News
Tesla introduces ‘Annual Awards’ in latest Referral Program: VIP event access, P100D

Not one to waste any time, Tesla is back with a seventh Referral Program this time introducing an ‘Annual Award’ that will be given to Tesla owners who refer the most Model S and Model X sales by the end of the year.
Details for Tesla’s latest Referral Program were posted to the company’s site shortly after the previous incentive program reached its January 15 end of day expiration. Incidentally, January 15 is also the deadline to the Silicon Valley electric car company’s free lifetime Supercharger policy. Model S and Model X vehicles ordered after this date will be given 400 kWh of Supercharger credits, per year, after which usage will be billed under a new fee structure.
Tesla’s new referral program will be broken down into a ‘Current Phase’ – which will reward owners that refer the most sales between January 16 and March 15, 2017, prizes – and an annual award that will gift winning owners with exclusive VIP access to events, VIP concierge service, a complimentary weekend getaway at a Tesla destination charging resort, and more.
The top prize for winning the Annual Award will be given to the first person within each sales region — North America, Europe and Asia-Pacific — that refers 20 sales. The winner will be rewarded a Ludicrous Tesla Model S or Tesla Model X P100D.
Also, worth noting is Tesla’s mention of a ‘Model 3 delivery event’ under the Current Phase program. Existing owners that make 7 or more qualifying referral sales will receive an invitation to attend the Model 3 delivery event.
Full details of Tesla’s seventh referral program, good between January 16 to March 15, 2017, is outlined in its entirety below.
If you’ve enjoyed visiting our site and seeing our live behind the scenes coverage of events, please consider using our referral code for $1,000 off the purchase of your Model S and Model X. Your support helps us with content production. We’re particularly interested in bringing your the first photos of the Elon Musk-signed Red Powerwall 2.0.
Referral Program (Jan. 16 to Mar. 15, 2017)
Customers who order a new Model S or Model X using the referral link of a Tesla owner will get a $1,000 credit towards the purchase price. To show our appreciation, referring owners will be eligible for our Referral Program awards.
Current Phase
Owners can refer up to 8 friends during the current phase of the program, lasting from January 16 to March 15, 2017.
7+ Qualifying Referrals
Owners who make 7 qualifying referrals will receive an invitation for themselves and a guest to attend our Model 3 delivery event.
5+ Qualifying Referrals
Those who make 5 or more qualifying referrals will receive an exclusive red Founders Series Powerwall 2. This limited edition Powerwall is not available to the public.
3+ Qualifying Referrals
Those who make 3 qualifying referrals will receive a Founders Series Tesla Model S for Kids. This miniature driveable electric Model S includes working headlights, sound system, and charge port.
2+ Qualifying Referrals
Those who make 2 or more referrals will receive a rolling Tesla carry-on.
Ludicrous P100D Model S or Model X
Each qualified referral customers make gives them an additional entry into a drawing to win their choice of either a Ludicrous P100D Model S or Model X.
Annual Awards
Owners will now also receive exclusive benefits and awards throughout the year, based on their total number of referrals from January 16, 2017.
First to 20 Per Region – Ludicrous P100D Model S or Model X
The first person to refer 20 friends starting from January 16 in each sales region— North America, Europe, and Asia-Pacific — will receive a P100D Model S or Model X. They will be invited to configure their award once all 20 friends have taken delivery of their new Tesla vehicles.
20+ Qualifying Referrals
Those who make 20 qualifying referrals will receive a weekend getaway at a destination charging resort as well as the ability to swap their car with the latest Tesla of their choice for a week.
15+ Qualifying Referrals
Those who make 15 qualifying referrals will receive exclusive priority access and benefits lasting until December 31, 2018, including:
VIP Concierge – 24/7 access via phone for assistance with all ownership matters
VIP access to Tesla events
10 overnight test drive passes for friends and family
10 passes for 4 to tour Tesla’s Fremont Factory
We know that without our customers we would not be where we are today. This is our way of thanking you for your support in building the Tesla community and accelerating the world’s transition to sustainable energy.
Limits
Related order must be placed between January 16, 2017 and March 15, 2017 to qualify for current phase awards, and after January 16, 2017 to qualify for annual awards. Referrals must be delivered before awards are redeemed. Pre-owned vehicles are not eligible. Limit of 8 referrals per owner until March 15, 2017.
Must be at least 18 years old to be eligible for awards. No entry fee, payment or purchase required for the drawing. A random drawing will be held on or around March 31, 2017 to determine the winner. The winner will be contacted thereafter. Awards are non-transferable and not redeemable for cash. The winner is responsible for all taxes and local requirements and fees. Program and awards are conditional on and subject to local laws and regulations. Unfortunately, Ohio and Virginia residents are not eligible for awards.
The customer is not an employee, legal representative or partner of Tesla or any Affiliate of Tesla. Nothing in the Referral Program shall be deemed to create any kind of (commercial) relationship between Supplier and Tesla or any of Tesla’s Affiliates. The customer has no authority to represent or bind Tesla.
Good Faith
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
Elon Musk
Tesla Supercharger Diner officially opens: menu, prices, features, and more
Tesla’s Supercharger Diner in Los Angeles is open after seven years in the making.

Tesla has officially opened its Supercharger Diner in Los Angeles to the public for the first time. It is an 80-Supercharger lot with two movie screens and a full-service 24/7 diner that serves a wide variety of locally sourced food for patrons while they charge or even just stop by.
It is not exclusive to Tesla owners, as anyone can stop by to experience the Diner and movie theater. It officially opened to the public at 4:20 p.m. local time.
🚨 The Tesla Supercharger Diner, as of 4:20pm local time, is officially open to the public!
— TESLARATI (@Teslarati) July 21, 2025
In 2018, CEO Elon Musk said he was hoping to build a full-scale 50s era diner that served as a drive-in movie theater. Seven years later, it has officially come to life, and in typical Tesla fashion, it opened at a very appropriate time of day. We heard of people waiting as many as 13 hours for the site to open.
Tesla Diner Menu
BURGERS & SANDWICHES
- Tesla Burger: $13.5
- 1/3 lb. prime Brandt Beef with New School American cheese, lettuce, caramelized onions, pickles and Electric Sauce on a Martin’s Potato Roll
- Add bacon: $3
- Add Wagyu beef chili: $3
- Add organic free-range fried egg: $2
- Sub veggie patty
- Hot Dog: $13
- All-beef Snap-o-Razzo hot dog with mustard and onion pickle relish on a Martin’s Potato Roll. Served with fried potatoes
- Add New School cheese sauce: $1
- Add Wagyu beef chili: $1
- Diner Club Sandwich: $13
- Roasted turkey, Epio Bacon, blistered cherry tomatoes, lettuce, avocado and maple black pepper mayo on toasted Tartine buttermilk bread
- Tuna Melt: $14
- Wild-caught albacore tuna salad with New School American cheese and pickles on grilled Tartine buttermilk bread
- Fried Chicken & Waffles: $15
- Classic or spicy pickle-brined organic free-range chicken between two buttermilk waffles with maple black pepper mayo
- Add New School cheese sauce: $1
- Add bacon: $2
- Add organic free-range fried egg: $3
- Sub Martin’s Potato Roll
- Grilled Cheese: $9
- New School American cheese on grilled Tartine buttermilk bread
- Add blistered tomatoes: $1
- Add Avocado: $1.50
- Add Epic Bacon: $3
ALL-DAY BREAKFAST
- Egg Sandwich: $12
- Two organic free-range scrambled eggs on a Martin’s Potato Roll with Epic Bacon, New School American cheese, baby arugula and Electric Sauce
- Add avocado: $1.50
- Substitute waffle Avocado Toast: $11
- Sliced avocado, lime, tomatoes, pepitas, radish and arugula on toasted Tartine buttermilk bread
- Greek Yogurt Parfait: $9
- Strauss Creamery organic Greek yogurt, roasted strawberries, organic gluten-free granola and local honey
- Breakfast Tacos: $9
- Organic free-range scrambled eggs, beef chorizo, crispy potatoes and New School American cheese sauce folded inside two Tehachapi Grain Project organic flour tortillas. Served with a side of avocado crema
- Sub bacon: $1
- Add avocado: $1.50 Biscuits & Red Gravy: $15
- Buttermilk biscuit with beef chorizo gravy and an organic free-range fried egg
- House-Baked Cinnamon Roll: $7
- Warm, frosted cinnamon roll with flaky salt
SIDES
- Tallow-fried French fries: $4
- Make it a cheese fries: $1 extra
- Make it Wagyu chili cheese fries: $3 extra
- Hash Brown Bites: $8
- Crispy, tallow-fried shredded potatoes served with choice of dip
- Wagyu Beef Chili Cup: $8
- RC Provisons Wagyu beef chili with diced white onion and New School American cheese sauce
- Buttermilk Waffle: $5 • Dusted with powdered sugar, served with real maple syrup
- Market Salad: $10
- Market kale and arugula, blistered cherry tomatoes, radishes, celery, shredded carrots, avocado, salted pepitas and toasted breadcrumbs.
- Served with Dilly Ranch
- Add roasted turkey: $3
- Add fried chicken: $3.50
- Add veggie patty: $4.50
- Add tuna salad: $5
- Epic Bacon:
- $12 Four strips of maple-glazed black pepper bacon served with choice of dip
KIDS MENU
- Kids Burger: $13
- Prime Brandt Beef with New School American cheese
- Kids’ Grilled Cheese: $13
- New School American cheese on grilled Tartine buttermilk bread. No crust
- Chicken Tenders: $13
- Made with organic free-range chicken
DESSERTS
- Soft Serve: $6
- Chocolate, vanilla or swirl
- Slice of Pie à la Mode: $12
- Warm slice of Winston’s apple or pecan pie (gf) served with Valley Ford Creamery softserve a la mode
- Chocolate Chip Cookie: $5
- Warm chocolate chip cookie with flaky sea salt
DRINKS
- Cane sugar sodas: $4 each: Cola, diet cola, lemon-lime, root beer, orange, black cherry or cream.
- Milkshakes $8
- Vanilla, chocolate or strawberry. Make it a Pie Shake for an extra $4
- (apple or pecan).
- Lemonade: $4
- Organic Draft Kombucha: $8
- Drip Coffee: $4
- Nitro Cold Brew: $4.5
- Espresso (hot, iced, decaf): $4
- Cappuccino (hot, iced, decaf): $5.5
- Latte (hot, iced, decaf): $6
- Iced Nitro Matcha: $6.5
- Charged Sodas:
- Creamsicle: $7
- Orange soda, cream soda, vanilla foam, fresh orange and orange popping boba
- Shirley Temple: $7
- Lemon-lime soda, grenadine, fresh lime and maraschino cherries
- Lime Rickey: $7
- Lemon-lime soda and fresh lime
- Catawba Flip: $7
- Grape soda, vanilla foam, nutmeg and grapes
- Dirty Kombucha: $10
- Citrus kombucha, vanilla foam, fresh orange and lime, maraschino cherries.
- Creamsicle: $7
Tesla Diner Details
The opening of the Diner was launched by Franz von Holzhausen, Tesla’s Chief Designer:
🚨 Tesla Chief Designer Franz von Holzhausen kicks off the Tesla Diner’s opening to the public: pic.twitter.com/c4utYKv1ZD
— TESLARATI (@Teslarati) July 21, 2025
There is also merchandise available at the Diner, including:
- Tesla Bot Action Figure
- Hollywood Retro Diner Tee
- Tesla Sweets | Supercharged Gummies: Dog Mode Chill, Mango Bolt, and CyberBerry
- Tesla Diner Trucker Hat
Elon Musk
Elon Musk’s Neuralink posts massive update with new milestone
This is the first time Neuralink has successfully implanted two patients in a single day.

Elon Musk’s Neuralink has posted a massive update with a new milestone that puts the company’s progress into perspective. Over the past few years, we have seen tremendous strides in Neuralink’s capabilities.
Now, the company has completed a new first, bringing more hope to the future of this revolutionary technology.
Neuralink’s third brain chip patient shares first video edited with BCI
Neuralink revealed in an update on Monday morning that it has officially completed two implants in a single day, with Patients 8 and 9 both receiving devices over the past weekend.
“Both participants are recovering well and in great spirits,” the company said in the short update. It did not disclose which day the surgeries were completed, but it did state explicitly that they both occurred on the same day:
We successfully completed both P8 and P9 this weekend, our first time performing two surgeries in one day. Both participants are recovering well and in great spirits. We are looking forward to supporting them on their Neuralink journey.
— Neuralink (@neuralink) July 21, 2025
Musk said that Neuralink’s capabilities could do “life-changing good for ultimately millions, maybe billions, of people.” Right now, it is being used to help combat life-altering diseases, such as ALS, also known as Lou Gehrig’s Disease, as well as cervical spinal cord injuries.
Eventually, Neuralink could resolve things like anxiety, depression, and blindness, among many other ailments.
Its Link device also received FDA recognition for speech restoration earlier this year, marking a significant bit of progress in the program as it explores ways to cure ailments of various natures.
Elon Musk
Elon Musk gives key update on plans for Tesla Diner outside of LA
More Tesla Supercharger Diners are on the way, Elon Musk says, as long as the initial one is successful.

Elon Musk has given a key update on its plans for the Tesla Supercharger Diner, as the first location in Los Angeles is set to open today, July 21.
The idea for the Supercharger Diner, which resembles a 50s-style eatery with elements of futuristic technology, is seven years in the making. Many wondered whether Tesla would expand its idea for a Supercharger restaurant outside of LA, and now we have an answer directly from Musk.
Elon Musk confirms awesome new features at Tesla Diner Supercharger
The Tesla CEO said that the company will establish these types of experiences “in major cities around the world, as well as at Supercharger sites on long distance routes.”
If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes.
An island of good food, good vibes & entertainment, all while Supercharging! https://t.co/zmbv6GfqKf
— Elon Musk (@elonmusk) July 21, 2025
The Supercharger Diner has plenty of ways to draw in customers, and although the food and merchandise sold at the location will not be a major contributor to Tesla’s balance sheet, where investors want to see it, it could pay off in other ways.
The Diner is not exclusive to Tesla owners, so those who drive gas cars can still stop in for a burger, fries, and a shake while roaming around Los Angeles. The features of the Diner, however, do require a Tesla vehicle.
In-car ordering and movie screens syncing to the center touchscreen are two things that Tesla owners will enjoy that other drivers will not. These might be trivial, but the experience on its own could be a way that some consider buying a Tesla.
It might sound crazy that a singular diner experience would flip someone to buy a car, but it’s not the most outlandish thing we’ve ever come across.
The question is where Tesla will plan to build these Supercharger Diners. Musk has already indicated that Starbase, Texas, will be one location, which fits with one of his other companies, SpaceX.
Austin could be an ideal location, but New York, Miami, Washington D.C., Boston, and plenty of other popular metro areas within the U.S. could see their own diners in the coming years.
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