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Tesla can solve an annoying part of its cars’ ownership experience with Maxwell’s supercapacitors
When Tesla acquired Maxwell technologies, the electric vehicle community was appropriately excited. Maxwell, after all, works on projects such as dry battery electrode tech and supercapacitors, both of which are believed to hold a lot of potential in the emerging electric vehicle sector. But as the countdown to the highly-anticipated Battery Day draws near, speculations suggest that Tesla acquired Maxwell mainly due to the company’s dry battery electrode tech, not its supercapacitors. Yet according to Andrey Shigaev, CEO of Geyser Batteries, supercapacitors still hold some potential uses for Tesla’s electric cars.
In a brief interview with Teslarati, Shigaev, whose company is developing batteries that use aqueous (water-based) electrolytes, noted that while supercapacitors will likely not be involved in Tesla’s million-mile battery project, there are already a lot of local tasks in an electric vehicle that could benefit from the use of supercapacitors. Among these is smart air suspension, a feature that is currently used in the Model S and X and is expected for upcoming vehicles like the Cybertruck. But beyond this, the Geyser Batteries CEO mentioned that supercapacitors could also be utilized as a superior alternative to the 12V battery that Tesla uses for its vehicles today.
“The more stuff gets electrified, the more power you need to perform tasks. The most classical thing (that could benefit from supercapacitors) and the number one item for Tesla is the 12V battery. Supercapacitors can handle this task. If you have a high energy battery onboard, then this secondary circuit could be powered by a supercapacitor that is very efficient. It will even have an extremely long life cycle. Supercapacitors are lighter too, saving weight. And they tend to be smaller than a lead-acid battery,” Shigaev said.
Interestingly enough, the earliest versions of the original Tesla Roadster didn’t use a 12V battery. Instead, the company used a portion of the Roadster’s main lithium-ion battery pack to supply 12V for the vehicles’ accessories and lights. This did not prove ideal, however, and in 2010, Tesla switched to using a 12V battery for the Roadster 2.0. It should be noted that the 12V battery, which has been adopted in every vehicle since the Roadster 2.0, is used to keep systems such as emergency blinkers, airbags, seatbelt pre-tensioners, the MCU, and other functions operational even when a car’s main battery pack is compromised.
Being one of the few parts of the car that is still based on conventional automotive tech, the 12V battery in a Tesla tends to last only a few years. As noted by Tesla Tap, the 12V battery in a brand new Tesla could last about 3-4 years, but this could be reduced to as little as 1-2 years if the vehicle is driven frequently. This could cause annoyances among Tesla owners, especially since the 12V battery’s health could not be actively observed in the vehicle’s systems yet. Social media posts about 12V batteries in Teslas giving out are numerous, with some owners noting that it is the one aspect of the Tesla ownership experience that is still mildly infuriating.
With this in mind, the use of supercapacitors in place of the 12V battery could be pretty in-character for Tesla. Nevertheless, the Geyser CEO explained that using supercapacitors in place of the 12V battery would present some challenges as well. Among these is cost, since supercapacitors are notably more expensive than standard 12V lead-acid batteries. Yet despite this, the advantages they bring could justify their use, especially among flagship vehicles like the next-generation Roadster and the Plaid Model S and Model X.
“Supercapacitors have a main caveat. There are three drawbacks. First and foremost is energy density, which is ten times lower than lead-acid battery. Second is their price since currently, their price is astronomically larger. The third is discharge. If you leave it alone for almost one month, it would discharge completely. However, if you have an electric car and there’s a high energy battery in the car like a lithium-ion battery, that would be the power source for the vehicle,” Shigaev noted.
Other industry experts have suggested uses for Maxwell’s supercapacitors in Tesla’s electric cars in the past. Auto veteran and Munro & Associates Sr. Associate Mark Ellis previously noted that apart from dry electrode tech, Tesla could tap into Maxwell’s supercapacitors to improve its vehicles’ battery management systems.
“One of the issues with the battery is, when I step on the throttle hard, I’m pulling a lot of energy from the battery. And then, when I brake hard, I’m pulling a lot of energy out of the regen, but the batteries can’t take it fast enough. The batteries get really stressed when you try to pull it up too much, so if I had supercapacitors that I could use as a cushion; so when I need energy quickly, (I can) pull it from the supercapacitors and then fill the supercapacitors back up with the battery slowly; and then when I brake, I can capture more of that regen energy and do the supercapacitors faster. I think that just makes logical sense, because now all of a sudden I’ve got a sponge in front of my main energy source and I’m not stressing (the battery) so much,” Ellis said.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
