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Tesla’s win in Michigan marks a point of no return for traditional auto
After resisting Tesla for years, the heart of American auto, Michigan, finally allowed the electric car maker to establish a foothold in the state. It was a hard-fought battle for Tesla, and a victory well worth more than CEO Elon Musk’s one-word celebration on Twitter. But at the same time, Tesla’s settlement with Michigan, which would allow the company to sell and service its cars in the state, marks a point of no return for traditional auto.
It may not be evident now, but from this point on, it will be twice as difficult for states to resist disruptive new EV makers that do not follow a traditional dealership sales model. This means that even other carmakers such as Rivian will likely have a clear path forward in their expansion into the United States’ auto market, absent of the direct sales roadblocks that the Elon Musk-led company has dealt with for years.
Michigan is considered the heart of the US auto industry, and for good reason. The country’s motoring history was written within the state’s borders, and iconic companies that changed the industry, such as Ford, call Michigan their home. Yet, for all its dedication to the car industry, Michigan has also been very resistant to Tesla, preventing the electric car maker from selling its vehicles in the state due to the company’s direct sales strategy.
Tesla’s difficulties in Michigan were a painful reminder that the company’s goal of transitioning the transportation industry towards sustainability would be marred with difficulties left and right, signified by the state’s dealer franchise laws. This is one of the reasons why the company’s settlement with the state is so important. Daniel Crane, a University of Michigan law professor who specializes in antitrust and regulatory issues, explained these points in an interview with Automotive News.
“The handwriting’s on the wall for the franchised dealer as the exclusive way consumers interact with car companies. It’s pretty clear it’d be impossible for the state to deny someone else; it paves the way for any new EV company that doesn’t want to use traditional dealerships.”
“The legacy companies can’t continue forever to use a dealer model from the 1930s. Being required to use only that, I think, is a competitive disadvantage. They’ll have to find a way to get flexibility in their distribution method, or they’ll be left behind,” he said.
The dealer model deserves some recognition, as the United States’ auto industry would likely not have gotten this far without it. Yet in the age of electrification, dealerships, which are known for their flexible pricing strategies and reliance on regular vehicle maintenance, are starting to become outdated. Tesla is the living representation of this, as the company’s cars are priced like tech devices, and its vehicles require far less maintenance compared to internal combustion cars.
One key takeaway from Tesla’s conquest and subsequent victory in Michigan is the fact that the electric car maker is only the first of many. The state has allowed the company to sell and service its cars within its borders, and it will be hard-pressed to not do the same for other automakers. Tesla may be leading the charge, after all, but it is not alone. There’s Rivian, which is also planning on adopting a non-dealership sales model, and more are likely coming. By allowing Tesla to sell and service its cars within the state, Michigan has just accelerated the industry’s transition to sustainability.
Very few may see it now, but through this little settlement with Tesla, the US auto industry may have just passed the proverbial point of no return.
Tesla’s recent settlement with the state of Michigan can be read below.
Tesla-MI-Joint Stipulation and Motion for Entry of Dismissal 1-22-20 679161 7 by Simon Alvarez on Scribd
Elon Musk
Elon Musk confirms Tesla Cybercab pricing and consumer release date
Elon Musk has confirmed that Tesla does intend to sell a version of the Cybercab for less than $30,000 by 2027.
Elon Musk has confirmed that Tesla does intend to sell a version of the Cybercab for less than $30,000 by 2027. He shared the update in a post on social media platform X.
Amidst Tesla’s announcement that the first Cybercab has been produced at Giga Texas’ production line, some members of the Tesla community immediately started joking about how the milestone will affect a wager shared by popular YouTube tech reviewer Marques Brownlee (MKBHD.)
Following Tesla’s We, Robot event in October 2024, MKBHD noted that while the Cybercab was impressive in a lot of ways, he is very skeptical about Elon Musk’s estimate that the autonomous two-seater could be sold to consumers for below $30,000 around 2027.
“I think the obvious red flag, the biggest red flag to me is the timeline stuff. This is notorious Elon stuff. He gets on stage, he says we’re going to have this vehicle out for $30,000 before 2027,” he said, adding “No, they’re not. There’s just no way that they’re actually going to be able to do that. I mean, if they do, let’s say they do, I will shave my head on camera because I’m that confident.”
It was then no surprise that meme images of MKBHD with his head shaved immediately spread on X following Tesla’s announcement that the first Cybercab has been built at Giga Texas. One of these, which was posted by longtime FSD tester Whole Mars Catalog, received a response from Elon Musk. The CEO responded with the words “Gonna happen,” together with a laughing emoji.
Apart from riding jokes about MKBHD’s wager, Musk also confirmed that Tesla will be selling a Cybercab to regular consumers before 2027, and the vehicle will be priced for $30,000 or less. In response to an X user who asked if the exact scenario will be happening, Musk responded with a simple “Yes.”
While the first Cybercab has been produced at Giga Texas, it would not be surprising if the following months will only see low volumes of the autonomous two seater being produced. As per Elon Musk in previous comments, the Cybercab’s early production will likely be slow, but it will eventually be extremely fast. “For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” he said.
Elon Musk
First Tesla Cybercab rolls off Giga Texas production line
Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas.
Tesla has produced the first Tesla Cybercab at Texas Gigafactory, marking a key milestone ahead of the planned autonomous two-seater’s production in April. The two-seat Robotaxi, which was unveiled in 2024, is designed without pedals or a steering wheel and represents Tesla’s most aggressive step yet toward fully autonomous mobility.
Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas. Elon Musk echoed the milestone, writing, “Congratulations to the Tesla team on making the first production Cybercab!”
Previous comments from Musk on X reiterated the idea that production of the Cybercab “starts in April.” The vehicle will launch without traditional driver controls, and it will rely entirely on Tesla’s vision-based Full Self-Driving (FSD) system.
The Cybercab is positioned to compete with autonomous services such as Waymo. While Tesla has deployed Model Y vehicles in limited Robotaxi operations in Austin and the Bay Area, a serious ramp of the service to other cities across the United States is yet to be implemented. The production of the Cybercab could then be seen as a push towards the company’s autonomy plans.
Musk has linked the Cybercab to Tesla’s proposed “Unboxed” manufacturing process, which would assemble large vehicle modules separately before integrating them, rather than following a traditional production line. The approach is intended to cut costs, reduce factory footprint, and speed up output.
That being said, Elon Musk has set expectations for the Cybercab’s production ramp. As per Musk, it would likely take some time before meaningful volumes of the Cybercab are produced because it is such a new and different vehicle. But when the vehicle hits its pace, volumes will be notable.
“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk noted.
Elon Musk
California city weighs banning Elon Musk companies like Tesla and SpaceX
A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”
A California City Council is planning to weigh whether it would adopt a resolution that would place a ban on its engagement with Elon Musk companies, like Tesla and SpaceX.
The City of Davis, California, will have its City Council weigh a new proposal that would adopt a resolution “to divest from companies owned and/or controlled by Elon Musk.”
This would include a divestment proposal to encourage CalPERS, the California Public Employees Retirement System, to divest from stock in any Musk company.
A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”
It claims that Musk “has used his influence and corporate platforms to promote political ideologies and activities that threaten democratic norms and institutions, including campaign finance activities that raise ethical and legal concerns.”
If adopted, Davis would bar the city from entering into any new contracts or purchasing agreements with any company owned or controlled by Elon Musk. It also says it will not consider utilizing Tesla Robotaxis.
Hotel owner tears down Tesla chargers in frustration over Musk’s politics
A staff report on the proposal claims there is “no immediate budgetary impact.” However, a move like this would only impact its residents, especially with Tesla, as the Supercharger Network is open to all electric vehicle manufacturers. It is also extremely reliable and widespread.
Regarding the divestment request to CalPERS, it would not be surprising to see the firm make the move. Although it voted against Musk’s compensation package last year, the firm has no issue continuing to make money off of Tesla’s performance on Wall Street.
The decision to avoid Musk companies will be considered this evening at the City Council meeting.
The report comes from Davis Vanguard.
It is no secret that Musk’s political involvement, especially during the most recent Presidential Election, ruffled some feathers. Other cities considered similar options, like the City of Baltimore, which “decided to go in another direction” after awarding Tesla a $5 million contract for a fleet of EVs for city employees.
Elon Musk confirms Tesla Cybercab pricing and consumer release date
First Tesla Cybercab rolls off Giga Texas production line
