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Tesla seems to be preparing the Model 3 for a 6,000/week production push

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As Tesla heads towards its Q2 2018 financial results and earnings call, the electric car maker seems to be showing signs that it is gearing up for yet another significant Model 3 production push.

In an interview with Bloomberg Businessweek earlier this month, Elon Musk described the Model 3 ramp as a “bet-the-company” situation — a scenario in which the vehicle’s failure would equate to Tesla’s likely collapse. It was a risky gamble, and it gave Musk what he called “permanent mental scar tissue,” but with the company’s milestone at the end of Q2 2018, when it managed to produce 5,000 Model 3 per week, the end of Tesla’s manufacturing hell appears to be within reach.

To fully get out of production hell, Tesla would need to manufacture the Model 3 at scale and at a sustainable rate — a feat that has proven incredibly challenging for the electric car maker. Over the first half of July, signs were abounding that Tesla was once more defying the odds and maintaining its optimum manufacturing rate for the electric car, with mass sightings of Model 3 being transported, test drives for the vehicle being offered, and mass VIN registrations numbering more than 19,000 being filed in a two-week period. If Bloomberg‘s ever-evolving Model 3 tracker is any indication, however, Tesla’s production rate for the electric car appears to have tapered down recently.

Bloomberg’s Tesla Model 3 production tracker as of 7/25/18. [Credit: Bloomberg]

While the recent production drop suggested in Bloomberg‘s tracker might appear negative, the publication’s model also forecasts an upcoming spike in Model 3 production. As of writing, a projection for the next few weeks points to Tesla manufacturing 6,000 Model 3 per week. Over the past few months, these instances of slowdowns followed by sudden bursts that reach record production levels have happened several times. In Q2, shutdowns of the Model 3 line corresponded to the installation of upgrades that gave Tesla the capacity to produce more vehicles than before.

Back in April, Tesla shut down the production of the Model 3 to roll out improvements that enabled the company to hit a manufacturing rate of 3,000-4,000 vehicles per week. In May, another set of upgrades were installed that allowed Tesla to get closer to its then-elusive target of producing 5,000 Model 3 per week. Based on the rationale behind Tesla’s previous production shutdowns, it appears that the electric car maker could be in the process of improving the capacity of its Model 3 line once more.

In a way, the slowdown in production reflected in Bloomberg‘s tracker was teased in Tesla Senior Director of Investor Relations Aaron Chew’s meeting with investors and analysts earlier this month. During the meeting, Chew reportedly noted that Tesla is aiming to hit a sustainable production rate of 5,000-6,000 Model 3 for the rest of the third quarter. After this point, Tesla’s ramp for the vehicle would be less radical, with the company reportedly targeting a pace of 7,000 cars per week for Q4 2018, and 10,000 Model 3 per week by mid-2019. Chew also reportedly noted that Tesla’s GA3 assembly line was only running at ~4,000 vehicles per week at the end of Q2 2018, and that the company was only able to hit its 5,000 Model 3 per week target because of an extra ~1,000 vehicles that were manufactured from GA4. Thus, Tesla’s recent slowdown in Model 3 production could correspond to the installation of upgrades for GA3 that would allow it to produce a steady rate of 5,000, or even 6,000 vehicles per week on its own. If these assumptions prove correct, Bloomberg‘s forecast pointing to a 6,000 Model 3 production week definitely becomes plausible.  

Tesla is currently attempting to hit profitability this third quarter. To accomplish this goal, the Model 3’s production has to be optimized. Teardowns of the vehicle, both from Germany and in the United States have been unanimous in the conclusion that the Model 3 is profitable. Detroit’s Sandy Munro even noted that the Long Range RWD version of the vehicle could give Tesla as much as 36% worth of profits. At this point, the only thing standing between Tesla and profitability is its capability to scale and sustain the Model 3’s production. If the company achieves this, it would likely prove to be a hard-fought victory for Elon Musk and the Tesla team.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

SpaceX to report first-ever earnings today: here’s what to expect

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Credit: SpaceX

Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.

SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.

However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:

Wall Street Expectations

Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.

Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.

EBITDA is expected to come in between $2 billion and $2.1 billion.

What Investors Want to Know

Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.

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However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.

Here are the top five:

  • Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
  • Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
  • SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
  • When can we expect to see more footage of the Human Landing System?
  • Will Asteroid (your mascot) go to Mars?

SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.

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Elon Musk

SpaceX’s biggest test yet arrives this week and it’s not a rocket launch

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SpaceX will report second quarter results after the market closes on Tuesday, August 4, marking the first time the company has opened its books to the public since its record IPO in June. Management will host a live audio only webcast at 4:30 p.m. ET, streamed on X, with no dial in option.

The debut carries more weight than a typical first quarter as a public company. Two trading days after the release, on August 6, the first tranche of SpaceX’s lockup expires, freeing roughly 911.5 million insider and employee shares, worth well over $100 billion at current prices and the largest such release in Wall Street history. A second, larger tranche tied to the stock trading 30 percent above its $135 IPO price never triggered, since shares have spent most of July trading below that price.

Wall Street’s models point to revenue near $6.9 billion for the quarter, up sharply from the $4.69 billion SpaceX reported in the first quarter, with a narrower per share loss than the $1.27 posted three months earlier, according to estimates compiled by Motley Fool. Those numbers will be the first look at how SpaceX’s three segments, Starlink, launch and AI, are performing independently.

SpaceX scores another massive Pentagon deal to support military satellites

Investors heading into the call have a specific list of questions. How many net new Starlink subscribers did SpaceX add after ending March with 10.3 million, and is average revenue per user holding up as the service expands into lower income markets. How much of the AI segment’s revenue reflects contract signings with Anthropic, Google and Reflection AI this year, deals that combined could annualize to nearly $28 billion if fully ramped. Whether capital expenditures, which nearly doubled in the AI segment alone between 2024 and 2025, are still accelerating or starting to plateau. And whether management offers any forward guidance at all, something SpaceX has never done publicly.

The report will also land days after Elon Musk publicly denied a Wall Street Journal report describing internal planning to separate Tesla’s China business ahead of a potential Tesla-SpaceX merger. Whether Musk or SpaceX executives address that speculation on the call, even indirectly, maybe something investors will be listening for on Tuesday.

As Teslarati reported after Musk’s own warning to short sellers last week, the CEO has made clear he expects skeptics to be proven wrong over time. Tuesday will be the first chance for the numbers themselves to make that case.

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Tesla AI boss reveals how big Optimus is going to get

Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”

The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.

The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.

Tesla Optimus project fires up as Musk sees production line progress

Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.

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Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.

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