Investor's Corner
Tesla’s Model 3 production ramp is here, and the US auto market is starting to feel it
Since hitting its Q2 target of producing 5,000 Model 3 per week, Tesla appears to have accelerated its efforts to build and deliver the electric car to as many reservation holders as possible. The vehicle’s ramp has been anything but smooth over the past year, but now that Tesla is focusing on sustaining its production of the car, it seems like the results of the Model 3 push are finally starting to bear fruit.
Tesla noted in its Q2 2018 production and delivery report that the Model 3 had a line of about 420,000 reservations as of the final week of June. Deliveries of the Model 3 rose steadily since Tesla started ramping the production of the vehicle. Over Q1 and Q2, sales of the electric sedan increased, culminating in July when Tesla is estimated to have sold as many as 14,250 Model 3 in one month.
With such numbers, the Model 3 became the best-selling electric car in the United States in July, bar none. The rise of the Model 3 was so prominent that last month, it was listed as 7th place in GoodCarBadCar‘s list of America’s Top 20 Best Selling Cars, which included gas-powered vehicles like the Toyota Camry and the Honda Civic. These are vehicles that have held their places in the US’s auto industry for years, and the vast majority of them are more affordable than the Model 3.
Yet, despite this, the Model 3’s sales show that more and more people are starting to commit to Tesla’s electric car. In the company’s Q2 2018 earnings call, Tesla global head of sales Robin Ren stated that the top five vehicles being traded in for a Model 3 were rather surprising, as they were comprised of mostly lower-priced cars such as the Toyota Prius, BMW 3 Series, Honda Accord, Honda Civic, and the Nissan Leaf. Among these vehicles, only the BMW 3 Series is an actual competitor in the midsize luxury segment. The other four are from a more affordable price point.
According to Elon Musk, these trends in the sales of the Model 3 suggest that customers are quite open to spending a little bit more than their usual budget to purchase the electric car. This, Musk believes, is encouraging overall.
“It’s just interesting that people are trading up into a Tesla, so they’re choosing to spend more money on a Tesla than their current car, just based on the trade-in values. A Civic is a very inexpensive car compared to particularly the Model 3 today. So that’s promising from a market access standpoint,” Musk said.
Tesla’s Model 3 ramp appears to be well on its way to sustaining the optimum manufacturing level displayed by the company during its “burst production week” at the end of June. Apart from Tesla announcing that it was able to maintain its 5,000/week Model 3 target in “multiple weeks” in July, the company has also registered an astounding 16,000 new Model 3 VINs in a seven-day period this August. That’s a number that took the company roughly eight months to achieve when the vehicle started production in mid-2017.
As the Model 3 continues to make its presence known in the US auto industry, Tesla appears to be looking into expanding the Model 3’s reach to other countries. Deliveries to Canada have already started in Q2, and just recently, Tesla also announced that it would be offering the Model 3 for viewing in Australia and New Zealand. The company also showcased the Model 3 at the 2018 Goodwood Festival of Speed, where it attracted a good deal of attention from the festival’s attendees.
What then, of competing electric vehicles from other manufacturers? The Model 3’s main rival, the well-reviewed Chevy Bolt, has appears to have plateaued its sales in 2018. Estimates of the Chevy Bolt’s sales this year show that the vehicle has likely sold around 1,100-1,700 units every month since January, putting it below the Model 3’s numbers in 2018 so far. By July, the Model 3 is estimated to have outsold the Chevy Bolt EV 12:1.
Particularly notable is that Tesla’s production ramp for the Model 3 is still just halfway towards its actual target. Tesla aims to eventually produce 10,000 Model 3 per week — a pace the company is seeking to achieve sometime next year. It took a very long time for Tesla to build up the Model 3’s lines to produce 5,000 vehicles per week, but with the milestone achieved, it appears that Tesla’s ramp for its most ambitious electric car is going nowhere but up. Once the Model 3 hits 10,000 per week, even America’s top-selling vehicles like the Toyota Camry could start seeing their sales get taken over by Telsa’s electric sedan.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
