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Tesla to sustain Model 3 “burst” production rate in July, suggests online tracker

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Tesla’s capability to sustain its rate of manufacturing 5,000 Model 3 per week this third quarter remains in question, but an online tracker by Bloomberg suggests that the Silicon Valley electric car maker is on pace to hit peak production levels in the next few weeks.

Tesla was finally able to manufacture 5,000 Model 3 per week during the final seven days of the second quarter, thanks to a blitz of activity in the Fremont factory. Tesla had to implement a number of unorthodox strategies to achieve the production milestone, including building an entirely new general assembly line inside a massive sprung structure at the grounds of the Fremont factory and air-freighting six airplanes’ worth of robots from Europe. These, together with Tesla’s “burst” build, were considered by critics to be unsustainable.

Doubts about Tesla’s capability to maintain its 5,000/week Model 3 production rate fueled the thesis of the company’s most vocal critics, such as JP Morgan analyst Ryan Brinkman, who wrote that Tesla’s burst production could not be repeated. CFRA Research analyst Efraim Levy also downgraded TSLA to a Sell, stating that the burst rate for Model 3 production is the not “operationally or financially sustainable.” These reservations affected Tesla’s stock (NASDAQ:TSLA), with the company ending the week at $308.88 per share, a significant drop from the near-record highs it achieved earlier in June.

Bloomberg’s Tesla Model 3 tracker as of 7/9/18. [Credit: Bloomberg]

If the current numbers reflected in Bloomberg‘s Model 3 online tracker are any indication, however, it appears that Tesla might just be on track to produce the Model 3 at a sustained rate of the 5,000 vehicles per week. As of this weekend, the online tracker, which was just 2% off its prediction for Tesla’s final Q2 numbers, shows a trend of more than 5,000 Model 3 per week over the next three weeks. Apart from this, production of the compact electric car is also listed at 5,187 Model 3 per week.

Bloomberg‘s Tesla Model 3 production tracker aggregates data from U.S. government resources, social media reports, as well as direct communication with Tesla owners. VINs that are listed in the tracker are either traced depending on Tesla’s own filings during batch registrations, or sightings of Model 3 in the wild. Vehicle Identification Numbers do not directly correspond to the number of Model 3 that Tesla is producing, but Elon Musk himself admitted in the Q1 2018 earnings call that “any  information that (Tesla) provide(s) would be one week or two in advance of what will become public knowledge just due to vehicle registrations and shipments that are tracked very carefully.”

Tesla is now attempting to hit sustained profitability for the first time in its history. During Q2 2018, Elon Musk boldly declared on Twitter that Tesla would start being profitable around Q3 or Q4 2018. During the first quarter earnings call, Musk reiterated this, stating that it was about time Tesla starts showing some earnings. In order to accomplish this goal, Tesla would have to ensure that the Model 3 gets built and delivered at a pace that is sustainable.

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Considering the sales numbers of the Model 3, it appears that if Tesla can keep its production rate steady, it would only be a matter of time before the vehicle can help push the company towards profitability. In Tesla’s Q2 2018 Production and Delivery report, the company stated that it had delivered 18,440 Model 3 from April-June 2018. Tesla also had 11,166 Model 3 vehicles in transit to customers by the time the quarter ended, setting up the third quarter for record deliveries and sales. The Chevy Bolt EV, considered as the Model 3’s main rival, had sales of 3,483 vehicles during Q2 2018, 82% less than the Model 3.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award

The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

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Credit: xAI/X

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk. 

The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.

Concerns over Tesla’s 2025 CEO Interim Award

In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.

The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.

Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.

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SOC’s Tesla concerns beyond Elon Musk

SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board. 

SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.

Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.

The SOC’s letter can be viewed below.

Nasdaq+Letter Tsla Socig Final by Simon Alvarez

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Investor's Corner

Tesla investors may be in for a big surprise

All signs point toward a strong quarter for Tesla in terms of deliveries. Investors could be in for a surprise.

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(Credit: Tesla)

Tesla investors have plenty of things to be ecstatic about, considering the company’s confidence in autonomy, AI, robotics, cars, and energy. However, many of them may be in for a big surprise as the end of the $7,500 EV tax credit nears. On September 30, it will be gone for good.

This has put some skepticism in the minds of some investors: the lack of a $7,500 discount for buying a clean energy vehicle may deter many people from affording Tesla’s industry-leading EVs.

Tesla warns consumers of huge, time-sensitive change coming soon

The focus on quarterly deliveries, while potentially waning in terms of importance to the future, is still a big indicator of demand, at least as of now. Of course, there are other factors, most of them economic.

The big push to make the most of the final quarter of the EV tax credit is evident, as Tesla is reminding consumers on social media platforms and through email communications that the $7,500 discount will not be here forever. It will be gone sooner rather than later.

It appears the push to maximize sales this quarter before having to assess how much they will be impacted by the tax credit’s removal is working.

Delivery Wait Time Increases

Wait times for Tesla vehicles are increasing due to what appears to be increased demand for the company’s vehicles. Recently, Model Y delivery wait times were increased from 1-3 weeks to 4-6 weeks.

This puts extra pressure on consumers to pull the trigger on an order, as delivery must be completed by the cutoff date of September 30.

Delivery wait times may have gone up due to an increase in demand as consumers push to make a purchase before losing that $7,500 discount.

More People are Ordering

A post on X by notable Tesla influencer Sawyer Merritt anecdotally shows he has been receiving more DMs than normal from people stating that they’re ordering vehicles before the end of the tax credit:

It’s not necessarily a confirmation of more orders, but it could be an indication that things are certainly looking that way.

Why Investors Could Be Surprised

Tesla investors could see some positive movement in stock price following the release of the Q3 delivery report, especially if all signs point to increased demand this quarter.

We reported previously that this could end up being a very strong rebounding quarter for Tesla, with so many people taking advantage of the tax credit.

Whether the delivery figures will be higher than normal remains to be seen. But all indications seem to point to Q3 being a very strong quarter for Tesla.

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Tesla bear Guggenheim sees nearly 50% drop off in stock price in new note

Tesla bear Guggenheim does not see any upside in Robotaxi.

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tesla showroom
Credit: Tesla

Tesla bear Guggenheim is still among the biggest non-believers in the company’s overall mission and its devotion to solving self-driving.

In a new note to investors on Thursday, analyst Ronald Jewsikow reiterated his price target of $175, a nearly 50 percent drop off, with a ‘Sell’ rating, all based on skepticism regarding Tesla’s execution of the Robotaxi platform.

A few days ago, Tesla CEO Elon Musk said the company’s Robotaxi platform would open to the public in September, offering driverless rides to anyone in the Austin area within its geofence, which is roughly 90 square miles large.

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

However, Jewsikow’s skepticism regarding this timeline has to do with what’s going on inside of the vehicles. The analyst was willing to give props to Robotaxi, saying that Musk’s estimation of a September public launch would be a “key step” in offering the service to a broader population.

Where Jewsikow’s real issue lies is with Tesla’s lack of transparency on the Safety Monitors, and how bulls are willing to overlook their importance.

Much of this bullish mentality comes from the fact that the Monitors are not sitting in the driver’s seat, and they don’t have anything to do with the overall operation of the vehicle.

Musk also said last month that reducing Safety Monitors could come “in a month or two.”

Instead, they’re just there to make sure everything runs smoothly.

Jewsikow said:

“While safety drivers will remain, and no timeline has been provided for their removal, bulls have been willing to overlook the optics of safety drivers in TSLA vehicles, and we see no reason why that would change now.”

He also commented on Musk’s recent indication that Tesla was working on a 10x parameter count that could help make Full Self-Driving even more accurate. It could be one of the pieces to Tesla solving autonomy.

Jewsikow added:

“Perhaps most importantly for investors bullish on TSLA for the fleet of potential FSD-enabled vehicles today, the 10x higher parameter count will be able to run on the current generation of FSD hardware and inference compute.”

Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming

Tesla shares are down just about 2 percent today, trading at $332.47.

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