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Tesla debuts Model 3 to much fanfare at UK’s Goodwood Festival of Speed

[Credit: Dean Scott]

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Tesla has not yet released the Model 3 to the European market, but the electric car maker has opted to showcase the Model 3 in this year’s Goodwood Festival of Speed in West Sussex, England nonetheless. With the Model 3 making an appearance at Goodwood, Europe-based Tesla fans attending the event were able get some hands-on experience with the vehicle.

One of Teslarati‘s readers, Dean Scott, was able to win two tickets from Tesla to the motoring event. As could be seen in photos that Dean has provided, the Model 3, as well as Tesla’s other vehicles, the Model S & X, fits right in with the Festival of Speed’s lineup of impressive exhibitions. Tesla also opted to feature a red Long Range RWD Model 3 as the centerpiece of its display booth.

Tesla has brought the Model 3 to Europe as part of its display in the 2018 Goodwood Festival of Speed. [Credit: Dean Scott]

As could be seen the the images from the event, Tesla’s booth has attracted a considerable number of the event’s attendees. According to Dean, Tesla’s booth at Goodwood this year offers free snacks and drinks to Model 3 reservation holders. Due to the long queue of individuals who wish to check out the vehicle, however, there is a ~45-minute wait for attendees before they can get inside and get a hands-on experience with the Model 3.

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Tesla has a pretty considerable presence in Europe, with countries such as Norway adopting electric vehicles en masse. Tesla’s link to Europe is established by its present and future facilities in the region, such as its Tilburg assembly plant and the upcoming Gigafactory 4, which is likely to be constructed in Germany. Despite this, however, Tesla has so far been unable to bring the Model 3 to Europe, with the vehicle’s appearance on this year’s Festival of Speed marking the first time the car is officially brought to the region.

Tesla’s booth, particularly the Model 3, is proving to be popular among attendees of the 2018 Goodwood Festival of Speed. [Credit: Dean Scott]

Considering the reputation and draw of the Goodwood Festival of Speed, Tesla’s decision to showcase the Model 3 at the event is quite strategic. Goodwood, after all, draws as many as 150,000 attendees every year, with auto enthusiasts celebrating motorsports in an extensive, three-day event. Tesla has made appearances at the Festival of Speed in the past. Back in 2016 alone, Tesla participated in Goodwood’s traditional hill climb event with the Tesla Model X P90D, the luxury SUV’s top-tier variant at the time.

Over the years, the Goodwood Festival of Speed has featured an increasing number of electric cars. Rimac, for one, has participated in the past with its Concept_One all-electric supercar. Part of the reason behind the event’s support for electric cars is its founder, Charles Gordon-Lennox, the Duke of Richmond, is a huge supporter of motorsports and advanced vehicle technologies. This year alone, the Duke even invited Roborace, the creators of the autonomous AI-powered Robocar race vehicle, to participate in Goodwood’s traditional 1.16-mile hill climb run.

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Based on the attention being attracted by the Model 3, however, it seems like Tesla’s compact electric car made a very strong impression among auto enthusiasts on the first day of the 2018 Festival of Speed.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla to improve one of its best features, coding shows

According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.

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Credit: @jojje167 on X

Tesla is looking to upgrade its Matrix Headlights, a unique and high-tech feature that is available on several of its vehicles. The headlights aim to maximize visibility for Tesla drivers while being considerate of oncoming traffic.

The Matrix Headlights Tesla offers utilize dimming of individual light pixels to ensure that visibility stays high for those behind the wheel, while also being considerate of other cars by decreasing the brightness in areas where other cars are traveling.

Here’s what they look like in action:

As you can see, the Matrix headlight system intentionally dims the area where oncoming cars would be impacted by high beams. This keeps visibility at a maximum for everyone on the road, including those who could be hit with bright lights in their eyes.

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There are still a handful of complaints from owners, however, but Tesla appears to be looking to resolve these with the coming updates in a Software Version that is currently labeled 2026.2.xxx. The coding was spotted by X user BERKANT:

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According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.

Finally, the new system will prevent the high beams from glaring back at the driver. The system is made to dim when it recognizes oncoming cars, but not necessarily objects that could produce glaring issues back at the driver.

Tesla’s revolutionary Matrix headlights are coming to the U.S.

This upgrade is software-focused, so there will not need to be any physical changes or upgrades made to Tesla vehicles that utilize the Matrix headlights currently.

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xAI’s Grok approved for Pentagon classified systems: report

Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations. 

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Credit: xAI

Elon Musk’s xAI has signed an agreement with the United States Department of Defense (DoD) to allow Grok to be used in classified military systems.

Previously, Anthropic’s Claude had been the only AI system approved for the most sensitive military work, but a dispute over usage safeguards has reportedly prompted the Pentagon to broaden its options, as noted in a report from Axios.

Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations. 

The publication reported that xAI agreed to the Pentagon’s requirement that its technology be usable for “all lawful purposes,” a standard Anthropic has reportedly resisted due to alleged ethical restrictions tied to mass surveillance and autonomous weapons use.

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Defense Secretary Pete Hegseth is scheduled to meet with Anthropic CEO Dario Amodei in what sources expect to be a tense meeting, with the publication hinting that the Pentagon could designate Anthropic a “supply chain risk” if the company does not lift its safeguards. 

Axios stated that replacing Claude fully might be technically challenging even if xAI or other alternative AI systems take its place. That being said, other AI systems are already in use by the DoD. 

Grok already operates in the Pentagon’s unclassified systems alongside Google’s Gemini and OpenAI’s ChatGPT. Google is reportedly close to an agreement that will result in Gemini being used for classified use, while OpenAI’s progress toward classified deployment is described as slower but still feasible. 

The publication noted that the Pentagon continues talks with several AI companies as it prepares for potential changes in classified AI sourcing.

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Elon Musk denies Starlink’s price cuts are due to Amazon Kuiper

“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X.

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Credit: Starlink

Elon Musk has pushed back on claims that Starlink’s recent price reductions are tied to Amazon’s Kuiper project.

In a post on X, Musk responded directly to a report suggesting that Starlink was cutting prices and offering free hardware to partners ahead of a planned IPO and increased competition from Kuiper.

“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X. “The lower the cost, the more Starlink can be used by people who don’t have much money, especially in the developing world.”

The speculation originated from a post summarizing a report from The Information, which ran with the headline “SpaceX’s Starlink Makes Land Grab as Amazon Threat Looms.” The report stated that SpaceX is aggressively cutting prices and giving free hardware to distribution partners, which was interpreted as a reaction to Amazon’s Kuiper’s upcoming rollout and possible IPO.

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In a way, Musk’s comments could be quite accurate considering Starlink’s current scale. The constellation currently has more than 9,700 satellites in operation today, making it by far the largest satellite broadband network in operation. It has also managed to grow its user base to 10 million active customers across more than 150 countries worldwide. 

Amazon’s Kuiper, by comparison, has launched approximately 211 satellites to date, as per data from SatelliteMap.Space, some of which were launched by SpaceX’s Falcon 9 rocket. Starlink surpassed that number in early January 2020, during the early buildout of its first-generation network.

Lower pricing also aligns with Starlink’s broader expansion strategy. SpaceX continues to deploy satellites at a rapid pace using Falcon 9, and future launches aboard Starship are expected to significantly accelerate the constellation’s growth. A larger network improves capacity and global coverage, which can support a broader customer base.

In that context, price reductions can be viewed as a way to match expanding supply with growing demand. Musk’s companies have historically used aggressive pricing strategies to drive adoption at scale, particularly when vertical integration allows costs to decline over time.

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