Investor's Corner
Tesla’s final Model 3 push for Q3 unfolds as ‘delivery logistics hell’ gets addressed
Over Q1 and Q2, Tesla has exhibited a tendency to expedite its Model 3 production and deliveries in the final month of a quarter. The company did this last March when it was struggling to produce 2,500 Model 3 in a week, and the same strategy was adopted in June as Tesla attempted to hit its then-mythical target of producing 5,000 Model 3 in one week.
This third quarter, Tesla is going for something more ambitious. The company aims to produce 50,000-55,000 Model 3 between June and September while achieving profitability at the same time. To accomplish these goals, Tesla would have to not only produce, but also deliver the Model 3 to as many reservation holders as it can. Such a scenario has resulted in new challenges for Tesla, with Elon Musk dubbing the circumstances as “delivery logistics hell,” which the company is now experiencing just as it left “production hell.”
Earlier this week, Elon Musk admitted to the company’s difficulties in delivering the Model 3 while apologizing to a reservation holder whose delivery had been delayed multiple times. In his response, Musk noted that “delivery logistics hell” should be solved faster than “production hell,” as the issues are far more tractable. Musk also stated that Tesla is making rapid progress in addressing its Model 3 delivery issues.
With less than two weeks to go before the end of the third quarter, reports from the Tesla community are starting to indicate that the company is indeed addressing its delivery challenges. Megan Gale, the reservation holder that Musk responded to earlier this week, recently posted an update stating that the center in her area is getting Model 3 deliveries out in a rapid manner. She was also finally able to receive her Model 3 Performance.
Tesla’s Model 3 delivery push does not seem to be exclusive to the United States, either. Social media posts from Model 3 reservation holders in Vancouver suggest that Tesla is pushing deliveries until 10 p.m. every day, as part of its attempt to deliver the electric car en masse to Canada.
Vancouver #Tesla $tsla is delivering Model 3s until 10pm everyday. Demand is insane. pic.twitter.com/rKHN86wj3z
— Hanky Frunk (@rocketL49) September 19, 2018
Tesla has been laying the foundations for faster deliveries of the Model 3 for the past couple of months. At the beginning of Q3, Tesla started rolling out the 5-Minute Sign & Drive delivery program as a way to expedite the handover process of the Model 3. Elon Musk also announced that the company is looking to eliminate paper contracts in the delivery process. Earlier this month, Tesla also held a “First Come, First Serve” delivery day for Long Range RWD Model 3 units in CA, where first-day reservation holders were able to acquire vehicles that are ready to be driven home.
While it remains to be seen how many Model 3 would be produced and delivered this quarter, both Elon Musk and board member Kimbal Musk have teased that the company would likely surprise the market at the end of Q3. In a letter to employees, Elon Musk noted that Tesla is “about to have the most amazing quarter in (its) history, building and delivering more than twice as many cars as (it) did last quarter.” Kimbal, on the other hand, noted in a recent segment of CNBC‘s Closing Bell that September is an exciting month for Tesla, considering that the number of Model 3 that would appear in US roads within the next couple of weeks would be astonishing.
“This month is an exciting month for us. You know, it’s really gonna blow people’s minds how many Model 3s are gonna appear in America in just the next couple of weeks,” he said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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