News
Tesla introduces ‘Annual Awards’ in latest Referral Program: VIP event access, P100D
Not one to waste any time, Tesla is back with a seventh Referral Program this time introducing an ‘Annual Award’ that will be given to Tesla owners who refer the most Model S and Model X sales by the end of the year.
Details for Tesla’s latest Referral Program were posted to the company’s site shortly after the previous incentive program reached its January 15 end of day expiration. Incidentally, January 15 is also the deadline to the Silicon Valley electric car company’s free lifetime Supercharger policy. Model S and Model X vehicles ordered after this date will be given 400 kWh of Supercharger credits, per year, after which usage will be billed under a new fee structure.
Tesla’s new referral program will be broken down into a ‘Current Phase’ – which will reward owners that refer the most sales between January 16 and March 15, 2017, prizes – and an annual award that will gift winning owners with exclusive VIP access to events, VIP concierge service, a complimentary weekend getaway at a Tesla destination charging resort, and more.
The top prize for winning the Annual Award will be given to the first person within each sales region — North America, Europe and Asia-Pacific — that refers 20 sales. The winner will be rewarded a Ludicrous Tesla Model S or Tesla Model X P100D.
Also, worth noting is Tesla’s mention of a ‘Model 3 delivery event’ under the Current Phase program. Existing owners that make 7 or more qualifying referral sales will receive an invitation to attend the Model 3 delivery event.
Full details of Tesla’s seventh referral program, good between January 16 to March 15, 2017, is outlined in its entirety below.
If you’ve enjoyed visiting our site and seeing our live behind the scenes coverage of events, please consider using our referral code for $1,000 off the purchase of your Model S and Model X. Your support helps us with content production. We’re particularly interested in bringing your the first photos of the Elon Musk-signed Red Powerwall 2.0.
Referral Program (Jan. 16 to Mar. 15, 2017)
Customers who order a new Model S or Model X using the referral link of a Tesla owner will get a $1,000 credit towards the purchase price. To show our appreciation, referring owners will be eligible for our Referral Program awards.
Current Phase
Owners can refer up to 8 friends during the current phase of the program, lasting from January 16 to March 15, 2017.
7+ Qualifying Referrals
Owners who make 7 qualifying referrals will receive an invitation for themselves and a guest to attend our Model 3 delivery event.
5+ Qualifying Referrals
Those who make 5 or more qualifying referrals will receive an exclusive red Founders Series Powerwall 2. This limited edition Powerwall is not available to the public.
3+ Qualifying Referrals
Those who make 3 qualifying referrals will receive a Founders Series Tesla Model S for Kids. This miniature driveable electric Model S includes working headlights, sound system, and charge port.
2+ Qualifying Referrals
Those who make 2 or more referrals will receive a rolling Tesla carry-on.
Ludicrous P100D Model S or Model X
Each qualified referral customers make gives them an additional entry into a drawing to win their choice of either a Ludicrous P100D Model S or Model X.
Annual Awards
Owners will now also receive exclusive benefits and awards throughout the year, based on their total number of referrals from January 16, 2017.
First to 20 Per Region – Ludicrous P100D Model S or Model X
The first person to refer 20 friends starting from January 16 in each sales region— North America, Europe, and Asia-Pacific — will receive a P100D Model S or Model X. They will be invited to configure their award once all 20 friends have taken delivery of their new Tesla vehicles.
20+ Qualifying Referrals
Those who make 20 qualifying referrals will receive a weekend getaway at a destination charging resort as well as the ability to swap their car with the latest Tesla of their choice for a week.
15+ Qualifying Referrals
Those who make 15 qualifying referrals will receive exclusive priority access and benefits lasting until December 31, 2018, including:
VIP Concierge – 24/7 access via phone for assistance with all ownership matters
VIP access to Tesla events
10 overnight test drive passes for friends and family
10 passes for 4 to tour Tesla’s Fremont Factory
We know that without our customers we would not be where we are today. This is our way of thanking you for your support in building the Tesla community and accelerating the world’s transition to sustainable energy.
Limits
Related order must be placed between January 16, 2017 and March 15, 2017 to qualify for current phase awards, and after January 16, 2017 to qualify for annual awards. Referrals must be delivered before awards are redeemed. Pre-owned vehicles are not eligible. Limit of 8 referrals per owner until March 15, 2017.
Must be at least 18 years old to be eligible for awards. No entry fee, payment or purchase required for the drawing. A random drawing will be held on or around March 31, 2017 to determine the winner. The winner will be contacted thereafter. Awards are non-transferable and not redeemable for cash. The winner is responsible for all taxes and local requirements and fees. Program and awards are conditional on and subject to local laws and regulations. Unfortunately, Ohio and Virginia residents are not eligible for awards.
The customer is not an employee, legal representative or partner of Tesla or any Affiliate of Tesla. Nothing in the Referral Program shall be deemed to create any kind of (commercial) relationship between Supplier and Tesla or any of Tesla’s Affiliates. The customer has no authority to represent or bind Tesla.
Good Faith
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
News
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.
Tesla makes big Full Self-Driving change to reflect future plans
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
