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Tesla shares timelapse video of busy Fremont factory lot during Model 3’s final Q2 push

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Tesla shared a rare glimpse inside the Fremont factory’s outbound logistics lot during the final week of Q2 2018 — the week when the electric carmaker finally achieved its target of producing 5,000 Model 3 per week. As could be seen in the short timelapse video, Tesla worked around the clock to achieve its goal, with the outbound lot seeing a flurry of activity during the week of June 24.

Particularly notable in the short video was the quick turnover rate of the vehicles that were filling up the outbound logistics lot day in and day out. The timelapse also depicted the consistent stream of delivery trucks hauling vehicles away as soon as the vehicles were rolled out into the lot.

Tesla’s 5,000/week milestone for Model 3 production was teased Saturday night by some employees at the Fremont factory, and later confirmed by Elon Musk himself in a leaked email. According to Musk, Tesla was not only able to manufacture 5,000 Model 3 during the final week of June; it was also able to sustain the 2,000/week production rate for the Model S &X and produce a total of 7,000 vehicles in 7 days.

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The Model 3’s production milestone did not come easy for the electric car manufacturer, however. When Tesla started deliveries for the Model 3 last July, Musk estimated that the company would be able to attain a production rate of 5,000 vehicles per week by the end of December 2017. Due to several production bottlenecks, however, Tesla failed to achieve its goal. The company eventually moved the 5,000/week Model 3 production target to the end of Q2 2018, while placing a target of 2,500 vehicles per week for the end of Q1 2018.

Both Tesla and Musk himself had to dig deep in order to achieve its Q2 2018 production targets for the Model 3. During the quarter, Tesla enacted a 10-day production shutdown for the vehicle in order to make way for additional equipment to be installed on the Model 3 line. Back in May, Tesla also opted to air-freight six airplanes’ worth of robots and equipment from Europe to the United States. A company-wide restructuring was enacted as well, resulting in Telsa trimming off 9% of its workforce. Just like the Model X days, the serial tech entrepreneur and CEO began sleeping on the factory floor, in order to address any issues in the Model 3 line in real-time.  

Most importantly, however, Tesla also built the Model 3’s newest assembly line inside a sprung structure set up on the grounds of the Fremont factory. This additional line enabled Tesla to augment its manufacturing capabilities, with the company stating in its Q2 delivery and production that around 20% of Model 3 produced during the June 24 week were assembled inside GA4.  

Apart from achieving its self-imposed Model 3 targets, Tesla’s recent moves are also aimed at achieving profitability by Q3 or Q4 2018. According to Musk, it is high time for Tesla to become profitable, especially since most of the pieces are already in place for the company to successfully scale the production of the Model 3. With Tesla now targeting a pace equivalent to 6,000 Model 3 per week, the company is now edging closer to its goal of being profitable.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla expands its branded ‘For Business’ Superchargers

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Credit: Francis Energy

Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.

Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.

It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.

Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.

“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

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The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.

Tesla launches its new branded Supercharger for Business with first active station

The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.

Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.

Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.

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Tesla Cybercab ‘breakdown’ image likely is not what it seems

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Credit: TslaChan | X

Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.

Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.

The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.

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However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.

It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.

The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.

It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.

This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.

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Tesla reveals its first Semi customer after launch

The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.

Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.

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Investor's Corner

Tesla analyst teases self-driving dominance in new note: ‘It’s not even close’

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Credit: Tesla

Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”

Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.

His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’

Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.

He writes:

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“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”

Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.

This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.

One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.

Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.

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NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief

And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:

“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”

Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.

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