Investor's Corner
Tesla Model 3 recognized as the United States’ best-selling luxury car in 2018
The Tesla might still have a number of critics who question the vehicle’s demand, but the electric sedan has practically dominated in 2018 nonetheless. By selling a total of 145,846 units over the course of the past year, the Model 3 has established itself as the United States’ best-selling luxury vehicle, far outpacing its closest competitor.
After the Tesla Model 3, the second in the past year’s luxury vehicle rankings is the Lexus RX, which sold 111,641 units in 2018. Following the Toyota-made Lexus RX are more luxury SUVs from legacy carmakers from Germany, such as the Mercedes-Benz GLC, which sold 62,435 units, and the Audi Q5, which sold 61,835 over the year, as noted in a report from CNBC Make It.
The Model 3’s place at the top of the US’ luxury vehicles list is a notable feat for the electric sedan, especially considering Tesla’s challenges with the vehicle’s production ramp. In the first quarter of 2018, for example, Tesla was only able to produce 9,766 Model 3. During this time, Tesla was struggling to hit a milestone of producing 2,500 Model 3 per week.
After adopting unorthodox strategies such as the construction of another assembly line inside a massive sprung structure on the grounds of the Fremont factory, Tesla’s second quarter proved to be an improvement over Q1, with the company producing 28,578 Model 3 from April to June 2018. Q2 was also the first time production of the Model 3 exceeded the numbers of the Model S and X.
Tesla’s breakthrough with Model 3 production came in the third quarter when the company doubled its Q2 volume and produced 53,239 units of the vehicle. Despite what Elon Musk described as “delivery logistics hell,” Tesla was able to deliver a total of 55,840 Model 3 to customers before the quarter ended. These efforts ultimately allowed Tesla to surprise Wall Street and prove its naysayers wrong by posting $6.8 billion in revenue and beating earnings estimates with a GAAP profit of $312 million.
The Model 3 continued to be produced in mass quantities in the fourth quarter, with the company producing 61,394 Model 3. Deliveries for the vehicle also hit 63,150 in Q4, signifying a 13% growth over the vehicle’s already impressive figures in Q3 2018. Over the course of the year, Tesla ultimately delivered a total of 245,240 vehicles, 145,846 of them being the Model 3. That’s nearly as many cars the company sold in all previous years combined.
Inasmuch as the Model 3 is already being recognized as a success in the US luxury car market, the electric sedan is yet to start its push into international markets. So far, Tesla is already laying the foundations for the Model 3’s push in two large global markets — Europe and China. The company is reportedly looking to send 3,000 Model 3 per week to Europe by February. To prepare for the influx of Model 3, Tesla has begun rolling out Superchargers that are equipped with both a Type 2 and a CCS plug, which matches the port on Model 3 that are produced for the region.
Elon Musk has noted that deliveries of the Model 3 could begin as early as March in China. This, however, is but the tip of the iceberg for the company’s plans for the Model 3 in the country. Earlier this week, Elon Musk attended the groundbreaking event for Gigafactory 3, which will be tasked to produce affordable versions of the Model 3 and the Model Y for the Chinese market. In true Tesla fashion, the company has an aggressive timetable for the upcoming factory, with Musk stating that the first China-made Model 3 could roll out of Gigafactory 3 by the end of 2019.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Elon Musk
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.
Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.
Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”
The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.
Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.
Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking
The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.
Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.
Elon Musk
Tesla Cybercabs narrowly miss deadly Amazon cargo plane crash
An Amazon cargo plane crash near Miami’s airport stopped feet from dozens of Tesla Cybercabs.
An Amazon Prime Air Boeing 767 cargo jet overran the runway at Miami International Airport on Sunday afternoon, killing five people and injuring five more. The jet, operated by North Carolina based carrier 21 Air as Flight 7598, touched down around 2 p.m. after arriving from San Juan, Puerto Rico, then crossed the airport perimeter, plowed across NW 67th Avenue and struck multiple vehicles before catching fire, according to the Associated Press.
Photos and video from the scene show the aircraft’s nose stopped within meters of a fenced staging lot holding dozens of gold painted Tesla Cybercabs, the steering wheel free robotaxi Tesla began putting on public roads in Austin last week. Miami-Dade Fire Rescue has confirmed the plane struck “multiple vehicles” but has not said whether any Cybercabs were among them, and neither Tesla nor airport officials have addressed the fleet directly.
The Cybercabs had not yet entered commercial service in Miami. Tesla’s existing Robotaxi operation there runs on modified Model Y vehicles and has been unsupervised since Ashok Elluswamy confirmed the detail on X in July.
Footage of the plane crash from earlier today | #ONLYinDADE pic.twitter.com/iGoOtnd6cD
— ONLY in DADE (@ONLYinDADE) September 6, 2026
Elon Musk offered the briefest of reactions. Replying to a Zero Hedge post about the Cybercabs sitting so close to the wreckage, he wrote a single word: “Weird.” He has not commented further, and Tesla has not issued a statement.
The timing puts Tesla’s newest vehicle near an unrelated but highly visible tragedy just days after its Austin debut, a launch that had already drawn scrutiny from federal regulators. The National Highway Traffic Safety Administration opened an audit how Tesla certified the Cybercab as compliant with federal vehicle safety standards, a process Teslarati covered after the vehicle’s September 3 launch event. That inquiry concerns the car’s lack of a steering wheel and pedals, not the Miami crash.
Investigators from the FAA and NTSB are focused on the plane, not the parking lot beside it. Flight data reviewed by outlets including Simple Flying show the 767 touched down around 170 knots, well above the 135 to 140 knot range typical for the aircraft, though investigators have not determined a cause. Amazon said it is working with authorities and that its priority is the safety of everyone affected.
Whether any Cybercabs were damaged, and what Tesla plans for the fleet parked near one of the country’s busiest airports, remain open questions.
Tesla uber bull Ron Baron says ‘the time to buy the stock is now’
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