Investor's Corner
Tesla to sustain Model 3 “burst” production rate in July, suggests online tracker
Tesla’s capability to sustain its rate of manufacturing 5,000 Model 3 per week this third quarter remains in question, but an online tracker by Bloomberg suggests that the Silicon Valley electric car maker is on pace to hit peak production levels in the next few weeks.
Tesla was finally able to manufacture 5,000 Model 3 per week during the final seven days of the second quarter, thanks to a blitz of activity in the Fremont factory. Tesla had to implement a number of unorthodox strategies to achieve the production milestone, including building an entirely new general assembly line inside a massive sprung structure at the grounds of the Fremont factory and air-freighting six airplanes’ worth of robots from Europe. These, together with Tesla’s “burst” build, were considered by critics to be unsustainable.
Doubts about Tesla’s capability to maintain its 5,000/week Model 3 production rate fueled the thesis of the company’s most vocal critics, such as JP Morgan analyst Ryan Brinkman, who wrote that Tesla’s burst production could not be repeated. CFRA Research analyst Efraim Levy also downgraded TSLA to a Sell, stating that the burst rate for Model 3 production is the not “operationally or financially sustainable.” These reservations affected Tesla’s stock (NASDAQ:TSLA), with the company ending the week at $308.88 per share, a significant drop from the near-record highs it achieved earlier in June.
Bloomberg’s Tesla Model 3 tracker as of 7/9/18. [Credit: Bloomberg]
If the current numbers reflected in Bloomberg‘s Model 3 online tracker are any indication, however, it appears that Tesla might just be on track to produce the Model 3 at a sustained rate of the 5,000 vehicles per week. As of this weekend, the online tracker, which was just 2% off its prediction for Tesla’s final Q2 numbers, shows a trend of more than 5,000 Model 3 per week over the next three weeks. Apart from this, production of the compact electric car is also listed at 5,187 Model 3 per week.
Bloomberg‘s Tesla Model 3 production tracker aggregates data from U.S. government resources, social media reports, as well as direct communication with Tesla owners. VINs that are listed in the tracker are either traced depending on Tesla’s own filings during batch registrations, or sightings of Model 3 in the wild. Vehicle Identification Numbers do not directly correspond to the number of Model 3 that Tesla is producing, but Elon Musk himself admitted in the Q1 2018 earnings call that “any information that (Tesla) provide(s) would be one week or two in advance of what will become public knowledge just due to vehicle registrations and shipments that are tracked very carefully.”
Tesla is now attempting to hit sustained profitability for the first time in its history. During Q2 2018, Elon Musk boldly declared on Twitter that Tesla would start being profitable around Q3 or Q4 2018. During the first quarter earnings call, Musk reiterated this, stating that it was about time Tesla starts showing some earnings. In order to accomplish this goal, Tesla would have to ensure that the Model 3 gets built and delivered at a pace that is sustainable.
Considering the sales numbers of the Model 3, it appears that if Tesla can keep its production rate steady, it would only be a matter of time before the vehicle can help push the company towards profitability. In Tesla’s Q2 2018 Production and Delivery report, the company stated that it had delivered 18,440 Model 3 from April-June 2018. Tesla also had 11,166 Model 3 vehicles in transit to customers by the time the quarter ended, setting up the third quarter for record deliveries and sales. The Chevy Bolt EV, considered as the Model 3’s main rival, had sales of 3,483 vehicles during Q2 2018, 82% less than the Model 3.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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