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Tesla Model 3 Embraced by German Market, 66% Polled Would Buy
Daimler shareholders gave management a hard time at the annual meeting in Berlin on Wednesday. A recent poll shows 2/3 of Germans would consider buying a Tesla Model 3.
The recent unveiling of the Tesla Model 3 has gotten Daimler shareholders feeling defensive. At the company’s annual meeting in Berlin on Wednesday, several had pointed questions for management. Ingo Speich, portfolio manager for Union Investment, said the capital markets are concerned the “fat years” for premium German car makers are over. The automobile industry is looking at “a radical upheaval, driven by attacks from Silicon Valley,” he said via the Financial Times.
Several shareholders wanted to know what Daimler is doing to counter the pressure to build electric cars spearheaded by Tesla. “We don’t really have a product for this competition from Tesla. In the long term we have some great vehicles . . . but they are virtual at this point,” one shareholder pointed out. Another worried that the company had no answer to the Model 3. “What is the reason for that?” he asked.
Mercedes Vision concept car. Photo credit: Mercedes Benz
Dieter Zetsche, Daimler’s CEO, assured the crowd that his company is responding. It will have 10 plug-in hybrid vehicles in its product lineup in 2017 and plans an all electric car with at least 300 miles of range by the end of he decade. He also reassured investors that Daimler is in the forefront of new technologies, including autonomous driving systems. There are reports that Uber has placed an order for 100,000 self-driving Mercedes S Class sedans, although details about the deal are sketchy.
So far this year, Daimler’s share price has fallen 20%. BMW shares are off 25%. Clearly, investors are nervous about the future of luxury car sales. Zetsche reassured the audience that Mercedes sales were up 13% in the first quarter compared to the same period in 2014.
What really had shareholders worried was a recent poll by German automotive publication Autobild showing 66% of Germans who responded said they would consider purchasing a Tesla Model 3. The closest vehicle Mercedes currently has in its model lineup is the B Class Electric, a car that Elon Musk would hardly characterize as “compelling.”
Manfred Bischoff, chairman of Daimler’s board of directors, admitted that the company needs to be bolder and more daring. He called it “a balancing act” for Daimler to innovate in technologies including self-driving cars, while also maintaining its strength as a leader in traditional, premium cars. The company’s latest autonomous concept car is called the Mercedes Vision, which was featured at the Tokyo auto show earlier this year.
The auto industry is facing a conundrum. No manufacturer can afford to turn its back on the cars that generate the most sales and the most profits. Tesla has no such concerns, since in doesn’t build any conventional cars at all. The tug of war between the traditional car companies and the future of transportation that Tesla represents will be fascinating to watch.
Elon Musk
SpaceX secures FAA approval for 44 annual Starship launches in Florida
The FAA’s environmental review covers up to 44 launches annually, along with 44 Super Heavy booster landings and 44 upper-stage landings.
SpaceX has received environmental approval from the Federal Aviation Administration (FAA) to conduct up to 44 Starship-Super Heavy launches per year from Kennedy Space Center Launch Complex 39A in Florida.
The decision allows the company to proceed with plans tied to its next-generation launch system and future satellite deployments.
The FAA’s environmental review covers up to 44 launches annually, along with 44 Super Heavy booster landings and 44 upper-stage landings. The approval concludes the agency’s public comment period and outlines required mitigation measures related to noise, emissions, wildlife, and airspace management.
Construction of Starship infrastructure at Launch Complex 39A is nearing completion. The site, previously used for Apollo and space shuttle missions, is transitioning to support Starship operations, as noted in a Florida Today report.
If fully deployed across Kennedy Space Center and nearby Cape Canaveral Space Force Station, Starship activity on the Space Coast could exceed 120 launches annually, excluding tests. Separately, the U.S. Air Force has authorized repurposing Space Launch Complex 37 for potential additional Starship activity, pending further FAA airspace analysis.
The approval supports SpaceX’s long-term strategy, which includes deploying a large constellation of satellites intended to power space-based artificial intelligence data infrastructure. The company has previously indicated that expanded Starship capacity will be central to that effort.
The FAA review identified likely impacts from increased noise, nitrogen oxide emissions, and temporary airspace closures. Commercial flights may experience periodic delays during launch windows. The agency, however, determined these effects would be intermittent and manageable through scheduling, public notification, and worker safety protocols.
Wildlife protections are required under the approval, Florida Today noted. These include lighting controls to protect sea turtles, seasonal monitoring of scrub jays and beach mice, and restrictions on offshore landings to avoid coral reefs and right whale critical habitat. Recovery vessels must also carry trained observers to prevent collisions with protected marine species.
Elon Musk
Texas township wants The Boring Company to build it a Loop system
The township’s board unanimously approved an application to The Boring Company’s “Tunnel Vision Challenge.”
The Woodlands Township, Texas, has formally entered The Boring Company’s tunneling sweepstakes.
The township’s board unanimously approved an application to The Boring Company’s “Tunnel Vision Challenge,” which offers up to one mile of tunnel construction at no cost to a selected community.
The Woodlands’ proposal, dubbed “The Current,” features two parallel 12-foot-diameter tunnels beneath the Town Center corridor near The Waterway. Teslas would shuttle passengers between Waterway Square, Cynthia Woods Mitchell Pavilion, Town Green Park and nearby hotels during concerts and large-scale events, as noted in a Chron report.
Township officials framed the tunnel as a solution for the township’s traffic congestion issues. The Pavilion alone hosts more than 60 shows each year and can accommodate crowds of up to 16,500, often straining Lake Robbins Drive and surrounding intersections.
“We know we have traffic impacts and pedestrian movement challenges, especially in the Town Center area,” Chris Nunes, chief operating officer of The Woodlands Township, stated during the meeting.
“The Current” mirrors the Loop system operating beneath the Las Vegas Convention Center, where Tesla vehicles transport passengers through underground tunnels between venues and resorts.
The Boring Company issued its request for proposals (RFP) in mid-January, inviting cities and districts to pitch local uses for its tunneling technology. The Woodlands must submit its application by Feb. 23, though no timeline has been provided for when a winning community will be announced.
Nunes confirmed that the board has authorized a submission for “The Current’s” proposal, though he emphasized that the project is still in its preliminary stages.
“The Woodlands Township Board of Directors has authorized staff to submit an application to The Boring Company, which has issued an RFP for communities interested in leveraging their technology to address community challenges,” he said in a statement.
“The Board believes that an underground tunnel would provide a safe and efficient means to transport people to and from various high-use community amenities in our Town Center.”
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Tesla Model Y wins 2026 Drive Car of the Year award in Australia
The Model Y is already Australia’s best-selling EV in 2025 and the tenth best-selling vehicle overall.
The Tesla Model Y has been named 2026 Drive Car of the Year overall winner, taking the top honor after being judged as the vehicle that “moves the game forward the most for Australian new car buyers.”
The Model Y is already Australia’s best-selling EV in 2025 and the tenth best-selling vehicle overall, but the vehicle’s Juniper update strengthened its case with new ownership benefits and expanded software capability.
Drive’s overall award compares category winners and looks at which model most significantly advances the local new car market. In 2026, judges pointed to the Model Y’s five-year warranty and the availability of Full Self-Driving (Supervised) as a monthly subscription as key differentiators.
Priced from AU$58,900 before on-road costs, the all-electric crossover SUV offers a lot of value compared to similarly sized petrol and hybrid rivals. The ability to access Tesla’s Supercharger network across Australia also reduces friction for buyers moving to EV ownership.
Owners can add FSD (Supervised) for AU$149 per month. While it still requires driver oversight, the system expands the vehicle’s advanced driver-assistance capabilities and reflects Tesla’s software-first approach.
“The default choice for a reason. The Tesla Model Y makes the transition to electric both effortless and rewarding,” Drive wrote.
The 2025 Model Y facelift also sharpened the vehicle’s exterior, highlighted by a distinctive rear light bar that gives the crossover SUV a more modern road presence.
Drive described the Model Y as a benchmark for combining practicality, efficiency and technology at an accessible price point. With eligibility for federal Fringe Benefit Tax exemptions through novated leasing, its value proposition has improved for numerous buyers.
For 2026, the Model Y’s combination of range efficiency, charging access and software capability proved decisive. Ultimately, the award all but cements the Model Y’s position as one of the most influential vehicles in Australia’s evolving new-car market today.