-profile test case. Opened in July 2025 at 7001 Santa Monica Blvd., it features the world’s largest urban Supercharging station with 80 V4 stalls open to all NACS-compatible EVs, over 250 dining seats, rooftop views, and 24/7 service.
The retro-futuristic building replaced a former Shakey’s and quickly became a destination. Tesla reported selling 50,000 burgers in the first 72 days—an average of over 700 daily—drawing crowds with Cybertruck-shaped packaging, breakfast extensions until 2 p.m., and movie screenings.
Palo Alto stands out as a logical next step for several reasons. As Tesla’s longstanding engineering headquarters in the heart of Silicon Valley, the city is home to thousands of Tesla employees, engineers, and executives who could benefit from a convenient, branded gathering spot.
The area boasts high EV adoption rates, dense tech talent, and heavy traffic along key corridors, making a large Supercharger-diner an ideal fit for both daily commuters and long-haul travelers.
Proximity to Stanford University and the innovation ecosystem would amplify its appeal, potentially serving as a showcase for Tesla’s vision of integrated mobility and lifestyle experiences. It could be a great way for Tesla to recruit new talent from one of the country’s best universities.
If Tesla and Musk decide to move forward with a Palo Alto diner, it would build directly on the LA prototype’s momentum while addressing Musk’s earlier calls for expansion near core Tesla hubs.
Whether it materializes as a full confirmation or evolves from these hints remains to be seen, but the pattern is clear: Tesla is testing ways to make charging stops memorable. For EV drivers and enthusiasts alike, a Silicon Valley outpost could blend cutting-edge tech with nostalgic comfort, further embedding Tesla into everyday culture. As Musk’s comments suggest, the future of the Diner looks promising.