Tesla is reportedly revamping the Model 3 in a new project code-named “Highland.” In all honesty, it’s about time.
The Model 3 is arguably the most crucial vehicle in Tesla’s history. Before the Model 3, Tesla was confined to expensive, luxury vehicles with the Model S and Model X. While every day, and “average” people wanted to embark on the journey of owning and driving an electric car, very few in this category could ideally and logically afford Tesla’s first two commercial releases.
In mid-2017, the Model 3 rolled off Fremont production lines for the first time, and by 2019, the Model 3 was a regularly spotted EV in areas where EVs were few and far between. I am in York County, PA, and here, before the Model 3, the BMW i3 was all I really saw. Sometimes an e-Golf or Bolt EV would appear, but EVs didn’t become a regular sighting in South Central Pennsylvania until 2019 or 2020.
Small-town America is what truly encapsulates this country. I may be biased, but after spending time in big cities and small towns, there is no doubt, to me at least, that low-population towns are where true humankind is observed. Here is where tech tends to arrive much later than the hubs of American ingenuity. iPhones were rare in my high school of 1,000 people until 2011. Everyone drove a car from the 90s, for the most part. When I started writing about electric cars in 2019, many people I told didn’t realize EVs were truly in existence. Many believed they still needed gas to operate.
The Model 3 truly changed that narrative in my area. Since then, I’ve seen more EVs in general in my area, and it is not uncommon to see 5-6 different EV manufacturers in a 20-minute drive to the store.
Tesla truly catapulted EVs to what they are today, hate them or love them, they cannot be discredited. The Model 3 made EVs such a mainstream idea, that it may be somewhat of a sentimental design to some. However, feelings aside, it is time the car gets an upgrade.
According to a report from Reuters earlier today, Tesla is planning to revamp the Model 3’s most crucial features, including its interior and infotainment system. In my opinion, these things deserve upgrades because, simply put, they’re old.
Interior Update
Internally, Tesla’s infotainment is always up-to-date. However, an improved center screen with more intuitive designs, a high-quality and crystal-clear 5K monitor that could support gaming is the first idea. The center screen is oriented differently than the Model S and Model 3. It is a good size, but it is definitely time for Tesla to increase the quality of this monitor.
Interiors are a completely subjective topic, but I have personally felt minimalistic interiors are not a better option. Personally, I have found that touchscreens are not a less distracting option than knobs or buttons. Yes, knobs and buttons are clanky and can become invasive when they are placed too prominently on a dashboard. However, scrolling through a series of different screens to turn the air conditioning up or down a few degrees is more of a task than it should be.
Credit: Tesla
What about the exterior?
Tesla hasn’t done much to change the look of the Model 3 from the outside for several years. Some might call chrome delete a major change, but it truly wasn’t monumental. To me, it only helped me recognize which Model 3s were newer than others in my area.
How much can you truly change the design of a vehicle before it becomes something else entirely? Honda has made the Civic for decades, and the 2022 versions are vastly different from even the models of ten years ago. I’m not sure how the Tesla community would take significant changes in the Model 3 design; it might be too mainstream of an idea. Tesla hasn’t done much to the Model S other than modernizing its front bumper and moving away from the old nose cone. For the most part, that car has stayed the same too.
(Photo: Ma. Claribelle Deveza)
Why the Model 3 deserves an update
The Model 3 was more than a catalyst for Tesla’s domination in the EV sector. It deserves to be updated and kept fresh for new owners, and it will only increase the possibility that people will return to Tesla for their next vehicle. I don’t know if I would ever drive a vehicle for a few years and then want to buy something that looks exactly the same on the inside and out.
Although the Model Y has overtaken the Model 3 as Tesla’s best-seller, some consumers may enjoy driving a sedan but will want an entirely new look in their next car. An update to the Model 3 is just what Tesla can do to keep things moving and fresh within the company’s most important product.
News
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.
Tesla launched its Robotaxi app to the general public yesterday, and the number of downloads is a testament to the platform’s high demand for testing.
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.
Tesla Robotaxi makes major expansion with official public app launch
Downloading the app is available to iOS users, so if you have an iPhone, you can get it and join the waitlist. Tesla has not yet launched the Robotaxi app for the Android platform, but did hint that it would be coming soon.
The testing phase with the group Tesla selected has gone well. In Austin, the City has only listed one “Safety Concern” with Robotaxi during the testing phase. For the most part, things have gone extremely well, and riders have had good things to say.
Tesla is still operating with some safeguards in place, such as Safety Monitors and Safety Drivers, but these are precautionary and temporary; CEO Elon Musk has said they should be removed by the end of the year.
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when
Even still, Tesla Robotaxi is something that many people want to experience, and the app downloads prove it.
The Tesla Robotaxi app was downloaded at a rate that exceeded all rolling 30-day periods of both Uber and Waymo, according to Brett Winton of ARK Invest. Tesla’s Robotaxi’s first day on the App Store exceeded Uber’s by 40 percent and Waymo’s best download day ever by six times:
Today’s Tesla Robotaxi App downloads outpaced Uber across all rolling 30 day periods by 40% and bested Waymo’s best download day ever by >6x pic.twitter.com/s9s1XTsUu2
— Brett Winton (@wintonARK) September 5, 2025
The surge in downloads is a good indication of how in demand the Robotaxi suite was, as many people within the community had vocalized their requests to try the platform, but Tesla was not ready to expand it beyond its handpicked group.
The expansion of the program will result in more rides, provided Tesla continues to expand its fleet of vehicles. It has already admitted many of those who were initially placed on the waitlist.
News
Elon Musk’s xAI expands to Seattle with salaries up to $440,000
The move was announced by the artificial intelligence startup and Elon Musk on social media platform X.
Elon Musk’s artificial intelligence startup xAI is opening a new office in Seattle as it accelerates its global expansion.
The move was announced by the artificial intelligence startup and Elon Musk on social media platform X. xAI is also hiring for its first positions in the new site.
New Seattle office
As could be seen on xAI’s Careers webpage, the Seattle office is currently hiring for three engineering roles. Each of the three technical roles tied to the new site carry salaries ranging from $180,000 to $440,000.
The new office adds to xAI’s growing presence, which now spans San Francisco, Austin, London, Dublin, New York, and Memphis. The Seattle-based roles focus on video and image generation systems, signaling Musk’s intent to challenge rivals like OpenAI and Meta in generative AI.
Pressures and challenges
Seattle also places xAI within reach of Microsoft’s headquarters in Redmond. Microsoft has emerged as a central player in the AI race through its multibillion-dollar partnership with OpenAI, making xAI’s move into the region notable. The competition for AI specialists has pushed salaries higher across the industry, with filings showing OpenAI staff earning up to $530,000 and Anthropic engineers as much as $690,000 annually, as noted by Insider.
The startup has also seen some high-profile departures in recent months, including cofounder Igor Babuschkin and general counsel Robert Keele. Still, xAI continues to grow aggressively, and its Grok large language model has been gaining momentum among mainstream users. Work also continues to be underway to further build out the company’s Colossus supercomputer cluster. Reports have also suggested that xAI has moved into San Francisco offices in the Mission District, a site Musk initially leased during OpenAI’s early years.
Investor's Corner
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
Shareholders are expected to vote on the proposal at the annual meeting on November 6.
Tesla’s board has proposed a new compensation package for CEO Elon Musk that could make him the world’s first trillionaire and Tesla the most valuable company in history.
The 2025 CEO Performance Award, outlined in a securities filing on Friday, would be worth up to $900 billion in Tesla stock (NASDAQ:TSLA) if the automaker achieves a series of aggressive performance and valuation goals, according to the New York Times.
Shareholders are expected to vote on the proposal at the annual meeting on November 6.
Tesla is aiming for an insane $8.5 trillion market cap
The package requires Musk to lift Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade. At that level, Tesla would surpass every major public company in existence. Nvidia, currently the world’s most valuable firm, has a market cap of around $4.2 trillion today, as noted in a Motley Fool report. Microsoft and Apple follow at $3.8 and 3.6 trillion each, while Saudi Aramco is valued at around $1.5 trillion.
If Tesla achieves its $8.5 trillion target, it would be worth more than twice Nvidia’s present valuation and nearly eight times its current size. The compensation plan also requires Tesla’s operating profit to grow from $17 billion last year to $400 billion annually.
Elon Musk’s path to a trillionaire status
Apart from leading Tesla to become the world’s biggest company in history, Musk is also required to hit several product targets for the electric vehicle maker. These include the delivery of 20 million Tesla vehicles cumulatively, 10 million active FSD subscriptions, 1 million Tesla bots delivered, and 1 million Robotaxis in operation.
Tesla board chair Robyn Denholm and director Kathleen Wilson-Thompson said retaining Musk is “fundamental to Tesla achieving these goals and becoming the most valuable company in history.” If successful, the plan would raise Musk’s Tesla stake from 13% to about 25%, further consolidating his control. It would also result in the CEO earning $900 billion in TSLA stock, allowing him to effectvely become a trillionaire.
The proposal mirrors a 2018 compensation plan that was invalidated in Delaware court earlier this year in the way that it is focused on very aggressive targets and operational milestones. Tesla has since shifted its corporate registration to Texas, where challenges from potential activist shareholders are less of a risk.
Tesla’s SEC filing can be viewed below.
www-sec-gov-Archives-edgar-data-1318605-000110465925087598-tm252289-4_pre14a-htm… by Simon Alvarez
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
Elon Musk’s xAI expands to Seattle with salaries up to $440,000
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
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