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Tesla and local EV makers are leaving veteran auto in China’s electric car segment
For some legacy automakers, China’s electric car segment is becoming a white whale of sorts amid rising competition from younger, faster, and more aggressive rivals. This is partly the reason why Tesla and local EV makers such as BYD are finding success in China’s electric car segment, even as veteran automakers like BMW and Volkswagen see challenges in their efforts to saturate the domestic EV market.
Data compiled by the China Passenger Car Association (PCA) has revealed that local automakers accounted for nearly 80% of the country’s new-energy vehicle (NEV) sales through the first seven months of the year. While BYD, which also sells fossil fuel-powered hybrids in its lineup, is the runaway leader by raw volume, companies like Tesla and domestic-grown pure EV makers like NIO and Xpeng Motors are gaining momentum.
As noted in a Bloomberg News report, even companies such as Xpeng Motors and Hozon New Energy Automobile Co. — two automakers that are generally unknown outside China — are now outselling veteran automaker Volkswagen’s two joint ventures. American automaker General Motors is enjoying some success thanks to the $4,700 Hongguang Mini EV microcar, but China considers the vehicle a domestic product since GM’s stake in the brand is less than 50%.
Tesla has pretty much become the only foreign automaker that is competing extremely well in China, but this is likely due in part to the support being given to the company by authorities. Tesla is the only foreign carmaker allowed to operate a factory in China without a local partner, and since then, Giga Shanghai has become a point of pride of sorts for the country’s auto manufacturing sector. The fact that Giga Shanghai is now Tesla’s highest output facility is just icing on the cake.
PCA Secretary General Cui Dongshu noted that locally-made EVs typically have price as an advantage. This is certainly true for microcars like the Hongguang Mini EV, but even premium-priced EVs from companies that target the higher end of the market, such as NIO, simply offer far more than comparably-priced offerings from veteran carmakers.
Shanghai-based consultancy Autoforesight Co managing director Yale Zhang noted that legacy automakers are simply lacking in China. Compared to tech-laden vehicles from companies like Tesla or Xpeng or NIO, NEVs from legacy automakers typically lack range, feature outdated designs, lack smart technologies, and are overpriced to boot. In a way, it appears that veteran auto’s pedigree is starting to not matter very much, in China at least.
“Legacy automakers have barely any competitiveness in their electrified products. They are heavily relying on the path of gasoline cars. But a new toy like electric cars does not necessarily need a storied history,” Zhang said. “There’s not much loyalty in the Chinese consumer group. As long as they find affordable and reliable new-energy vehicles, it is easy for them to shift from Volkswagen, Nissan, or Toyota.”
The end of 2022’s third quarter is approaching, and with that, another month of NEV sales will be released from China. With Gigafactory Shanghai focusing its efforts on the domestic market, Tesla has a solid shot at posting impressive numbers this coming September. These potential results would all but emphasize the emerging trend in China’s electric car segment — if a serious effort is made to produce compelling EVs, consumers will know, and sales will follow.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
