Investor's Corner
Tesla Model 3 recognized as the United States’ best-selling luxury car in 2018
The Tesla might still have a number of critics who question the vehicle’s demand, but the electric sedan has practically dominated in 2018 nonetheless. By selling a total of 145,846 units over the course of the past year, the Model 3 has established itself as the United States’ best-selling luxury vehicle, far outpacing its closest competitor.
After the Tesla Model 3, the second in the past year’s luxury vehicle rankings is the Lexus RX, which sold 111,641 units in 2018. Following the Toyota-made Lexus RX are more luxury SUVs from legacy carmakers from Germany, such as the Mercedes-Benz GLC, which sold 62,435 units, and the Audi Q5, which sold 61,835 over the year, as noted in a report from CNBC Make It.
The Model 3’s place at the top of the US’ luxury vehicles list is a notable feat for the electric sedan, especially considering Tesla’s challenges with the vehicle’s production ramp. In the first quarter of 2018, for example, Tesla was only able to produce 9,766 Model 3. During this time, Tesla was struggling to hit a milestone of producing 2,500 Model 3 per week.
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$19.99 USDAfter adopting unorthodox strategies such as the construction of another assembly line inside a massive sprung structure on the grounds of the Fremont factory, Tesla’s second quarter proved to be an improvement over Q1, with the company producing 28,578 Model 3 from April to June 2018. Q2 was also the first time production of the Model 3 exceeded the numbers of the Model S and X.
Tesla’s breakthrough with Model 3 production came in the third quarter when the company doubled its Q2 volume and produced 53,239 units of the vehicle. Despite what Elon Musk described as “delivery logistics hell,” Tesla was able to deliver a total of 55,840 Model 3 to customers before the quarter ended. These efforts ultimately allowed Tesla to surprise Wall Street and prove its naysayers wrong by posting $6.8 billion in revenue and beating earnings estimates with a GAAP profit of $312 million.
The Model 3 continued to be produced in mass quantities in the fourth quarter, with the company producing 61,394 Model 3. Deliveries for the vehicle also hit 63,150 in Q4, signifying a 13% growth over the vehicle’s already impressive figures in Q3 2018. Over the course of the year, Tesla ultimately delivered a total of 245,240 vehicles, 145,846 of them being the Model 3. That’s nearly as many cars the company sold in all previous years combined.
Inasmuch as the Model 3 is already being recognized as a success in the US luxury car market, the electric sedan is yet to start its push into international markets. So far, Tesla is already laying the foundations for the Model 3’s push in two large global markets — Europe and China. The company is reportedly looking to send 3,000 Model 3 per week to Europe by February. To prepare for the influx of Model 3, Tesla has begun rolling out Superchargers that are equipped with both a Type 2 and a CCS plug, which matches the port on Model 3 that are produced for the region.
Elon Musk has noted that deliveries of the Model 3 could begin as early as March in China. This, however, is but the tip of the iceberg for the company’s plans for the Model 3 in the country. Earlier this week, Elon Musk attended the groundbreaking event for Gigafactory 3, which will be tasked to produce affordable versions of the Model 3 and the Model Y for the Chinese market. In true Tesla fashion, the company has an aggressive timetable for the upcoming factory, with Musk stating that the first China-made Model 3 could roll out of Gigafactory 3 by the end of 2019.
Investor's Corner
Tesla Robotaxi gets a massive upgrade in Nevada
Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.
Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.
The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.
EXCLUSIVE: Tesla has just officially received approval for its full Autonomous Vehicle Network Company permit in Nevada, clearing the way for Tesla to launch a paid public Robotaxi service in Las Vegas.
This officially allows @Tesla to deploy up to 5,000 robotaxis over the next… pic.twitter.com/DPs5UtUlrE
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.
Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.
Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.
The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.
Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
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Tesla Robotaxi gets a massive upgrade in Nevada
