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Robocar to attempt first self-driving hill climb at Goodwood Festival of Speed
Robocar, an autonomous purpose-built race car driven by an AI system, will soon be taking on its biggest challenge yet — the 2018 Goodwood Festival of Speed, which is set to be held this coming July 12-15 in West Sussex, England. In the event, Robocar would have to traverse the iconic hill climb’s 1.16-mile track on its own, using only its array of advanced sensors and AI to help it finish the challenging run.
Roborace, the company behind the creation of Robocar, had already proven that its autonomous driving technology could drive a high-speed vehicle around a race track. Roborace also believes that Robocar is equipped with just the right amount of tech to give it a good fighting chance to not only finish the hill climb event, but do so with authority.
Robocar is futuristic, and it definitely looks the part. The vehicle is designed by Daniel Simon, the man behind the designs of vehicles in blockbuster movies like Tron: Legacy and Oblivion. As featured in a recent video on Roborace’s official YouTube channel, Robocar is equipped with a variety of sensors to help it accomplish its task, including GPS, radar, LiDAR, ultrasonic sensors, and machine vision cameras that collect data around the car.
Robocar’s suite of sensors. [Credit: Roborace]
The vehicle’s tech extends to its interior, with Robocar being equipped with four 135 kW electric motors that produce 500 hp, as well as a 58 kWh battery. Powered by NVIDIA Drive PX 2 processors, the vehicle is capable of hitting speeds of up to 199 mph (320 kph). Robocar is also operated by an AI system provided by Arrival that decides how fast the car must go and how it should tackle the conditions of the track.
All this tech has to come together on July 12. Robocar, after all, would be the first autonomous race car to attempt the run, and Rod Chong, deputy CEO of Roborace, expects the vehicle to attract a lot of attention when it shows up to the event.
“We’re pretty sure when the car appears, people will freak out. We aren’t sleeping very well right now,” he said.
Roborace expects Robocar to have some challenges during the hill climb event, considering that the trees in the track are bound to block the GPS satellite GPS signals for the vehicle, which could compromise the car’s capability to map its position accurately. In order to get around this problem, Roborace developers have written a custom software for the event, which uses Robocar’s LiDAR sensors for real-time environment perception. The Roborace team also plans to run the autonomous car every morning during the Festival of Speed before the official events begin, in order to allow Robocar to scan the track and account for objects that could be different from the day before.
Chong stated that Roborace is not really looking to set any records in the Goodwood Festival of Speed this year. Instead, the team would be happy if Robocar can simply finish all three days of the event without any issues. Nevertheless, the deputy CEO noted that ultimately, they would like Robocar to have a good run with a good level of speed.
“We want to run to a good level of speed—it’ll be visually exciting, believe me,” he said.
The founder of the Goodwood Festival of Speed, Charles Gordon-Lennox, the Duke of Richmond, however, is quite excited about the prospect of Robocar driving itself through his estate’s race track in high speeds.
“I can’t think of a more exciting way to celebrate our Silver Jubilee than to have Roborace attempt the first autonomous race car run up the hill. Roborace plays an important role in the future of mobility, challenging public perceptions and providing a platform to advance new technologies. This makes them the perfect partner to undertake this significant feat,” he said.
Here’s a brief video on the tech inside Robocar.
Elon Musk
Elon Musk reveals SpaceX’s target for Starship’s 10th launch
Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.
Musk says SpaceX is aiming for a timeline of roughly three weeks from now, which would come about ten weeks after the previous launch.
Coincidentally, it would bring the two launches 69 days apart, and if you know anything about Elon Musk, that would be an ideal timeline between two launches.
🚨 Just wanted you to know, Starship 10’s projected test flight date, according to Grok, is August 4.
Starship’s ninth test flight took place on May 27.
August 4 is 69 days after May 27.
Do with that what you will. 🚀 https://t.co/IISpT08rIy
— TESLARATI (@Teslarati) July 16, 2025
SpaceX is coming off a test flight in which it lost both the Super Heavy Booster and the Upper Stage in the previous launch. The Super Heavy Booster was lost six minutes and sixteen seconds into the flight, while SpaceX lost communication with the Ship at 46 minutes and 48 seconds.
Musk is aiming for the tenth test flight to take place in early August, he revealed on X:
Launching again in ~3 weeks
— Elon Musk (@elonmusk) July 14, 2025
This will be SpaceX’s fourth test flight of the Starship program in 2025, with each of the previous three flights bringing varying results.
IFT-7 in January brought SpaceX its second successful catch of the Super Heavy Booster in the chopstick arms of the launch tower. The ship was lost after exploding during its ascent over the Turks and Caicos Islands.
IFT-8 was on March 6, and SpaceX caught the booster once again, but the Upper Stage was once again lost.
The most recent flight, IFT-9, took place on May 27 and featured the first reused Super Heavy Booster. However, both the Booster and Upper Stage were lost.
The Federal Aviation Administration (FAA) hit SpaceX with a mishap investigation for Flight 9 on May 30.
Elon Musk
Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok
Tesla is already making in-car Grok more robust with a simple but effective feature that CEO Elon Musk says is “coming.”

Tesla CEO Elon Musk has confirmed that the company will roll out a new feature for in-car Grok as it is rolling out to vehicles for the first time.
Grok was just recently added as a feature to Tesla vehicles within the past week, but owners are already requesting some small changes to make it more convenient to use.
Tesla debuts hands-free Grok AI with update 2025.26: What you need to know
The first is already on the way, Musk confirmed, as WholeMarsBlog requested a simple, but useful feature for Grok as it is used within Tesla vehicles.
Whole Mars requested that “Hey Grok” be used as a wake word, automatically activating the AI assistant without having to touch any buttons. Musk confirmed it is already in development and on the way to vehicles:
Coming
— Elon Musk (@elonmusk) July 16, 2025
This feature is incredibly similar to that of “Hey Siri” with iPhones and other iOS devices. The phone will recognize your voice and hear that prompt, automatically activating Siri. Apple’s assistant will then perform whatever task it is asked to perform. It’s a simple but effective performance feature.
Grok is already getting its first reviews from owners as it rolls out to owners for the first time. It is a long time coming, too. Tesla has been hinting that Grok would be enabled in the vehicles for a while now, and it just started its initial rollout last week.
After using @grok in my Tesla tonight, I’m insanely impressed.
I honestly went into it a bit skeptical on how useful it would actually be, but I asked it some real genuine questions and it nailed it every time.
Asked it if I take my Tesla to San Francisco next week, where… pic.twitter.com/R0QrK347vi
— Zack (@BLKMDL3) July 16, 2025
Hey @Tesla_Optimus … @grok wants to know if you’re free tonight pic.twitter.com/xXfSkg8M22
— Tesla (@Tesla) July 12, 2025
Grok is available in vehicles with the AMD chip and requires Premium Connectivity or a WiFi connection to use.
Elon Musk
Tesla reveals key detail of Supercharger Diner, but it’s bigger than you think
Tesla has finally released one key detail about the Supercharger Diner, and it is bigger than what it appears at face-value.

Tesla has revealed a key detail of its Supercharger Diner as its launch date appears to be nearing, based on what we are seeing at the site currently.
The Supercharger Diner is located on Santa Monica Boulevard in Los Angeles and was first proposed as an idea by CEO Elon Musk back in 2018. Musk envisioned a drive-in movie-style 1950s-inspired diner that would feature elements such as servers on roller skates, large movie screens, and a menu inspired by classic treats from several decades ago.
A project that first broke ground in 2023, the Supercharger Diner has been in development for over two years, as Tesla performed demolition work at the site back in February of that year.
It has slowly moved forward, and drone footage shot this week seems to show things are nearly up and running. Musk even mentioned that he had eaten at the Diner Supercharger this week.
There are still details that Tesla has yet to announce and confirm. The most important thing is regarding the menu that will be served at the diner.
Tesla has not hinted at what it will be making for patrons at the restaurant, but Musk commended the food and said the diner would be one of the coolest spots in LA.
🚨 Tesla has involved “almost every team at the company…in some form” in the development of the Supercharger Diner in Los Angeles https://t.co/wLC6t79vgu pic.twitter.com/o52SWWbYPd
— TESLARATI (@Teslarati) July 16, 2025
However, we now have details on another important thing about the restaurant: the hours.
Images taken by Aaron Cash of ABetterTheater.com show the diner will be open 24/7, as it appears on the front doors of the diner:
🚨 Tesla Diner in Los Angeles will be open 24/7 https://t.co/SlccUUlLIb pic.twitter.com/9I78ZGBdnz
— TESLARATI (@Teslarati) July 15, 2025
At first thought, it seems this will operate like any other diner, as many are open for 24 hours a day. Diners typically serve large menus with numerous options, catering to the tastes and moods of anyone who walks in.
People of all walks of life eat at diners, as the food is typically affordable, tasty, and available at any hour to serve those who are night owls or those who work non-typical schedules.
However, Tesla is a bit different, and it seems that this new venture into food service could eventually transition from human servers and cooks to robots, most notably the company’s in-house project of Optimus.
It is something straight out of a Star Wars movie. I can think of Obi-Wan Kenobi visiting Dex in his diner in Attack of the Clones to figure out where a poison dart was sourced from:
Eventually, Optimus will likely be working as an employee in the Tesla Diner, and 24/7 operation will be performed by the humanoid robot that aims to eliminate trivial tasks from humans.
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