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Inside Tesla’s Marina Del Rey facility where Model 3 deliveries are taking place

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As Tesla continues to ramp up its Model 3 production, the carmaker recently opened the doors of its latest customer delivery center in the town of Marina Del Rey in Los Angeles, CA. Not long after, the facility’s parking lot was spotted with Model S, Model 3 and Model X vehicle inventory, suggesting that customer deliveries were about to take place. Now, a Tesla owner who goes by the Twitter handle @TeslaMS60 has provided a rare look inside the carmaker’s MDR delivery center, revealing some of the most interesting parts of the company’s latest facility.

Teslarati obtained the following images of the delivery area inside the MDR facility, taken on December 22, 2017. Other pictures, particularly those of the quality control (QC) area and the back holding lot, were taken a few days after the facility officially opened for business.

As stated by @TeslaMS60, the interior of the carmaker’s new Marina Del Rey center is similar to other Tesla Service Centers and delivery locations across the country, with a dedicated children’s play area, sofas for waiting customers and a coffee machine that’s made available for customers.

According to TeslaMS60, a QC area occupies roughly half of the ground floor where customer deliveries are also taking place. A series of lightboxes are used to inspect the paint and finish of each car that makes its way to the facility from the company’s Fremont, California factory.

The dedicated quality control area is likely in direct response to complaints made earlier this year by some Tesla owners who expressed their disappointment over the substandard finish of some Model S and Model X units they received, some of which were painted and detailed haphazardly.

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While the lightboxes in the QC area were not accessible to customers, @TeslaMS60 did notice that it was adjacent to the loading docks where the Model S, Model X and Model 3 units are unloaded from transport trailers. After rolling through a quality check, the vehicles are moved to the front of the building where they meet their respective owners.

As it appears now, the interior space of the Marina Del Rey facility could accommodate about 100 simultaneous deliveries. The space outside the building seems to be designed to hold around 200-300 cars as well.

From what could be determined in the pictures provided by @TeslaMS60, it seems like Tesla’s new MDR center is specifically designed for quick and efficient deliveries. If any, its dedicated QC area also confirms that Tesla is attempting to avoid future service visits due to quality issues on its vehicles as much as possible.

Tesla Model 3 inventory at the Fremont factory spotted by drone

With the Model 3 ramp-up seemingly underway, keeping the production line and the delivery facilities moving without a hitch is incredibly pertinent. In this respect, Tesla’s latest Los Angeles delivery center seems to be ready to take on the job.

Tesla is currently focusing on the ramp-up of the Model 3, its first mass-market compact sedan. Despite facing battery production challenges in the early manufacturing process, Tesla is expecting to hit a production rate of 5,000 Model 3 units per week by the end of Q1 2018.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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