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Tesla Model 3 Embraced by German Market, 66% Polled Would Buy

Daimler shareholders gave management a hard time at the annual meeting in Berlin on Wednesday. A recent poll shows 2/3 of Germans would consider buying a Tesla Model 3.

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The recent unveiling of the Tesla Model 3 has gotten Daimler shareholders feeling defensive. At the company’s annual meeting in Berlin on Wednesday, several had pointed questions for management. Ingo Speich, portfolio manager for Union Investment, said the capital markets are concerned the “fat years” for premium German car makers are over. The automobile industry is looking at “a radical upheaval, driven by attacks from Silicon Valley,” he said via the Financial Times.

Several shareholders wanted to know what Daimler is doing to counter the pressure to build electric cars spearheaded by Tesla. “We don’t really have a product for this competition from Tesla. In the long term we have some great vehicles . . . but they are virtual at this point,” one shareholder pointed out. Another worried that the company had no answer to the Model 3. “What is the reason for that?” he asked.

Mercedes Vision concept carMercedes Vision concept car. Photo credit: Mercedes Benz

Dieter Zetsche, Daimler’s CEO, assured the crowd that his company is responding. It will have 10 plug-in hybrid vehicles in its product lineup in 2017 and plans an all electric car with at least 300 miles of range by the end of he decade. He also reassured investors that Daimler is in the forefront of new technologies, including autonomous driving systems. There are reports that Uber has placed an order for 100,000 self-driving Mercedes S Class sedans, although details about the deal are sketchy.

So far this year, Daimler’s share price has fallen 20%. BMW shares are off 25%. Clearly, investors are nervous about the future of luxury car sales.  Zetsche reassured the audience that Mercedes sales were up 13% in the first quarter compared to the same period in 2014.

What really had shareholders worried was a recent poll by German automotive publication Autobild showing 66% of Germans who responded said they would consider purchasing a Tesla Model 3. The closest vehicle Mercedes currently has in its model lineup is the B Class Electric, a car that Elon Musk would hardly characterize as “compelling.”

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Manfred Bischoff, chairman of Daimler’s board of directors, admitted that the company needs to be bolder and more daring. He called it “a balancing act” for Daimler to innovate in technologies including self-driving cars, while also maintaining its strength as a leader in traditional, premium cars. The company’s latest autonomous concept car is called the Mercedes Vision, which was featured at the Tokyo auto show earlier this year.

The auto industry is facing a conundrum. No manufacturer can afford to turn its back on the cars that generate the most sales and the most profits. Tesla has no such concerns, since in doesn’t build any conventional cars at all. The tug of war between the traditional car companies and the future of transportation that Tesla represents will be fascinating to watch.

"I write about technology and the coming zero emissions revolution."

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Tesla adds 15th automaker to Supercharger access in 2025

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tesla supercharger
Credit: Tesla

Tesla has added the 15th automaker to the growing list of companies whose EVs can utilize the Supercharger Network this year, as BMW is the latest company to gain access to the largest charging infrastructure in the world.

BMW became the 15th company in 2025 to gain Tesla Supercharger access, after the company confirmed to its EV owners that they could use any of the more than 25,000 Supercharging stalls in North America.

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Newer BMW all-electric cars, like the i4, i5, i7, and iX, are able to utilize Tesla’s V3 and V4 Superchargers. These are the exact model years, via the BMW Blog:

  • i4: 2022-2026 model years
  • i5: 2024-2025 model years
    • 2026 i5 (eDrive40 and xDrive40) after software update in Spring 2026
  • i7: 2023-2026 model years
  • iX: 2022-2025 model years
    • 2026 iX (all versions) after software update in Spring 2026

With the expansion of the companies that gained access in 2025 to the Tesla Supercharger Network, a vast majority of non-Tesla EVs are able to use the charging stalls to gain range in their cars.

So far in 2025, Tesla has enabled Supercharger access to:

  • Audi
  • BMW
  • Genesis
  • Honda
  • Hyundai
  • Jaguar Land Rover
  • Kia
  • Lucid
  • Mercedes-Benz
  • Nissan
  • Polestar
  • Subaru
  • Toyota
  • Volkswagen
  • Volvo

Drivers with BMW EVs who wish to charge at Tesla Superchargers must use an NACS-to-CCS1 adapter. In Q2 2026, BMW plans to release its official adapter, but there are third-party options available in the meantime.

They will also have to use the Tesla App to enable Supercharging access to determine rates and availability. It is a relatively seamless process.

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Tesla adds new feature that will be great for crowded parking situations

This is the most recent iteration of the app and was priming owners for the slowly-released Holiday Update.

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Credit: Grok

Tesla has added a new feature that will be great for crowded parking lots, congested parking garages, or other confusing times when you cannot seem to pinpoint where your car went.

Tesla has added a new Vehicle Locator feature to the Tesla App with App Update v4.51.5.

This is the most recent iteration of the app and was priming owners for the slowly-released Holiday Update.

While there are several new features, which we will reveal later in this article, perhaps one of the coolest is that of the Vehicle Locator, which will now point you in the direction of your car using a directional arrow on the home screen. This is similar to what Apple uses to find devices:

In real time, the arrow gives an accurate depiction of which direction you should walk in to find your car. This seems extremely helpful in large parking lots or unfamiliar shopping centers.

Getting to your car after a sporting event is an event all in itself; this feature will undoubtedly help with it:

Tesla’s previous app versions revealed the address at which you could locate your car, which was great if you parked on the street in a city setting. It was also possible to use the map within the app to locate your car.

However, this new feature gives a more definitive location for your car and helps with the navigation to it, instead of potentially walking randomly.

It also reveals the distance you are from your car, which is a big plus.

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Along with this new addition, Tesla added Photobooth features, Dog Mode Live Activity, Custom Wraps and Tints for Colorizer, and Dashcam Clip details.

All in all, this App update was pretty robust.

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Tesla CEO Elon Musk shades Waymo: ‘Never really had a chance’

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Credit: Tesla

Tesla CEO Elon Musk shaded Waymo in a post on X on Wednesday, stating the company “never really had a chance” and that it “will be obvious in hindsight.”

Tesla and Waymo are the two primary contributors to the self-driving efforts in the United States, with both operating driverless ride-hailing services in the country. Tesla does have a Safety Monitor present in its vehicles in Austin, Texas, and someone in the driver’s seat in its Bay Area operation.

Musk says the Austin operation will be completely void of any Safety Monitors by the end of the year.

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With the two companies being the main members of the driverless movement in the U.S., there is certainly a rivalry. The two have sparred back and forth with their geofences, or service areas, in both Austin and the Bay Area.

While that is a metric for comparison now, ultimately, it will not matter in the coming years, as the two companies will likely operate in a similar fashion.

Waymo has geared its business toward larger cities, and Tesla has said that its self-driving efforts will expand to every single one of its vehicles in any location globally. This is where the true difference between the two lies, along with the fact that Tesla uses its own vehicles, while Waymo has several models in its lineup from different manufacturers.

The two also have different ideas on how to solve self-driving, as Tesla uses a vision-only approach. Waymo relies on several things, including LiDAR, which Musk once called “a fool’s errand.”

This is where Tesla sets itself apart from the competition, and Musk highlighted the company’s position against Waymo.

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Jeff Dean, the Chief Scientist for Google DeepMind, said on X:

“I don’t think Tesla has anywhere near the volume of rider-only autonomous miles that Waymo has (96M for Waymo, as of today). The safety data is quite compelling for Waymo, as well.”

Musk replied:

“Waymo never really had a chance against Tesla. This will be obvious in hindsight.”

Tesla stands to have a much larger fleet of vehicles in the coming years if it chooses to activate Robotaxi services with all passenger vehicles. A simple Over-the-Air update will activate this capability, while Waymo would likely be confined to the vehicles it commissions as Robotaxis.

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