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Tesla reduces European Model 3 pricing in several markets

(Photo: Andres GE)

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Tesla has reduced the price of the Model 3 in several European markets. The changes occurred on Wednesday and were applied to several variants of the all-electric sedan.

The Model 3 is Tesla’s most affordable vehicle and is the company’s most popular car in Europe. After leading several European markets in terms of EV sales, Tesla is making several changes to the pricing options of the Model 3 to increase affordability while combating increasingly tough competition in some of the markets.

Some of the reductions in cost were more sizeable than in others. The largest price cut occurred in France, where the Standard Range+ variant dropped by €6,190, from €49,990 to €43,800. The new price qualifies the vehicle for the more hefty €7,000 incentive package. It previously qualified for a €3,000 incentive in France, DriveTeslaCa reported. The Long Range and Performance variants of the Model 3 also dropped in price in France: the LR from €57,800 to €51,990 and the Performance from €65,990 to €59,990.

Germany also saw sizeable decreases in Model 3 price. The SR+ dropped from €42,990 to €39,990, down €3,000. The Long Range configuration reduced in price equally, from €52,490 to €49,990. The Performance variant is now €4,000 cheaper, moving from €58,990 to €54,990.

Tesla has been relatively successful in Europe with its vehicles. Demand has increased over the past few years, especially with the Model 3 introduction in 2017. However, Europe, a hot spot for electric vehicles, is not a region where Tesla manufactures its vehicles yet. With the Giga Berlin production facility in Germany expected to begin operation later this year, Tesla will be even more competitive in the European market in the coming years.

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Most of Tesla’s success has come from Germany, the UK, France, and Switzerland. Other markets, like Norway, have also contributed to Tesla’s growth in Europe. The Model 3 was the most popular EV in December in Norway, selling 4,232 units, 1,900 units more than the second-place Volkswagen ID.3. However, there are plenty of worthy competitors, like the Renault Zoe, Hyundai Kona EV, and the Audi e-Tron. Each of these vehicles has also tasted a bit of success in the European market, something that Tesla is attempting to take away moving forward.

Tesla Model 3 dominates December in Norway, halts VW ID.3 winning streak

Tesla will attempt to combat its competition with the introduction of the Made-in-Germany Model 3 and Model Y. Both will be built locally in Germany at the new Giga Berlin facility later this year. However, other automakers are making significant strides toward developing successful electric vehicles, but it is undoubtedly Tesla that still dominates that sector as a whole.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX reaches incredible milestone with Starlink program

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Credit: SpaceX

SpaceX reached an incredible milestone with its Starlink program with a launch last night, as the 3,000th satellite of the year was launched into low Earth orbit.

On Monday, SpaceX also achieved its 32nd flight with a single Falcon 9 rocket from NASA’s Kennedy Space Center.

The mission was Starlink 6-92, and it utilized the Falcon 9 B1067 for the 32nd time this year, the most-used Falcon booster. The flight delivered SpaceX’s 3000th Starlink satellite of the year, a massive achievement.

There were 29 Starlink satellites launched and deployed into LEO during this particular mission:

SpaceX has a current goal of certifying its Falcon boosters for 40 missions apiece, according to Spaceflight Now.

The flight was the 350th orbital launch from the nearby SLC-40, and the 3,000 satellites that have been successfully launched this year continue to contribute to the company’s goal of having 12,000 satellites contributing to global internet coverage.

There are over five million users of Starlink, the latest data shows.

Following the launch and stage separation, the Falcon 9 booster completed its mission with a perfect landing on the ‘Just Read the Instructions’ droneship.

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The mission was the 575th overall Falcon 9 launch, highlighting SpaceX’s operational tempo, which continues to be accelerated. The company averages two missions per week, and underscores CEO Elon Musk’s vision of a multi-planetary future, where reliable connectivity is crucial for remote work, education, and emergency response.

As Starlink expands and works toward that elusive and crucial 12,000 satellite goal, missions like 6-92 pave the way for innovations in telecommunications and enable more internet access to people across the globe.

With regulatory approvals in over 100 countries and millions of current subscribers, SpaceX continues to democratize space, proving that reusability is not just feasible, but it’s also revolutionary.

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Tesla expands new Full Self-Driving program in Europe

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Credit: Tesla Europe & Middle East/X

Tesla expanded its new Full Self-Driving program, which gives people the opportunity to experience the company’s suite, in Europe.

Tesla recently launched an opportunity for Europeans to experience Full Self-Driving, not in their personal vehicles, but through a new ride-along program that initially launched in Italy, France, and Germany back in late November.

People could experience it by booking a reservation with a local Tesla showroom, but timeslots quickly filled up, making it difficult to keep up with demand. Tesla expanded the program and offered some additional times, but it also had its sights set on getting the program out to new markets.

It finally achieved that on December 9, as it launched rides in Denmark and Switzerland, adding the fourth and fifth countries to the program.

Tesla confirmed the arrival of the program to Denmark and Switzerland on X:

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The program, while a major contributor to Tesla’s butts in seats strategy, is truly another way for the company to leverage its fans in an effort to work through the regulatory hurdles it is facing in Europe.

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Tesla has faced significant red tape in the region, and although it has tested the FSD suite and been able to launch this ride-along program, it is still having some tremendous issues convincing regulatory agencies to allow it to give it to customers.

CEO Elon Musk has worked with regulators, but admitted the process has been “insanely painful.”

The most recent development with FSD and its potential use in Europe dealt with the Dutch approval authority, known as the RDW.

Tesla says Europe could finally get FSD in 2026, and Dutch regulator RDW is key

Tesla said it believes some regulations are “outdated and rules-based,” which makes the suite ineligible for use in the European jurisdiction.

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The RDW is working with Tesla to gain approval sometime early next year, but there are no guarantees. However, Tesla’s angle with the ride-along program seems to be that if it can push consumers to experience it and have a positive time, it should be easier for it to gain its footing across Europe with regulatory agencies.

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Tesla ramps hiring for Roadster as latest unveiling approaches

Tesla published three new positions for the Roadster this week, relating to Battery Manufacturing, General Manufacturing, and Vision Engineering.

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Tesla Roadster at Tesla Battery Day 2020 Credit: @BLKMDL3 | Twitter

Tesla is ramping up hiring for positions related to the Roadster program, the company’s ultra-fast supercar that has been teased to potentially hover by CEO Elon Musk.

The company seems to be crossing off its last handful of things before it plans to unveil the vehicle on April Fool’s Day, just about four months away.

Tesla published three new positions for the Roadster this week, relating to Battery Manufacturing, General Manufacturing, and Vision Engineering. All three are located in Northern California, with two being at the Fremont Factory and the other at the company’s Engineering HQ in Palo Alto.

Technical Program Manager, Battery Manufacturing

Located in Fremont, this role specifically caters to the design of the Roadster to factory operations. It appears this role will mostly have to do with developing and engineering the Roadster’s battery pack and establishing the production processes for it:

“You will foster collaboration across design engineering, manufacturing, quality, facilities, and production to align with company priorities. Additionally, you will understand project opportunities, challenges, and dependencies; translate scattered information into concise, complete messages; and communicate them to every team member. As the business process development lead, you will develop, maintain, and implement tools and processes to accelerate battery manufacturing execution, achieve cross-functional alignment, and deliver highly efficient systems.”

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Manufacturing Engineer, Roadster

Also located in Fremont, this role also has to deal with the concept development and launch of battery manufacturing equipment. Tesla says:

“In this role, you will take large-scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization, and handover to local operations teams.”

Manufacturing Vision Engineer, Battery Vision

This position is in Palo Alto at Tesla’s Engineering Headquarters, and requires the design and scale of advanced inspection and control systems to next-generation battery products:

“You’ll work on automation processes that directly improve battery performance, quality, and cost, collaborating with world-class engineers in a fast-paced, hands-on environment.”

Developing and deploying 2D and 3D vision and measurement systems from proof-of-concept to deployment on high-volume battery manufacturing lines is part of the job description.

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Roadster Unveiling

Tesla plans to unveil the Roadster on April 1, and although it was planned for late this year, it is nice to see the company put out a definitive date.

Musk said on the Joe Rogan Experience Podcast in late October:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever.”

Production should begin between 12 to 18 months after unveiling, so we could see it sometime in 2027.

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