Update: 4/29 6:02 pm est – Added comment from Troy Teslike, starts para. 4
The volume of Tesla inventory vehicles in Europe has spiked to its highest point this year, indicating the potential for another price cut.
Tesla has been finding a lot of success in the European market ever since it introduced its Model Y SUV to the continent, which has quickly become not only Tesla’s top seller in the region but the top-sold vehicle in many of Europe’s largest economies. Despite this success, Tesla saw a slight but noticeable decline in sales in the European market during the year’s first quarter. Now, trouble seems to continue for the American EV brand, which now sees a record number of inventoried vehicles in Europe.
The revelation regarding Tesla’s European inventory spike was posted on Twitter by Troy Teslike, who tracks Tesla sales and production.
Here is a chart that shows Tesla’s inventory in Europe over time (cars listed for sale on Tesla’s website): https://t.co/xbjD6sh8wm Supply is not an issue anymore. Therefore Q2 sales should give us a clear picture of demand
Europe sales:
• 94,819 in Q4 2022
• 93,784 in Q1 2023 pic.twitter.com/BxQm2bJX4P— Troy Teslike (@TroyTeslike) April 28, 2023
The results posted on Twitter show that Tesla has reached well above its record high for the year, primarily with units of Model 3s and Model Ys. However, a surprising number of Model Ss and Model Xs also seem to be accumulating.
In a comment to Teslarati, Troy Teslike laid out a couple of reasons Tesla may be experiencing a buildup of units in Europe. “I think the inventory buildup in Europe suggests a shift from being production-limited to demand-limited,” Teslike begins. “However, this doesn’t mean deliveries will be affected. It just means production exceeds demand.”
Teslike then points out that, thanks to Tesla’s continuing massive production ramp, a buildup of inventoried units has been slowly but surely creeping up on the automaker. “Tesla’s global production was higher than deliveries in the last four quarters. That resulted in an increase in inventory. Most of that inventory build-up happened in Europe.”
Tesla’s inventory at the end of Q1 was equal to 15 days of supply based on page 6 of Tesla’s shareholder letter https://t.co/n3wXWLqrHl Here is how that compares to other quarters.
Production was higher than deliveries in the last 4 quarters. pic.twitter.com/s5zc5s9Kgp
— Troy Teslike (@TroyTeslike) April 28, 2023
Concluding his statement, Teslike points to a specific source, Tesla Giga Shanghai. Thanks to Shanghai’s incredible production output, and Tesla’s uphill battle in China, excess units are ending up in Europe, but, according to Teslike, this may not be a bad thing. With added volume on the continent, the American automaker will be able to address demand quicker than ever, the only question is, will it be able to garner the necessary demand?
This strange inventory anomaly has attracted countless analysts besides Teslike, looking to find the stem of the issue. Does it stem from slowing demand for Tesla vehicles? Is it indicative of a slowing EV segment more generally? Is this issue just a symptom of more significant regional macroeconomic problems? Or, for the optimists, is this sudden spike even something worthy of concern?
It goes without saying that Europe, much like many other Western markets, has seen a good deal of economic turbulence in the first half of the year, including persistent high living costs, high inflation, and even the potential for bank collapse, however considering the success of other EV makers, this factor is unlikely the sole contributor.
Furthermore, with the dramatic uptick in EV sales seen at brands like Porsche, BMW, and Mercedes, it would be hard to believe that Tesla’s offerings suffer from a lack of affordability, especially as they already undercut these competitors by a substantial margin.
It should be noted that competition within the EV market, particularly in Europe, has gotten quite fierce with the entrance of countless new offerings, not only from the aforementioned luxury competitors of Tesla but also from Volkswagen, Renault, Peugeot, and Ford; brands that are all reasonably successful within the European affordable vehicle market outside of EV sales.
Tesla CEO Elon Musk has made it clear that Tesla’s pricing strategy, attempting to continue to lower prices to attract more customers, will continue well into the future. However, considering the current round of price cuts has still resulted in a record spike in inventory, it remains unclear if this will be the fix Tesla is looking for.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
SpaceX’s next Starship launch is about to attempt its biggest leap yet
SpaceX targets September 22 for Starship Flight 14, its first attempt to reach real orbit.
SpaceX has set September 22 as the target date for Starship’s 14th test flight, and this one carries a different goal than any of the 13 that came before it. Every previous Starship mission has intentionally flown a suborbital arc, reentering the atmosphere within the same hour it launched. Flight 14 is designed to send the craft into a genuine orbit around Earth for the first time.
The launch window opens at 7:15 a.m. Central time at Starbase in South Texas and runs for 75 minutes, pending regulatory approval, according to SpaceX’s mission description published Tuesday. If the flight goes as planned, Starship will circle the planet roughly six times at an altitude near 275 kilometers over about ten hours before a deorbit burn sends it toward a splashdown in the Pacific Ocean west of Chile, a departure from the Indian Ocean recoveries used on the last several flights.
The mission also marks the first attempt to put a working batch of Starlink V3 satellites into actual service. Flight 13 carried 20 of the new satellites in July, but because that mission never left a suborbital trajectory, the payload reentered along with the ship instead of separating into orbit.
SpaceX tells the FCC that Starship Flight 14 is going to orbit
Each V3 satellite is rated for roughly one terabit per second of downlink capacity, so a successful deployment on Flight 14 would be SpaceX’s largest single jump in network bandwidth since Starlink began flying on Falcon 9.
Flight 13 still did the heavier lifting on the technical side. That July mission flew a deliberately more stressful reentry profile to test Starship’s heat shield, and the ship survived its softest splashdown yet, intact enough for drone inspections shortly after landing. Elon Musk said the flight delivered “all the heat shield data we needed and then some,” a result Teslarati covered in detail when he later said SpaceX had solved the vehicle’s biggest reusability challenge. Flight 14 is where SpaceX starts spending that confidence on an actual orbital insertion rather than another controlled fall back to Earth.
One thing Flight 14 will not attempt is a tower catch of the ship. Musk floated the idea right after Flight 13, but walked the timeline back in August, saying a catch attempt was more likely “in a few months.” The Super Heavy booster will still aim for its own recovery, targeting an offshore landing point in the Gulf of America, the same approach used on recent flights.
September 22 is SpaceX’s own target, not a locked date. Starship’s schedule has slipped before over hardware readiness and FAA sign off, and the company has said as much in its own mission notes. But the plan itself represents the clearest marker yet that Starship is moving from a suborbital test program into something meant to carry paying payloads and, eventually, people.
Elon Musk
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.
Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.
Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”
The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.
Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.
Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking
The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.
Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.
Elon Musk
Tesla Roadster unveiling is getting hyped up by Elon Musk
The Tesla Roadster unveiling is getting hyped up by the company’s CEO Elon Musk, who has been a big reason the product has such high expectations due to delayed timelines and a constant need to make it even more insane than before.
Tesla announced on September 12 that it would officially unveil the Roadster in Waco, Texas, on October 1, ending years of patience for fans and reservation holders who have waited for the all-electric supercar to enter production since 2017.
Musk has said that this event will be well worth the wait on several occasions, and last year on the Joe Rogan Experience, he said that there should be a closing chapter to supercars- the end of cars that aren’t focused on safety.
He said:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one. I think it has a shot at being the most memorable product unveil ever. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
Musk’s teases have continued, and now that the event is roughly two weeks away, it seems like Roadster is finally going to show up and blow some minds:
It’s out of this world
— Elon Musk (@elonmusk) September 13, 2026
Excitement guaranteed
— Elon Musk (@elonmusk) September 13, 2026
Tesla has definitely dragged out the development of the Roadster, but there is a good reason for it.
Tesla has been working on many other projects, most notably self-driving efforts to increase passenger safety, and those simply took priority over the Roadster, a low-volume, high-performance sports car that has a lightning-fast acceleration rate of 0-60 MPH in just 1.1 seconds, could potentially fly, and contributes very little to the company’s mission.
However, many people have the Roadster on pre-order through the referral program or with their own money, and it is time that Tesla delivers on that.